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gestellte ==Fragen==","Ob Sie eine schnelle Antwort suchen oder mit einem Experten sprechen möchten – wir sind für Sie da. Durchstöbern Sie unsere Ressourcen oder kontaktieren Sie unser Support-Team direkt.",{"id":908,"alt":909,"updatedAt":910,"createdAt":911,"url":912,"thumbnailURL":256,"filename":913,"mimeType":914,"filesize":915,"width":916,"height":917,"focalX":918,"focalY":918,"sizes":919},10,"Trackian anomaly detection: a metric tracked daily, with the anomalies it flagged marked in red","2026-09-23T19:05:48.219Z","2026-09-23T16:17:59.106Z","/media/trackian-anomaly-detection.webp","trackian-anomaly-detection.webp","image\u002Fwebp",90262,2382,1180,50,{"thumbnail":920,"card":926,"hero":932},{"url":921,"width":922,"height":923,"mimeType":914,"filesize":924,"filename":925},"/media/trackian-anomaly-detection-400x198.webp",400,198,7820,"trackian-anomaly-detection-400x198.webp",{"url":927,"width":928,"height":929,"mimeType":914,"filesize":930,"filename":931},"/media/trackian-anomaly-detection-900x446.webp",900,446,26328,"trackian-anomaly-detection-900x446.webp",{"url":933,"width":934,"height":935,"mimeType":914,"filesize":936,"filename":937},"/media/trackian-anomaly-detection-1600x793.webp",1600,793,55612,"trackian-anomaly-detection-1600x793.webp","all",[],"hero",{"label":68,"href":69,"variant":942},"primary",{"label":65,"href":66,"variant":944},"outline",{"id":946,"title":947,"help":948,"showFor":938,"blockName":256,"blockType":900,"items":949},"6ab3de6b4aee3fd11f91ac7f","Erste Schritte & Kernwert","Erfahren Sie mehr über unsere Mission und wie Trackian für Ihr Unternehmen eine einzige verlässliche Datenquelle bereitstellt.",[950,958,964],{"id":951,"question":952,"answer":953,"category":954,"order":270,"tags":955,"updatedAt":956,"createdAt":957},7,"Was genau macht Trackian, und für wen ist es gedacht?","Trackian ist ein Marketing-Betriebssystem und eine Entscheidungs-Engine, die Ihre verstreuten Marketing- und Vertriebsdaten in einer einzigen verlässlichen Datenquelle vereint. Es wurde für Digitalagenturen, Markeninhaber und Online-Shop-Betreiber entwickelt, die wissen wollen, was funktioniert und was zu beheben ist, ohne sich durch Zahlen zu wühlen, sowie für Agenturen, die Marketing über mehrere Kunden hinweg betreiben. Die Plattform beobachtet Ihre Daten auf vier Ebenen (Verfügbarkeits- und Qualitätsprüfungen, Anomalieerkennung, Profit-Findung und ein tägliches Briefing in verständlicher Sprache), sodass die Antwort auf „Was sollte ich heute tun?“ bereits auf Sie wartet, anstatt in den Daten vergraben zu sein.","getting-started",[],"2026-09-23T15:47:36.211Z","2026-09-23T14:12:58.934Z",{"id":899,"question":959,"answer":960,"category":954,"order":5,"tags":961,"updatedAt":962,"createdAt":963},"Was unterscheidet Trackian von Google Analytics?","Google Analytics sagt Ihnen, was passiert ist; Trackian sagt Ihnen, was Sie dagegen tun sollen. Google Analytics ist ein leistungsstarkes Reporting-Tool, überlässt es Ihnen jedoch, die Zahlen herauszuziehen, die Probleme zu erkennen und selbst über eine Reaktion zu entscheiden. Trackian sitzt auf Google Analytics und acht weiteren Plattformen auf, prüft kontinuierlich auf Tracking-Ausfälle und ungewöhnliche Veränderungen, findet, wo Gewinn verloren geht, und fasst alles in einem täglichen Briefing in verständlicher Sprache zusammen.",[],"2026-09-23T15:47:35.962Z","2026-09-23T14:12:58.946Z",{"id":965,"question":966,"answer":967,"category":954,"order":249,"tags":968,"updatedAt":969,"createdAt":970},9,"Wie lange dauert die Einrichtung?","Die anfängliche Einrichtung dauert etwa 90 Sekunden. Sie verbinden Ihre erste Plattform mit wenigen Klicks, und Trackian beginnt sofort mit dem Lesen Ihrer Daten, ohne dass für die Kernverbindungen Code