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заявката.",{"id":1045,"alt":1046,"updatedAt":1047,"createdAt":1048,"url":1049,"thumbnailURL":260,"filename":1050,"mimeType":917,"filesize":1051,"width":1021,"height":1052,"focalX":921,"focalY":921,"sizes":1053},21,"Trackian Search analytics page showing blended branded vs non-branded clicks, impressions, CTR and purchase revenue","2026-10-08T10:15:47.344Z","2026-09-24T11:56:39.412Z","/media/search.webp","search.webp",60348,1278,{"thumbnail":1054,"card":1059,"hero":1064},{"url":1055,"width":925,"height":1056,"mimeType":917,"filesize":1057,"filename":1058},"/media/search-400x241.webp",241,7242,"search-400x241.webp",{"url":1060,"width":931,"height":1061,"mimeType":917,"filesize":1062,"filename":1063},"/media/search-900x542.webp",542,20906,"search-900x542.webp",{"url":1065,"width":937,"height":1066,"mimeType":917,"filesize":1067,"filename":1068},"/media/search-1600x963.webp",963,41618,"search-1600x963.webp","Търсене · брандирано срещу небрандирано",{"id":1071,"title":1072,"body":1073,"screenshot":1074,"caption":1098},"6ab514752b9a0b3604fe863e","Първопричина за всеки спад","Когато обемът на лийдовете спадне, Trackian преглежда целия Ви маркетингов стек, реклами, анализи, целеви страници, за да обясни защо, вместо да Ви остави да гадаете.",{"id":1075,"alt":1076,"updatedAt":1077,"createdAt":1077,"url":1078,"thumbnailURL":260,"filename":1079,"mimeType":917,"filesize":1080,"width":919,"height":1081,"focalX":921,"focalY":921,"sizes":1082},15,"Trackian Data Anomalies detection page with a metrics list and an Add to Cart chart highlighting a flagged anomaly spike","2026-09-24T11:55:16.188Z","/media/data-anomalies.webp","data-anomalies.webp",96764,1392,{"thumbnail":1083,"card":1088,"hero":1093},{"url":1084,"width":925,"height":1085,"mimeType":917,"filesize":1086,"filename":1087},"/media/data-anomalies-400x234.webp",234,8214,"data-anomalies-400x234.webp",{"url":1089,"width":931,"height":1090,"mimeType":917,"filesize":1091,"filename":1092},"/media/data-anomalies-900x526.webp",526,28052,"data-anomalies-900x526.webp",{"url":1094,"width":937,"height":1095,"mimeType":917,"filesize":1096,"filename":1097},"/media/data-anomalies-1600x936.webp",936,61444,"data-anomalies-1600x936.webp","Аномалии в данните · маркиран скок","tabbedFeature",{"label":1101,"href":153,"variant":956},"Вижте двигателя за откриване",{"id":1103,"title":1104,"help":1105,"showFor":944,"blockName":260,"blockType":1106,"items":1107},"6ab514752b9a0b3604fe8640","Чести въпроси от екипи в B2B и лийд генерирането","Как Trackian обработва атрибуцията и проследяването, когато конверсията Ви не е покупка, включително [Здраве на целевите страници](\u002Ffeatures\u002Flanding-page-health-monitor\u002F), [откриване на аномалии](\u002Ffeatures\u002Fanomaly-detection\u002F) и какво се променя за [Маркетинговите анализатори на данни](\u002Froles\u002Fmarketing-data-analysts\u002F).","faq",[1108,1115,1123,1131],{"id":912,"question":1109,"answer":1110,"category":1111,"order":274,"tags":1112,"updatedAt":1113,"createdAt":1114},"Как Trackian помага при маркетинговата атрибуция?","Trackian помага при атрибуцията, като обединява разходите и приходите от всеки свързан канал на едно място, така че можете да видите кои канали реално движат продажбите, вместо да се доверявате на самоотчетените числа на всяка платформа. Тъй като Google Ads, Meta и TikTok всяка приписва заслуга в собствените си отчети, сборовете рядко се събират; Trackian чете от Вашите данни за анализи и магазин заедно с рекламните платформи, за да Ви даде единна, последователна картина за това откъде идват приходите. Надеждната атрибуция зависи от чисто проследяване, поради което съществуват услугите ни за проследяване на събития при плащане и Consent