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Performance-Marketer","==Erkennen Sie Verschwendung,==\nskalieren Sie, was funktioniert","Sie leben bereits im Ads Manager und in Google Ads. Trackian fügt die Ebene hinzu, die Ihnen keine der beiden Plattformen gibt: was tatsächlich kaputt ist, was unbemerkt Ausgaben verschwendet und was bereit für mehr Budget ist.","all",[910,916],{"id":911,"tone":912,"title":913,"ago":914,"body":915},"6ab42057d85cd2db9fd44e04","critical","Umsatzrückgang festgestellt","vor 6 Min.","Meta-CPA steigt bei der Top-Anzeigengruppe um ==47 %==, Frequenz nimmt zu",{"id":917,"tone":918,"title":919,"ago":920,"body":921},"6ab42057d85cd2db9fd44e05","positive","Gelegenheit gefunden","vor 44 Min.","Search-Kampagne unter Budget: ==109 %== Spielraum gegenüber dem Limit","hero",{"label":68,"href":69,"variant":924},"primary",{"label":65,"href":66,"variant":926},"outline",{"id":928,"title":929,"lead":930,"reverse":262,"photo":256,"photoLeads":256,"showFor":908,"blockName":256,"blockType":931,"withoutTrackian":932,"withTrackian":944},"6ab514ce2b9a0b3604fe8697","Zwei Wege, ==Paid Media zu betreiben==","Die Plattformen ändern sich nicht. Was zwischen den Prüfungen passiert, schon.","comparisonSplit",{"label":933,"items":934},"Ohne Trackian",[935,938,941],{"id":936,"text":937},"6ab514ce2b9a0b3604fe8691","Google, Meta und TikTok jeden Morgen manuell prüfen",{"id":939,"text":940},"6ab514ce2b9a0b3604fe8692","Einen CPA-Anstieg bemerken, nachdem er bereits echtes Budget gekostet hat",{"id":942,"text":943},"6ab514ce2b9a0b3604fe8693","Raten, welche Kampagnen tatsächlich noch Skalierungspotenzial haben",{"label":945,"items":946},"Mit Trackian",[947,950,953],{"id":948,"text":949},"6ab514ce2b9a0b3604fe8694","Eine Ansicht über jede Plattform, auf der Sie Anzeigen schalten",{"id":951,"text":952},"6ab514ce2b9a0b3604fe8695","Innerhalb von Minuten markiert, bei einer echten Anomalie, nicht bei Rauschen",{"id":954,"text":955},"6ab514ce2b9a0b3604fe8696","Chancen sortiert nach Potenzial, nicht nach Bauchgefühl",{"id":957,"eyebrow":958,"title":959,"lead":960,"note":961,"showFor":908,"blockName":256,"services":962,"blockType":983,"cta":984},"6ab42057d85cd2db9fd44e0b","Gebaut für Paid Media","Jedes Konto,\n==überwacht wie ein Vollzeitjob==","Sie können nicht jeden Tag jede Kampagne in jedem Konto im Auge behalten. Trackian übernimmt diesen Teil, damit Sie Ihre Zeit auf Strategie verwenden können, statt Dashboards zu beaufsichtigen.","Jede Prüfung erfolgt gegen die eigene Historie des Kontos, nicht gegen einen Branchen-Benchmark, der Ihr Geschäft nicht kennt.",[963,968,973,978],{"id":964,"icon":965,"title":966,"body":967},"6ab42057d85cd2db9fd44e07","bell-ring","Live-Ausgaben-Warnungen","Ein Ausgabenanstieg, ein CPA-Sprung oder eine steigende Frequenz wird innerhalb von Minuten über Google, Meta und TikTok hinweg markiert.",{"id":969,"icon":970,"title":971,"body":972},"6ab42057d85cd2db9fd44e08","activity","Anomalieerkennung","Plötzliche Einbrüche oder Spitzen werden vom normalen Rauschen unterschieden, sodass Sie echten Problemen nachgehen, statt der täglichen Schwankung.",{"id":974,"icon":975,"title":976,"body":977},"6ab42057d85cd2db9fd44e09","trending-up","Opportunity