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marketing.",[482,486,490,494,498,502,506,510],{"id":483,"code":484,"label":485},"6ab3da06c46d8dcdda81f61b","en","English",{"id":487,"code":488,"label":489},"6ab3da06c46d8dcdda81f61c","bg","Български",{"id":491,"code":492,"label":493},"6ab3da06c46d8dcdda81f61d","de","Deutsch",{"id":495,"code":496,"label":497},"6ab3da06c46d8dcdda81f61e","el","Ελληνικά",{"id":499,"code":500,"label":501},"6ab3da06c46d8dcdda81f61f","es","Español",{"id":503,"code":504,"label":505},"6ab3da06c46d8dcdda81f620","it","Italiano",{"id":507,"code":508,"label":509},"6ab3da06c46d8dcdda81f621","pl","Polski",{"id":511,"code":512,"label":513},"6ab3da06c46d8dcdda81f622","ro","Română","2026-10-14T10:59:48.664Z","2026-09-23T13:54:14.554Z","siteSettings",{"collections":518,"globals":728},{"pages":519,"posts":656,"caseStudies":664,"jobs":676,"testimonials":683,"faqs":689,"plans":696,"redirects":714,"search":719,"payload-locked-documents":724},{"text":520,"richText":650,"relations":652},[521,522,523,524,525,526,527,528,529,530,531,532,533,534,535,536,537,538,539,540,541,542,543,544,545,546,547,548,549,550,551,552,553,554,555,556,557,558,559,560,561,562,563,564,565,566,567,568,569,570,571,572,573,574,575,576,577,578,579,580,581,582,583,584,585,586,587,588,589,590,591,592,593,594,595,596,597,598,599,600,601,602,603,604,605,606,607,608,609,610,611,612,613,614,615,616,617,618,619,620,621,622,623,624,625,626,627,628,629,630,631,632,633,634,635,636,637,638,639,640,641,642,643,644,645,646,647,648,649],"title","layout.hero.badge","layout.hero.title","layout.hero.lead","layout.hero.primaryCta.label","layout.hero.secondaryCta.label","layout.hero.alerts.*.title","layout.hero.alerts.*.ago","layout.hero.alerts.*.body","layout.logoMarquee.label","layout.audienceSplit.title","layout.audienceSplit.lead","layout.audienceSplit.cards.*.eyebrow","layout.audienceSplit.cards.*.body","layout.audienceSplit.cards.*.link.label","layout.featureBento.eyebrow","layout.featureBento.title","layout.featureBento.lead","layout.featureBento.tiles.*.title","layout.featureBento.tiles.*.body","layout.integrationHub.title","layout.integrationHub.cta.label","layout.tabbedFeature.title","layout.tabbedFeature.lead","layout.tabbedFeature.tabs.*.title","layout.tabbedFeature.tabs.*.body","layout.tabbedFeature.tabs.*.caption","layout.tabbedFeature.cta.label","layout.statFeature.title","layout.statFeature.body","layout.statFeature.chips.*.text","layout.serviceGrid.eyebrow","layout.serviceGrid.title","layout.serviceGrid.lead","layout.serviceGrid.note","layout.serviceGrid.cta.label","layout.serviceGrid.services.*.title","layout.serviceGrid.services.*.body","layout.testimonialGrid.title","layout.ctaBand.title","layout.ctaBand.lead","layout.ctaBand.primaryCta.label","layout.ctaBand.secondaryCta.label","layout.ctaBand.cards.*.title","layout.ctaBand.cards.*.body","layout.ctaBand.steps.*.title","layout.ctaBand.steps.*.body","layout.ctaBand.steps.*.links.*.label","layout.ctaBand.steps.*.note","layout.pricingHero.title","layout.pricingHero.lead","layout.pricingHero.billingLabels.monthly","layout.pricingHero.billingLabels.annual","layout.pricingHero.billingLabels.save","layout.pricingHero.footnotes.vat","layout.pricingHero.footnotes.payments","layout.pricingHero.segments.*.tabLabel","layout.pricingHero.segments.*.title","layout.pricingHero.segments.*.body","layout.pricingHero.segments.