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Leads Check","Apply for my free check",[913],{"variant":914,"sub":915,"hook":916,"lead":917},"default","A free 24-hour check for lead-gen businesses","The lead reached your inbox. Did your tracking count it?","A Trackian specialist compares what your tracking recorded with the leads you actually received, and tells you within 24 hours what's missing, why, and what to fix first. It's free; we ask a few short questions first to make sure it's a fit.",{"shop":919,"leads":919},[920,924,928,932,936,940],{"icon":921,"title":922,"body":923,"aside":-1,"bonus":262},"briefcase","The leads you actually received","The leads that reached you over the last 30 days, from the list you export from your CRM, form tool or inbox, without spam and duplicates. Everything else is compared with them.",{"icon":925,"title":926,"body":927,"aside":-1,"bonus":262},"activity","What GA4 recorded","The lead events Google Analytics recorded for the same days.",{"icon":929,"title":930,"body":931,"aside":-1,"bonus":262},"trending-up","What Google Ads and Meta counted","The leads each platform credits to its own ads, including Meta's lead counts. If a form fill counts as a lead, spam and repeat submissions count too, unless someone filters them out.",{"icon":933,"title":934,"body":935,"aside":-1,"bonus":262},"search-check","What's missing, or counted twice","The leads your tracking didn't record, and the ones it counts twice - or that nothing is off.",{"icon":937,"title":938,"body":939,"aside":-1,"bonus":262},"git-branch","Why","The reason behind the gap, in plain words.",{"icon":941,"title":942,"body":943,"aside":-1,"bonus":262},"settings-2","What to fix first","The first fix, for you or whoever runs your tracking.",{"forList":945,"notForList":949,"photoShop":953,"photoLeads":-1},[946,947,948],"Businesses that collect leads through forms, calls or bookings, advertise on Google Ads or Meta, and have GA4 on the site.","Owners and marketing leads whose reported leads don't match the enquiries that arrive, or whose sales team says the leads got worse.","Agencies and freelancers who want a second opinion on a client's lead numbers (whoever runs it).",[950,951,952],"Businesses that don't advertise on Google Ads or Meta, or don't have GA4 on the site. If you apply anyway, we'll reply and point you to the free sheet below.","Anyone after a tracking rebuild, call tracking or a pixel audit: the check finds and explains the gap; fixing it is up to you, whoever runs your tracking, or our Fix Sprint (delivered by people, priced separately).","Anyone who'd rather do it by hand: [Find Your Missing Leads](\u002Fresources\u002Fmissing-orders-leads-sheet\u002Fleads\u002F), the free sheet, walks you through the same comparison yourself.",{"src":954,"alt":955,"width":956,"height":957,"srcset":958},"/media/missing-leads-check-photo.20b12634.webp","At the reception desk of a small dental clinic after hours, the practice manager ticks off a printed tracking report against the appointment book and her phone-message notes.",1600,686,"/media/missing-leads-check-photo.20b12634-400x172.webp 400w, /media/missing-leads-check-photo.20b12634-900x386.webp 900w, /media/missing-leads-check-photo.20b12634-1600x686.webp 1600w",{"intro":-1,"note":960,"pages":961},"Delivered by people, not scripts. A Trackian specialist does the comparison and tells you what they find. It isn't an automated scan, and it isn't an audit of your Meta, Google Ads or TikTok pixels: it compares what your tracking recorded with the leads you actually received. Some difference is normal - people decline cookies, and ad platforms count form fills that turn out to be spam or duplicates - so the check tells you what's missing and why, and if nothing needs fixing, it says so. It can only compare calls that are in your own lead records, and it doesn't fix anything for you: that's up to you, whoever runs your tracking, or the Fix Sprint.",[],[963,966,969,972,975,978],{"question":964,"answer":965},"Is it really free?","Yes. The Missing Leads Check is free. We ask a few short questions first to make sure it's a fit: the check is for businesses that advertise on Google Ads or Meta and have GA4 on the site. If it isn't a fit, we'll reply and point you to Find Your Missing Leads, the free sheet that does the same comparison by hand.",{"question":967,"answer":968},"What do you need from me?","Two things. View access, by email invite: you add our specialist's email address as a view-only user in GA4, Google Ads and Meta, with nothing to export from those. And your lead list for the last 30 days, exported from your CRM, form tool or inbox, with names, emails and phone numbers removed: the date, time and source of each lead are enough. It's view-only access, and nothing is changed. [How