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Consulta [Detección de anomalías en los datos](\u002Ffeatures\u002Fanomaly-detection\u002F) o el [Buscador de oportunidades de negocio](\u002Ffeatures\u002Fopportunity-finder\u002F). ¿Tienes más preguntas? Consulta nuestras [preguntas frecuentes completas](\u002Ffaq\u002F) o [ponte en contacto con nosotros](\u002Fcontacts\u002F).","faq",[1112,1120,1126,1133],{"id":1113,"question":1114,"answer":1115,"category":1116,"order":274,"tags":1117,"updatedAt":1118,"createdAt":1119},7,"¿Qué hace exactamente Trackian y para quién es?","Trackian es un Marketing OS y motor de decisiones que unifica tus datos de marketing y ventas dispersos en una única fuente de verdad. Está diseñado para agencias digitales, propietarios de marcas y operadores de tiendas online que quieren saber qué funciona y qué hay que arreglar sin tener que rebuscar entre números, y para agencias que gestionan el marketing de varios clientes. La plataforma vigila tus datos en cuatro capas (comprobaciones de disponibilidad y calidad, detección de anomalías, búsqueda de oportunidades de beneficio y un resumen diario en lenguaje sencillo), de modo que la respuesta a «¿qué debería hacer hoy?» te está esperando en lugar de quedar enterrada en los datos.","getting-started",[],"2026-09-23T15:47:36.211Z","2026-09-23T14:12:58.934Z",{"id":253,"question":1121,"answer":1122,"category":1123,"order":5,"tags":1124,"updatedAt":1125,"createdAt":1125},"¿Cuáles son las funcionalidades clave de Trackian?","Trackian funciona en cuatro capas: comprobaciones de disponibilidad y calidad, detección de anomalías, búsqueda de rentabilidad y un resumen diario en lenguaje sencillo. Juntas confirman que tu seguimiento está en buen estado, señalan cambios inusuales, muestran dónde se está perdiendo rentabilidad y te dicen qué hacer cada día.","pricing",[],"2026-09-23T13:54:14.874Z",{"id":1127,"question":1128,"answer":1129,"category":1116,"order":5,"tags":1130,"updatedAt":1131,"createdAt":1132},8,"¿En qué se diferencia Trackian de Google Analytics?","Google Analytics te dice qué ha pasado; Trackian te dice qué hacer al respecto. Google Analytics es una potente herramienta de informes, pero te deja a ti la tarea de extraer los números, detectar los problemas y decidir una respuesta por tu cuenta. Trackian se sitúa por encima de Google Analytics y otras ocho plataformas, comprobando continuamente si hay fallos de seguimiento y cambios inusuales, encontrando dónde se está filtrando el beneficio y resumiéndolo todo en un resumen diario escrito en lenguaje sencillo.",[],"2026-09-23T15:47:35.962Z","2026-09-23T14:12:58.946Z",{"id":911,"question":1134,"answer":1135,"category":1136,"order":274,"tags":1137,"updatedAt":1138,"createdAt":1139},"¿Es Trackian adecuado para agencias que gestionan varios clientes?","Sí. Trackian está diseñado para funcionar con múltiples cuentas de cliente. Para las agencias, en lugar de iniciar sesión en el stack de cada cliente y reconstruir los mismos informes, obtienes monitorización continua, alertas de anomalías y un resumen diario en lenguaje sencillo por cliente, para que tu equipo dedique su tiempo a la estrategia y las conversaciones con clientes en lugar de a manejar datos. También funciona como un sistema de alerta temprana en toda tu cartera de cuentas: cuando el seguimiento de un cliente se rompe o su rendimiento cambia, te enteras el primero y puedes actuar antes de que ellos lo noten, el tipo de servicio proactivo que ayuda a retener cuentas.","account",[],"2026-09-23T15:47:34.918Z","2026-09-23T14:12:59.043Z",{"id":1141,"title":1142,"lead":1143,"tone":1144,"showFor":944,"blockName":260,"cards":1145,"steps":1146,"blockType":1147,"primaryCta":1148,"secondaryCta":1150},"6ab514802b9a0b3604fe867c","Empieza ==tu día con claridad.==","Conecta tus cuentas en 90 segundos y recibe tu primer resumen diario mañana por la mañana.","brand",[],[],"ctaBand",{"label":72,"href":73,"variant":1149},"inverse",{"label":69,"href":70,"variant":956},{"title":1152,"description":1153,"image":260},"Resumen diario de marketing | Trackian","El resumen diario de Trackian resume en lenguaje claro los logros, avisos y tareas de la noche, cada mañana en tu página de Discover.","2026-09-24T13:18:36.989Z","2026-09-23T18:50:52.947Z","published",[1158,1174,1187,1208,1217,1233,1263],{"component":1159,"props":1160,"showFor":944},"HeroSplit",{"block":1161},{"blockType":952,"badge":-1,"title":1162,"lead":1167,"primaryCta":1169,"secondaryCta":1170,"screenshot":1171,"chips":1173,"tone":-1,"note":-1,"visual":-1,"badgeStyle":-1},[1163,1165],{"text":1164},"Despierta ",{"text":1166,"accent":261},"a lo que realmente pasó.",[1168],{"text":909},{"label":72,"href":73,"variant":954},{"label":69,"href":70,"variant":956},{"src":915,"alt":912,"width":919,"height":920,"srcset":1172},"/media/discover-overview-400x281.webp 400w, /media/discover-overview-900x633.webp 900w, /media/discover-overview-1600x1125.webp 1600w, /media/discover-overview.webp 2124w",[948,951],{"component":1175,"props":1176,"showFor":944},"Steps",{"block":1177},{"blockType":977,"title":1178,"lead":960,"steps":1183},[1179,1181],{"text":1180},"Del escaneo nocturno ",{"text":1182,"accent":261},"a una lectura clasificada.",[1184,1185,1186],{"icon":964,"title":965,"body":966},{"icon":969,"title":970,"body":971},{"icon":974,"title":975,"body":976},{"component":1188,"props":1189,"showFor":944},"SplitShowcase",{"block":1190},{"blockType":1035,"title":1191,"lead":981,"rows":1196},[1192,1194],{"text":1193},"Un vistazo ",{"text":1195,"accent":261},"dentro de Discover.",[1197,1202],{"title":1198,"body":986,"screenshot":1200,"chips":1201},[1199],{"text":985},{"src":915,"alt":912,"width":919,"height":920,"srcset":1172},[995,998],{"title":1203,"body":1002,"screenshot":1205,"chips":1207},[1204],{"text":1001},{"src":1008,"alt":1005,"width":919,"height":1011,"srcset":1206},"/media/discover-revenue-detail-400x244.webp 400w, /media/discover-revenue-detail-900x549.webp 900w, /media/discover-revenue-detail-1600x976.webp 1600w, /media/discover-revenue-detail.webp 2124w",[1031,1034],{"component":1209,"props":1210,"showFor":944},"AudienceSplit",{"block":1211},{"blockType":1058,"title":1212,"lead":1039,"cards":1040},[1213,1215],{"text":1214},"Diseñado para ",{"text":1216,"accent":261},"como sea que trabajes.",{"component":1218,"props":1219,"showFor":944},"TabbedFeature",{"block":1220},{"blockType":1103,"title":1221,"lead":1062,"tabs":1226,"cta":1232},[1222,1224],{"text":1223},"Léelo. 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