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analistas de marketing y de datos","==Consulta los datos,==\nno las plataformas","No te metiste en analítica para pasarte la semana sacando exportaciones y conciliando nombres de columnas entre cinco APIs. Trackian te da datos limpios y unificados, y una línea directa hacia ellos, a través de SQL, la aplicación o tu propio asistente de IA.","all",[913,919],{"id":914,"tone":915,"title":916,"ago":917,"body":918},"6ab42058d85cd2db9fd44e33","warning","Vale la pena vigilarlo","Hace 21 min","La puntuación de velocidad de la landing page baja ==2 puntos== en la página con más tráfico",{"id":920,"tone":921,"title":922,"ago":923,"body":924},"6ab42058d85cd2db9fd44e34","positive","Oportunidad encontrada","Hace 3 h","Crecimiento orgánico: el tráfico SEO sube un ==109,81%==","hero",{"label":72,"href":73,"variant":927},"primary",{"label":69,"href":70,"variant":929},"outline",{"id":931,"title":932,"lead":933,"showFor":911,"blockName":260,"steps":934,"blockType":955},"6ab514cf2b9a0b3604fe86a6","El trabajo de base,\n==ya hecho==","Antes de poder analizar nada, alguien tiene que asegurarse de que el seguimiento es realmente correcto. Trackian ejecuta esa capa de forma continua, para que no estés depurando un píxel roto tres semanas después de empezar un informe de campaña.",[935,940,945,950],{"id":936,"icon":937,"title":938,"body":939},"6ab514cf2b9a0b3604fe86a2","shield-check","Salud del seguimiento, verificada continuamente","Cada conexión se revisa de forma continua, para que un píxel roto o una conversión ausente se detecten antes de que distorsionen un informe que ya has enviado.",{"id":941,"icon":942,"title":943,"body":944},"6ab514cf2b9a0b3604fe86a3","git-branch","La causa raíz, no solo un número que cambió","Cuando una métrica cambia, el desglose muestra qué canal, campaña o segmento lo provocó realmente.",{"id":946,"icon":947,"title":948,"body":949},"6ab514cf2b9a0b3604fe86a4","activity","Tendencias inteligentes","Separa un cambio real de rendimiento del ruido habitual del día a día antes de que llegue a tu panel.",{"id":951,"icon":952,"title":953,"body":954},"6ab514cf2b9a0b3604fe86a5","bell-ring","Alertas en vivo","Recibe un aviso en el momento en que algo se rompe, en lugar de descubrirlo mientras preparas el informe de la semana siguiente.","steps",{"id":957,"eyebrow":958,"title":959,"lead":960,"note":961,"showFor":911,"blockName":260,"services":962,"blockType":981,"cta":982},"6ab42058d85cd2db9fd44e3f","Cómo accedes a ello","Tus propias herramientas,\n==apuntando a datos limpios==","Los datos de fondo son los mismos en cualquier caso. Cómo llegas a ellos depende de ti.","El acceso a SQL y MCP está incluido en todos los planes. Los desarrollos personalizados más profundos se definen con nuestro equipo.",[963,968,973,977],{"id":964,"icon":965,"title":966,"body":967},"6ab42058d85cd2db9fd44e3b","settings-2","Paneles personalizados","Crea paneles en torno a los KPI exactos que le importan a tus interesados, en lugar de una plantilla fija.",{"id":969,"icon":970,"title":971,"body":972},"6ab42058d85cd2db9fd44e3c","search-check","Acceso directo a SQL","Consulta directamente el almacén de datos subyacente para obtener el desglose que un informe predefinido no ofrece.",{"id":974,"icon":942,"title":975,"body":976},"6ab42058d85cd2db9fd44e3d","Acceso a MCP y API","Conecta tu propio asistente de IA a los mismos datos a través del servidor MCP de Trackian, o llama directamente a la API.",{"id":978,"icon":937,"title":979,"body":980},"6ab42058d85cd2db9fd44e3e","Comprobado, no adivinado","Cada lectura pasa por las mismas comprobaciones de calidad en las que confía el resto de la plataforma, para que tu consulta y el resumen diario nunca se contradigan.","serviceGrid",{"label":983,"href":168,"variant":984},"Ver las herramientas MCP de IA y el acceso a la API","secondary",{"id":986,"title":987,"lead":988,"showFor":911,"blockName":260,"metrics":989,"blockType":1004},"6ab514cf2b9a0b3604fe86aa","Los números ==detrás del resumen==","Lo que ha supuesto construir sobre una única fuente de verdad para quienes la usan.",[990,995,1000],{"id":991,"value":992,"suffix":993,"label":994},"6ab514cf2b9a0b3604fe86a7","20","23","Trackian, creciendo desde",{"id":996,"value":997,"suffix":998,"label":999},"6ab514cf2b9a0b3604fe86a8","+30","%","Aumento medio del ROI de marketing",{"id":1001,"value":1002,"suffix":998,"label":1003},"6ab514cf2b9a0b3604fe86a9","-85","Reducción del tiempo dedicado a informes manuales","metricsBand",{"id":1006,"title":1007,"lead":1008,"showFor":911,"blockName":260,"tabs":1009,"blockType":1102,"cta":1103},"6ab42058d85cd2db9fd44e43","Tres formas de entrar,\n==un solo conjunto de números==","Sea cual sea 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preguntas sobre tus propios datos en lenguaje claro, respaldadas por las mismas herramientas que usa la plataforma internamente.",{"id":1082,"alt":1083,"updatedAt":1084,"createdAt":1084,"url":1085,"thumbnailURL":260,"filename":1086,"mimeType":1021,"filesize":1087,"width":1023,"height":1024,"focalX":1025,"focalY":1025,"sizes":1088},12,"Trackian AI Playbooks library showing ready-made analysis prompts like Morning Briefing and Weekly Review to copy into an AI 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