Mode v2: колкото по-добра е основната Ви настройка, толкова повече можете да се доверите на това, което показва атрибуцията.","features",[],"2026-09-23T15:47:35.220Z","2026-09-23T14:12:59.003Z",{"id":1116,"question":1117,"answer":1118,"category":1119,"order":5,"tags":1120,"updatedAt":1121,"createdAt":1122},11,"Как гарантирате точността на данните ми?","Trackian извършва непрекъснати проверки за качество на всяка връзка, така че да бъдете известени в момента, в който данните Ви изглеждат грешни, а не седмици по-късно, когато е дошло време за отчет. Два от четирите нива на платформата съществуват именно за това: проверките за достъпност и качество потвърждават, че проследяването Ви работи и връзките Ви са активни, докато откриването на аномалии маркира внезапни скокове, спадове или пропуски, които обикновено сигнализират проблем с проследяването, а не реална промяна в резултатите. Когато е нужна по-задълбочена поправка (например коригиране на неправилно конфигурирана настройка на GA4 или липсващи събития при плащане), нашият екип може да се погрижи за това като професионална услуга, така че точността е нещо, което наблюдаваме за Вас непрекъснато и Ви помагаме да поправите, когато се повреди.","data-integrations",[],"2026-09-23T15:47:35.424Z","2026-09-23T14:12:58.987Z",{"id":1124,"question":1125,"answer":1126,"category":1127,"order":5,"tags":1128,"updatedAt":1129,"createdAt":1130},8,"С какво Trackian се различава от Google Analytics?","Google Analytics Ви казва какво се е случило; Trackian Ви казва какво да направите по въпроса. Google Analytics е мощен инструмент за отчитане, но оставя на Вас да извлечете числата, да забележите проблемите и сами да решите как да реагирате. Trackian стои над Google Analytics и осем други платформи, непрекъснато проверявайки за прекъсвания в проследяването и необичайни промени, откривайки къде изтича печалба и обобщавайки всичко в ежедневен обзор, написан на разбираем език.","getting-started",[],"2026-09-23T15:47:35.962Z","2026-09-23T14:12:58.946Z",{"id":1132,"question":1133,"answer":1134,"category":1127,"order":253,"tags":1135,"updatedAt":1136,"createdAt":1137},9,"Колко време отнема настройката?","Първоначалната настройка отнема около 90 секунди. Свързвате първата си платформа с няколко клика и Trackian започва да чете данните Ви веднага, без нужда от инсталиране на код за основните връзки. По-задълбочена работа по проследяването (като пълен одит на GA4, внедряване на Consent Mode v2 или проследяване на събития при плащане) е налична отделно и се обработва от нашия екип, но не Ви е нужна тя, за да започнете и да видите стойност от първия ден.",[],"2026-09-23T15:47:35.800Z","2026-09-23T14:12:58.962Z",{"id":1139,"title":1140,"lead":1141,"tone":1142,"showFor":944,"blockName":260,"cards":1143,"steps":1151,"blockType":1152,"primaryCta":1153,"secondaryCta":1154},"6ab514752b9a0b3604fe8643","Спрете да гадаете ==коя кампания проработи==","Свържете каналите си и получете първия си ежедневен обзор утре сутрин.","brand",[1144,1148],{"id":1145,"title":1146,"body":1147},"6ab514752b9a0b3604fe8641","Изграден за B2B и лийд генерирането","Персонализирани фунии и KPI за заявки за демо и регистрации, не само покупки.",{"id":1149,"title":1101,"body":1150},"6ab514752b9a0b3604fe8642","Научете повече за откриването на аномалии зад всяко предупреждение.",[],"ctaBand",{"label":72,"href":73,"variant":954},{"label":69,"href":70,"variant":956},{"title":1156,"description":1157,"image":260},"Анализи за лийд генериране и B2B | Trackian","Проследявайте кой канал носи лийда, уловете счупена форма или целева страница бързо и вижте атрибуцията без