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única fuente de verdad,==\nen todos los canales","Google Ads, Meta y TikTok se atribuyen cada uno la misma venta, y tu equipo se pasa media semana conciliando la diferencia. Trackian te da un número consistente y un resumen que puedes pasar hacia arriba tal cual.",{"id":911,"alt":912,"updatedAt":913,"createdAt":913,"url":914,"thumbnailURL":260,"filename":915,"mimeType":916,"filesize":917,"width":918,"height":919,"focalX":920,"focalY":920,"sizes":921},13,"Trackian Attribution page showing top revenue channels (Google Organic, Google Ads, Direct, Email) and common multi-touch customer journeys","2026-09-24T11:54:40.673Z","/media/attribution.webp","attribution.webp","image\u002Fwebp",113326,2380,1672,50,{"thumbnail":922,"card":928,"hero":934},{"url":923,"width":924,"height":925,"mimeType":916,"filesize":926,"filename":927},"/media/attribution-400x281.webp",400,281,9036,"attribution-400x281.webp",{"url":929,"width":930,"height":931,"mimeType":916,"filesize":932,"filename":933},"/media/attribution-900x632.webp",900,632,32424,"attribution-900x632.webp",{"url":935,"width":936,"height":937,"mimeType":916,"filesize":938,"filename":939},"/media/attribution-1600x1124.webp",1600,1124,67832,"attribution-1600x1124.webp","light","browser","pill","all",[945,948],{"id":946,"text":947},"6ab514cd2b9a0b3604fe8689","Búsqueda orgánica ==+42%==",{"id":949,"text":950},"6ab514cd2b9a0b3604fe868a","9+ canales combinados","heroSplit",{"label":72,"href":73,"variant":953},"primary",{"label":69,"href":70,"variant":955},"outline",{"id":957,"title":958,"body":959,"showFor":943,"blockName":260,"chips":960,"blockType":973,"stat":974},"6ab420b4d85cd2db9fd44e8d","Todos los canales.\n==Un solo número consistente.==","Google Ads, Meta y TikTok se atribuyen crédito cada uno en sus propios informes, así que los totales casi nunca cuadran. Trackian lee tu analítica y los datos de tu tienda junto con cada plataforma publicitaria para darte **una sola vista de dónde vienen realmente los ingresos**.",[961,964,967,970],{"id":962,"text":963},"6ab420b4d85cd2db9fd44e89","GA4",{"id":965,"text":966},"6ab420b4d85cd2db9fd44e8a","Google Ads",{"id":968,"text":969},"6ab420b4d85cd2db9fd44e8b","Meta",{"id":971,"text":972},"6ab420b4d85cd2db9fd44e8c","TikTok","statFeature",{"value":975,"suffix":976},"9","+",{"id":978,"title":979,"lead":980,"screenshot":981,"showFor":943,"blockName":260,"hotspots":1007,"blockType":1025},"6ab514cd2b9a0b3604fe868f","Una pantalla, no nueve exportaciones","Esta es la misma vista que tu equipo leerá mañana por la mañana, ya desglosada por canal.",{"id":982,"alt":983,"updatedAt":984,"createdAt":985,"url":986,"thumbnailURL":260,"filename":987,"mimeType":916,"filesize":988,"width":989,"height":990,"focalX":920,"focalY":920,"sizes":991},17,"Trackian Discover page scrolled to Revenue Attribution by channel, a Latest Snapshot metrics row with sparklines, and a daily activity chart","2026-10-08T10:15:37.058Z","2026-09-24T11:55:46.180Z","/media/discover-revenue-detail.webp","discover-revenue-detail.webp",74518,2124,1296,{"thumbnail":992,"card":997,"hero":1002},{"url":993,"width":924,"height":994,"mimeType":916,"filesize":995,"filename":996},"/media/discover-revenue-detail-400x244.webp",244,6768,"discover-revenue-detail-400x244.webp",{"url":998,"width":930,"height":999,"mimeType":916,"filesize":1000,"filename":1001},"/media/discover-revenue-detail-900x549.webp",549,22622,"discover-revenue-detail-900x549.webp",{"url":1003,"width":936,"height":1004,"mimeType":916,"filesize":1005,"filename":1006},"/media/discover-revenue-detail-1600x976.webp",976,48966,"discover-revenue-detail-1600x976.webp",[1008,1014,1020],{"id":1009,"x":1010,"y":1011,"label":1012,"body":1013},"6ab514cd2b9a0b3604fe868c",22,30,"Atribución