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qué canal== trae realmente el lead","Ve todas tus campañas, landing pages y eventos de conversión en un solo lugar, y detecta un formulario roto o un objetivo mal registrado antes de que te cueste una semana de leads.",{"id":911,"alt":912,"updatedAt":913,"createdAt":913,"url":914,"thumbnailURL":260,"filename":915,"mimeType":916,"filesize":917,"width":918,"height":919,"focalX":920,"focalY":920,"sizes":921},13,"Trackian Attribution page showing top revenue channels (Google Organic, Google Ads, Direct, Email) and common multi-touch customer 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cliente","heroSplit",{"label":72,"href":73,"variant":953},"primary",{"label":69,"href":70,"variant":955},"outline",{"id":957,"title":958,"lead":959,"showFor":943,"blockName":260,"steps":960,"blockType":981},"6ab514752b9a0b3604fe8635","De conectado a ==seguro== en cuatro pasos","El mismo proceso por el que pasa toda cuenta de generación de leads en su primera semana.",[961,966,971,976],{"id":962,"icon":963,"title":964,"body":965},"6ab514752b9a0b3604fe8631","settings-2","Conecta tus canales","Conecta Google Ads, Meta, TikTok, GA4 y Search Console. La configuración inicial tarda unos 90 segundos y las conexiones principales no requieren código.",{"id":967,"icon":968,"title":969,"body":970},"6ab514752b9a0b3604fe8632","shield-check","Define tu propia conversión","Define tu propio objetivo (rellenar un formulario, reservar una demo o registrarse) y Trackian lo sigue igual que sigue una venta.",{"id":972,"icon":973,"title":974,"body":975},"6ab514752b9a0b3604fe8633","trending-up","Observa cómo cuadra la atribución","Descubre de dónde vienen realmente tus leads, en lugar de confiar en el total que cada plataforma publicitaria informa por su cuenta.",{"id":977,"icon":978,"title":979,"body":980},"6ab514752b9a0b3604fe8634","search-check","Recibe tu resumen diario","Un resumen breve y en lenguaje claro cada mañana: logros, avisos y qué revisar, antes de que una mala semana se note en los números.","steps",{"id":983,"title":984,"showFor":943,"blockName":260,"platforms":985,"blockType":1001,"cta":1002},"6ab514752b9a0b3604fe863b","Todos los canales que te traen leads, ==en una sola vista==",[986,989,992,995,998],{"id":987,"name":988,"logo":260},"6ab514752b9a0b3604fe8636","GA4",{"id":990,"name":991,"logo":260},"6ab514752b9a0b3604fe8637","Search Console",{"id":993,"name":994,"logo":260},"6ab514752b9a0b3604fe8638","Google Ads",{"id":996,"name":997,"logo":260},"6ab514752b9a0b3604fe8639","Meta",{"id":999,"name":1000,"logo":260},"6ab514752b9a0b3604fe863a","TikTok","integrationHub",{"label":964,"href":73,"variant":953},{"id":1004,"title":1005,"lead":1006,"showFor":943,"blockName":260,"tabs":1007,"blockType":1098,"cta":1099},"6ab514752b9a0b3604fe863f","De dónde ==vienen realmente los leads==","Tres vistas que la mayoría de los equipos de generación de leads revisan cada semana.",[1008,1039,1069],{"id":1009,"title":1010,"body":1011,"screenshot":1012,"caption":1038},"6ab514752b9a0b3604fe863c","Salud de las landing pages","Descubre qué landing pages convierten por debajo de la media de tu propia cuenta, cuáles van rezagadas en móvil, y cuáles parecen tener un problema de seguimiento o de redirección en lugar de una caída real del interés.",{"id":1013,"alt":1014,"updatedAt":1015,"createdAt":1016,"url":1017,"thumbnailURL":260,"filename":1018,"mimeType":916,"filesize":1019,"width":1020,"height":1021,"focalX":920,"focalY":920,"sizes":1022},23,"Trackian Guardian Site Health monitor showing an 89 out of 100 health score gauge with reachability, GA4 health and certificate 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tu conversión no es una compra, incluyendo [Salud de las landing pages](\u002Ffeatures\u002Flanding-page-health-monitor\u002F), la [detección de anomalías](\u002Ffeatures\u002Fanomaly-detection\u002F), y qué cambia para los [Analistas de datos de marketing](\u002Froles\u002Fmarketing-data-analysts\u002F).","faq",[1107,1114,1122,1130],{"id":911,"question":1108,"answer":1109,"category":1110,"order":274,"tags":1111,"updatedAt":1112,"createdAt":1113},"¿Cómo ayuda Trackian con la atribución