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rations.filtersHeading","integrations.facetAvailability","integrations.facetAccess","integrations.availabilityAvailable","integrations.availabilityAlpha","integrations.availabilityBeta","integrations.availabilityComingSoon","integrations.accessRead","integrations.accessDual","integrations.resetFilters","integrations.searchPlaceholder","integrations.searchLabel","integrations.sortLabel","integrations.sortRecommended","integrations.sortName","integrations.sortNewest","integrations.viewing","integrations.showMore","integrations.filtersButton","integrations.filtersHint","integrations.done","integrations.chipsFilters","integrations.chipsRemove","integrations.chipsResetSort","integrations.chipsClearAll","integrations.dismiss","integrations.emptyTitle","integrations.emptyBody","integrations.clearFilters","integrations.connect","integrations.comingSoon","integrations.newTag","integrations.agentOnly","integrations.backToStore","integrations.overview","integrations.whatIs","integrations.whatItDoes","integrations.relatedApps","integrations.factType","integrations.factSetup","integrations.factAgent","integrations.factCategory","integrations.factAdded","integrations.typeInternal","integrations.typeExternal","integrations.setupOauth","integrations.setupKey","integrations.setupManual","integrations.builtByTrackian","integrations.builtByVendor","integrations.powerBlended","integrations.powerDashboards","integrations.powerSentinel","integrations.powerMcp","integrations.powerMessaging","integrations.powerExternal1","integrations.powerExternal2","integrations.powerExternal3","integrations.screenshotOpen","integrations.screenshotPrev","integrations.screenshotNext","integrations.screenshotGoTo","integrations.screenshotAlt","integrations.screenshotCounter","integrations.ctaTitle","integrations.ctaBody","integrations.ctaBodyExternal","integrations.ctaConnect","integrations.ctaNewcomer","integrations.ctaStartFree","integrations.metaTitle","integrations.metaDescriptionFallback",[],{},{"resource":899,"doors":1028,"libraryTitle":25},{"path":900,"href":901,"itemNumber":-1,"track":902,"typeLabel":-1,"format":-1,"length":-1,"effort":-1,"hasSkill":262,"platforms":903,"cards":907,"slug":900,"edition":-1,"level":908,"parentPath":-1,"gate":909,"cta":908,"title":910,"shortTitle":910,"button":911,"hero":912,"heroArt":-1,"flatCover":-1,"whatYouGet":918,"who":944,"inside":959,"faq":962,"layout":981,"formId":-1,"picker":-1,"sheetsCopyUrl":-1,"thankYou":982,"seo":985,"check":987},"missing-orders-check","\u002Fmissing-orders-check\u002F","shop",[904,905,906],"ga4","gads","meta",[],"check","apply","Missing Orders Check","Apply for my free check",[913],{"variant":914,"sub":915,"hook":916,"lead":917},"default","A free 24-hour check for online shops","Your shop recorded the sale. Did your tracking?","A Trackian specialist compares what your tracking recorded with your real orders, and tells you within 24 hours what's missing, why, and what to fix first. It's free; we ask a few short questions first to make sure it's a fit.",{"shop":919,"leads":919},[920,924,928,932,936,940],{"icon":921,"title":922,"body":923,"aside":-1,"bonus":262},"shopping-cart","Your real orders","The orders your shop recorded over the last 30 days. Everything else is compared with them.",{"icon":925,"title":926,"body":927,"aside":-1,"bonus":262},"activity","What GA4 recorded","The purchases Google Analytics recorded for the same days.",{"icon":929,"title":930,"body":931,"aside":-1,"bonus":262},"piggy-bank","What Google Ads and Meta claim","The purchases each platform credits to its own ads. Added together they can claim more sales than you had - that's normal, and it's why we compare each one with your real orders.",{"icon":933,"title":934,"body":935,"aside":-1,"bonus":262},"search-check","What's missing","How many of your orders your tracking didn't record - or that nothing is missing.",{"icon":937,"title":938,"body":939,"aside":-1,"bonus":262},"git-branch","Why","The reason behind the gap, in plain words.",{"icon":941,"title":942,"body":943,"aside":-1,"bonus":262},"settings-2","What to fix first","The first fix, for you or whoever runs your tracking.",{"forList":945,"notForList":949,"photoShop":953,"photoLeads":-1},[946,947,948],"Online shops that advertise on Google Ads or Meta and have GA4 on the site, on Shopify, WooCommerce, Magento, PrestaShop, OpenCart or another platform.","Owners and marketing leads who are about to move budget, or who suspect GA4 and the ad platforms don't match the shop admin.","Agencies and freelancers who want a second opinion on a client's numbers (whoever runs it).",[950,951,952],"Shops that don't advertise on Google Ads or Meta, or don't have GA4 on the site. If you apply anyway, we'll reply and point you to the free sheet below.","Anyone after a tracking rebuild or a pixel audit: the check finds and explains the gap; fixing it is up to you, whoever runs your tracking, or our Fix Sprint (delivered by people, priced separately).","Anyone who'd rather do it by hand: [Find Your Missing Orders](\u002Fresources\u002Fmissing-orders-leads-sheet\u002Forders\u002F), the free sheet, walks you through the same comparison yourself.",{"src":954,"alt":955,"width":956,"height":957,"srcset":958},"/media/missing-orders-check-photo.1f61daf5.webp","In the packing room of a small online homeware shop, the marketing lead holds a printed report next to his laptop and checks its lines against the shop's order list.",1600,686,"/media/missing-orders-check-photo.1f61daf5-400x172.webp 400w, /media/missing-orders-check-photo.1f61daf5-900x386.webp 900w, /media/missing-orders-check-photo.1f61daf5-1600x686.webp 1600w",{"intro":-1,"note":960,"pages":961},"Delivered by people, not scripts. A Trackian specialist does the comparison and tells you what they find. It isn't an automated scan, and