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==frecuentes==","Tanto si buscas una respuesta rápida como si necesitas hablar con un experto, estamos aquí para ayudarte. Explora nuestros recursos o contacta directamente con nuestro equipo de soporte.",{"id":911,"alt":912,"updatedAt":913,"createdAt":914,"url":915,"thumbnailURL":260,"filename":916,"mimeType":917,"filesize":918,"width":919,"height":920,"focalX":921,"focalY":921,"sizes":922},10,"Trackian anomaly detection: a metric tracked daily, with the anomalies it flagged marked in red","2026-09-23T19:05:48.219Z","2026-09-23T16:17:59.106Z","/media/trackian-anomaly-detection.webp","trackian-anomaly-detection.webp","image\u002Fwebp",90262,2382,1180,50,{"thumbnail":923,"card":929,"hero":935},{"url":924,"width":925,"height":926,"mimeType":917,"filesize":927,"filename":928},"/media/trackian-anomaly-detection-400x198.webp",400,198,7820,"trackian-anomaly-detection-400x198.webp",{"url":930,"width":931,"height":932,"mimeType":917,"filesize":933,"filename":934},"/media/trackian-anomaly-detection-900x446.webp",900,446,26328,"trackian-anomaly-detection-900x446.webp",{"url":936,"width":937,"height":938,"mimeType":917,"filesize":939,"filename":940},"/media/trackian-anomaly-detection-1600x793.webp",1600,793,55612,"trackian-anomaly-detection-1600x793.webp","all",[],"hero",{"label":72,"href":73,"variant":945},"primary",{"label":69,"href":70,"variant":947},"outline",{"id":949,"title":950,"help":951,"showFor":941,"blockName":260,"blockType":903,"items":952},"6ab3de6b4aee3fd11f91ac7f","Primeros pasos y valor esencial","Conoce nuestra misión y cómo Trackian te ofrece una única fuente de verdad para tu negocio.",[953,961,967],{"id":954,"question":955,"answer":956,"category":957,"order":274,"tags":958,"updatedAt":959,"createdAt":960},7,"¿Qué hace exactamente Trackian y para quién es?","Trackian es un Marketing OS y motor de decisiones que unifica tus datos de marketing y ventas dispersos en una única fuente de verdad. Está diseñado para agencias digitales, propietarios de marcas y operadores de tiendas online que quieren saber qué funciona y qué hay que arreglar sin tener que rebuscar entre números, y para agencias que gestionan el marketing de varios clientes. La plataforma vigila tus datos en cuatro capas (comprobaciones de disponibilidad y calidad, detección de anomalías, búsqueda de oportunidades de beneficio y un resumen diario en lenguaje sencillo), de modo que la respuesta a «¿qué debería hacer hoy?» te está esperando en lugar de quedar enterrada en los datos.","getting-started",[],"2026-09-23T15:47:36.211Z","2026-09-23T14:12:58.934Z",{"id":902,"question":962,"answer":963,"category":957,"order":5,"tags":964,"updatedAt":965,"createdAt":966},"¿En qué se diferencia Trackian de Google Analytics?","Google Analytics te dice qué ha pasado; Trackian te dice qué hacer al respecto. Google Analytics es una potente herramienta de informes, pero te deja a ti la tarea de extraer los números, detectar los problemas y decidir una respuesta por tu cuenta. Trackian se sitúa por encima de Google Analytics y otras ocho plataformas, comprobando continuamente si hay fallos de seguimiento y cambios inusuales, encontrando dónde se está filtrando el beneficio y resumiéndolo todo en un resumen diario escrito en lenguaje sencillo.",[],"2026-09-23T15:47:35.962Z","2026-09-23T14:12:58.946Z",{"id":968,"question":969,"answer":970,"category":957,"order":253,"tags":971,"updatedAt":972,"createdAt":973},9,"¿Cuánto se tarda en configurarlo?","La configuración inicial tarda unos 90 segundos. Conectas tu primera plataforma con unos pocos clics y Trackian empieza a leer tus datos de inmediato, sin necesidad de instalar código para las conexiones principales. Un trabajo de seguimiento