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· Agentes de IA","Pregúntale a tu ==asistente de IA== sobre tu marketing.","Trackian ejecuta un servidor MCP construido sobre el estándar abierto que hay detrás de las conexiones de herramientas de Claude y ChatGPT, para que tu asistente de IA pueda leer tus datos reales y, cuando tú lo permitas, actuar sobre ellos.",{"id":912,"alt":913,"updatedAt":914,"createdAt":914,"url":915,"thumbnailURL":260,"filename":916,"mimeType":917,"filesize":918,"width":919,"height":920,"focalX":921,"focalY":921,"sizes":922},24,"Trackian Insights page: the AI analyst's issues for a project, ranked patterns and an incident timeline","2026-10-08T10:16:46.270Z","/media/oracle-insights.webp","oracle-insights.webp","image\u002Fwebp",63468,2124,1260,50,{"thumbnail":923,"card":929,"hero":935},{"url":924,"width":925,"height":926,"mimeType":917,"filesize":927,"filename":928},"/media/oracle-insights-400x237.webp",400,237,6508,"oracle-insights-400x237.webp",{"url":930,"width":931,"height":932,"mimeType":917,"filesize":933,"filename":934},"/media/oracle-insights-900x534.webp",900,534,21166,"oracle-insights-900x534.webp",{"url":936,"width":937,"height":938,"mimeType":917,"filesize":939,"filename":940},"/media/oracle-insights-1600x949.webp",1600,949,44270,"oracle-insights-1600x949.webp","all",[],"hero",{"label":72,"href":73,"variant":945},"primary",{"label":69,"href":70,"variant":947},"outline",{"id":949,"eyebrow":950,"title":951,"lead":952,"showFor":941,"blockName":260,"tiles":953,"blockType":978},"6ab514e82b9a0b3604fe86d6","Cómo funciona","Diseñado para ser ==seguro por defecto.==","Cada escritura pasa por las mismas comprobaciones que la propia aplicación.",[954,961,968,973],{"id":955,"title":956,"body":957,"vignette":958,"span":959,"tone":960},"6ab514e82b9a0b3604fe86d2","Previsualiza y después confirma","Cualquier cambio en tus anuncios o ajustes te muestra primero exactamente qué va a pasar. Nada cambia hasta que lo confirmas.","rootCause","2","dark",{"id":962,"title":963,"body":964,"vignette":965,"span":966,"tone":967},"6ab514e82b9a0b3604fe86d3","Solo tus datos","Cada respuesta se limita a tus propias cuentas conectadas. No hay acceso entre cuentas.","trackingHealth","1","light",{"id":969,"title":970,"body":971,"vignette":972,"span":966,"tone":967},"6ab514e82b9a0b3604fe86d4","Lenguaje de negocio claro","Las respuestas usan los mismos nombres y números que ves en Trackian, no códigos internos ni campos de base de datos.","smartTrends",{"id":974,"title":975,"body":976,"vignette":977,"span":959,"tone":967},"6ab514e82b9a0b3604fe86d5","Funciona con Claude y ChatGPT","Conéctate a través de Claude Code, Claude Desktop o las propias conexiones de herramientas de ChatGPT, usando el mismo servidor MCP en cualquier caso.","liveAlerts","featureBento",{"id":980,"title":981,"lead":982,"screenshot":983,"showFor":941,"blockName":260,"hotspots":1008,"blockType":1032},"6ab514e82b9a0b3604fe86db","Un asistente, ==todos los números.