*.comparison.eyebrow","layout.pricingHero.segments.*.comparison.title","layout.pricingHero.segments.*.comparison.expandLabel","layout.pricingHero.segments.*.comparison.collapseLabel","layout.pricingHero.segments.*.comparison.srLabels.included","layout.pricingHero.segments.*.comparison.srLabels.notIncluded","layout.pricingHero.segments.*.comparison.columns.*.note","layout.pricingHero.segments.*.comparison.rows.*.label","layout.pricingHero.segments.*.comparison.rows.*.hint","layout.pricingHero.segments.*.comparison.rows.*.cells.*.value","layout.faq.title","layout.faq.help","layout.form.intro","layout.postList.title","layout.postList.lead","layout.caseStudyList.title","layout.caseStudyList.lead","layout.jobList.title","layout.jobList.lead","layout.notFound.title","layout.notFound.body","layout.notFound.primaryCta.label","layout.notFound.links.*.link.label","layout.notFound.searchPlaceholder","layout.htmlSitemap.title","layout.htmlSitemap.lead","layout.htmlSitemap.groupLabels.pages","layout.htmlSitemap.groupLabels.insights","layout.htmlSitemap.groupLabels.caseStudies","layout.htmlSitemap.groupLabels.careers","layout.htmlSitemap.groupLabels.legal","layout.splitShowcase.title","layout.splitShowcase.lead","layout.splitShowcase.rows.*.title","layout.splitShowcase.rows.*.body","layout.splitShowcase.rows.*.chips.*.text","layout.screenshotStage.title","layout.screenshotStage.lead","layout.screenshotStage.hotspots.*.label","layout.screenshotStage.hotspots.*.body","layout.steps.title","layout.steps.lead","layout.steps.steps.*.title","layout.steps.steps.*.body","layout.bigQuote.quote","layout.bigQuote.role","layout.metricsBand.title","la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ntegrations.filtersHeading","integrations.facetAvailability","integrations.facetAccess","integrations.availabilityAvailable","integrations.availabilityAlpha","integrations.availabilityBeta","integrations.availabilityComingSoon","integrations.accessRead","integrations.accessDual","integrations.resetFilters","integrations.searchPlaceholder","integrations.searchLabel","integrations.sortLabel","integrations.sortRecommended","integrations.sortName","integrations.sortNewest","integrations.viewing","integrations.showMore","integrations.filtersButton","integrations.filtersHint","integrations.done","integrations.chipsFilters","integrations.chipsRemove","integrations.chipsResetSort","integrations.chipsClearAll","integrations.dismiss","integrations.emptyTitle","integrations.emptyBody","integrations.clearFilters","integrations.connect","integrations.comingSoon","integrations.newTag","integrations.agentOnly","integrations.backToStore","integrations.overview","integrations.whatIs","integrations.whatItDoes","integrations.relatedApps","integrations.factType","integrations.factSetup","integrations.factAgent","integrations.factCategory","integrations.factAdded","integrations.typeInternal","integrations.typeExternal","integrations.setupOauth","integrations.setupKey","integrations.setupManual","integrations.builtByTrackian","integrations.builtByVendor","integrations.powerBlended","integrations.powerDashboards","integrations.powerSentinel","integrations.powerMcp","integrations.powerMessaging","integrations.powerExternal1","integrations.powerExternal2","integrations.powerExternal3","integrations.screenshotOpen","integrations.screenshotPrev","integrations.screenshotNext","integrations.screenshotGoTo","integrations.screenshotAlt","integrations.screenshotCounter","integrations.ctaTitle","integrations.ctaBody","integrations.ctaBodyExternal","integrations.ctaConnect","integrations.ctaNewcomer","integrations.ctaStartFree","integrations.metaTitle","integrations.metaDescriptionFallback",[],{},{"slug":902,"href":903,"title":904,"excerpt":905,"heroImage":906,"publishedAt":912,"category":-1,"contentHtml":913,"seo":914,"author":-1,"publishedAtIso":917,"readingMinutes":253,"parentCrumb":918},"trackian-is-now-inside-claude","\u002Fes\u002Finsights\u002Ftrackian-is-now-inside-claude\u002F","Trackian ya está dentro de Claude","Nuestro nuevo plugin basado en MCP ya está disponible en el marketplace de Anthropic. Pregúntale a Claude sobre tu marketing. Trackian responde.",{"src":907,"alt":908,"width":909,"height":910,"srcset":911},"/media/trackian-claude-hero.webp","Trackian Is Now Inside Claude",2400,1260,"/media/trackian-claude-hero-400x210.webp 400w, /media/trackian-claude-hero-900x472.webp 900w, /media/trackian-claude-hero-1600x840.webp 1600w, /media/trackian-claude-hero.webp 2400w","23 sept 2026","\u003Cdiv class=\"payload-richtext\">\u003Cp>\u003Cem>Nuestro nuevo plugin basado en MCP ya está disponible en el marketplace de Anthropic. Pregúntale a Claude sobre tu marketing. Trackian responde.\u003C\u002Fem>\u003C\u002Fp>\u003Cp>Llevábamos tiempo esperando para compartir esto.\u003C\u002Fp>\u003Cp>Trackian ahora funciona dentro de Claude.\u003C\u002Fp>\u003Cp>Abre Claude, haz una pregunta sobre tu marketing, y obtén una respuesta extraída directamente de tus propios datos de Trackian, sin cambiar de pestaña, sin rebuscar en exportaciones y sin salir del chat.\u003C\u002Fp>\u003Ch2 id=\"entonces-que-ha-cambiado-realmente\">Entonces, ¿qué ha cambiado realmente?\u003C\u002Fh2>\u003Cp>Hemos creado un plugin de Trackian para Claude. Funciona sobre MCP, el estándar abierto que Anthropic creó para conectar asistentes de IA con herramientas y datos reales. Y ahora está disponible en el marketplace de plugins de Claude de Anthropic.\u003C\u002Fp>\u003Cp>En pocas palabras: Trackian ya forma parte del ecosistema de Claude. Instálalo una vez. Conecta tus cuentas. Empieza a preguntar.\u003C\u002Fp>\u003Ch2 id=\"que-puedes-preguntar\">Qué puedes preguntar\u003C\u002Fh2>\u003Cp>Habla con Claude como lo harías con un compañero de equipo. Por ejemplo:\u003C\u002Fp>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >«¿Qué campañas se han movido esta semana?»\u003C\u002Fli>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >«¿Dónde se está filtrando mi gasto publicitario?»\u003C\u002Fli>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >«¿Qué cambió ayer en mi tráfico y por qué?»\u003C\u002Fli>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >«Dame el resumen de hoy.»\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Claude lee tus datos en vivo de Trackian y responde. Ahí mismo, en el chat.\u003C\u002Fp>\u003Ch2 id=\"un-repaso-rapido-de-lo-que-hace-trackian\">Un repaso rápido de lo que hace Trackian\u003C\u002Fh2>\u003Cp>¿Eres nuevo aquí? Aquí tienes la versión resumida.\u003C\u002Fp>\u003Cp>Trackian es un motor de decisiones de marketing para marcas y tiendas online que no se limita a mostrarte números: te dice qué hacer a continuación.