de ingresos","Los ingresos desglosados por canal, para que Social de pago, Búsqueda orgánica y Directo dejen de disputarse la misma venta.",{"id":1015,"x":1016,"y":1017,"label":1018,"body":1019},"6ab514cd2b9a0b3604fe868d",70,25,"Última instantánea","Métricas clave con minigráficos, los números que te pide tu CFO sin que tengas que montar una diapositiva.",{"id":1021,"x":920,"y":1022,"label":1023,"body":1024},"6ab514cd2b9a0b3604fe868e",75,"Actividad diaria","Una vista día a día de lo que realmente ocurrió, para que un cambio se detecte el mismo día, no en la revisión mensual.","screenshotStage",{"id":1027,"title":1028,"lead":1029,"showFor":943,"blockName":260,"tabs":1030,"blockType":1100,"cta":1101},"6ab420b4d85cd2db9fd44e91","Consigue que todo tu equipo\n==esté en la misma sala.==","Los silos de datos existen entre personas, además de entre plataformas. Trackian da a todos, desde tus compradores de anuncios hasta las personas a las que reportas, una versión de la verdad construida a partir de los mismos números.",[1031,1060,1070],{"id":1032,"title":1033,"body":1034,"screenshot":1035,"caption":1059},"6ab420b4d85cd2db9fd44e8e","La vista adecuada para cada rol","Los permisos basados en roles hacen que tu CEO obtenga una visión financiera general, tus compradores de anuncios obtengan acceso a nivel de campaña, y los clientes o interesados obtengan una vista de solo lectura, todo desde la misma plataforma en lugar de tres exportaciones.",{"id":1036,"alt":1037,"updatedAt":1038,"createdAt":1039,"url":1040,"thumbnailURL":260,"filename":1041,"mimeType":916,"filesize":1042,"width":989,"height":1043,"focalX":920,"focalY":920,"sizes":1044},16,"Trackian Discover dashboard showing a Business Health Score gauge and goal-pacing bars for GA4, Direct and Shopify revenue metrics","2026-10-08T10:14:48.848Z","2026-09-24T11:55:37.181Z","/media/discover-overview.webp","discover-overview.webp",95286,1494,{"thumbnail":1045,"card":1049,"hero":1054},{"url":1046,"width":924,"height":925,"mimeType":916,"filesize":1047,"filename":1048},"/media/discover-overview-400x281.webp",8822,"discover-overview-400x281.webp",{"url":1050,"width":930,"height":1051,"mimeType":916,"filesize":1052,"filename":1053},"/media/discover-overview-900x633.webp",633,29762,"discover-overview-900x633.webp",{"url":1055,"width":936,"height":1056,"mimeType":916,"filesize":1057,"filename":1058},"/media/discover-overview-1600x1125.webp",1125,64514,"discover-overview-1600x1125.webp","Acceso al panel basado en roles",{"id":1061,"title":1062,"body":1063,"screenshot":1064,"caption":1069},"6ab420b4d85cd2db9fd44e8f","Un resumen que puedes reenviar, no reescribir","El resumen diario ya está escrito en lenguaje claro. Cuando tu CFO pregunta qué pasó con el gasto la semana pasada, reenvías el resumen en lugar de montar una diapositiva.",{"id":982,"alt":983,"updatedAt":984,"createdAt":985,"url":986,"thumbnailURL":260,"filename":987,"mimeType":916,"filesize":988,"width":989,"height":990,"focalX":920,"focalY":920,"sizes":1065},{"thumbnail":1066,"card":1067,"hero":1068},{"url":993,"width":924,"height":994,"mimeType":916,"filesize":995,"filename":996},{"url":998,"width":930,"height":999,"mimeType":916,"filesize":1000,"filename":1001},{"url":1003,"width":936,"height":1004,"mimeType":916,"filesize":1005,"filename":1006},"Resumen diario, en lenguaje claro",{"id":1071,"title":1072,"body":1073,"screenshot":1074,"caption":1099},"6ab420b4d85cd2db9fd44e90","Acaba con la carrera semanal de los informes","Los paneles en vivo y compartibles sustituyen a la presentación estática que ya está desactualizada cuando empieza la reunión, para que tu equipo dedique la semana a actuar sobre los números en lugar de