==","El servidor MCP de Trackian expone categorías de herramientas reales a cualquier asistente compatible con MCP, basadas en tus propias cuentas conectadas.",{"id":984,"alt":985,"updatedAt":986,"createdAt":986,"url":987,"thumbnailURL":260,"filename":988,"mimeType":917,"filesize":989,"width":990,"height":991,"focalX":921,"focalY":921,"sizes":992},12,"Trackian AI Playbooks library showing ready-made analysis prompts like Morning Briefing and Weekly Review to copy into an AI assistant","2026-09-24T11:54:27.391Z","/media/ai-playbooks.webp","ai-playbooks.webp",130970,2380,1672,{"thumbnail":993,"card":998,"hero":1003},{"url":994,"width":925,"height":995,"mimeType":917,"filesize":996,"filename":997},"/media/ai-playbooks-400x281.webp",281,9976,"ai-playbooks-400x281.webp",{"url":999,"width":931,"height":1000,"mimeType":917,"filesize":1001,"filename":1002},"/media/ai-playbooks-900x632.webp",632,38316,"ai-playbooks-900x632.webp",{"url":1004,"width":937,"height":1005,"mimeType":917,"filesize":1006,"filename":1007},"/media/ai-playbooks-1600x1124.webp",1124,81348,"ai-playbooks-1600x1124.webp",[1009,1015,1021,1026],{"id":1010,"x":1011,"y":1012,"label":1013,"body":1014},"6ab514e82b9a0b3604fe86d7",22,28,"Informes y atribución","Trae informes de GA4, Search Console y atribución combinada directamente a la conversación, con los mismos números que verías en la aplicación.",{"id":1016,"x":1017,"y":1018,"label":1019,"body":1020},"6ab514e82b9a0b3604fe86d8",76,26,"Plataformas publicitarias","Consulta el rendimiento de Google Ads, Meta y TikTok, y con permiso, pausa campañas, ajusta presupuestos o actualiza los textos publicitarios.",{"id":1022,"x":912,"y":1023,"label":1024,"body":1025},"6ab514e82b9a0b3604fe86d9",74,"Paneles y hallazgos","Pide tus paneles personalizados, los hallazgos de anomalías de Sentinel o la causa raíz de una métrica que ha cambiado.",{"id":1027,"x":1028,"y":1029,"label":1030,"body":1031},"6ab514e82b9a0b3604fe86da",78,72,"Tareas y operaciones","Consulta las tareas abiertas, el ritmo de tus KPI y las comprobaciones de estado del sitio, todo desde la misma conexión MCP.","screenshotStage",{"id":1034,"title":1035,"lead":1036,"showFor":941,"blockName":260,"steps":1037,"blockType":1053},"6ab514e82b9a0b3604fe86df","De la configuración ==a la primera respuesta.==","Llevar Trackian a tu asistente de IA lleva minutos, no un proyecto de desarrollo.",[1038,1043,1048],{"id":1039,"icon":1040,"title":1041,"body":1042},"6ab514e82b9a0b3604fe86dc","settings-2","Conecta tus cuentas","Vincula GA4, tus plataformas publicitarias y tu tienda de la misma forma que lo harías en la aplicación, en unos 90 segundos por plataforma.",{"id":1044,"icon":1045,"title":1046,"body":1047},"6ab514e82b9a0b3604fe86dd","shield-check","Obtén tu clave MCP","Genera un token desde tu configuración de Trackian y añádelo a Claude, ChatGPT o cualquier cliente compatible con MCP.",{"id":1049,"icon":1050,"title":1051,"body":1052},"6ab514e82b9a0b3604fe86de","activity","Haz una pregunta real","Prueba con «¿Qué campañas se han movido esta semana?» o «Dame el resumen de hoy», y obtén una respuesta extraída directamente de tus propios datos.","steps",{"id":1055,"title":1056,"help":1057,"showFor":941,"blockName":260,"blockType":1058,"items":1059},"6ab514e82b9a0b3604fe86e0","Preguntas frecuentes sobre MCP y API","El acceso a MCP viene incluido en todos los planes de agencia y, para marcas, a partir del plan Pulse; el acceso completo a la API empieza en Elite o Horizon. Esto combina bien con [Detección de anomalías en los datos](\u002Ffeatures\u002Fanomaly-detection\u002F), y si vives pegado a los números cada día, echa un vistazo a la página de [Analistas de datos de