más profundo (como una auditoría completa de GA4, la implementación de Consent Mode v2 o el seguimiento de eventos de checkout) está disponible por separado y lo gestiona nuestro equipo, pero no necesitas nada de eso para empezar y ver valor desde el primer día.",[],"2026-09-23T15:47:35.800Z","2026-09-23T14:12:58.962Z",{"id":975,"title":976,"help":977,"showFor":941,"blockName":260,"blockType":903,"items":978},"6ab3de6b4aee3fd11f91ac80","Datos, integraciones y precisión","Descubre cómo nos conectamos a tu stack de marketing y garantizamos que tus datos sean siempre precisos y fiables",[979,985,992],{"id":911,"question":980,"answer":981,"category":982,"order":274,"tags":983,"updatedAt":984,"createdAt":984},"¿Qué integraciones y canales admitís?","Trackian se integra con todas las principales plataformas esenciales para el e-commerce y el marketing digital, incluyendo Meta (Facebook e Instagram) Ads, Google Ads, TikTok Ads, Google Analytics (GA4), Google Search Console, Shopify, WooCommerce, Magento y OpenCart. Esto reúne tu gasto publicitario, tráfico, visibilidad en buscadores e ingresos de tienda en un solo lugar, para que puedas ver cómo funcionan los canales en conjunto en lugar de revisar cada plataforma por separado. Añadimos integraciones según la demanda de los clientes, así que la lista sigue creciendo.","data-integrations",[],"2026-09-23T14:12:58.977Z",{"id":986,"question":987,"answer":988,"category":982,"order":5,"tags":989,"updatedAt":990,"createdAt":991},11,"¿Cómo garantizáis la precisión de mis datos?","Trackian ejecuta comprobaciones de calidad continuas en cada conexión, así que se te avisa en el momento en que tus datos parecen incorrectos, no semanas después, cuando toca entregar un informe. Dos de las cuatro capas de la plataforma existen precisamente para esto: las comprobaciones de disponibilidad y calidad confirman que tu seguimiento está activo y tus conexiones están en vivo, mientras que la detección de anomalías señala picos, caídas o vacíos repentinos que suelen indicar un problema de seguimiento en lugar de un cambio real en el rendimiento. Cuando se necesita una corrección más profunda (por ejemplo, arreglar una configuración de GA4 mal hecha o eventos de checkout que faltan), nuestro equipo puede encargarse de ello como servicio profesional, de modo que la precisión es algo que monitorizamos por ti de forma continua y te ayudamos a reparar cuando falla.",[],"2026-09-23T15:47:35.424Z","2026-09-23T14:12:58.987Z",{"id":993,"question":994,"answer":995,"category":982,"order":253,"tags":996,"updatedAt":997,"createdAt":998},12,"¿Qué pasa si uso una plataforma con la que aún no os integráis?","Si tu plataforma todavía no está entre nuestras integraciones, puedes seguir usando Trackian con todo lo que sí tengas conectado, y añadiremos tu solicitud a nuestra hoja de ruta de integraciones. Priorizamos las nuevas integraciones según cuántos clientes las piden, así que contarnos qué usas influye directamente en lo que construimos a continuación. En la mayoría de los casos, los canales principales que impulsan tu gasto y tus ingresos (tus plataformas publicitarias y tu tienda) ya están soportados, lo que significa que Trackian aporta valor incluso antes de que conectes todas tus herramientas.",[],"2026-09-23T15:47:35.327Z","2026-09-23T14:12:58.995Z",{"id":1000,"title":1001,"help":1002,"showFor":941,"blockName":260,"blockType":903,"items":1003},"6ab3de6b4aee3fd11f91ac81","Funcionalidades y prestaciones","Descubre cómo nuestras funciones impulsadas por IA convierten tus datos unificados en decisiones rentables y accionables.",[1004,1012,1019],{"id":1005,"question":1006,"answer":1007,"category":1008,"order":274,"tags":1009,"updatedAt":1010,"createdAt":1011},13,"¿Cómo ayuda