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verlässliche Datenquelle,==\nüber jeden Kanal hinweg","Google Ads, Meta und TikTok beanspruchen jeweils denselben Verkauf für sich, und Ihr Team verbringt die halbe Woche damit, die Differenz abzugleichen. Trackian gibt Ihnen eine einzige konsistente Zahl und ein Briefing, das Sie unverändert nach oben weitergeben können.",{"id":912,"alt":913,"updatedAt":914,"createdAt":914,"url":915,"thumbnailURL":260,"filename":916,"mimeType":917,"filesize":918,"width":919,"height":920,"focalX":921,"focalY":921,"sizes":922},13,"Trackian Attribution page showing top revenue channels (Google Organic, Google Ads, Direct, Email) and common multi-touch customer journeys","2026-09-24T11:54:40.673Z","/media/attribution.webp","attribution.webp","image\u002Fwebp",113326,2380,1672,50,{"thumbnail":923,"card":929,"hero":935},{"url":924,"width":925,"height":926,"mimeType":917,"filesize":927,"filename":928},"/media/attribution-400x281.webp",400,281,9036,"attribution-400x281.webp",{"url":930,"width":931,"height":932,"mimeType":917,"filesize":933,"filename":934},"/media/attribution-900x632.webp",900,632,32424,"attribution-900x632.webp",{"url":936,"width":937,"height":938,"mimeType":917,"filesize":939,"filename":940},"/media/attribution-1600x1124.webp",1600,1124,67832,"attribution-1600x1124.webp","light","browser","pill","all",[946,949],{"id":947,"text":948},"6ab514cd2b9a0b3604fe8689","Organische Suche ==+42 %==",{"id":950,"text":951},"6ab514cd2b9a0b3604fe868a","9+ Kanäle zusammengeführt","heroSplit",{"label":72,"href":73,"variant":954},"primary",{"label":69,"href":70,"variant":956},"outline",{"id":958,"title":959,"body":960,"showFor":944,"blockName":260,"chips":961,"blockType":974,"stat":975},"6ab420b4d85cd2db9fd44e8d","Jeder Kanal.\n==Eine konsistente Zahl.==","Google Ads, Meta und TikTok beanspruchen in ihren jeweiligen Reports jeweils den Verkauf für sich, sodass die Summen selten aufgehen. Trackian liest Ihre Analytics- und Shop-Daten zusammen mit jeder Werbeplattform aus, um Ihnen **eine Ansicht davon zu geben, woher der Umsatz tatsächlich kommt**.",[962,965,968,971],{"id":963,"text":964},"6ab420b4d85cd2db9fd44e89","GA4",{"id":966,"text":967},"6ab420b4d85cd2db9fd44e8a","Google Ads",{"id":969,"text":970},"6ab420b4d85cd2db9fd44e8b","Meta",{"id":972,"text":973},"6ab420b4d85cd2db9fd44e8c","TikTok","statFeature",{"value":976,"suffix":977},"9","+",{"id":979,"title":980,"lead":981,"screenshot":982,"showFor":944,"blockName":260,"hotspots":1008,"blockType":1026},"6ab514cd2b9a0b3604fe868f","Ein Screen, keine neun Exporte","Das ist dieselbe Ansicht, die Ihr Team morgen früh lesen wird, bereits nach Kanal aufgeschlüsselt.",{"id":983,"alt":984,"updatedAt":985,"createdAt":986,"url":987,"thumbnailURL":260,"filename":988,"mimeType":917,"filesize":989,"width":990,"height":991,"focalX":921,"focalY":921,"sizes":992},17,"Trackian Discover page scrolled to Revenue Attribution by channel, a Latest Snapshot metrics row with sparklines, and a daily activity