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cada noche","Descubre qué ==cambió, y por qué.==","Cada noche, Trackian compara tus métricas de marketing y de tienda con su propio historial reciente, para que descubras qué ha cambiado antes de tener que ir a buscarlo.",{"id":912,"alt":913,"updatedAt":914,"createdAt":914,"url":915,"thumbnailURL":260,"filename":916,"mimeType":917,"filesize":918,"width":919,"height":920,"focalX":921,"focalY":921,"sizes":922},15,"Trackian Data Anomalies detection page with a metrics list and an Add to Cart chart highlighting a flagged anomaly spike","2026-09-24T11:55:16.188Z","/media/data-anomalies.webp","data-anomalies.webp","image\u002Fwebp",96764,2380,1392,50,{"thumbnail":923,"card":929,"hero":935},{"url":924,"width":925,"height":926,"mimeType":917,"filesize":927,"filename":928},"/media/data-anomalies-400x234.webp",400,234,8214,"data-anomalies-400x234.webp",{"url":930,"width":931,"height":932,"mimeType":917,"filesize":933,"filename":934},"/media/data-anomalies-900x526.webp",900,526,28052,"data-anomalies-900x526.webp",{"url":936,"width":937,"height":938,"mimeType":917,"filesize":939,"filename":940},"/media/data-anomalies-1600x936.webp",1600,936,61444,"data-anomalies-1600x936.webp","all",[],"hero",{"label":72,"href":73,"variant":945},"primary",{"label":69,"href":70,"variant":947},"outline",{"id":949,"eyebrow":950,"title":951,"lead":952,"note":953,"showFor":941,"blockName":260,"services":954,"blockType":980,"cta":981},"6ab516112b9a0b3604fe8788","Cómo funciona la detección","De los números brutos a ==un hallazgo clasificado.==","Trackian no se limita a señalar que un número ha cambiado. Calcula lo inusual que es realmente ese cambio antes de que llegue a ti.","El mismo motor de detección se ejecuta para cada proyecto, cada noche, para que nada dependa de que alguien se acuerde de revisar un panel.",[955,960,965,970,975],{"id":956,"icon":957,"title":958,"body":959},"6ab516112b9a0b3604fe8783","activity","Detección nocturna","Después de que tus métricas terminen de sincronizarse cada noche, Trackian compara cada una con su propio historial reciente y señala los días que no encajan.",{"id":961,"icon":962,"title":963,"body":964},"6ab516112b9a0b3604fe8784","bell-ring","Gravedad clasificada","Cada hallazgo se clasifica en una franja de vigilancia o crítica, para que sepas de un vistazo qué necesita atención ahora y qué puede esperar.",{"id":966,"icon":967,"title":968,"body":969},"6ab516112b9a0b3604fe8785","search-check","Detección de patrones","Cuando varias métricas cambian a la vez, como las sesiones y los ingresos el mismo día, Trackian las agrupa en un solo hallazgo en lugar de alertas independientes.",{"id":971,"icon":972,"title":973,"body":974},"6ab516112b9a0b3604fe8786","settings-2","Desglose de la causa raíz","Abre un hallazgo y descubre qué cambió, en qué medida, de qué canal o segmento vino, y cuándo empezó.",{"id":976,"icon":977,"title":978,"body":979},"6ab516112b9a0b3604fe8787","shield-check","Consciente del seguimiento","La detección también lee los datos de salud de tu sitio, para que una caída del seguimiento no se confunda con una bajada real de rendimiento.","serviceGrid",{"label":982,"href":73,"variant":983},"Verlo en tu cuenta","secondary",{"id":985,"title":986,"lead":987,"showFor":941,"blockName":260,"rows":988,"blockType":1039},"6ab516112b9a0b3604fe878e","De la lista ==a la causa raíz.