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→ BigQuery",{"en":908},"Every order's full channel path, under five attribution models, from your GA4 export.","analytics",[],"available","drawer",[],"#4285F4",31,"2026-09-29T13:26:17.441Z","https:\u002F\u002Ftrackian.app\u002Fintegrations\u002Fgoogle_analytics_4_bigquery","google_analytics_4_bigquery",{"en":920},"\u003Ch2>What GA4 → BigQuery adds to Trackian\u003C\u002Fh2>\n\u003Cp>Trackian reads your GA4 export and rebuilds the journey behind each purchase: every visit from the same browser in the 90 days before it, and the channel and campaign each visit came from. That powers attribution you can check order by order, instead of trusting one platform's view.\u003C\u002Fp>\n\u003Ch3>What you get\u003C\u002Fh3>\n\u003Cul class=\"tile-grid tile-grid-3\">\u003Cli class=\"tile\">\u003Cspan class=\"tile-bar\" aria-hidden=\"true\">\u003C\u002Fspan>\u003Cdiv class=\"tile-body\">\u003Cstrong class=\"tile-title\">Per-order attribution\u003C\u002Fstrong>\u003Cp>Every order with its full channel path and number of touches, on the Attribution page.\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fli>\u003Cli class=\"tile\">\u003Cspan class=\"tile-bar\" aria-hidden=\"true\">\u003C\u002Fspan>\u003Cdiv class=\"tile-body\">\u003Cstrong class=\"tile-title\">Five models side by side\u003C\u002Fstrong>\u003Cp>First click, last click, last platform click and two linear models, compared per channel and campaign.\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fli>\u003Cli class=\"tile\">\u003Cspan class=\"tile-bar\" aria-hidden=\"true\">\u003C\u002Fspan>\u003Cdiv class=\"tile-body\">\u003Cstrong class=\"tile-title\">Common journeys\u003C\u002Fstrong>\u003Cp>The channel paths that most often lead to a purchase.\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fli>\u003Cli class=\"tile\">\u003Cspan class=\"tile-bar\" aria-hidden=\"true\">\u003C\u002Fspan>\u003Cdiv class=\"tile-body\">\u003Cstrong class=\"tile-title\">An agent that can compare\u003C\u002Fstrong>\u003Cp>Through Trackian's MCP, your AI agent reads the same attribution in the same shape as Triple Whale's, so the two can be put side by side.\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Good to know\u003C\u002Fh3>\n\u003Cp>Attribution follows one browser, so a customer who switches devices starts a new path, and figures can differ from other attribution tools. Available on plans that include GA4 → BigQuery.\u003C\u002Fp>\n\u003Ch3>Before you connect\u003C\u002Fh3>\n\u003Cp>Turn the export on in \u003Cem>GA4 Admin → Product links → BigQuery links\u003C\u002Fem>: pick a Google Cloud project, choose \u003Cstrong>Daily\u003C\u002Fstrong> export, and \u003Cstrong>Streaming\u003C\u002Fstrong> too if you want today's numbers. Then sign in with a Google account that can read that project (the \u003Cem>BigQuery Data Viewer\u003C\u002Fem> and \u003Cem>BigQuery Job User\u003C\u002Fem> roles) and pick the dataset GA4 exports to. Standard GA4 properties can export up to 1 million events a day.\u003C\u002Fp>\n",{"en":922},"\u003Cp>GA4's BigQuery export is a free Google feature that copies every raw event from your GA4 property into BigQuery, Google's data warehouse, in a Google Cloud project you own. 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