marketing](\u002Froles\u002Fmarketing-data-analysts\u002F). Consulta el [Resumen diario de marketing](\u002Ffeatures\u002Fmarketing-daily-brief\u002F) para ver qué llega a tu panel cada mañana. ¿Más preguntas? Consulta nuestras [preguntas frecuentes completas](\u002Ffaq\u002F) o [ponte en contacto](\u002Fcontacts\u002F).","faq",[1060,1068,1076,1083],{"id":1061,"question":1062,"answer":1063,"category":1064,"order":5,"tags":1065,"updatedAt":1066,"createdAt":1067},14,"¿Qué tipo de funciones de IA ofrecéis?","Trackian usa IA para interpretar tus datos y explicarlos en lenguaje sencillo, de forma más visible en tu resumen diario, que lee tus métricas y te dice qué cambió y por qué importa. La IA observa tus datos y redacta las explicaciones, mientras que la clasificación de qué problemas y oportunidades importan más se basa en una lógica transparente y basada en reglas, no en un modelo de caja negra. También puedes conectar Trackian con tus asistentes de IA preferidos, como Claude y ChatGPT, a través del servidor MCP de Trackian, para poder hacer preguntas sobre tus propios datos de marketing en una conversación normal y obtener respuestas basadas en tus números combinados.","features",[],"2026-09-23T15:47:35.122Z","2026-09-23T14:12:59.017Z",{"id":1069,"question":1070,"answer":1071,"category":1072,"order":5,"tags":1073,"updatedAt":1074,"createdAt":1075},17,"¿Están seguros mis datos con Trackian?","Sí. Cumplimos totalmente con el GDPR y usamos protocolos de seguridad líderes en el sector para mantener tus datos seguros, privados y siempre accesibles para ti. También ofrecemos funciones como la autenticación de dos factores (2FA) para reforzar la seguridad de tu cuenta.","account",[],"2026-09-23T15:47:34.810Z","2026-09-23T14:12:59.054Z",{"id":1077,"question":1078,"answer":1079,"category":1080,"order":274,"tags":1081,"updatedAt":1082,"createdAt":1082},10,"¿Qué integraciones y canales admitís?","Trackian se integra con todas las principales plataformas esenciales para el e-commerce y el marketing digital, incluyendo Meta (Facebook e Instagram) Ads, Google Ads, TikTok Ads, Google Analytics (GA4), Google Search Console, Shopify, WooCommerce, Magento y OpenCart. Esto reúne tu gasto publicitario, tráfico, visibilidad en buscadores e ingresos de tienda en un solo lugar, para que puedas ver cómo funcionan los canales en conjunto en lugar de revisar cada plataforma por separado. Añadimos integraciones según la demanda de los clientes, así que la lista sigue creciendo.","data-integrations",[],"2026-09-23T14:12:58.977Z",{"id":984,"question":1084,"answer":1085,"category":1080,"order":253,"tags":1086,"updatedAt":1087,"createdAt":1088},"¿Qué pasa si uso una plataforma con la que aún no os integráis?","Si tu plataforma todavía no está entre nuestras integraciones, puedes seguir usando Trackian con todo lo que sí tengas conectado, y añadiremos tu solicitud a nuestra hoja de ruta de integraciones. Priorizamos las nuevas integraciones según cuántos clientes las piden, así que contarnos qué usas influye directamente en lo que construimos a continuación. En la mayoría de los casos, los canales principales que impulsan tu gasto y tus ingresos (tus plataformas publicitarias y tu tienda) ya están soportados, lo que significa que Trackian aporta valor incluso antes de que conectes todas tus herramientas.",[],"2026-09-23T15:47:35.327Z","2026-09-23T14:12:58.995Z",{"id":1090,"title":1091,"lead":1092,"tone":1093,"showFor":941,"blockName":260,"cards":1094,"steps":1095,"blockType":1096,"primaryCta":1097,"secondaryCta":1099},"6ab514e82b9a0b3604fe86e1","Lleva tus datos ==a la conversación.