de marketing?","Trackian ayuda con la atribución reuniendo el gasto y los ingresos de cada canal conectado en un solo lugar, para que puedas ver qué canales están impulsando realmente las ventas en lugar de confiar en los números que cada plataforma reporta por su cuenta. Como Google Ads, Meta y TikTok se atribuyen el mérito cada uno en sus propios informes, los totales casi nunca cuadran; Trackian lee tus datos de analítica y de tienda junto con las plataformas publicitarias para darte una visión única y consistente de dónde vienen los ingresos. Una atribución fiable depende de un seguimiento limpio, por eso existen nuestros servicios de seguimiento de eventos de checkout y Consent Mode v2: cuanto mejor sea tu configuración de base, más podrás confiar en lo que te dice la atribución.","features",[],"2026-09-23T15:47:35.220Z","2026-09-23T14:12:59.003Z",{"id":1115,"question":1116,"answer":1117,"category":1118,"order":5,"tags":1119,"updatedAt":1120,"createdAt":1121},11,"¿Cómo garantizáis la precisión de mis datos?","Trackian ejecuta comprobaciones de calidad continuas en cada conexión, así que se te avisa en el momento en que tus datos parecen incorrectos, no semanas después, cuando toca entregar un informe. Dos de las cuatro capas de la plataforma existen precisamente para esto: las comprobaciones de disponibilidad y calidad confirman que tu seguimiento está activo y tus conexiones están en vivo, mientras que la detección de anomalías señala picos, caídas o vacíos repentinos que suelen indicar un problema de seguimiento en lugar de un cambio real en el rendimiento. Cuando se necesita una corrección más profunda (por ejemplo, arreglar una configuración de GA4 mal hecha o eventos de checkout que faltan), nuestro equipo puede encargarse de ello como servicio profesional, de modo que la precisión es algo que monitorizamos por ti de forma continua y te ayudamos a reparar cuando falla.","data-integrations",[],"2026-09-23T15:47:35.424Z","2026-09-23T14:12:58.987Z",{"id":1123,"question":1124,"answer":1125,"category":1126,"order":5,"tags":1127,"updatedAt":1128,"createdAt":1129},8,"¿En qué se diferencia Trackian de Google Analytics?","Google Analytics te dice qué ha pasado; Trackian te dice qué hacer al respecto. Google Analytics es una potente herramienta de informes, pero te deja a ti la tarea de extraer los números, detectar los problemas y decidir una respuesta por tu cuenta. Trackian se sitúa por encima de Google Analytics y otras ocho plataformas, comprobando continuamente si hay fallos de seguimiento y cambios inusuales, encontrando dónde se está filtrando el beneficio y resumiéndolo todo en un resumen diario escrito en lenguaje sencillo.","getting-started",[],"2026-09-23T15:47:35.962Z","2026-09-23T14:12:58.946Z",{"id":1131,"question":1132,"answer":1133,"category":1126,"order":253,"tags":1134,"updatedAt":1135,"createdAt":1136},9,"¿Cuánto se tarda en configurarlo?","La configuración inicial tarda unos 90 segundos. Conectas tu primera plataforma con unos pocos clics y Trackian empieza a leer tus datos de inmediato, sin necesidad de instalar código para las conexiones principales. Un trabajo de seguimiento más profundo (como una auditoría completa de GA4, la implementación de Consent Mode v2 o el seguimiento de eventos de checkout) está disponible por separado y lo gestiona nuestro equipo, pero no necesitas nada de eso para empezar y ver valor desde el primer día.",[],"2026-09-23T15:47:35.800Z","2026-09-23T14:12:58.962Z",{"id":1138,"title":1139,"lead":1140,"tone":1141,"showFor":943,"blockName":260,"cards":1142,"steps":1150,"blockType":1151,"primaryCta":1152,"secondaryCta":1153},"6ab514752b9a0b3604fe8643","Deja de adivinar ==qué campaña funcionó==","Conecta tus canales y recibe tu primer resumen diario mañana por la mañana.","brand",[1143,1147],{"id":1144,"title":1145,"body":1146},"6ab514752b9a0b3604fe8641","Diseñado para B2B y generación de leads","Embudos y KPI personalizados para solicitudes de demo y registros, no solo para compras.",{"id":1148,"title":1100,"body":1149},"6ab514752b9a0b3604fe8642","Descubre más sobre la detección de anomalías que hay detrás de 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