Finder","Kampagnen mit zu geringen Ausgaben und unterbewertete Kanäle werden automatisch sichtbar, sortiert nach Potenzial.",{"id":979,"icon":980,"title":981,"body":982},"6ab42057d85cd2db9fd44e0a","git-branch","Details auf Plattformebene","Gehen Sie vom Konto bis hinunter zu Kampagne, Anzeigengruppe und Creative, ohne Trackian zu verlassen, um das native Dashboard zu prüfen.","serviceGrid",{"label":985,"href":154,"variant":986},"Business Opportunity Finder ansehen","secondary",{"id":988,"title":989,"lead":990,"showFor":908,"blockName":256,"rows":991,"blockType":1104},"6ab514ce2b9a0b3604fe86a1","Ein Tag in den ==Konten==","Drei Screens, ein laufender Scan. Das passiert tatsächlich zwischen Ihrem Morgenkaffee und dem wöchentlichen Report.",[992,1033,1067],{"id":993,"title":994,"body":995,"screenshot":996,"chips":1026},"6ab514ce2b9a0b3604fe869a","Zuerst: Was über Nacht kaputtging","Data Anomalies startet mit den Kennzahlen, die außerhalb ihrer normalen Spanne lagen, ein Add-to-Cart-Anstieg wird in dem Moment markiert, in dem er passiert, nicht erst drei Tage in eine ins Stocken geratene Kampagne hinein.",{"id":997,"alt":998,"updatedAt":999,"createdAt":999,"url":1000,"thumbnailURL":256,"filename":1001,"mimeType":1002,"filesize":1003,"width":1004,"height":1005,"focalX":1006,"focalY":1006,"sizes":1007},15,"Trackian Data Anomalies detection page with a metrics list and an Add to Cart chart highlighting a flagged anomaly spike","2026-09-24T11:55:16.188Z","/media/data-anomalies.webp","data-anomalies.webp","image\u002Fwebp",96764,2380,1392,50,{"thumbnail":1008,"card":1014,"hero":1020},{"url":1009,"width":1010,"height":1011,"mimeType":1002,"filesize":1012,"filename":1013},"/media/data-anomalies-400x234.webp",400,234,8214,"data-anomalies-400x234.webp",{"url":1015,"width":1016,"height":1017,"mimeType":1002,"filesize":1018,"filename":1019},"/media/data-anomalies-900x526.webp",900,526,28052,"data-anomalies-900x526.webp",{"url":1021,"width":1022,"height":1023,"mimeType":1002,"filesize":1024,"filename":1025},"/media/data-anomalies-1600x936.webp",1600,936,61444,"data-anomalies-1600x936.webp",[1027,1030],{"id":1028,"text":1029},"6ab514ce2b9a0b3604fe8698","Anomalieliste",{"id":1031,"text":1032},"6ab514ce2b9a0b3604fe8699","Kennzahlendetail",{"id":1034,"title":1035,"body":1036,"screenshot":1037,"chips":1060},"6ab514ce2b9a0b3604fe869d","Dann: Wohin das Budget fließen sollte","Opportunity Finder sortiert das echte Potenzial des Kontos, von einem Key Event Surge bis zu einem Checkout-Excellence-Muster, sodass die Budgetumschichtung auf Belegen statt auf einem Bauchgefühl basiert.",{"id":899,"alt":1038,"updatedAt":1039,"createdAt":1039,"url":1040,"thumbnailURL":256,"filename":1041,"mimeType":1002,"filesize":1042,"width":1004,"height":1043,"focalX":1006,"focalY":1006,"sizes":1044},"Trackian Opportunity Finder Insights tab showing zero critical issues and seven detected growth opportunities like Key Event Surge and Checkout