chart","2026-10-08T10:15:37.058Z","2026-09-24T11:55:46.180Z","/media/discover-revenue-detail.webp","discover-revenue-detail.webp",74518,2124,1296,{"thumbnail":993,"card":998,"hero":1003},{"url":994,"width":925,"height":995,"mimeType":917,"filesize":996,"filename":997},"/media/discover-revenue-detail-400x244.webp",244,6768,"discover-revenue-detail-400x244.webp",{"url":999,"width":931,"height":1000,"mimeType":917,"filesize":1001,"filename":1002},"/media/discover-revenue-detail-900x549.webp",549,22622,"discover-revenue-detail-900x549.webp",{"url":1004,"width":937,"height":1005,"mimeType":917,"filesize":1006,"filename":1007},"/media/discover-revenue-detail-1600x976.webp",976,48966,"discover-revenue-detail-1600x976.webp",[1009,1015,1021],{"id":1010,"x":1011,"y":1012,"label":1013,"body":1014},"6ab514cd2b9a0b3604fe868c",22,30,"Umsatzattribution","Umsatz nach Kanal aufgeschlüsselt, damit Paid Social, organische Suche und Direct nicht länger um denselben Verkauf streiten.",{"id":1016,"x":1017,"y":1018,"label":1019,"body":1020},"6ab514cd2b9a0b3604fe868d",70,25,"Aktuelle Momentaufnahme","Wichtige Kennzahlen mit Sparklines, die Zahlen, nach denen Ihr CFO fragt, ohne dass Sie eine Folie erstellen müssen.",{"id":1022,"x":921,"y":1023,"label":1024,"body":1025},"6ab514cd2b9a0b3604fe868e",75,"Tägliche Aktivität","Eine tagesgenaue Ansicht dessen, was tatsächlich passiert ist, sodass eine Verschiebung an dem Tag auffällt, an dem sie geschieht, nicht erst im Monatsreview.","screenshotStage",{"id":1028,"title":1029,"lead":1030,"showFor":944,"blockName":260,"tabs":1031,"blockType":1101,"cta":1102},"6ab420b4d85cd2db9fd44e91","Bringen Sie Ihr gesamtes Team\n==an einen Tisch.==","Datensilos bestehen nicht nur zwischen Plattformen, sondern auch zwischen Menschen. Trackian gibt jedem, von Ihren Media-Buyern bis zu den Personen, denen Sie Bericht erstatten, eine Version der Wahrheit, die auf denselben Zahlen basiert.",[1032,1061,1071],{"id":1033,"title":1034,"body":1035,"screenshot":1036,"caption":1060},"6ab420b4d85cd2db9fd44e8e","Die richtige Ansicht für jede Rolle","Rollenbasierte Berechtigungen bedeuten, dass Ihr CEO eine finanzielle Übersicht erhält, Ihre Media-Buyer Zugriff auf Kampagnenebene und Kunden oder Stakeholder eine reine Leseansicht, alles über dieselbe Plattform statt drei Exporte.",{"id":1037,"alt":1038,"updatedAt":1039,"createdAt":1040,"url":1041,"thumbnailURL":260,"filename":1042,"mimeType":917,"filesize":1043,"width":990,"height":1044,"focalX":921,"focalY":921,"sizes":1045},16,"Trackian Discover dashboard showing a Business Health Score gauge and goal-pacing bars for GA4, Direct and Shopify revenue metrics","2026-10-08T10:14:48.848Z","2026-09-24T11:55:37.181Z","/media/discover-overview.webp","discover-overview.webp",95286,1494,{"thumbnail":1046,"card":1050,"hero":1055},{"url":1047,"width":925,"height":926,"mimeType":917,"filesize":1048,"filename":1049},"/media/discover-overview-400x281.webp",8822,"discover-overview-400x281.webp",{"url":1051,"width":931,"height":1052,"mimeType":917,"filesize":1053,"filename":1054},"/media/discover-overview-900x633.webp",633,29762,"discover-overview-900x633.webp",{"url":1056,"width":937,"height":1057,"mimeType":917,"filesize":1058,"filename":1059},"/media/discover-overview-1600x1125.webp",1125,64514,"discover-overview-1600x1125.webp","Rollenbasierter