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welcher Kanal== wirklich den Lead bringt","Sehen Sie jede Kampagne, Landingpage und jedes Conversion-Event an einem Ort, und erkennen Sie ein defektes Formular oder ein falsch getracktes Ziel, bevor es Sie eine Woche an Leads kostet.",{"id":912,"alt":913,"updatedAt":914,"createdAt":914,"url":915,"thumbnailURL":260,"filename":916,"mimeType":917,"filesize":918,"width":919,"height":920,"focalX":921,"focalY":921,"sizes":922},13,"Trackian Attribution page showing top revenue channels (Google Organic, Google Ads, Direct, Email) and common multi-touch customer 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Die Ersteinrichtung dauert etwa 90 Sekunden, für die Kernverbindungen ist kein Code erforderlich.",{"id":968,"icon":969,"title":970,"body":971},"6ab514752b9a0b3604fe8632","shield-check","Legen Sie Ihre eigene Conversion fest","Definieren Sie Ihr eigenes Ziel, ein Formular, eine Demo-Buchung oder eine Anmeldung, und Trackian erfasst es genauso wie einen Verkauf.",{"id":973,"icon":974,"title":975,"body":976},"6ab514752b9a0b3604fe8633","trending-up","Sehen Sie, wie die Attribution zusammenkommt","Sehen Sie, woher Ihre Leads tatsächlich kommen, statt sich auf die selbst gemeldeten Zahlen jeder Werbeplattform zu verlassen.",{"id":978,"icon":979,"title":980,"body":981},"6ab514752b9a0b3604fe8634","search-check","Holen Sie sich Ihr tägliches Briefing","Jeden Morgen eine kurze, verständliche Zusammenfassung: Erfolge, Warnungen und was Sie prüfen sollten, bevor eine schlechte Woche sich in den Zahlen 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Kauf ist, einschließlich [Landingpage-Gesundheit](\u002Ffeatures\u002Flanding-page-health-monitor\u002F), [Anomalieerkennung](\u002Ffeatures\u002Fanomaly-detection\u002F) und was sich für [Marketing-Datenanalysten](\u002Froles\u002Fmarketing-data-analysts\u002F) ändert.","faq",[1108,1115,1123,1131],{"id":912,"question":1109,"answer":1110,"category":1111,"order":274,"tags":1112,"updatedAt":1113,"createdAt":1114},"Wie hilft Trackian bei der Marketing-Attribution?","Trackian hilft bei der Attribution, indem es Ausgaben und Umsatz aus jedem verbundenen Kanal an einem Ort zusammenführt, sodass Sie sehen können, welche Kanäle tatsächlich Umsatz treiben, statt den selbst gemeldeten Zahlen jeder Plattform zu vertrauen. Da Google Ads, Meta und TikTok jeweils in ihren eigenen Reports Erfolge für sich beanspruchen, gehen die Summen selten auf; Trackian liest Ihre Analytics- und Shop-Daten zusammen mit den Werbeplattformen aus, um Ihnen eine einzige, konsistente Sicht darauf zu geben, woher der Umsatz kommt. Verlässliche Attribution hängt von sauberem Tracking ab, weshalb es unsere Services für Checkout-Event-Tracking und Consent Mode v2 gibt: Je besser Ihr zugrunde liegendes Setup, desto mehr können Sie dem vertrauen, was die Attribution Ihnen sagt.","features",[],"2026-09-23T15:47:35.220Z","2026-09-23T14:12:59.003Z",{"id":1116,"question":1117,"answer":1118,"category":1119,"order":5,"tags":1120,"updatedAt":1121,"createdAt":1122},11,"Wie stellen Sie die Genauigkeit meiner Daten sicher?","Trackian führt kontinuierliche Qualitätsprüfungen für jede Verbindung durch, sodass Sie in dem Moment benachrichtigt werden, in dem Ihre Daten fehlerhaft aussehen, nicht erst Wochen später, wenn ein Report fällig ist. Zwei der vier Plattformebenen existieren genau dafür: Verfügbarkeits- und