Trackian con la atribución de marketing?","Trackian ayuda con la atribución reuniendo el gasto y los ingresos de cada canal conectado en un solo lugar, para que puedas ver qué canales están impulsando realmente las ventas en lugar de confiar en los números que cada plataforma reporta por su cuenta. Como Google Ads, Meta y TikTok se atribuyen el mérito cada uno en sus propios informes, los totales casi nunca cuadran; Trackian lee tus datos de analítica y de tienda junto con las plataformas publicitarias para darte una visión única y consistente de dónde vienen los ingresos. Una atribución fiable depende de un seguimiento limpio, por eso existen nuestros servicios de seguimiento de eventos de checkout y Consent Mode v2: cuanto mejor sea tu configuración de base, más podrás confiar en lo que te dice la atribución.","features",[],"2026-09-23T15:47:35.220Z","2026-09-23T14:12:59.003Z",{"id":1013,"question":1014,"answer":1015,"category":1008,"order":5,"tags":1016,"updatedAt":1017,"createdAt":1018},14,"¿Qué tipo de funciones de IA ofrecéis?","Trackian usa IA para interpretar tus datos y explicarlos en lenguaje sencillo, de forma más visible en tu resumen diario, que lee tus métricas y te dice qué cambió y por qué importa. La IA observa tus datos y redacta las explicaciones, mientras que la clasificación de qué problemas y oportunidades importan más se basa en una lógica transparente y basada en reglas, no en un modelo de caja negra. También puedes conectar Trackian con tus asistentes de IA preferidos, como Claude y ChatGPT, a través del servidor MCP de Trackian, para poder hacer preguntas sobre tus propios datos de marketing en una conversación normal y obtener respuestas basadas en tus números combinados.",[],"2026-09-23T15:47:35.122Z","2026-09-23T14:12:59.017Z",{"id":1020,"question":1021,"answer":1022,"category":1008,"order":253,"tags":1023,"updatedAt":1024,"createdAt":1025},15,"¿Puedo personalizar mis paneles e informes?","Sí. Puedes crear paneles a medida que se centren en los KPI específicos que más importan a tu negocio o a tus clientes. Para agencias, también ofrecemos opciones de informes de marca blanca, que te permiten entregar informes con tu marca que muestren tu valor.",[],"2026-09-23T15:47:35.014Z","2026-09-23T14:12:59.031Z",{"id":1027,"title":1028,"help":1029,"showFor":941,"blockName":260,"blockType":903,"items":1030},"6ab3de6b4aee3fd11f91ac82","Cuenta y gestión","Encuentra respuestas sobre la gestión de tu cuenta, nuestras funciones pensadas para agencias y cómo mantenemos seguros tus datos.",[1031,1039,1046],{"id":1032,"question":1033,"answer":1034,"category":1035,"order":274,"tags":1036,"updatedAt":1037,"createdAt":1038},16,"¿Es Trackian adecuado para agencias que gestionan varios clientes?","Sí. Trackian está diseñado para funcionar con múltiples cuentas de cliente. Para las agencias, en lugar de iniciar sesión en el stack de cada cliente y reconstruir los mismos informes, obtienes monitorización continua, alertas de anomalías y un resumen diario en lenguaje sencillo por cliente, para que tu equipo dedique su tiempo a la estrategia y las conversaciones con clientes en lugar de a manejar datos. También funciona como un sistema de alerta temprana en toda tu cartera de cuentas: cuando el seguimiento de un cliente se rompe o su rendimiento cambia, te enteras el primero y puedes actuar antes de que ellos lo noten, el tipo de servicio proactivo que ayuda a retener cuentas.","account",[],"2026-09-23T15:47:34.918Z","2026-09-23T14:12:59.043Z",{"id":1040,"question":1041,"answer":1042,"category":1035,"order":5,"tags":1043,"updatedAt":1044,"createdAt":1045},17,"¿Están seguros mis datos con Trackian?","Sí. Cumplimos totalmente con el GDPR y usamos protocolos de seguridad líderes en el