Dashboard-Zugriff",{"id":1062,"title":1063,"body":1064,"screenshot":1065,"caption":1070},"6ab420b4d85cd2db9fd44e8f","Ein Briefing, das Sie weiterleiten, nicht umschreiben müssen","Das tägliche Briefing ist bereits in klarer Sprache geschrieben. Wenn Ihr CFO fragt, was letzte Woche mit den Ausgaben passiert ist, leiten Sie das Briefing weiter, statt eine Folie zu erstellen.",{"id":983,"alt":984,"updatedAt":985,"createdAt":986,"url":987,"thumbnailURL":260,"filename":988,"mimeType":917,"filesize":989,"width":990,"height":991,"focalX":921,"focalY":921,"sizes":1066},{"thumbnail":1067,"card":1068,"hero":1069},{"url":994,"width":925,"height":995,"mimeType":917,"filesize":996,"filename":997},{"url":999,"width":931,"height":1000,"mimeType":917,"filesize":1001,"filename":1002},{"url":1004,"width":937,"height":1005,"mimeType":917,"filesize":1006,"filename":1007},"Tägliches Briefing, klare Sprache",{"id":1072,"title":1073,"body":1074,"screenshot":1075,"caption":1100},"6ab420b4d85cd2db9fd44e90","Beenden Sie die wöchentliche Reporting-Hektik","Teilbare Live-Dashboards ersetzen die statische Präsentation, die bereits veraltet ist, wenn das Meeting beginnt, sodass Ihr Team die Woche damit verbringt, auf Zahlen zu reagieren, statt sie zusammenzustellen.",{"id":1076,"alt":1077,"updatedAt":1078,"createdAt":1079,"url":1080,"thumbnailURL":260,"filename":1081,"mimeType":917,"filesize":1082,"width":990,"height":1083,"focalX":921,"focalY":921,"sizes":1084},20,"Trackian Projects Hub grid overview of six client projects with health scores, currencies and alert status badges","2026-10-08T10:15:39.641Z","2026-09-24T11:56:24.863Z","/media/projects-hub.webp","projects-hub.webp",65414,1188,{"thumbnail":1085,"card":1090,"hero":1095},{"url":1086,"width":925,"height":1087,"mimeType":917,"filesize":1088,"filename":1089},"/media/projects-hub-400x224.webp",224,6844,"projects-hub-400x224.webp",{"url":1091,"width":931,"height":1092,"mimeType":917,"filesize":1093,"filename":1094},"/media/projects-hub-900x503.webp",503,20810,"projects-hub-900x503.webp",{"url":1096,"width":937,"height":1097,"mimeType":917,"filesize":1098,"filename":1099},"/media/projects-hub-1600x895.webp",895,42854,"projects-hub-1600x895.webp","Live geteiltes Dashboard","tabbedFeature",{"label":1103,"href":126,"variant":1104},"Sehen Sie, wie Teams es nutzen","secondary",{"id":1106,"eyebrow":1107,"title":1108,"lead":1109,"note":1110,"showFor":944,"blockName":260,"services":1111,"blockType":1132,"cta":1133},"6ab420b4d85cd2db9fd44e96","Was Sie erhalten","Gebaut für die Person,\n==die für die Zahl verantwortlich ist==","Sie sind für die Marketing-Performance verantwortlich, selbst wenn die Daten in neun verschiedenen Logins liegen. Trackian bündelt die Verantwortung zusammen mit den Daten.","Jeder Plan umfasst Monitoring und das tägliche Briefing. Individuelle Dashboard-Erstellung und tiefere Einrichtungsarbeiten werden von unserem Team separat kalkuliert.",[1112,1117,1122,1127],{"id":1113,"icon":1114,"title":1115,"body":1116},"6ab420b4d85cd2db9fd44e92","settings-2","Individuelle Dashboards","Erstellen Sie Dashboards rund um die spezifischen KPIs, die Ihr Unternehmen verfolgt, nicht die