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expertos en performance marketing","==Detecta el desperdicio,==\nescala lo que funciona","Ya vives dentro de Ads Manager y Google Ads. Trackian añade la capa que ninguna de las dos plataformas te va a dar: qué está realmente roto, qué está desperdiciando gasto sin que se note, y qué está listo para más presupuesto.","all",[913,919],{"id":914,"tone":915,"title":916,"ago":917,"body":918},"6ab42057d85cd2db9fd44e04","critical","Caída de ingresos detectada","Hace 6 min","El CPA de Meta sube ==47%== en el conjunto de anuncios principal, la frecuencia va en aumento",{"id":920,"tone":921,"title":922,"ago":923,"body":924},"6ab42057d85cd2db9fd44e05","positive","Oportunidad encontrada","Hace 44 min","Campaña de Search por debajo del gasto previsto: ==109%== de margen respecto al límite","hero",{"label":72,"href":73,"variant":927},"primary",{"label":69,"href":70,"variant":929},"outline",{"id":931,"title":932,"lead":933,"reverse":266,"photo":260,"photoLeads":260,"showFor":911,"blockName":260,"blockType":934,"withoutTrackian":935,"withTrackian":947},"6ab514ce2b9a0b3604fe8697","Dos formas de ==gestionar medios de pago==","Las plataformas no cambian. Lo que pasa entre revisarlas, sí.","comparisonSplit",{"label":936,"items":937},"Sin Trackian",[938,941,944],{"id":939,"text":940},"6ab514ce2b9a0b3604fe8691","Revisar Google, Meta y TikTok a mano, cada mañana",{"id":942,"text":943},"6ab514ce2b9a0b3604fe8692","Detectar un pico de CPA cuando ya ha costado presupuesto de verdad",{"id":945,"text":946},"6ab514ce2b9a0b3604fe8693","Adivinar qué campañas tienen realmente margen para escalar",{"label":948,"items":949},"Con Trackian",[950,953,956],{"id":951,"text":952},"6ab514ce2b9a0b3604fe8694","Una sola vista de todas las plataformas en las que anuncias",{"id":954,"text":955},"6ab514ce2b9a0b3604fe8695","Marcado a los pocos minutos de una anomalía real, sin ruido",{"id":957,"text":958},"6ab514ce2b9a0b3604fe8696","Oportunidades clasificadas por potencial, no por intuición",{"id":960,"eyebrow":961,"title":962,"lead":963,"note":964,"showFor":911,"blockName":260,"services":965,"blockType":986,"cta":987},"6ab42057d85cd2db9fd44e0b","Diseñado para medios de pago","Cada cuenta,\n==vigilada como un trabajo a tiempo completo==","No puedes estar mirando cada campaña de cada cuenta, todos los días. Trackian se encarga de esa parte para que dediques tu tiempo a la estrategia en lugar de vigilar paneles.","Cada comprobación se compara con el propio historial de la cuenta, no con un benchmark del sector que no conoce tu negocio.",[966,971,976,981],{"id":967,"icon":968,"title":969,"body":970},"6ab42057d85cd2db9fd44e07","bell-ring","Alertas de gasto en vivo","Un pico de gasto, un salto en el CPA o un aumento de frecuencia se señala en minutos en Google, Meta y TikTok.",{"id":972,"icon":973,"title":974,"body":975},"6ab42057d85cd2db9fd44e08","activity","Detección de anomalías","Las caídas o picos repentinos se separan del ruido normal, para que persigas problemas reales en lugar de la variación diaria.",{"id":977,"icon":978,"title":979,"body":980},"6ab42057d85cd2db9fd44e09","trending-up","Buscador de oportunidades","Las campañas por debajo del gasto previsto y los canales infravalorados aparecen automáticamente, clasificados según su potencial.",{"id":982,"icon":983,"title":984,"body":985},"6ab42057d85cd2db9fd44e0a","git-branch","Detalle a nivel de plataforma","Profundiza desde la cuenta