Qualitätsprüfungen bestätigen, dass Ihr Tracking funktioniert und Ihre Verbindungen aktiv sind, während die Anomalieerkennung plötzliche Ausschläge, Rückgänge oder Lücken meldet, die meist auf ein Tracking-Problem statt auf eine echte Performance-Veränderung hindeuten. Wenn eine tiefere Korrektur nötig ist (zum Beispiel die Behebung eines fehlerhaft konfigurierten GA4-Setups oder fehlender Checkout-Events), kann unser Team das als professionelle Dienstleistung übernehmen. So überwachen wir die Genauigkeit kontinuierlich für Sie und helfen Ihnen, sie zu reparieren, wenn sie ausfällt.","data-integrations",[],"2026-09-23T15:47:35.424Z","2026-09-23T14:12:58.987Z",{"id":1124,"question":1125,"answer":1126,"category":1127,"order":5,"tags":1128,"updatedAt":1129,"createdAt":1130},8,"Was unterscheidet Trackian von Google Analytics?","Google Analytics sagt Ihnen, was passiert ist; Trackian sagt Ihnen, was Sie dagegen tun sollen. Google Analytics ist ein leistungsstarkes Reporting-Tool, überlässt es Ihnen jedoch, die Zahlen herauszuziehen, die Probleme zu erkennen und selbst über eine Reaktion zu entscheiden. Trackian sitzt auf Google Analytics und acht weiteren Plattformen auf, prüft kontinuierlich auf Tracking-Ausfälle und ungewöhnliche Veränderungen, findet, wo Gewinn verloren geht, und fasst alles in einem täglichen Briefing in verständlicher Sprache zusammen.","getting-started",[],"2026-09-23T15:47:35.962Z","2026-09-23T14:12:58.946Z",{"id":1132,"question":1133,"answer":1134,"category":1127,"order":253,"tags":1135,"updatedAt":1136,"createdAt":1137},9,"Wie lange dauert die Einrichtung?","Die anfängliche Einrichtung dauert etwa 90 Sekunden. Sie verbinden Ihre erste Plattform mit wenigen Klicks, und Trackian beginnt sofort mit dem Lesen Ihrer Daten, ohne dass für die Kernverbindungen Code installiert werden muss. Tiefere Tracking-Arbeiten (wie ein vollständiges GA4-Audit, die Implementierung von Consent Mode v2 oder Checkout-Event-Tracking) sind separat verfügbar und werden von unserem Team übernommen, sind aber nicht nötig, um zu starten und bereits am ersten Tag Mehrwert zu sehen.",[],"2026-09-23T15:47:35.800Z","2026-09-23T14:12:58.962Z",{"id":1139,"title":1140,"lead":1141,"tone":1142,"showFor":944,"blockName":260,"cards":1143,"steps":1151,"blockType":1152,"primaryCta":1153,"secondaryCta":1154},"6ab514752b9a0b3604fe8643","Hören Sie auf zu raten, ==welche Kampagne funktioniert hat==","Verbinden Sie Ihre Kanäle und erhalten Sie morgen früh Ihr erstes tägliches Briefing.","brand",[1144,1148],{"id":1145,"title":1146,"body":1147},"6ab514752b9a0b3604fe8641","Gebaut für B2B & Lead-Gen","Individuelle Funnels und KPIs für Demo-Anfragen und Anmeldungen, nicht nur Käufe.",{"id":1149,"title":1101,"body":1150},"6ab514752b9a0b3604fe8642","Erfahren Sie mehr über die Anomalieerkennung hinter jeder 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ändert.",[1251,1252,1253,1254],{"question":1109,"answer":1110},{"question":1117,"answer":1118},{"question":1125,"answer":1126},{"question":1133,"answer":1134},{"component":1256,"props":1257,"showFor":944},"CtaBand",{"block":1258},{"blockType":1152,"title":1259,"lead":1141,"primaryCta":1264,"secondaryCta":1265,"cards":1143,"tone":-1,"steps":-1},[1260,1262],{"text":1261},"Hören Sie auf zu raten, ",{"text":1263,"accent":261},"welche Kampagne funktioniert hat",{"label":72,"href":73,"variant":954},{"label":69,"href":70,"variant":956},1792069920717]