Excellence","2026-09-24T11:55:55.939Z","/media/opportunity-finder.webp","opportunity-finder.webp",66914,1102,{"thumbnail":1045,"card":1050,"hero":1055},{"url":1046,"width":1010,"height":1047,"mimeType":1002,"filesize":1048,"filename":1049},"/media/opportunity-finder-400x185.webp",185,5770,"opportunity-finder-400x185.webp",{"url":1051,"width":1016,"height":1052,"mimeType":1002,"filesize":1053,"filename":1054},"/media/opportunity-finder-900x417.webp",417,19654,"opportunity-finder-900x417.webp",{"url":1056,"width":1022,"height":1057,"mimeType":1002,"filesize":1058,"filename":1059},"/media/opportunity-finder-1600x741.webp",741,40892,"opportunity-finder-1600x741.webp",[1061,1064],{"id":1062,"text":1063},"6ab514ce2b9a0b3604fe869b","7 Muster erkannt",{"id":1065,"text":1066},"6ab514ce2b9a0b3604fe869c","Sortiert nach Potenzial",{"id":1068,"title":1069,"body":1070,"screenshot":1071,"chips":1097},"6ab514ce2b9a0b3604fe86a0","Zuletzt: Was organisch funktioniert","Suche trennt gebrandete von ungebrandeter Performance, damit Sie wissen, wie viel Ihres bezahlten Budgets Boden abdeckt, den die organische Suche bereits besetzt.",{"id":1072,"alt":1073,"updatedAt":1074,"createdAt":1075,"url":1076,"thumbnailURL":256,"filename":1077,"mimeType":1002,"filesize":1078,"width":1079,"height":1080,"focalX":1006,"focalY":1006,"sizes":1081},21,"Trackian Search analytics page showing blended branded vs non-branded clicks, impressions, CTR and purchase revenue","2026-10-08T10:15:47.344Z","2026-09-24T11:56:39.412Z","/media/search.webp","search.webp",60348,2124,1278,{"thumbnail":1082,"card":1087,"hero":1092},{"url":1083,"width":1010,"height":1084,"mimeType":1002,"filesize":1085,"filename":1086},"/media/search-400x241.webp",241,7242,"search-400x241.webp",{"url":1088,"width":1016,"height":1089,"mimeType":1002,"filesize":1090,"filename":1091},"/media/search-900x542.webp",542,20906,"search-900x542.webp",{"url":1093,"width":1022,"height":1094,"mimeType":1002,"filesize":1095,"filename":1096},"/media/search-1600x963.webp",963,41618,"search-1600x963.webp",[1098,1101],{"id":1099,"text":1100},"6ab514ce2b9a0b3604fe869e","Gebrandet vs. ungebrandet",{"id":1102,"text":1103},"6ab514ce2b9a0b3604fe869f","CTR & Umsatz","splitShowcase",{"id":1106,"title":1107,"showFor":908,"blockName":256,"platforms":1108,"blockType":1133,"cta":1134},"6ab42057d85cd2db9fd44e19","Jede Plattform, auf der Sie bereits Anzeigen 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sie ein Konto verbinden.","faq",[1143,1150,1157,1164],{"id":1144,"question":1145,"answer":1146,"category":1147,"order":270,"tags":1148,"updatedAt":1149,"createdAt":1149},10,"Welche Integrationen und Kanäle unterstützen Sie?","Trackian integriert sich mit allen wichtigen Plattformen, die für E-Commerce und Digitalmarketing unverzichtbar sind, einschließlich Meta (Facebook & Instagram) Ads, Google Ads, TikTok Ads, Google Analytics (GA4), Google Search Console, Shopify, WooCommerce, Magento & OpenCart. So fließen Ihre Werbeausgaben, Ihr Traffic, Ihre Suchsichtbarkeit und Ihr Shop-Umsatz an einem Ort zusammen, damit Sie sehen können, wie Kanäle zusammenwirken, statt jede Plattform einzeln zu prüfen. Wir fügen Integrationen basierend auf Kundennachfrage hinzu, die Liste wächst also stetig.","data-integrations",[],"2026-09-23T14:12:58.977Z",{"id":1151,"question":1152,"answer":1153,"category":1147,"order":249,"tags":1154,"updatedAt":1155,"createdAt":1156},12,"Was, wenn ich eine Plattform nutze, die Sie derzeit nicht