hasta la campaña, el conjunto de anuncios y el creativo, sin salir de Trackian para revisar el panel nativo.","serviceGrid",{"label":988,"href":158,"variant":989},"Ver Buscador de oportunidades de negocio","secondary",{"id":991,"title":992,"lead":993,"showFor":911,"blockName":260,"rows":994,"blockType":1107},"6ab514ce2b9a0b3604fe86a1","Un día dentro de ==las cuentas==","Tres pantallas, un solo escaneo en marcha. Esto es lo que pasa de verdad entre tu café de la mañana y el informe semanal.",[995,1036,1070],{"id":996,"title":997,"body":998,"screenshot":999,"chips":1029},"6ab514ce2b9a0b3604fe869a","Primero: qué se rompió durante la noche","Anomalías de datos se abre con las métricas que se salieron de su rango normal, un pico de Add to Cart marcado en el momento en que ocurrió, no tres días después de una campaña estancada.",{"id":1000,"alt":1001,"updatedAt":1002,"createdAt":1002,"url":1003,"thumbnailURL":260,"filename":1004,"mimeType":1005,"filesize":1006,"width":1007,"height":1008,"focalX":1009,"focalY":1009,"sizes":1010},15,"Trackian Data Anomalies detection page with a metrics list and an Add to Cart chart highlighting a flagged anomaly spike","2026-09-24T11:55:16.188Z","/media/data-anomalies.webp","data-anomalies.webp","image\u002Fwebp",96764,2380,1392,50,{"thumbnail":1011,"card":1017,"hero":1023},{"url":1012,"width":1013,"height":1014,"mimeType":1005,"filesize":1015,"filename":1016},"/media/data-anomalies-400x234.webp",400,234,8214,"data-anomalies-400x234.webp",{"url":1018,"width":1019,"height":1020,"mimeType":1005,"filesize":1021,"filename":1022},"/media/data-anomalies-900x526.webp",900,526,28052,"data-anomalies-900x526.webp",{"url":1024,"width":1025,"height":1026,"mimeType":1005,"filesize":1027,"filename":1028},"/media/data-anomalies-1600x936.webp",1600,936,61444,"data-anomalies-1600x936.webp",[1030,1033],{"id":1031,"text":1032},"6ab514ce2b9a0b3604fe8698","Lista de anomalías",{"id":1034,"text":1035},"6ab514ce2b9a0b3604fe8699","Detalle de la métrica",{"id":1037,"title":1038,"body":1039,"screenshot":1040,"chips":1063},"6ab514ce2b9a0b3604fe869d","Después: adónde debería ir el presupuesto","Buscador de oportunidades clasifica el verdadero potencial de la cuenta, desde un Key Event Surge hasta un patrón de Checkout Excellence, para que reasignar presupuesto parta de la evidencia y no de una corazonada.",{"id":902,"alt":1041,"updatedAt":1042,"createdAt":1042,"url":1043,"thumbnailURL":260,"filename":1044,"mimeType":1005,"filesize":1045,"width":1007,"height":1046,"focalX":1009,"focalY":1009,"sizes":1047},"Trackian Opportunity Finder Insights tab showing zero critical issues and seven detected growth opportunities like Key Event Surge and Checkout Excellence","2026-09-24T11:55:55.939Z","/media/opportunity-finder.webp","opportunity-finder.webp",66914,1102,{"thumbnail":1048,"card":1053,"hero":1058},{"url":1049,"width":1013,"height":1050,"mimeType":1005,"filesize":1051,"filename":1052},"/media/opportunity-finder-400x185.webp",185,5770,"opportunity-finder-400x185.webp",{"url":1054,"width":1019,"height":1055,"mimeType":1005,"filesize":1056,"filename":1057},"/media/opportunity-finder-900x417.webp",417,19654,"opportunity-finder-900x417.webp",{"url":1059,"width":1025,"height":1060,"mimeType":1005,"filesize":1061,"filename":1062},"/media/opportunity-finder-1600x741.webp",741,40892,"opportunity-finder-1600x741.webp",[1064,1067],{"id":1065,"text":1066},"6ab514ce2b9a0b3604fe869b","7 patrones