installiert werden muss. Tiefere Tracking-Arbeiten (wie ein vollständiges GA4-Audit, die Implementierung von Consent Mode v2 oder Checkout-Event-Tracking) sind separat verfügbar und werden von unserem Team übernommen, sind aber nicht nötig, um zu starten und bereits am ersten Tag Mehrwert zu sehen.",[],"2026-09-23T15:47:35.800Z","2026-09-23T14:12:58.962Z",{"id":972,"title":973,"help":974,"showFor":938,"blockName":256,"blockType":900,"items":975},"6ab3de6b4aee3fd11f91ac80","Daten, Integrationen & Genauigkeit","Verstehen Sie, wie wir uns mit Ihrem Marketing-Stack verbinden und sicherstellen, dass Ihre Daten stets korrekt und zuverlässig sind",[976,982,989],{"id":908,"question":977,"answer":978,"category":979,"order":270,"tags":980,"updatedAt":981,"createdAt":981},"Welche Integrationen und Kanäle unterstützen Sie?","Trackian integriert sich mit allen wichtigen Plattformen, die für E-Commerce und Digitalmarketing unverzichtbar sind, einschließlich Meta (Facebook & Instagram) Ads, Google Ads, TikTok Ads, Google Analytics (GA4), Google Search Console, Shopify, WooCommerce, Magento & OpenCart. So fließen Ihre Werbeausgaben, Ihr Traffic, Ihre Suchsichtbarkeit und Ihr Shop-Umsatz an einem Ort zusammen, damit Sie sehen können, wie Kanäle zusammenwirken, statt jede Plattform einzeln zu prüfen. Wir fügen Integrationen basierend auf Kundennachfrage hinzu, die Liste wächst also stetig.","data-integrations",[],"2026-09-23T14:12:58.977Z",{"id":983,"question":984,"answer":985,"category":979,"order":5,"tags":986,"updatedAt":987,"createdAt":988},11,"Wie stellen Sie die Genauigkeit meiner Daten sicher?","Trackian führt kontinuierliche Qualitätsprüfungen für jede Verbindung durch, sodass Sie in dem Moment benachrichtigt werden, in dem Ihre Daten fehlerhaft aussehen, nicht erst Wochen später, wenn ein Report fällig ist. Zwei der vier Plattformebenen existieren genau dafür: Verfügbarkeits- und Qualitätsprüfungen bestätigen, dass Ihr Tracking funktioniert und Ihre Verbindungen aktiv sind, während die Anomalieerkennung plötzliche Ausschläge, Rückgänge oder Lücken meldet, die meist auf ein Tracking-Problem statt auf eine echte Performance-Veränderung hindeuten. Wenn eine tiefere Korrektur nötig ist (zum Beispiel die Behebung eines fehlerhaft konfigurierten GA4-Setups oder fehlender Checkout-Events), kann unser Team das als professionelle Dienstleistung übernehmen. So überwachen wir die Genauigkeit kontinuierlich für Sie und helfen Ihnen, sie zu reparieren, wenn sie ausfällt.",[],"2026-09-23T15:47:35.424Z","2026-09-23T14:12:58.987Z",{"id":990,"question":991,"answer":992,"category":979,"order":249,"tags":993,"updatedAt":994,"createdAt":995},12,"Was, wenn ich eine Plattform nutze, die Sie derzeit nicht integrieren?","Wenn Ihre Plattform noch nicht zu unseren Integrationen gehört, können Sie Trackian dennoch mit allem nutzen, was Sie bereits verbunden haben, und wir nehmen Ihre Anfrage in unsere Integrations-Roadmap auf. Wir priorisieren neue Integrationen danach, wie viele Kunden danach fragen, sodass Ihre Angabe, was Sie nutzen, direkt beeinflusst, was wir als Nächstes bauen. In den meisten Fällen sind die Kernkanäle, die Ihre Ausgaben und Ihren Umsatz antreiben (Ihre Werbeplattformen und Ihr Shop), bereits unterstützt, sodass Trackian schon Mehrwert liefert, bevor jedes von Ihnen genutzte Tool verbunden ist.",[],"2026-09-23T15:47:35.327Z","2026-09-23T14:12:58.995Z",{"id":997,"title":998,"help":999,"showFor":938,"blockName":256,"blockType":900,"items":1000},"6ab3de6b4aee3fd11f91ac81","Funktionen & Möglichkeiten","Entdecken Sie, wie unsere KI-gestützten Funktionen Ihre vereinheitlichten Daten in umsetzbare, profitable Entscheidungen verwandeln.",[1001,1009,1016],{"id":1002,"question":1003,"answer":1004,"category":1005,"order":270,"tags":1006,"updatedAt":1007,"createdAt":1008},13,"Wie