sector para mantener tus datos seguros, privados y siempre accesibles para ti. También ofrecemos funciones como la autenticación de dos factores (2FA) para reforzar la seguridad de tu cuenta.",[],"2026-09-23T15:47:34.810Z","2026-09-23T14:12:59.054Z",{"id":1047,"question":1048,"answer":1049,"category":1035,"order":253,"tags":1050,"updatedAt":1051,"createdAt":1052},18,"¿Qué incluye la suscripción? ¿Puedo cancelar en cualquier momento?","Nuestros precios son transparentes y por suscripción, con distintos niveles que se ajustan a tus necesidades. Todos los planes incluyen acceso a nuestras funciones principales y soporte técnico dedicado. Puedes cancelar tu suscripción en cualquier momento, y el proceso es simple, sin cargos ocultos. Para empezar, los negocios de Ecommerce y Marca tienen una prueba GRATUITA de 14 días, y las Agencias y Freelancers, una garantía de devolución del dinero de 30 días completos, sin hacer preguntas.",[],"2026-09-23T15:47:34.718Z","2026-09-23T14:12:59.066Z",{"id":1054,"title":1055,"lead":1056,"tone":1057,"showFor":941,"blockName":260,"cards":1058,"steps":1059,"blockType":1060,"primaryCta":1061,"secondaryCta":1063},"6ab3fd2cd85cd2db9fd44c23","¿Tienes alguna pregunta?","¿No encuentras lo que buscas? Nuestro equipo de soporte técnico dedicado está listo para ayudarte con informes de errores, solicitudes concretas y cualquier otro problema.","brand",[],[],"ctaBand",{"label":207,"href":63,"variant":1062},"inverse",{"label":203,"href":43,"variant":947},{"title":1065,"description":1066,"image":260},"Preguntas frecuentes | Trackian","Respuestas a las preguntas más comunes sobre la configuración, las integraciones, los precios, las funcionalidades y la gestión de la cuenta en Trackian.","2026-09-23T19:00:41.291Z","2026-09-23T14:12:59.099Z","published",[1071,1085,1095,1104,1113,1122],{"component":1072,"props":1073,"showFor":941},"HeroBlock",{"block":1074},{"blockType":943,"badge":20,"title":1075,"lead":909,"primaryCta":1080,"secondaryCta":1081,"screenshot":1082,"alerts":1084},[1076,1078],{"text":1077},"Preguntas ",{"text":1079,"accent":261},"frecuentes",{"label":72,"href":73,"variant":945},{"label":69,"href":70,"variant":947},{"src":915,"alt":912,"width":919,"height":920,"srcset":1083},"/media/trackian-anomaly-detection-400x198.webp 400w, /media/trackian-anomaly-detection-900x446.webp 900w, /media/trackian-anomaly-detection-1600x793.webp 1600w, /media/trackian-anomaly-detection.webp 2382w",[],{"component":1086,"props":1087,"showFor":941},"FaqAccordion",{"block":1088},{"blockType":903,"title":950,"help":1089,"items":1091},[1090],{"text":951},[1092,1093,1094],{"question":955,"answer":956},{"question":962,"answer":963},{"question":969,"answer":970},{"component":1086,"props":1096,"showFor":941},{"block":1097},{"blockType":903,"title":976,"help":1098,"items":1100},[1099],{"text":977},[1101,1102,1103],{"question":980,"answer":981},{"question":987,"answer":988},{"question":994,"answer":995},{"component":1086,"props":1105,"showFor":941},{"block":1106},{"blockType":903,"title":1001,"help":1107,"items":1109},[1108],{"text":1002},[1110,1111,1112],{"question":1006,"answer":1007},{"question":1014,"answer":1015},{"question":1021,"answer":1022},{"component":1086,"props":1114,"showFor":941},{"block":1115},{"blockType":903,"title":1028,"help":1116,"items":1118},[1117],{"text":1029},[1119,1120,1121],{"question":1033,"answer":1034},{"question":1041,"answer":1042},{"question":1048,"answer":1049},{"component":1123,"props":1124,"showFor":941},"CtaBand",{"block":1125},{"blockType":1060,"title":1126,"lead":1056,"primaryCta":1128,"secondaryCta":1129,"cards":1058,"tone":-1,"steps":-1},[1127],{"text":1055},{"label":207,"href":63,"variant":1062},{"label":203,"href":43,"variant":947},1792069929806]