detectados",{"id":1068,"text":1069},"6ab514ce2b9a0b3604fe869c","Clasificado por potencial",{"id":1071,"title":1072,"body":1073,"screenshot":1074,"chips":1100},"6ab514ce2b9a0b3604fe86a0","Por último: qué está funcionando de forma orgánica","Búsqueda separa el rendimiento de marca del de sin marca, para que sepas cuánto de tu presupuesto de pago está cubriendo terreno que la búsqueda orgánica ya tiene ganado.",{"id":1075,"alt":1076,"updatedAt":1077,"createdAt":1078,"url":1079,"thumbnailURL":260,"filename":1080,"mimeType":1005,"filesize":1081,"width":1082,"height":1083,"focalX":1009,"focalY":1009,"sizes":1084},21,"Trackian Search analytics page showing blended branded vs non-branded clicks, impressions, CTR and purchase revenue","2026-10-08T10:15:47.344Z","2026-09-24T11:56:39.412Z","/media/search.webp","search.webp",60348,2124,1278,{"thumbnail":1085,"card":1090,"hero":1095},{"url":1086,"width":1013,"height":1087,"mimeType":1005,"filesize":1088,"filename":1089},"/media/search-400x241.webp",241,7242,"search-400x241.webp",{"url":1091,"width":1019,"height":1092,"mimeType":1005,"filesize":1093,"filename":1094},"/media/search-900x542.webp",542,20906,"search-900x542.webp",{"url":1096,"width":1025,"height":1097,"mimeType":1005,"filesize":1098,"filename":1099},"/media/search-1600x963.webp",963,41618,"search-1600x963.webp",[1101,1104],{"id":1102,"text":1103},"6ab514ce2b9a0b3604fe869e","Marca frente a sin marca",{"id":1105,"text":1106},"6ab514ce2b9a0b3604fe869f","CTR e ingresos","splitShowcase",{"id":1109,"title":1110,"showFor":911,"blockName":260,"platforms":1111,"blockType":1136,"cta":1137},"6ab42057d85cd2db9fd44e19","Todas las plataformas en las que ya publicas anuncios.",[1112,1115,1118,1121,1124,1127,1130,1133],{"id":1113,"name":1114,"logo":260},"6ab42057d85cd2db9fd44e11","GA4",{"id":1116,"name":1117,"logo":260},"6ab42057d85cd2db9fd44e12","Search Console",{"id":1119,"name":1120,"logo":260},"6ab42057d85cd2db9fd44e13","Google Ads",{"id":1122,"name":1123,"logo":260},"6ab42057d85cd2db9fd44e14","Meta",{"id":1125,"name":1126,"logo":260},"6ab42057d85cd2db9fd44e15","TikTok",{"id":1128,"name":1129,"logo":260},"6ab42057d85cd2db9fd44e16","Shopify",{"id":1131,"name":1132,"logo":260},"6ab42057d85cd2db9fd44e17","WooCommerce",{"id":1134,"name":1135,"logo":260},"6ab42057d85cd2db9fd44e18","Magento","integrationHub",{"label":1138,"href":1139,"variant":989},"Ver Fuentes de integración de datos","\u002Fes\u002Ffeatures\u002Fdata-integrations\u002F",{"id":1141,"title":1142,"help":1143,"showFor":911,"blockName":260,"blockType":1144,"items":1145},"6ab42057d85cd2db9fd44e1a","Preguntas que hacen los expertos en performance marketing","Lo que los equipos de medios de pago suelen querer saber antes de conectar una cuenta.","faq",[1146,1153,1160,1167],{"id":1147,"question":1148,"answer":1149,"category":1150,"order":274,"tags":1151,"updatedAt":1152,"createdAt":1152},10,"¿Qué integraciones y canales admitís?","Trackian se integra con todas las principales plataformas esenciales para el e-commerce y el marketing digital, incluyendo Meta (Facebook e Instagram) Ads, Google Ads, TikTok Ads, Google Analytics (GA4), Google Search Console, Shopify, WooCommerce, Magento y OpenCart. Esto reúne tu gasto publicitario, tráfico, visibilidad en buscadores e ingresos de tienda en un solo lugar, para que puedas ver cómo funcionan los canales en conjunto en lugar de revisar cada plataforma por separado. Añadimos integraciones según la demanda de los clientes, así que