montarlos.",{"id":1075,"alt":1076,"updatedAt":1077,"createdAt":1078,"url":1079,"thumbnailURL":260,"filename":1080,"mimeType":916,"filesize":1081,"width":989,"height":1082,"focalX":920,"focalY":920,"sizes":1083},20,"Trackian Projects Hub grid overview of six client projects with health scores, currencies and alert status badges","2026-10-08T10:15:39.641Z","2026-09-24T11:56:24.863Z","/media/projects-hub.webp","projects-hub.webp",65414,1188,{"thumbnail":1084,"card":1089,"hero":1094},{"url":1085,"width":924,"height":1086,"mimeType":916,"filesize":1087,"filename":1088},"/media/projects-hub-400x224.webp",224,6844,"projects-hub-400x224.webp",{"url":1090,"width":930,"height":1091,"mimeType":916,"filesize":1092,"filename":1093},"/media/projects-hub-900x503.webp",503,20810,"projects-hub-900x503.webp",{"url":1095,"width":936,"height":1096,"mimeType":916,"filesize":1097,"filename":1098},"/media/projects-hub-1600x895.webp",895,42854,"projects-hub-1600x895.webp","Panel compartido en vivo","tabbedFeature",{"label":1102,"href":126,"variant":1103},"Ver cómo lo usan los equipos","secondary",{"id":1105,"eyebrow":1106,"title":1107,"lead":1108,"note":1109,"showFor":943,"blockName":260,"services":1110,"blockType":1131,"cta":1132},"6ab420b4d85cd2db9fd44e96","Qué obtienes","Diseñado para la persona que\n==es responsable del número==","Eres responsable del rendimiento de marketing aunque los datos vivan en nueve inicios de sesión distintos. Trackian consolida la responsabilidad junto con los datos.","Todos los planes incluyen la supervisión y el resumen diario. Los paneles personalizados y el trabajo de configuración más avanzado se cotizan por separado con nuestro equipo.",[1111,1116,1121,1126],{"id":1112,"icon":1113,"title":1114,"body":1115},"6ab420b4d85cd2db9fd44e92","settings-2","Paneles personalizados","Crea paneles en torno a los KPI específicos que sigue tu negocio, no los predeterminados que trae una plataforma de fábrica.",{"id":1117,"icon":1118,"title":1119,"body":1120},"6ab420b4d85cd2db9fd44e93","shield-check","Un seguimiento que puedes defender","Las comprobaciones de calidad continuas detectan un píxel roto o una conversión ausente antes de que distorsionen sin que nadie lo note los informes de todo un trimestre.",{"id":1122,"icon":1123,"title":1124,"body":1125},"6ab420b4d85cd2db9fd44e94","trending-up","Una atribución que cuadra","Descubre qué canales impulsaron realmente la venta, en lugar de confiar en el total que cada plataforma reporta por su cuenta.",{"id":1127,"icon":1128,"title":1129,"body":1130},"6ab420b4d85cd2db9fd44e95","bell-ring","Sin sorpresas en la revisión mensual","Las anomalías aparecen el mismo día en que ocurren, para que nada espere hasta la reunión de revisión para convertirse en un problema.","serviceGrid",{"label":1133,"href":153,"variant":1103},"Ver Detección de anomalías en los datos",{"id":1135,"title":1136,"help":1137,"showFor":943,"blockName":260,"blockType":1138,"items":1139},"6ab420b4d85cd2db9fd44e97","Preguntas que hacen los líderes de marketing","La versión resumida de lo que los líderes quieren saber antes de implementarlo en un equipo.","faq",[1140,1147,1154,1162],{"id":911,"question":1141,"answer":1142,"category":1143,"order":274,"tags":1144,"updatedAt":1145,"createdAt":1146},"¿Cómo ayuda Trackian con la atribución de marketing?","Trackian ayuda con la atribución reuniendo el gasto y los ingresos de cada canal conectado en un solo lugar, para que puedas ver qué canales están impulsando realmente las ventas en lugar de confiar en los números que cada plataforma reporta por su cuenta. Como Google Ads, Meta y TikTok se atribuyen el mérito cada uno en sus propios informes, los totales casi nunca cuadran; Trackian lee tus datos de analítica y de tienda junto con las plataformas publicitarias para darte una visión única y consistente