==","La misma investigación que harías a mano, ya hecha cuando la abres.",[989,1005],{"id":990,"title":991,"body":992,"screenshot":993,"chips":998},"6ab516112b9a0b3604fe878b","Ve cada hallazgo, clasificado","Anomalías de datos enumera cada métrica que vigila Trackian, con las que tienen una anomalía marcadas y clasificadas, como Add to Cart moviéndose un 66% respecto a su rango habitual.",{"id":912,"alt":913,"updatedAt":914,"createdAt":914,"url":915,"thumbnailURL":260,"filename":916,"mimeType":917,"filesize":918,"width":919,"height":920,"focalX":921,"focalY":921,"sizes":994},{"thumbnail":995,"card":996,"hero":997},{"url":924,"width":925,"height":926,"mimeType":917,"filesize":927,"filename":928},{"url":930,"width":931,"height":932,"mimeType":917,"filesize":933,"filename":934},{"url":936,"width":937,"height":938,"mimeType":917,"filesize":939,"filename":940},[999,1002],{"id":1000,"text":1001},"6ab516112b9a0b3604fe8789","66% frente a lo normal",{"id":1003,"text":1004},"6ab516112b9a0b3604fe878a","Clasificado por gravedad",{"id":1006,"title":1007,"body":1008,"screenshot":1009,"chips":1035},"6ab516112b9a0b3604fe878d","Después, profundiza en el gráfico","Abre un hallazgo y ve el gráfico exacto que hay detrás, con cada día marcado, para que puedas juzgar tú mismo lo inusual que es el movimiento en lugar de fiarte de un porcentaje.",{"id":1010,"alt":1011,"updatedAt":1012,"createdAt":1013,"url":1014,"thumbnailURL":260,"filename":1015,"mimeType":917,"filesize":1016,"width":1017,"height":1018,"focalX":921,"focalY":921,"sizes":1019},10,"Trackian anomaly detection: a metric tracked daily, with the anomalies it flagged marked in red","2026-09-23T19:05:48.219Z","2026-09-23T16:17:59.106Z","/media/trackian-anomaly-detection.webp","trackian-anomaly-detection.webp",90262,2382,1180,{"thumbnail":1020,"card":1025,"hero":1030},{"url":1021,"width":925,"height":1022,"mimeType":917,"filesize":1023,"filename":1024},"/media/trackian-anomaly-detection-400x198.webp",198,7820,"trackian-anomaly-detection-400x198.webp",{"url":1026,"width":931,"height":1027,"mimeType":917,"filesize":1028,"filename":1029},"/media/trackian-anomaly-detection-900x446.webp",446,26328,"trackian-anomaly-detection-900x446.webp",{"url":1031,"width":937,"height":1032,"mimeType":917,"filesize":1033,"filename":1034},"/media/trackian-anomaly-detection-1600x793.webp",793,55612,"trackian-anomaly-detection-1600x793.webp",[1036],{"id":1037,"text":1038},"6ab516112b9a0b3604fe878c","12 días marcados","splitShowcase",{"id":1041,"title":1042,"lead":1043,"reverse":266,"photo":260,"photoLeads":260,"showFor":941,"blockName":260,"blockType":1044,"withoutTrackian":1045,"withTrackian":1057},"6ab516112b9a0b3604fe8795","Esperar un informe ==no es una estrategia.==","La diferencia se nota la noche en que algo cambia de verdad.","comparisonSplit",{"label":1046,"items":1047},"Sin Trackian",[1048,1051,1054],{"id":1049,"text":1050},"6ab516112b9a0b3604fe878f","Una métrica cae y nadie se da cuenta hasta el informe semanal.",{"id":1052,"text":1053},"6ab516112b9a0b3604fe8790","Rebuscas en cinco paneles para adivinar qué canal lo causó.",{"id":1055,"text":1056},"6ab516112b9a0b3604fe8791","Una avería de seguimiento parece exactamente una caída real del rendimiento.",{"label":1058,"items":1059},"Con Trackian",[1060,1063,1066],{"id":1061,"text":1062},"6ab516112b9a0b3604fe8792","Trackian marca el movimiento la misma noche en que ocurre.",{"id":1064,"text":1065},"6ab516112b9a0b3604fe8793","Un solo hallazgo muestra qué se movió, dónde y cuánto.",{"id":1067,"text":1068},"6ab516112b9a0b3604fe8794","Las comprobaciones de salud del sitio descartan una avería de seguimiento antes de que actúes.",{"id":1070,"title":1071,"help":1072,"showFor":941,"blockName":260,"blockType":1073,"items":1074},"6ab516112b9a0b3604fe8796","Preguntas sobre la detección de anomalías","La detección también vigila los [problemas de sitio y seguimiento](\u002Ffeatures\u002Flanding-page-health-monitor\u002F), y cada hallazgo sobre el que no actúas puede aparecer como una [oportunidad](\u002Ffeatures\u002Fopportunity-finder\u002F) en lugar de un aviso.","faq",[1075,1081,1089,1097],{"id":253,"question":1076,"answer":1077,"category":1078,"order":5,"tags":1079,"updatedAt":1080,"createdAt":1080},"¿Cuáles son las funcionalidades clave de Trackian?","Trackian funciona en cuatro capas: comprobaciones