Standardwerte einer Plattform.",{"id":1118,"icon":1119,"title":1120,"body":1121},"6ab420b4d85cd2db9fd44e93","shield-check","Tracking, das Sie verteidigen können","Kontinuierliche Qualitätsprüfungen erkennen einen defekten Pixel oder eine fehlende Conversion, bevor sie unbemerkt ein ganzes Quartal an Reporting verzerren.",{"id":1123,"icon":1124,"title":1125,"body":1126},"6ab420b4d85cd2db9fd44e94","trending-up","Attribution, die aufgeht","Sehen Sie, welche Kanäle den Verkauf tatsächlich ausgelöst haben, statt der selbst gemeldeten Summe jeder einzelnen Plattform zu vertrauen.",{"id":1128,"icon":1129,"title":1130,"body":1131},"6ab420b4d85cd2db9fd44e95","bell-ring","Keine Überraschungen im Monatsreview","Anomalien werden am Tag ihres Auftretens sichtbar, sodass nichts erst im Review-Meeting zum Problem wird.","serviceGrid",{"label":1134,"href":153,"variant":1104},"Erkennung von Datenanomalien ansehen",{"id":1136,"title":1137,"help":1138,"showFor":944,"blockName":260,"blockType":1139,"items":1140},"6ab420b4d85cd2db9fd44e97","Fragen von Marketingleitern","Die Kurzfassung dessen, was Führungskräfte wissen möchten, bevor sie es im Team ausrollen.","faq",[1141,1148,1155,1163],{"id":912,"question":1142,"answer":1143,"category":1144,"order":274,"tags":1145,"updatedAt":1146,"createdAt":1147},"Wie hilft Trackian bei der Marketing-Attribution?","Trackian hilft bei der Attribution, indem es Ausgaben und Umsatz aus jedem verbundenen Kanal an einem Ort zusammenführt, sodass Sie sehen können, welche Kanäle tatsächlich Umsatz treiben, statt den selbst gemeldeten Zahlen jeder Plattform zu vertrauen. Da Google Ads, Meta und TikTok jeweils in ihren eigenen Reports Erfolge für sich beanspruchen, gehen die Summen selten auf; Trackian liest Ihre Analytics- und Shop-Daten zusammen mit den Werbeplattformen aus, um Ihnen eine einzige, konsistente Sicht darauf zu geben, woher der Umsatz kommt. Verlässliche Attribution hängt von sauberem Tracking ab, weshalb es unsere Services für Checkout-Event-Tracking und Consent Mode v2 gibt: Je besser Ihr zugrunde liegendes Setup, desto mehr können Sie dem vertrauen, was die Attribution Ihnen sagt.","features",[],"2026-09-23T15:47:35.220Z","2026-09-23T14:12:59.003Z",{"id":1149,"question":1150,"answer":1151,"category":1144,"order":253,"tags":1152,"updatedAt":1153,"createdAt":1154},15,"Kann ich meine Dashboards und Reports anpassen?","Ja. Sie können maßgeschneiderte Dashboards erstellen, die sich auf die spezifischen KPIs konzentrieren, die für Ihr Unternehmen oder Ihre Kunden am wichtigsten sind. Für Agenturen bieten wir außerdem White-Label-Reporting-Optionen, mit denen Sie gebrandete Reports liefern können, die Ihren Mehrwert zeigen.",[],"2026-09-23T15:47:35.014Z","2026-09-23T14:12:59.031Z",{"id":1156,"question":1157,"answer":1158,"category":1159,"order":5,"tags":1160,"updatedAt":1161,"createdAt":1162},8,"Was unterscheidet Trackian von Google Analytics?","Google Analytics sagt Ihnen, was passiert ist; Trackian sagt Ihnen, was Sie dagegen tun sollen. Google Analytics ist ein leistungsstarkes Reporting-Tool, überlässt es Ihnen jedoch, die Zahlen herauszuziehen, die Probleme zu erkennen und selbst über eine Reaktion