de dónde vienen los ingresos. Una atribución fiable depende de un seguimiento limpio, por eso existen nuestros servicios de seguimiento de eventos de checkout y Consent Mode v2: cuanto mejor sea tu configuración de base, más podrás confiar en lo que te dice la atribución.","features",[],"2026-09-23T15:47:35.220Z","2026-09-23T14:12:59.003Z",{"id":1148,"question":1149,"answer":1150,"category":1143,"order":253,"tags":1151,"updatedAt":1152,"createdAt":1153},15,"¿Puedo personalizar mis paneles e informes?","Sí. Puedes crear paneles a medida que se centren en los KPI específicos que más importan a tu negocio o a tus clientes. Para agencias, también ofrecemos opciones de informes de marca blanca, que te permiten entregar informes con tu marca que muestren tu valor.",[],"2026-09-23T15:47:35.014Z","2026-09-23T14:12:59.031Z",{"id":1155,"question":1156,"answer":1157,"category":1158,"order":5,"tags":1159,"updatedAt":1160,"createdAt":1161},8,"¿En qué se diferencia Trackian de Google Analytics?","Google Analytics te dice qué ha pasado; Trackian te dice qué hacer al respecto. Google Analytics es una potente herramienta de informes, pero te deja a ti la tarea de extraer los números, detectar los problemas y decidir una respuesta por tu cuenta. Trackian se sitúa por encima de Google Analytics y otras ocho plataformas, comprobando continuamente si hay fallos de seguimiento y cambios inusuales, encontrando dónde se está filtrando el beneficio y resumiéndolo todo en un resumen diario escrito en lenguaje sencillo.","getting-started",[],"2026-09-23T15:47:35.962Z","2026-09-23T14:12:58.946Z",{"id":1163,"question":1164,"answer":1165,"category":1143,"order":5,"tags":1166,"updatedAt":1167,"createdAt":1168},14,"¿Qué tipo de funciones de IA ofrecéis?","Trackian usa IA para interpretar tus datos y explicarlos en lenguaje sencillo, de forma más visible en tu resumen diario, que lee tus métricas y te dice qué cambió y por qué importa. La IA observa tus datos y redacta las explicaciones, mientras que la clasificación de qué problemas y oportunidades importan más se basa en una lógica transparente y basada en reglas, no en un modelo de caja negra. También puedes conectar Trackian con tus asistentes de IA preferidos, como Claude y ChatGPT, a través del servidor MCP de Trackian, para poder hacer preguntas sobre tus propios datos de marketing en una conversación normal y obtener respuestas basadas en tus números combinados.",[],"2026-09-23T15:47:35.122Z","2026-09-23T14:12:59.017Z",{"id":1170,"title":1171,"lead":1172,"tone":1173,"showFor":943,"blockName":260,"cards":1174,"steps":1183,"blockType":1184,"primaryCta":1185,"secondaryCta":1188},"6ab420b4d85cd2db9fd44e9a","Dale a tu equipo un único número con el que trabajar","Conecta tus canales y ve el mismo resumen que leerá todo tu equipo mañana por la mañana.","brand",[1175,1179],{"id":1176,"title":1177,"body":1178},"6ab420b4d85cd2db9fd44e98","Conectar tu pila de herramientas","Fuentes de integración de datos enumera todas las plataformas compatibles, desde GA4 hasta TikTok Ads.",{"id":1180,"title":1181,"body":1182},"6ab420b4d85cd2db9fd44e99","Escalar más allá de un mercado","Consulta Expansión empresarial para despliegues multimarca y multimercado.",[],"ctaBand",{"label":1186,"href":73,"variant":1187},"Inicia una prueba GRATUITA","inverse",{"label":1189,"href":70,"variant":955},"Reserva una DEMO",{"title":1191,"description":1192,"image":260},"Líderes de marketing | Trackian","Una única fuente de verdad en todos los canales, un modelo de atribución en el que todos confían, y un resumen que puedes entregar hacia arriba sin