de disponibilidad y calidad, detección de anomalías, búsqueda de rentabilidad y un resumen diario en lenguaje sencillo. Juntas confirman que tu seguimiento está en buen estado, señalan cambios inusuales, muestran dónde se está perdiendo rentabilidad y te dicen qué hacer cada día.","pricing",[],"2026-09-23T13:54:14.874Z",{"id":1082,"question":1083,"answer":1084,"category":1085,"order":5,"tags":1086,"updatedAt":1087,"createdAt":1088},11,"¿Cómo garantizáis la precisión de mis datos?","Trackian ejecuta comprobaciones de calidad continuas en cada conexión, así que se te avisa en el momento en que tus datos parecen incorrectos, no semanas después, cuando toca entregar un informe. Dos de las cuatro capas de la plataforma existen precisamente para esto: las comprobaciones de disponibilidad y calidad confirman que tu seguimiento está activo y tus conexiones están en vivo, mientras que la detección de anomalías señala picos, caídas o vacíos repentinos que suelen indicar un problema de seguimiento en lugar de un cambio real en el rendimiento. Cuando se necesita una corrección más profunda (por ejemplo, arreglar una configuración de GA4 mal hecha o eventos de checkout que faltan), nuestro equipo puede encargarse de ello como servicio profesional, de modo que la precisión es algo que monitorizamos por ti de forma continua y te ayudamos a reparar cuando falla.","data-integrations",[],"2026-09-23T15:47:35.424Z","2026-09-23T14:12:58.987Z",{"id":1090,"question":1091,"answer":1092,"category":1093,"order":5,"tags":1094,"updatedAt":1095,"createdAt":1096},14,"¿Qué tipo de funciones de IA ofrecéis?","Trackian usa IA para interpretar tus datos y explicarlos en lenguaje sencillo, de forma más visible en tu resumen diario, que lee tus métricas y te dice qué cambió y por qué importa. La IA observa tus datos y redacta las explicaciones, mientras que la clasificación de qué problemas y oportunidades importan más se basa en una lógica transparente y basada en reglas, no en un modelo de caja negra. También puedes conectar Trackian con tus asistentes de IA preferidos, como Claude y ChatGPT, a través del servidor MCP de Trackian, para poder hacer preguntas sobre tus propios datos de marketing en una conversación normal y obtener respuestas basadas en tus números combinados.","features",[],"2026-09-23T15:47:35.122Z","2026-09-23T14:12:59.017Z",{"id":1098,"question":1099,"answer":1100,"category":1101,"order":274,"tags":1102,"updatedAt":1103,"createdAt":1104},16,"¿Es Trackian adecuado para agencias que gestionan varios clientes?","Sí. Trackian está diseñado para funcionar con múltiples cuentas de cliente. Para las agencias, en lugar de iniciar sesión en el stack de cada cliente y reconstruir los mismos informes, obtienes monitorización continua, alertas de anomalías y un resumen diario en lenguaje sencillo por cliente, para que tu equipo dedique su tiempo a la estrategia y las conversaciones con clientes en lugar de a manejar datos. También funciona como un sistema de alerta temprana en toda tu cartera de cuentas: cuando el seguimiento de un cliente se rompe o su rendimiento cambia, te enteras el primero y puedes actuar antes de que ellos lo noten, el tipo de servicio proactivo que ayuda a retener cuentas.","account",[],"2026-09-23T15:47:34.918Z","2026-09-23T14:12:59.043Z",{"id":1106,"title":1107,"lead":1108,"tone":1109,"showFor":941,"blockName":260,"cards":1110,"steps":1119,"blockType":1120,"primaryCta":1121,"secondaryCta":1123},"6ab516112b9a0b3604fe8799","Descubre qué ==está cambiando realmente== en tu cuenta.","Conecta tus datos y deja que se ejecute el primer análisis nocturno. Verás lo que detecta a la mañana siguiente.","brand",[1111,1115],{"id":1112,"title":1113,"body":1114},"6ab516112b9a0b3604fe8797","Creado para marcas","Detecta una caída de ingresos la misma noche en que empieza, no en la revisión de fin de