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(Excel or Google Sheets)","Under an hour","deep",[912,913,914,915,916],"meta","gads","tiktok","ga4","bing",[],"item","gated","check","2027 Budget Planner With a Trust Discount","Get the planner",[924,927,932],{"variant":925,"sub":-1,"hook":-1,"lead":926},"default","Give each channel a trust % from six yes\u002Fno questions about its tracking, then plan 2027 on the part of your 2026 results you'd actually bet on - for shops and lead-gen businesses.",{"variant":928,"sub":929,"hook":930,"lead":931},"shop","Shop edition","Budget on ROAS You Trust.","Don't budget 2027 on numbers you can't trust: together, your ad platforms can claim more sales than your shop made. Give each channel a trust % from six yes\u002Fno questions about its tracking, plan 2027 on the ROAS you'd actually bet on, and work your revenue goal back to orders and ad spend per working day.",{"variant":933,"sub":934,"hook":935,"lead":936},"leads","Lead-gen edition","Budget on Real Leads.","Plan 2027 on real leads, not form fills. Turn each channel's cost per lead into cost per real lead, using your own inbox or CRM count, then plan by channel and month, work your revenue goal back to real leads per working day, and see how many months a real lead takes to pay for itself.",{"src":938,"alt":939,"width":940,"height":940,"srcset":941},"/media/13-shop-hero-art.7dd50ebb.webp","Illustration for 2027 Budget Planner With a Trust Discount",1600,"/media/13-shop-hero-art.7dd50ebb-400x400.webp 400w, /media/13-shop-hero-art.7dd50ebb-900x900.webp 900w, /media/13-shop-hero-art.7dd50ebb-1600x1600.webp 1600w",{"shop":943,"leads":943},[944,948,952,956,960,964,968],{"icon":945,"title":946,"body":947,"aside":-1,"bonus":266},"search-check","A trust % for every channel",", from six yes\u002Fno questions about its tracking. The weights are visible and editable: starting points, not benchmarks. \"Don't know\" counts as half a No.",{"icon":949,"title":950,"body":951,"aside":-1,"bonus":266},"activity","Reported vs trusted, side by side","ROAS for shops, cost per lead vs cost per real lead for lead-gen, and one line that shows whether your platforms together claim more sales or leads than you actually had.",{"icon":953,"title":954,"body":955,"aside":-1,"bonus":266},"settings-2","Your 2027 budget by channel and by month",", with peak months flagged (Black Friday 2027 is on 26 November) and a what-if for moving money from your least trusted channel. Google Ads, Meta Ads, TikTok Ads and Microsoft Ads rows are ready; rename a row for LinkedIn Ads, Pinterest or anything else you run.",{"icon":957,"title":958,"body":959,"aside":-1,"bonus":266},"shield-check","Goal to daily inputs","your 2027 revenue goal worked back to orders (shops) or customers and real leads (lead-gen), then to ad spend at the ROAS or cost per real lead you trust, per month and per working day, and whether your planned budget covers it.",{"icon":961,"title":962,"body":963,"aside":-1,"bonus":266},"git-branch","A payback view for lead-gen","how many months until a real lead's gross profit covers what it cost, overall and channel by channel.",{"icon":965,"title":966,"body":967,"aside":-1,"bonus":266},"sun","An email to forward to your boss",", filled in with your own results, a filled-in example tab, and a \"What this can't tell you\" tab that is honest about the limits.",{"icon":969,"title":970,"body":971,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that applies this to your own numbers.",{"forList":973,"notForList":977,"photoShop":980,"photoLeads":985},[974,975,976],"Owners, marketing leads and finance people setting 2027 ad budgets on 2026 platform numbers, in online shops and lead-gen businesses alike.","Agencies and freelancers who plan budgets with clients and want the doubts about each channel's tracking written into the plan, not left in someone's head.","Anyone running two or more of Google Ads, Meta, Microsoft Ads, TikTok or LinkedIn who suspects the platforms count some of the same sales or leads.",[978,979],"Teams that already reconcile order-level or CRM-level attribution every month - you'll know most of this.","Anyone without their own 2026 store revenue or lead count: the planner needs the real number to check the platforms against.",{"src":981,"alt":982,"width":940,"height":983,"srcset":984},"/media/13-photo-V1.2d67e809.webp","The founder of a small online accessories shop and her bookkeeper go through a printed budget sheet at a meeting table.",686,"/media/13-photo-V1.2d67e809-400x172.webp 400w, /media/13-photo-V1.2d67e809-900x386.webp 900w, /media/13-photo-V1.2d67e809-1600x686.webp 1600w",{"src":986,"alt":987,"width":940,"height":983,"srcset":988},"/media/13-photo-V2.354c8b15.webp","The managing partner of a small IT support company watches his marketing lead redraw a channel plan on a