==","Conecta tus cuentas y añade Trackian a tu asistente de IA hoy mismo.","brand",[],[],"ctaBand",{"label":72,"href":73,"variant":1098},"inverse",{"label":69,"href":70,"variant":947},{"title":1101,"description":1102,"image":260},"Herramientas MCP de IA y acceso API | Trackian","Conecta Claude o ChatGPT al servidor MCP de Trackian para consultar y actuar sobre tus datos de marketing, con cada cambio confirmado antes.","2026-10-08T10:17:00.600Z","2026-09-23T18:55:03.118Z","published",[1107,1123,1137,1153,1166,1200],{"component":1108,"props":1109,"showFor":941},"HeroBlock",{"block":1110},{"blockType":943,"badge":908,"title":1111,"lead":910,"primaryCta":1118,"secondaryCta":1119,"screenshot":1120,"alerts":1122},[1112,1114,1116],{"text":1113},"Pregúntale a tu ",{"text":1115,"accent":261},"asistente de IA",{"text":1117}," sobre tu marketing.",{"label":72,"href":73,"variant":945},{"label":69,"href":70,"variant":947},{"src":915,"alt":913,"width":919,"height":920,"srcset":1121},"/media/oracle-insights-400x237.webp 400w, /media/oracle-insights-900x534.webp 900w, /media/oracle-insights-1600x949.webp 1600w, /media/oracle-insights.webp 2124w",[],{"component":1124,"props":1125,"showFor":941},"FeatureBento",{"block":1126},{"blockType":978,"eyebrow":950,"title":1127,"lead":952,"tiles":1132},[1128,1130],{"text":1129},"Diseñado para ser ",{"text":1131,"accent":261},"seguro por defecto.",[1133,1134,1135,1136],{"title":956,"body":957,"vignette":958,"span":253,"tone":960},{"title":963,"body":964,"vignette":965,"span":5,"tone":967},{"title":970,"body":971,"vignette":972,"span":5,"tone":967},{"title":975,"body":976,"vignette":977,"span":253,"tone":967},{"component":1138,"props":1139,"showFor":941},"ScreenshotStage",{"block":1140},{"blockType":1032,"title":1141,"lead":982,"screenshot":1146,"hotspots":1148},[1142,1144],{"text":1143},"Un asistente, ",{"text":1145,"accent":261},"todos los números.",{"src":987,"alt":985,"width":990,"height":991,"srcset":1147},"/media/ai-playbooks-400x281.webp 400w, /media/ai-playbooks-900x632.webp 900w, /media/ai-playbooks-1600x1124.webp 1600w, /media/ai-playbooks.webp 2380w",[1149,1150,1151,1152],{"x":1011,"y":1012,"label":1013,"body":1014},{"x":1017,"y":1018,"label":1019,"body":1020},{"x":912,"y":1023,"label":1024,"body":1025},{"x":1028,"y":1029,"label":1030,"body":1031},{"component":1154,"props":1155,"showFor":941},"Steps",{"block":1156},{"blockType":1053,"title":1157,"lead":1036,"steps":1162},[1158,1160],{"text":1159},"De la configuración ",{"text":1161,"accent":261},"a la primera respuesta.",[1163,1164,1165],{"icon":1040,"title":1041,"body":1042},{"icon":1045,"title":1046,"body":1047},{"icon":1050,"title":1051,"body":1052},{"component":1167,"props":1168,"showFor":941},"FaqAccordion",{"block":1169},{"blockType":1058,"title":1056,"help":1170,"items":1195},[1171,1173,1175,1177,1179,1181,1183,1185,1188,1190,1193],{"text":1172},"El acceso a MCP viene incluido en todos los planes de agencia y, para marcas, a partir del plan Pulse; el acceso completo a la API empieza en Elite o Horizon. 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