mes.",{"id":1116,"title":1117,"body":1118},"6ab516112b9a0b3604fe8798","Mejorado para agencias","Un solo análisis nocturno en todas las cuentas de cliente, en lugar de nueve paneles que revisar a mano.",[],"ctaBand",{"label":72,"href":73,"variant":1122},"inverse",{"label":69,"href":70,"variant":947},{"title":1125,"description":1126,"image":260},"Detección de anomalías en los datos | Trackian","Trackian analiza tus métricas de marketing cada noche, clasifica lo que cambió por gravedad, y muestra qué cambió, en qué canal y cuándo empezó.","2026-09-24T12:22:41.523Z","2026-09-23T18:51:30.599Z","published",[1131,1145,1155,1176,1201,1223],{"component":1132,"props":1133,"showFor":941},"HeroBlock",{"block":1134},{"blockType":943,"badge":908,"title":1135,"lead":910,"primaryCta":1140,"secondaryCta":1141,"screenshot":1142,"alerts":1144},[1136,1138],{"text":1137},"Descubre qué ",{"text":1139,"accent":261},"cambió, y por qué.",{"label":72,"href":73,"variant":945},{"label":69,"href":70,"variant":947},{"src":915,"alt":913,"width":919,"height":920,"srcset":1143},"/media/data-anomalies-400x234.webp 400w, /media/data-anomalies-900x526.webp 900w, /media/data-anomalies-1600x936.webp 1600w, /media/data-anomalies.webp 2380w",[],{"component":1146,"props":1147,"showFor":941},"ServiceGrid",{"block":1148},{"blockType":980,"eyebrow":950,"title":1149,"lead":952,"note":953,"cta":1154,"services":954},[1150,1152],{"text":1151},"De los números brutos a ",{"text":1153,"accent":261},"un hallazgo clasificado.",{"label":982,"href":73,"variant":983},{"component":1156,"props":1157,"showFor":941},"SplitShowcase",{"block":1158},{"blockType":1039,"title":1159,"lead":987,"rows":1164},[1160,1162],{"text":1161},"De la lista ",{"text":1163,"accent":261},"a la causa raíz.",[1165,1170],{"title":1166,"body":992,"screenshot":1168,"chips":1169},[1167],{"text":991},{"src":915,"alt":913,"width":919,"height":920,"srcset":1143},[1001,1004],{"title":1171,"body":1008,"screenshot":1173,"chips":1175},[1172],{"text":1007},{"src":1014,"alt":1011,"width":1017,"height":1018,"srcset":1174},"/media/trackian-anomaly-detection-400x198.webp 400w, /media/trackian-anomaly-detection-900x446.webp 900w, /media/trackian-anomaly-detection-1600x793.webp 1600w, /media/trackian-anomaly-detection.webp 2382w",[1038],{"component":1177,"props":1178,"showFor":941},"ComparisonSplit",{"block":1179},{"blockType":1044,"title":1180,"lead":1043,"withoutTrackian":1185,"withTrackian":1193,"reverse":-1,"photo":-1,"photoLeads":-1},[1181,1183],{"text":1182},"Esperar un informe ",{"text":1184,"accent":261},"no es una estrategia.",{"label":1046,"items":1186},[1187,1189,1191],[1188],{"text":1050},[1190],{"text":1053},[1192],{"text":1056},{"label":1058,"items":1194},[1195,1197,1199],[1196],{"text":1062},[1198],{"text":1065},[1200],{"text":1068},{"component":1202,"props":1203,"showFor":941},"FaqAccordion",{"block":1204},{"blockType":1073,"title":1071,"help":1205,"items":1218},[1206,1208,1211,1213,1216],{"text":1207},"La detección también vigila los ",{"text":1209,"href":1210},"problemas de sitio y seguimiento","\u002Ffeatures\u002Flanding-page-health-monitor\u002F",{"text":1212},", y cada hallazgo sobre el que no actúas puede aparecer como una ",{"text":1214,"href":1215},"oportunidad","\u002Ffeatures\u002Fopportunity-finder\u002F",{"text":1217}," en lugar de un aviso.",[1219,1220,1221,1222],{"question":1076,"answer":1077},{"question":1083,"answer":1084},{"question":1091,"answer":1092},{"question":1099,"answer":1100},{"component":1224,"props":1225,"showFor":941},"CtaBand",{"block":1226},{"blockType":1120,"title":1227,"lead":1108,"primaryCta":1233,"secondaryCta":1234,"cards":1110,"tone":-1,"steps":-1},[1228,1229,1231],{"text":1137},{"text":1230,"accent":261},"está cambiando realmente",{"text":1232}," en tu cuenta.",{"label":72,"href":73,"variant":1122},{"label":69,"href":70,"variant":947},1792069925302]