zu entscheiden. Trackian sitzt auf Google Analytics und acht weiteren Plattformen auf, prüft kontinuierlich auf Tracking-Ausfälle und ungewöhnliche Veränderungen, findet, wo Gewinn verloren geht, und fasst alles in einem täglichen Briefing in verständlicher Sprache zusammen.","getting-started",[],"2026-09-23T15:47:35.962Z","2026-09-23T14:12:58.946Z",{"id":1164,"question":1165,"answer":1166,"category":1144,"order":5,"tags":1167,"updatedAt":1168,"createdAt":1169},14,"Welche KI-Funktionen bieten Sie?","Trackian nutzt KI, um Ihre Daten zu interpretieren und in verständlicher Sprache zu erklären, am sichtbarsten in Ihrem täglichen Briefing, das Ihre Kennzahlen liest und Ihnen sagt, was sich geändert hat und warum es wichtig ist. Die KI beobachtet Ihre Daten und verfasst die Erklärungen, während die Rangfolge, welche Probleme und Chancen am wichtigsten sind, auf transparenter, regelbasierter Logik läuft statt auf einem Black-Box-Modell. Sie können Trackian auch mit Ihren bevorzugten KI-Assistenten wie Claude und ChatGPT über den MCP-Server von Trackian verbinden, sodass Sie in normaler Konversation Fragen zu Ihren eigenen Marketingdaten stellen und Antworten erhalten können, die auf Ihren zusammengeführten Zahlen basieren.",[],"2026-09-23T15:47:35.122Z","2026-09-23T14:12:59.017Z",{"id":1171,"title":1172,"lead":1173,"tone":1174,"showFor":944,"blockName":260,"cards":1175,"steps":1184,"blockType":1185,"primaryCta":1186,"secondaryCta":1189},"6ab420b4d85cd2db9fd44e9a","Geben Sie Ihrem Team eine Zahl, mit der es arbeiten kann","Verbinden Sie Ihre Kanäle und sehen Sie dasselbe Briefing, das Ihr gesamtes Team morgen früh lesen wird.","brand",[1176,1180],{"id":1177,"title":1178,"body":1179},"6ab420b4d85cd2db9fd44e98","Ihren Stack verbinden","Datenintegrationsquellen listet jede unterstützte Plattform auf, von GA4 bis TikTok Ads.",{"id":1181,"title":1182,"body":1183},"6ab420b4d85cd2db9fd44e99","Über einen Markt hinaus skalieren","Sehen Sie sich Enterprise-Erweiterung für Multi-Marken- und Multi-Markt-Rollouts an.",[],"ctaBand",{"label":1187,"href":73,"variant":1188},"KOSTENLOSE Testversion starten","inverse",{"label":1190,"href":70,"variant":956},"DEMO buchen",{"title":1192,"description":1193,"image":260},"Marketingleiter | Trackian","Eine verlässliche Datenquelle über jeden Kanal, ein Attributionsmodell, dem alle vertrauen, und ein Briefing, das Sie unverändert nach oben weitergeben können.","2026-10-09T13:16:28.730Z","2026-09-23T18:49:25.532Z","published",[1198,1214,1231,1243,1262,1272,1283],{"component":1199,"props":1200,"showFor":944},"HeroSplit",{"block":1201},{"blockType":952,"badge":-1,"title":1202,"lead":1207,"primaryCta":1209,"secondaryCta":1210,"screenshot":1211,"chips":1213,"tone":-1,"note":-1,"visual":-1,"badgeStyle":-1},[1203,1205],{"text":1204,"accent":261},"Eine verlässliche Datenquelle,",{"text":1206},"\nüber jeden Kanal hinweg",[1208],{"text":910},{"label":72,"href":73,"variant":954},{"label":69,"href":70,"variant":956},{"src":915,"alt":913,"width":919,"height":920,"srcset":1212},"/media/attribution-400x281.webp 400w, /media/attribution-900x632.webp 900w, /media/attribution-1600x1124.webp 1600w, /media/attribution.webp 2380w",[948,951],{"component":1215,"props":1216,"showFor":944},"StatFeature",{"block":1217},{"blockType":974,"stat":975,"title":1218,"body":1223,"chips":1230},[1219,1221],{"text":1220},"Jeder Kanal.