editarlo.","2026-10-09T13:16:28.730Z","2026-09-23T18:49:25.532Z","published",[1197,1213,1230,1242,1261,1271,1282],{"component":1198,"props":1199,"showFor":943},"HeroSplit",{"block":1200},{"blockType":951,"badge":-1,"title":1201,"lead":1206,"primaryCta":1208,"secondaryCta":1209,"screenshot":1210,"chips":1212,"tone":-1,"note":-1,"visual":-1,"badgeStyle":-1},[1202,1204],{"text":1203,"accent":261},"Una única fuente de verdad,",{"text":1205},"\nen todos los canales",[1207],{"text":909},{"label":72,"href":73,"variant":953},{"label":69,"href":70,"variant":955},{"src":914,"alt":912,"width":918,"height":919,"srcset":1211},"/media/attribution-400x281.webp 400w, /media/attribution-900x632.webp 900w, /media/attribution-1600x1124.webp 1600w, /media/attribution.webp 2380w",[947,950],{"component":1214,"props":1215,"showFor":943},"StatFeature",{"block":1216},{"blockType":973,"stat":974,"title":1217,"body":1222,"chips":1229},[1218,1220],{"text":1219},"Todos los canales.\n",{"text":1221,"accent":261},"Un solo número consistente.",[1223,1225,1227],{"text":1224},"Google Ads, Meta y TikTok se atribuyen crédito cada uno en sus propios informes, así que los totales casi nunca cuadran. Trackian lee tu analítica y los datos de tu tienda junto con cada plataforma publicitaria para darte ",{"text":1226,"bold":261},"una sola vista de dónde vienen realmente los ingresos",{"text":1228},".",[963,966,969,972],{"component":1231,"props":1232,"showFor":943},"ScreenshotStage",{"block":1233},{"blockType":1025,"title":1234,"lead":980,"screenshot":1236,"hotspots":1238},[1235],{"text":979},{"src":986,"alt":983,"width":989,"height":990,"srcset":1237},"/media/discover-revenue-detail-400x244.webp 400w, /media/discover-revenue-detail-900x549.webp 900w, /media/discover-revenue-detail-1600x976.webp 1600w, /media/discover-revenue-detail.webp 2124w",[1239,1240,1241],{"x":1010,"y":1011,"label":1012,"body":1013},{"x":1016,"y":1017,"label":1018,"body":1019},{"x":920,"y":1022,"label":1023,"body":1024},{"component":1243,"props":1244,"showFor":943},"TabbedFeature",{"block":1245},{"blockType":1100,"title":1246,"lead":1029,"tabs":1251,"cta":1260},[1247,1249],{"text":1248},"Consigue que todo tu equipo\n",{"text":1250,"accent":261},"esté en la misma sala.",[1252,1255,1257],{"title":1033,"body":1034,"screenshot":1253,"caption":1059},{"src":1040,"alt":1037,"width":989,"height":1043,"srcset":1254},"/media/discover-overview-400x281.webp 400w, /media/discover-overview-900x633.webp 900w, /media/discover-overview-1600x1125.webp 1600w, /media/discover-overview.webp 2124w",{"title":1062,"body":1063,"screenshot":1256,"caption":1069},{"src":986,"alt":983,"width":989,"height":990,"srcset":1237},{"title":1072,"body":1073,"screenshot":1258,"caption":1099},{"src":1079,"alt":1076,"width":989,"height":1082,"srcset":1259},"/media/projects-hub-400x224.webp 400w, /media/projects-hub-900x503.webp 900w, /media/projects-hub-1600x895.webp 1600w, /media/projects-hub.webp 2124w",{"label":1102,"href":126,"variant":1103},{"component":1262,"props":1263,"showFor":943},"ServiceGrid",{"block":1264},{"blockType":1131,"eyebrow":1106,"title":1265,"lead":1108,"note":1109,"cta":1270,"services":1110},[1266,1268],{"text":1267},"Diseñado para la persona que\n",{"text":1269,"accent":261},"es responsable del número",{"label":1133,"href":153,"variant":1103},{"component":1272,"props":1273,"showFor":943},"FaqAccordion",{"block":1274},{"blockType":1138,"title":1136,"help":1275,"items":1277},[1276],{"text":1137},[1278,1279,1280,1281],{"question":1141,"answer":1142},{"question":1149,"answer":1150},{"question":1156,"answer":1157},{"question":1164,"answer":1165},{"component":1283,"props":1284,"showFor":943},"CtaBand",{"block":1285},{"blockType":1184,"title":1286,"lead":1172,"primaryCta":1288,"secondaryCta":1289,"cards":1174,"tone":-1,"steps":-1},[1287],{"text":1171},{"label":1186,"href":73,"variant":1187},{"label":1189,"href":70,"variant":955},1792069926582]