hilft Trackian bei der Marketing-Attribution?","Trackian hilft bei der Attribution, indem es Ausgaben und Umsatz aus jedem verbundenen Kanal an einem Ort zusammenführt, sodass Sie sehen können, welche Kanäle tatsächlich Umsatz treiben, statt den selbst gemeldeten Zahlen jeder Plattform zu vertrauen. Da Google Ads, Meta und TikTok jeweils in ihren eigenen Reports Erfolge für sich beanspruchen, gehen die Summen selten auf; Trackian liest Ihre Analytics- und Shop-Daten zusammen mit den Werbeplattformen aus, um Ihnen eine einzige, konsistente Sicht darauf zu geben, woher der Umsatz kommt. Verlässliche Attribution hängt von sauberem Tracking ab, weshalb es unsere Services für Checkout-Event-Tracking und Consent Mode v2 gibt: Je besser Ihr zugrunde liegendes Setup, desto mehr können Sie dem vertrauen, was die Attribution Ihnen sagt.","features",[],"2026-09-23T15:47:35.220Z","2026-09-23T14:12:59.003Z",{"id":1010,"question":1011,"answer":1012,"category":1005,"order":5,"tags":1013,"updatedAt":1014,"createdAt":1015},14,"Welche KI-Funktionen bieten Sie?","Trackian nutzt KI, um Ihre Daten zu interpretieren und in verständlicher Sprache zu erklären, am sichtbarsten in Ihrem täglichen Briefing, das Ihre Kennzahlen liest und Ihnen sagt, was sich geändert hat und warum es wichtig ist. Die KI beobachtet Ihre Daten und verfasst die Erklärungen, während die Rangfolge, welche Probleme und Chancen am wichtigsten sind, auf transparenter, regelbasierter Logik läuft statt auf einem Black-Box-Modell. Sie können Trackian auch mit Ihren bevorzugten KI-Assistenten wie Claude und ChatGPT über den MCP-Server von Trackian verbinden, sodass Sie in normaler Konversation Fragen zu Ihren eigenen Marketingdaten stellen und Antworten erhalten können, die auf Ihren zusammengeführten Zahlen basieren.",[],"2026-09-23T15:47:35.122Z","2026-09-23T14:12:59.017Z",{"id":1017,"question":1018,"answer":1019,"category":1005,"order":249,"tags":1020,"updatedAt":1021,"createdAt":1022},15,"Kann ich meine Dashboards und Reports anpassen?","Ja. Sie können maßgeschneiderte Dashboards erstellen, die sich auf die spezifischen KPIs konzentrieren, die für Ihr Unternehmen oder Ihre Kunden am wichtigsten sind. Für Agenturen bieten wir außerdem White-Label-Reporting-Optionen, mit denen Sie gebrandete Reports liefern können, die Ihren Mehrwert zeigen.",[],"2026-09-23T15:47:35.014Z","2026-09-23T14:12:59.031Z",{"id":1024,"title":1025,"help":1026,"showFor":938,"blockName":256,"blockType":900,"items":1027},"6ab3de6b4aee3fd11f91ac82","Konto & Verwaltung","Finden Sie Antworten zur Verwaltung Ihres Kontos, zu unseren agenturfreundlichen Funktionen und dazu, wie wir Ihre Daten sicher halten.",[1028,1036,1043],{"id":1029,"question":1030,"answer":1031,"category":1032,"order":270,"tags":1033,"updatedAt":1034,"createdAt":1035},16,"Ist Trackian für Agenturen mit mehreren Kunden geeignet?","Ja. Trackian ist darauf ausgelegt, über mehrere Kundenkonten hinweg zu funktionieren. Für Agenturen gilt: Statt sich bei jedem Kunden-Stack einzeln anzumelden und dieselben Reports neu zu erstellen, erhalten Sie kontinuierliche Überwachung, Anomalie-Warnungen und ein tägliches Briefing in verständlicher Sprache pro Kunde, sodass Ihr Team seine Zeit auf Strategie und Kundengespräche statt auf Datenaufbereitung verwendet. Es fungiert zudem als Frühwarnsystem für Ihr gesamtes Kundenportfolio: Wenn das Tracking eines Kunden ausfällt oder sich die Performance verändert, erfahren Sie es zuerst und können handeln, bevor der Kunde es bemerkt. Das ist die Art von proaktivem Service, die hilft, Kunden zu halten.","account",[],"2026-09-23T15:47:34.918Z","2026-09-23T14:12:59.043Z",{"id":1037,"question":1038,"answer":1039,"category":1032,"order":5,"tags":1040,"updatedAt":1041,"createdAt":1042},17,"Sind