\u003C\u002Fp>\u003Cp>Funciona en cuatro capas:\u003C\u002Fp>\u003Cul class=\"list-bullet\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>Disponibilidad y control de calidad\u003C\u002Fstrong> vigila tu seguimiento, para que tus datos sigan siendo fiables.\u003C\u002Fli>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>Detección de anomalías\u003C\u002Fstrong> usa IA para vigilar tu rendimiento y señalar cualquier cosa extraña.\u003C\u002Fli>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>Buscador de oportunidades de negocio\u003C\u002Fstrong> aplica una lógica clara y basada en reglas para sacar a la luz las oportunidades que más importan.\u003C\u002Fli>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"4\"\n        >\u003Cstrong>El resumen diario\u003C\u002Fstrong> lo resume todo en lenguaje sencillo. Qué cambió. Por qué. Qué mirar.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Se conecta con nueve de las herramientas que ya usas. Google Analytics. Google Ads. Google Search Console. Meta Ads. TikTok Ads. Shopify. Magento. WordPress. OpenCart. La configuración tarda unos 90 segundos.\u003C\u002Fp>\u003Ch2 id=\"por-que-estamos-tan-emocionados\">Por qué estamos tan emocionados\u003C\u002Fh2>\u003Cp>Las decisiones de marketing están empezando a tomarse en un lugar nuevo: dentro de un asistente de IA, no en una pestaña del navegador ni en una hoja de cálculo.\u003C\u002Fp>\u003Cp>Es un cambio importante, y queremos que Trackian esté ahí para vivirlo.\u003C\u002Fp>\u003Cp>Así que cuando ya estás en Claude, pensando en tu próximo movimiento, las respuestas sobre tu marketing están a una sola pregunta de distancia: menos buscar, más decidir.\u003C\u002Fp>\u003Cp>Y esto es solo el principio. Tenemos más en camino.\u003C\u002Fp>\u003Ch2 id=\"pruebalo-hoy\">Pruébalo hoy\u003C\u002Fh2>\u003Cp>¿Listo para preguntarle a Claude sobre tu marketing?\u003C\u002Fp>\u003Cp>Empieza en \u003Ca href=\"https:\u002F\u002Ftrackian.app\u002Fregister\">https:\u002F\u002Ftrackian.app\u002Fregister\u003C\u002Fa>. Conecta tus cuentas, añade el plugin de Trackian en Claude y haz tu primera pregunta.\u003C\u002Fp>\u003Cp>Estamos deseando ver qué preguntas.\u003C\u002Fp>\u003Cp>Descubre más sobre Trackian en \u003Ca href=\"https:\u002F\u002Ftrackian.com\">https:\u002F\u002Ftrackian.com\u003C\u002Fa>.\u003C\u002Fp>\u003C\u002Fdiv>",{"title":915,"description":916},"Trackian en Claude | Trackian","El nuevo plugin MCP de Trackian ya está en el marketplace de Claude. Pregúntale a Claude sobre tu marketing y obtén respuestas de tus propios datos.","2026-09-23T14:12:53.214Z",{"path":919,"label":46},"insights",[921],{"slug":922,"href":923,"title":924,"excerpt":925,"heroImage":926,"publishedAt":912,"category":-1},"how-the-cookie-monster-ate-our-visibility-and-what-were-baking-instead","\u002Fes\u002Finsights\u002Fhow-the-cookie-monster-ate-our-visibility-and-what-were-baking-instead\u002F","Cómo el Monstruo de las Galletas se comió nuestra visibilidad (y qué estamos horneando en su lugar)","Durante años, la industria del marketing digital se ha mantenido en vilo por un drama recurrente: la inminente, aunque repetidamente aplazada, desaparición de la cookie de terceros",{"src":927,"alt":928,"width":929,"height":929,"srcset":930},"/media/cookie-monsterp.webp","How the Cookie Monster Ate Our Visibility (And What We’re Baking Instead)",1024,"/media/cookie-monsterp-400x400.webp 400w, /media/cookie-monsterp-900x900.webp 900w, /media/cookie-monsterp.webp 1024w",1792069935293]