integrieren?","Wenn Ihre Plattform noch nicht zu unseren Integrationen gehört, können Sie Trackian dennoch mit allem nutzen, was Sie bereits verbunden haben, und wir nehmen Ihre Anfrage in unsere Integrations-Roadmap auf. Wir priorisieren neue Integrationen danach, wie viele Kunden danach fragen, sodass Ihre Angabe, was Sie nutzen, direkt beeinflusst, was wir als Nächstes bauen. In den meisten Fällen sind die Kernkanäle, die Ihre Ausgaben und Ihren Umsatz antreiben (Ihre Werbeplattformen und Ihr Shop), bereits unterstützt, sodass Trackian schon Mehrwert liefert, bevor jedes von Ihnen genutzte Tool verbunden ist.",[],"2026-09-23T15:47:35.327Z","2026-09-23T14:12:58.995Z",{"id":1158,"question":1159,"answer":1160,"category":1147,"order":5,"tags":1161,"updatedAt":1162,"createdAt":1163},11,"Wie stellen Sie die Genauigkeit meiner Daten sicher?","Trackian führt kontinuierliche Qualitätsprüfungen für jede Verbindung durch, sodass Sie in dem Moment benachrichtigt werden, in dem Ihre Daten fehlerhaft aussehen, nicht erst Wochen später, wenn ein Report fällig ist. Zwei der vier Plattformebenen existieren genau dafür: Verfügbarkeits- und Qualitätsprüfungen bestätigen, dass Ihr Tracking funktioniert und Ihre Verbindungen aktiv sind, während die Anomalieerkennung plötzliche Ausschläge, Rückgänge oder Lücken meldet, die meist auf ein Tracking-Problem statt auf eine echte Performance-Veränderung hindeuten. Wenn eine tiefere Korrektur nötig ist (zum Beispiel die Behebung eines fehlerhaft konfigurierten GA4-Setups oder fehlender Checkout-Events), kann unser Team das als professionelle Dienstleistung übernehmen. So überwachen wir die Genauigkeit kontinuierlich für Sie und helfen Ihnen, sie zu reparieren, wenn sie ausfällt.",[],"2026-09-23T15:47:35.424Z","2026-09-23T14:12:58.987Z",{"id":1165,"question":1166,"answer":1167,"category":1168,"order":249,"tags":1169,"updatedAt":1170,"createdAt":1171},9,"Wie lange dauert die Einrichtung?","Die anfängliche Einrichtung dauert etwa 90 Sekunden. Sie verbinden Ihre erste Plattform mit wenigen Klicks, und Trackian beginnt sofort mit dem Lesen Ihrer Daten, ohne dass für die Kernverbindungen Code installiert werden muss. Tiefere Tracking-Arbeiten (wie ein vollständiges GA4-Audit, die Implementierung von Consent Mode v2 oder Checkout-Event-Tracking) sind separat verfügbar und werden von unserem Team übernommen, sind aber nicht nötig, um zu starten und bereits am ersten Tag Mehrwert zu sehen.","getting-started",[],"2026-09-23T15:47:35.800Z","2026-09-23T14:12:58.962Z",{"id":1173,"title":1174,"lead":1175,"tone":1176,"showFor":908,"blockName":256,"cards":1177,"steps":1186,"blockType":1187,"primaryCta":1188,"secondaryCta":1191},"6ab42057d85cd2db9fd44e1d","Hören Sie auf, vier Plattformen manuell zu prüfen","Verbinden Sie Ihre Werbekonten und sehen Sie die heutigen Anomalien und Chancen in einer Ansicht.","brand",[1178,1182],{"id":1179,"title":1180,"body":1181},"6ab42057d85cd2db9fd44e1b","Finden Sie zuerst die Verschwendung","Der Business Opportunity Finder zeigt, wo Budget heute falsch verteilt ist.",{"id":1183,"title":1184,"body":1185},"6ab42057d85cd2db9fd44e1c","Einen Agentur-Kundenstamm verwalten","Sehen 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