we handle your data](\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":970,"answer":971},"When do the 24 hours start?","When you reply to our specialist. Within 1 hour of applying, during working hours, a Trackian specialist emails you personally to confirm your email address and that you still want the check; the 24 hours start when you reply. We write to you in person because a personal email reaches your inbox rather than spam, so you don't miss the findings you asked for.",{"question":973,"answer":974},"What do I get back?","A short written summary by email: what's missing (including any leads your tracking counts twice), why, and what to fix first, in plain words you can pass straight to whoever runs your tracking. If nothing is off, you'll know that too: the check finds a gap or rules it out. It ends with a link to book an optional 15-minute walk-through.",{"question":976,"answer":977},"Do you count phone calls?","Only the calls that are in the lead list you export for us. Trackian doesn't track calls, so a call nobody wrote down can't be compared.",{"question":979,"answer":980},"What happens after the check?","That's up to you. Fix it yourself, or hand the findings to whoever runs your tracking. If you'd rather not fix it yourself, our specialists can: the Fix Sprint covers GA4, Google Tag Manager, and Google Ads and Meta conversion settings. It's delivered by people and priced separately. If you'd like this every night rather than once, that's what Trackian does: it brings in Meta's lead counts and flags when Google Ads, Meta and GA4 lead counts drift apart, and it connects to your CRM through API, webhooks or MCP, so you can see which leads turned into deals.",[],{"startHeading":-1,"whereToStartShop":-1,"whereToStartLeads":-1,"step2":983,"related":984},[],[],{"title":910,"description":986,"image":-1},"Free for lead-gen: a Trackian specialist compares your tracking with the leads you actually received and tells you within 24 hours what's missing and why.",{"applyHref":988,"checkType":989,"steps":990,"applyRows":1001,"crossover":1011,"seasonal":-1,"mockup":1012,"visual":1022},"https:\u002F\u002Fai.trackian.com\u002Ffree-audit?v=leads","leads",[991,994,997],{"icon":933,"title":992,"body":993},"Apply","Answer a few short questions so we can make sure the check is a fit. Within 1 hour, during working hours, a Trackian specialist emails you personally to confirm your email address and that you still want the check.",{"icon":925,"title":995,"body":996},"A specialist compares","You add our specialist's email address as a view-only user in GA4, Google Ads and Meta, and send your lead list for the last 30 days, exported from your CRM, form tool or inbox with names, emails and phone numbers removed. The specialist compares what your tracking recorded with the leads you actually received.",{"icon":998,"title":999,"body":1000},"bell-ring","Within 24 hours, you hear back","The 24 hours start when you reply to the specialist's email. You get a short written summary by email - what's missing, why, and what to fix first - with a link to book an optional 15-minute walk-through.",[1002,1005,1008],{"title":1003,"body":1004},"A few short questions.","The button takes you to our application page, where we ask a few short questions to make sure the check is a fit.",{"title":1006,"body":1007},"A personal email within 1 hour.","During working hours, a Trackian specialist emails you within 1 hour to confirm your email address and that you still want the check.",{"title":1009,"body":1010},"Reply, and the 24 hours start.","Within 24 hours of your reply, you get a short written summary by email: what's missing, why, and what to fix first.","Running a shop rather than collecting leads? [The Missing Orders Check](\u002Fmissing-orders-check\u002F) is the same check for online shops.",{"heading":910,"sections":1013,"link":1021},[1014,1017,1019],{"label":1015,"text":1016},"What's missing","Enquiries from the contact form stopped reaching GA4 and Google Ads after a form plugin update",{"label":938,"text":1018},"The lead event waits for a thank-you message the plugin no longer shows",{"label":942,"text":1020},"Fire the lead event on the form's successful submission, then compare a week of leads again","Book an optional 15-minute walk-through",{"src":1023,"alt":1024,"width":1025,"height":1026,"srcset":1027},"/media/missing-leads-check-findings.b108523b.webp","Example findings for the Missing Leads Check: what the tracking recorded against the real leads, why some are missing and what to fix first (illustrative numbers, not a real customer)",1440,1000,"/media/missing-leads-check-findings.b108523b-400x278.webp 400w, /media/missing-leads-check-findings.b108523b-900x625.webp 900w, /media/missing-leads-check-findings.b108523b.webp 1440w",[],1792062815893]