гадаене.","2026-09-24T12:15:49.319Z","2026-09-23T18:52:13.227Z","published",[1162,1178,1194,1210,1232,1258],{"component":1163,"props":1164,"showFor":944},"HeroSplit",{"block":1165},{"blockType":952,"badge":-1,"title":1166,"lead":1171,"primaryCta":1173,"secondaryCta":1174,"screenshot":1175,"chips":1177,"tone":-1,"note":-1,"visual":-1,"badgeStyle":-1},[1167,1169],{"text":1168,"accent":261},"Разберете кой канал",{"text":1170}," реално носи лийда",[1172],{"text":910},{"label":72,"href":73,"variant":954},{"label":69,"href":70,"variant":956},{"src":915,"alt":913,"width":919,"height":920,"srcset":1176},"/media/attribution-400x281.webp 400w, /media/attribution-900x632.webp 900w, /media/attribution-1600x1124.webp 1600w, /media/attribution.webp 2380w",[948,951],{"component":1179,"props":1180,"showFor":944},"Steps",{"block":1181},{"blockType":982,"title":1182,"lead":960,"steps":1189},[1183,1185,1187],{"text":1184},"От свързване до ",{"text":1186,"accent":261},"увереност",{"text":1188}," в четири стъпки",[1190,1191,1192,1193],{"icon":964,"title":965,"body":966},{"icon":969,"title":970,"body":971},{"icon":974,"title":975,"body":976},{"icon":979,"title":980,"body":981},{"component":1195,"props":1196,"showFor":944},"IntegrationHub",{"block":1197},{"blockType":1002,"title":1198,"platforms":1203,"cta":1209},[1199,1201],{"text":1200},"Всеки канал, който Ви носи лийдове, ",{"text":1202,"accent":261},"в един изглед",[1204,1205,1206,1207,1208],{"name":989,"logo":-1},{"name":992,"logo":-1},{"name":995,"logo":-1},{"name":998,"logo":-1},{"name":1001,"logo":-1},{"label":965,"href":73,"variant":954},{"component":1211,"props":1212,"showFor":944},"TabbedFeature",{"block":1213},{"blockType":1099,"title":1214,"lead":1007,"tabs":1221,"cta":1231},[1215,1217,1219],{"text":1216},"Откъде ",{"text":1218,"accent":261},"реално идват",{"text":1220}," лийдовете",[1222,1225,1228],{"title":1011,"body":1012,"screenshot":1223,"caption":1039},{"src":1018,"alt":1015,"width":1021,"height":1022,"srcset":1224},"/media/site-health-400x214.webp 400w, /media/site-health-900x481.webp 900w, /media/site-health-1600x854.webp 1600w, /media/site-health.webp 2124w",{"title":1042,"body":1043,"screenshot":1226,"caption":1069},{"src":1049,"alt":1046,"width":1021,"height":1052,"srcset":1227},"/media/search-400x241.webp 400w, /media/search-900x542.webp 900w, /media/search-1600x963.webp 1600w, /media/search.webp 2124w",{"title":1072,"body":1073,"screenshot":1229,"caption":1098},{"src":1078,"alt":1076,"width":919,"height":1081,"srcset":1230},"/media/data-anomalies-400x234.webp 400w, /media/data-anomalies-900x526.webp 900w, /media/data-anomalies-1600x936.webp 1600w, /media/data-anomalies.webp 2380w",{"label":1101,"href":153,"variant":956},{"component":1233,"props":1234,"showFor":944},"FaqAccordion",{"block":1235},{"blockType":1106,"title":1104,"help":1236,"items":1253},[1237,1239,1241,1243,1246,1248,1251],{"text":1238},"Как Trackian обработва атрибуцията и проследяването, когато конверсията Ви не е покупка, включително ",{"text":1011,"href":1240},"\u002Ffeatures\u002Flanding-page-health-monitor\u002F",{"text":1242},", ",{"text":1244,"href":1245},"откриване на аномалии","\u002Ffeatures\u002Fanomaly-detection\u002F",{"text":1247}," и какво се променя за ",{"text":1249,"href":1250},"Маркетинговите анализатори на данни","\u002Froles\u002Fmarketing-data-analysts\u002F",{"text":1252},".",[1254,1255,1256,1257],{"question":1109,"answer":1110},{"question":1117,"answer":1118},{"question":1125,"answer":1126},{"question":1133,"answer":1134},{"component":1259,"props":1260,"showFor":944},"CtaBand",{"block":1261},{"blockType":1152,"title":1262,"lead":1141,"primaryCta":1267,"secondaryCta":1268,"cards":1143,"tone":-1,"steps":-1},[1263,1265],{"text":1264},"Спрете да гадаете ",{"text":1266,"accent":261},"коя кампания проработи",{"label":72,"href":73,"variant":954},{"label":69,"href":70,"variant":956},1792069920710]