meine Daten bei Trackian sicher?","Ja. Wir sind vollständig DSGVO-konform und nutzen branchenführende Sicherheitsprotokolle, damit Ihre Daten sicher, privat und jederzeit für Sie zugänglich sind. Wir bieten außerdem Funktionen wie die Zwei-Faktor-Authentifizierung (2FA) für zusätzliche Kontosicherheit.",[],"2026-09-23T15:47:34.810Z","2026-09-23T14:12:59.054Z",{"id":1044,"question":1045,"answer":1046,"category":1032,"order":249,"tags":1047,"updatedAt":1048,"createdAt":1049},18,"Was ist im Abonnement enthalten? Kann ich jederzeit kündigen?","Unsere Preise sind transparent und abonnementbasiert, mit verschiedenen Stufen, die zu Ihren Bedürfnissen passen. Alle Pläne beinhalten Zugang zu unseren Kernfunktionen und dediziertem technischem Support. Sie können Ihr Abonnement jederzeit kündigen, und der Prozess ist einfach, ohne versteckte Gebühren. Zum Start erhalten E-Commerce- und Markenunternehmen eine 14-tägige KOSTENLOSE Testversion, und Agenturen und Freelancer eine vollständige 30-Tage-Geld-zurück-Garantie, ohne Wenn und Aber.",[],"2026-09-23T15:47:34.718Z","2026-09-23T14:12:59.066Z",{"id":1051,"title":1052,"lead":1053,"tone":1054,"showFor":938,"blockName":256,"cards":1055,"steps":1056,"blockType":1057,"primaryCta":1058,"secondaryCta":1060},"6ab3fd2cd85cd2db9fd44c23","Haben Sie eine Frage?","Sie finden nicht, wonach Sie suchen? Unser engagiertes technisches Support-Team hilft Ihnen gerne bei Fehlermeldungen, konkreten Anfragen und allen anderen Anliegen.","brand",[],[],"ctaBand",{"label":203,"href":59,"variant":1059},"inverse",{"label":199,"href":39,"variant":944},{"title":1062,"description":1063,"image":256},"FAQ | Trackian","Antworten auf häufige Fragen zu Einrichtung, Integrationen, Preisen, Funktionen und Kontoverwaltung von Trackian.","2026-09-23T19:00:41.291Z","2026-09-23T14:12:59.099Z","published",[1068,1082,1092,1101,1110,1119],{"component":1069,"props":1070,"showFor":938},"HeroBlock",{"block":1071},{"blockType":940,"badge":20,"title":1072,"lead":906,"primaryCta":1077,"secondaryCta":1078,"screenshot":1079,"alerts":1081},[1073,1075],{"text":1074},"Häufig gestellte ",{"text":1076,"accent":257},"Fragen",{"label":68,"href":69,"variant":942},{"label":65,"href":66,"variant":944},{"src":912,"alt":909,"width":916,"height":917,"srcset":1080},"/media/trackian-anomaly-detection-400x198.webp 400w, /media/trackian-anomaly-detection-900x446.webp 900w, /media/trackian-anomaly-detection-1600x793.webp 1600w, /media/trackian-anomaly-detection.webp 2382w",[],{"component":1083,"props":1084,"showFor":938},"FaqAccordion",{"block":1085},{"blockType":900,"title":947,"help":1086,"items":1088},[1087],{"text":948},[1089,1090,1091],{"question":952,"answer":953},{"question":959,"answer":960},{"question":966,"answer":967},{"component":1083,"props":1093,"showFor":938},{"block":1094},{"blockType":900,"title":973,"help":1095,"items":1097},[1096],{"text":974},[1098,1099,1100],{"question":977,"answer":978},{"question":984,"answer":985},{"question":991,"answer":992},{"component":1083,"props":1102,"showFor":938},{"block":1103},{"blockType":900,"title":998,"help":1104,"items":1106},[1105],{"text":999},[1107,1108,1109],{"question":1003,"answer":1004},{"question":1011,"answer":1012},{"question":1018,"answer":1019},{"component":1083,"props":1111,"showFor":938},{"block":1112},{"blockType":900,"title":1025,"help":1113,"items":1115},[1114],{"text":1026},[1116,1117,1118],{"question":1030,"answer":1031},{"question":1038,"answer":1039},{"question":1045,"answer":1046},{"component":1120,"props":1121,"showFor":938},"CtaBand",{"block":1122},{"blockType":1057,"title":1123,"lead":1053,"primaryCta":1125,"secondaryCta":1126,"cards":1055,"tone":-1,"steps":-1},[1124],{"text":1052},{"label":203,"href":59,"variant":1059},{"label":199,"href":39,"variant":944},1792062809343]