\n",{"text":1222,"accent":261},"Eine konsistente Zahl.",[1224,1226,1228],{"text":1225},"Google Ads, Meta und TikTok beanspruchen in ihren jeweiligen Reports jeweils den Verkauf für sich, sodass die Summen selten aufgehen. Trackian liest Ihre Analytics- und Shop-Daten zusammen mit jeder Werbeplattform aus, um Ihnen ",{"text":1227,"bold":261},"eine Ansicht davon zu geben, woher der Umsatz tatsächlich kommt",{"text":1229},".",[964,967,970,973],{"component":1232,"props":1233,"showFor":944},"ScreenshotStage",{"block":1234},{"blockType":1026,"title":1235,"lead":981,"screenshot":1237,"hotspots":1239},[1236],{"text":980},{"src":987,"alt":984,"width":990,"height":991,"srcset":1238},"/media/discover-revenue-detail-400x244.webp 400w, /media/discover-revenue-detail-900x549.webp 900w, /media/discover-revenue-detail-1600x976.webp 1600w, /media/discover-revenue-detail.webp 2124w",[1240,1241,1242],{"x":1011,"y":1012,"label":1013,"body":1014},{"x":1017,"y":1018,"label":1019,"body":1020},{"x":921,"y":1023,"label":1024,"body":1025},{"component":1244,"props":1245,"showFor":944},"TabbedFeature",{"block":1246},{"blockType":1101,"title":1247,"lead":1030,"tabs":1252,"cta":1261},[1248,1250],{"text":1249},"Bringen Sie Ihr gesamtes Team\n",{"text":1251,"accent":261},"an einen Tisch.",[1253,1256,1258],{"title":1034,"body":1035,"screenshot":1254,"caption":1060},{"src":1041,"alt":1038,"width":990,"height":1044,"srcset":1255},"/media/discover-overview-400x281.webp 400w, /media/discover-overview-900x633.webp 900w, /media/discover-overview-1600x1125.webp 1600w, /media/discover-overview.webp 2124w",{"title":1063,"body":1064,"screenshot":1257,"caption":1070},{"src":987,"alt":984,"width":990,"height":991,"srcset":1238},{"title":1073,"body":1074,"screenshot":1259,"caption":1100},{"src":1080,"alt":1077,"width":990,"height":1083,"srcset":1260},"/media/projects-hub-400x224.webp 400w, /media/projects-hub-900x503.webp 900w, /media/projects-hub-1600x895.webp 1600w, /media/projects-hub.webp 2124w",{"label":1103,"href":126,"variant":1104},{"component":1263,"props":1264,"showFor":944},"ServiceGrid",{"block":1265},{"blockType":1132,"eyebrow":1107,"title":1266,"lead":1109,"note":1110,"cta":1271,"services":1111},[1267,1269],{"text":1268},"Gebaut für die Person,\n",{"text":1270,"accent":261},"die für die Zahl verantwortlich ist",{"label":1134,"href":153,"variant":1104},{"component":1273,"props":1274,"showFor":944},"FaqAccordion",{"block":1275},{"blockType":1139,"title":1137,"help":1276,"items":1278},[1277],{"text":1138},[1279,1280,1281,1282],{"question":1142,"answer":1143},{"question":1150,"answer":1151},{"question":1157,"answer":1158},{"question":1165,"answer":1166},{"component":1284,"props":1285,"showFor":944},"CtaBand",{"block":1286},{"blockType":1185,"title":1287,"lead":1173,"primaryCta":1289,"secondaryCta":1290,"cards":1175,"tone":-1,"steps":-1},[1288],{"text":1172},{"label":1187,"href":73,"variant":1188},{"label":1190,"href":70,"variant":956},1792069926529]