it isn't an audit of your Meta, Google Ads or TikTok pixels: it compares what your tracking recorded with your real orders. Some gap is normal - people decline cookies, ad blockers stop tags, and some payment pages sit on another site - so the check tells you what's missing and why, and if nothing needs fixing, it says so. It doesn't fix anything for you: that's up to you, whoever runs your tracking, or the Fix Sprint.",[],[963,966,969,972,975,978],{"question":964,"answer":965},"Is it really free?","Yes. The Missing Orders Check is free. We ask a few short questions first to make sure it's a fit: the check is for shops that advertise on Google Ads or Meta and have GA4 on the site. If it isn't a fit, we'll reply and point you to Find Your Missing Orders, the free sheet that does the same comparison by hand.",{"question":967,"answer":968},"What do you need from me?","Two things. View access, by email invite: you add our specialist's email address as a view-only user in GA4, Google Ads and Meta, with nothing to export from those. And your orders for the last 30 days, exported from your shop admin, with customer names, emails and phone numbers removed. It's view-only access, and nothing is changed. [How we handle your data](\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":970,"answer":971},"When do the 24 hours start?","When you reply to our specialist. Within 1 hour of applying, during working hours, a Trackian specialist emails you personally to confirm your email address and that you still want the check; the 24 hours start when you reply. We write to you in person because a personal email reaches your inbox rather than spam, so you don't miss the findings you asked for.",{"question":973,"answer":974},"What do I get back?","A short written summary by email: what's missing, why, and what to fix first, in plain words you can pass straight to whoever runs your tracking. It ends with a link to book an optional 15-minute walk-through.",{"question":976,"answer":977},"What if nothing is missing?","Then you'll know that your tracking recorded your orders for the last 30 days. The check finds a gap or rules it out - both are answers.",{"question":979,"answer":980},"What happens after the check?","That's up to you. Fix it yourself, or hand the findings to whoever runs your tracking. If you'd rather not fix it yourself, our specialists can: the Fix Sprint covers GA4, Google Tag Manager, and Google Ads and Meta conversion settings. It's delivered by people and priced separately. If you'd like this comparison every night rather than once, that's what Trackian does: it compares your store's orders with GA4 and the ad platforms' purchases, and flags a widening gap the next morning.",[],{"startHeading":-1,"whereToStartShop":-1,"whereToStartLeads":-1,"step2":983,"related":984},[],[],{"title":910,"description":986,"image":-1},"Free for online shops: a Trackian specialist compares your tracking with your real orders and tells you within 24 hours what's missing and why.",{"applyHref":988,"checkType":989,"steps":990,"applyRows":1001,"crossover":1011,"seasonal":1012,"mockup":1013,"visual":1022},"https:\u002F\u002Fai.trackian.com\u002Ffree-audit","orders",[991,994,997],{"icon":933,"title":992,"body":993},"Apply","Answer a few short questions so we can make sure the check is a fit. Within 1 hour, during working hours, a Trackian specialist emails you personally to confirm your email address and that you still want the check.",{"icon":925,"title":995,"body":996},"A specialist compares","You add our specialist's email address as a view-only user in GA4, Google Ads and Meta, and send your orders for the last 30 days, exported from your shop admin with customer names, emails and phone numbers removed. The specialist compares what your tracking recorded with your real orders.",{"icon":998,"title":999,"body":1000},"bell-ring","Within 24 hours, you hear back","The 24 hours start when you reply to the specialist's email. You get a short written summary by email - what's missing, why, and what to fix first - with a link to book an optional 15-minute walk-through.",[1002,1005,1008],{"title":1003,"body":1004},"A few short questions.","The button takes you to our application page, where we ask a few short questions to make sure the check is a fit.",{"title":1006,"body":1007},"A personal email within 1 hour.","During working hours, a Trackian specialist emails you within 1 hour to confirm your email address and that you still want the check.",{"title":1009,"body":1010},"Reply, and the 24 hours start.","Within 24 hours of your reply, you get a short written summary by email: what's missing, why, and what to fix first.","Collecting leads rather than orders? [The Missing Leads Check](\u002Fmissing-leads-check\u002F) is the same check for lead-gen businesses.","Before Black Friday? Apply by Friday 6 November 2026, three weeks before Black Friday, so there's time to fix what it finds.",{"heading":910,"sections":1014,"link":1021},[1015,1017,1019],{"label":934,"text":1016},"Since a new checkout app went live, GA4 records a purchase for only part of the orders",{"label":938,"text":1018},"The new checkout step doesn't send the purchase event",{"label":942,"text":1020},"Restore the purchase event on the new checkout step, then compare a week of orders again","Book an optional 15-minute walk-through",{"src":1023,"alt":1024,"width":1025,"height":1026,"srcset":1027},"/media/missing-orders-check-findings.e42ac614.webp","Example findings for the Missing Orders Check: what the tracking recorded against the real orders, why some are missing and what to fix first (illustrative numbers, not a real customer)",1440,1000,"/media/missing-orders-check-findings.e42ac614-400x278.webp 400w, /media/missing-orders-check-findings.e42ac614-900x625.webp 900w, /media/missing-orders-check-findings.e42ac614.webp 1440w",[],1792062815940]