la lista sigue creciendo.","data-integrations",[],"2026-09-23T14:12:58.977Z",{"id":1154,"question":1155,"answer":1156,"category":1150,"order":253,"tags":1157,"updatedAt":1158,"createdAt":1159},12,"¿Qué pasa si uso una plataforma con la que aún no os integráis?","Si tu plataforma todavía no está entre nuestras integraciones, puedes seguir usando Trackian con todo lo que sí tengas conectado, y añadiremos tu solicitud a nuestra hoja de ruta de integraciones. Priorizamos las nuevas integraciones según cuántos clientes las piden, así que contarnos qué usas influye directamente en lo que construimos a continuación. En la mayoría de los casos, los canales principales que impulsan tu gasto y tus ingresos (tus plataformas publicitarias y tu tienda) ya están soportados, lo que significa que Trackian aporta valor incluso antes de que conectes todas tus herramientas.",[],"2026-09-23T15:47:35.327Z","2026-09-23T14:12:58.995Z",{"id":1161,"question":1162,"answer":1163,"category":1150,"order":5,"tags":1164,"updatedAt":1165,"createdAt":1166},11,"¿Cómo garantizáis la precisión de mis datos?","Trackian ejecuta comprobaciones de calidad continuas en cada conexión, así que se te avisa en el momento en que tus datos parecen incorrectos, no semanas después, cuando toca entregar un informe. Dos de las cuatro capas de la plataforma existen precisamente para esto: las comprobaciones de disponibilidad y calidad confirman que tu seguimiento está activo y tus conexiones están en vivo, mientras que la detección de anomalías señala picos, caídas o vacíos repentinos que suelen indicar un problema de seguimiento en lugar de un cambio real en el rendimiento. Cuando se necesita una corrección más profunda (por ejemplo, arreglar una configuración de GA4 mal hecha o eventos de checkout que faltan), nuestro equipo puede encargarse de ello como servicio profesional, de modo que la precisión es algo que monitorizamos por ti de forma continua y te ayudamos a reparar cuando falla.",[],"2026-09-23T15:47:35.424Z","2026-09-23T14:12:58.987Z",{"id":1168,"question":1169,"answer":1170,"category":1171,"order":253,"tags":1172,"updatedAt":1173,"createdAt":1174},9,"¿Cuánto se tarda en configurarlo?","La configuración inicial tarda unos 90 segundos. Conectas tu primera plataforma con unos pocos clics y Trackian empieza a leer tus datos de inmediato, sin necesidad de instalar código para las conexiones principales. Un trabajo de seguimiento más profundo (como una auditoría completa de GA4, la implementación de Consent Mode v2 o el seguimiento de eventos de checkout) está disponible por separado y lo gestiona nuestro equipo, pero no necesitas nada de eso para empezar y ver valor desde el primer día.","getting-started",[],"2026-09-23T15:47:35.800Z","2026-09-23T14:12:58.962Z",{"id":1176,"title":1177,"lead":1178,"tone":1179,"showFor":911,"blockName":260,"cards":1180,"steps":1189,"blockType":1190,"primaryCta":1191,"secondaryCta":1194},"6ab42057d85cd2db9fd44e1d","Deja de revisar cuatro plataformas a mano","Conecta tus cuentas publicitarias y ve las anomalías y oportunidades de hoy en una sola vista.","brand",[1181,1185],{"id":1182,"title":1183,"body":1184},"6ab42057d85cd2db9fd44e1b","Encuentra primero el desperdicio","Buscador de oportunidades de negocio muestra dónde está mal asignado el presupuesto hoy.",{"id":1186,"title":1187,"body":1188},"6ab42057d85cd2db9fd44e1c","Gestiona la cartera de clientes 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