whiteboard.","/media/13-photo-V2.354c8b15-400x172.webp 400w, /media/13-photo-V2.354c8b15-900x386.webp 900w, /media/13-photo-V2.354c8b15-1600x686.webp 1600w",{"intro":-1,"note":990,"pages":991},"The trust % is your own estimate, not a measurement: it turns your answers into a discount with weights you can change, and it can only discount, never add back sales or leads the platforms missed. It can't say which platform claimed which order or lead, and every expected figure is straight-line maths - a planning estimate, not a forecast. Trackian replaces the guess with a nightly check.",[992,1000,1007,1013,1020,1027,1034,1041],{"image":993,"page":5,"caption":999},{"src":994,"alt":995,"width":996,"height":997,"srcset":998},"/media/13-shop-p01.f67a2590.webp","The 'Start here' tab of 2027 Budget Planner, shop edition (Google Sheets copy)",1100,982,"/media/13-shop-p01.f67a2590-400x357.webp 400w, /media/13-shop-p01.f67a2590-900x803.webp 900w, /media/13-shop-p01.f67a2590.webp 1100w","Start here: plan 2027 on the part of each channel's revenue you actually trust",{"image":1001,"page":1005,"caption":1006},{"src":1002,"alt":1003,"width":996,"height":997,"srcset":1004},"/media/13-shop-p08.79ff791b.webp","The 'Example' tab of 2027 Budget Planner, shop edition (Google Sheets copy)","/media/13-shop-p08.79ff791b-400x357.webp 400w, /media/13-shop-p08.79ff791b-900x803.webp 900w, /media/13-shop-p08.79ff791b.webp 1100w",8,"A filled-in copy with example data",{"image":1008,"page":253,"caption":1012},{"src":1009,"alt":1010,"width":996,"height":997,"srcset":1011},"/media/13-shop-p02.422800f0.webp","The 'Inputs' tab of 2027 Budget Planner, shop edition (Google Sheets copy)","/media/13-shop-p02.422800f0-400x357.webp 400w, /media/13-shop-p02.422800f0-900x803.webp 900w, /media/13-shop-p02.422800f0.webp 1100w","Inputs: ad spend and platform-reported revenue for each channel, and your store's own revenue",{"image":1014,"page":1018,"caption":1019},{"src":1015,"alt":1016,"width":996,"height":997,"srcset":1017},"/media/13-shop-p03.e8c4d2ba.webp","The 'Trust check' tab of 2027 Budget Planner, shop edition (Google Sheets copy)","/media/13-shop-p03.e8c4d2ba-400x357.webp 400w, /media/13-shop-p03.e8c4d2ba-900x803.webp 900w, /media/13-shop-p03.e8c4d2ba.webp 1100w",3,"The trust check: six yes\u002Fno questions per channel turn into a trust %",{"image":1021,"page":1025,"caption":1026},{"src":1022,"alt":1023,"width":996,"height":997,"srcset":1024},"/media/13-shop-p05.fabbae55.webp","The 'Plan 2027' tab of 2027 Budget Planner, shop edition (Google Sheets copy)","/media/13-shop-p05.fabbae55-400x357.webp 400w, /media/13-shop-p05.fabbae55-900x803.webp 900w, /media/13-shop-p05.fabbae55.webp 1100w",5,"Plan 2027: your total, each channel's share and how busy each month is",{"image":1028,"page":1032,"caption":1033},{"src":1029,"alt":1030,"width":996,"height":997,"srcset":1031},"/media/13-shop-p06.be2e698d.webp","The 'What if' tab of 2027 Budget Planner, shop edition (Google Sheets copy)","/media/13-shop-p06.be2e698d-400x357.webp 400w, /media/13-shop-p06.be2e698d-900x803.webp 900w, /media/13-shop-p06.be2e698d.webp 1100w",6,"What if: move part of one channel's budget to another and see the change",{"image":1035,"page":1039,"caption":1040},{"src":1036,"alt":1037,"width":996,"height":997,"srcset":1038},"/media/13-shop-p07.a853ee10.webp","The 'Goal to daily inputs' tab of 2027 Budget Planner, shop edition (Google Sheets copy)","/media/13-shop-p07.a853ee10-400x357.webp 400w, /media/13-shop-p07.a853ee10-900x803.webp 900w, /media/13-shop-p07.a853ee10.webp 1100w",7,"Goal to daily inputs: from your 2027 revenue goal back to orders, ad spend and daily numbers",{"image":1042,"page":1046,"caption":1047},{"src":1043,"alt":1044,"width":996,"height":997,"srcset":1045},"/media/13-shop-p10.602727fc.webp","The 'What this can't tell you' tab of 2027 Budget Planner, shop edition (Google Sheets copy)","/media/13-shop-p10.602727fc-400x357.webp 400w, /media/13-shop-p10.602727fc-900x803.webp 900w, /media/13-shop-p10.602727fc.webp 1100w",10,"What this sheet can't tell you",[1049,1052,1055,1058,1061],{"question":1050,"answer":1051},"Is this really free?","Yes. The sheet and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1053,"answer":1054},"Why do you ask these questions?","Your answers tell us which parts of the sheet matter most for your site, so the next step we suggest fits you. We use your email to send you the sheet and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1056,"answer":1057},"Does it cover my platform?","It works with Meta Ads, Google Ads, TikTok, GA4 and Microsoft Ads. It's written for online shops and lead-gen sites alike.",{"question":1059,"answer":1060},"Do I need to be technical?","No. It's written in plain English.",{"question":1062,"answer":1063},"Why check it now?","2027 budgets are being set now, on 2026 numbers as the platforms report them, and a plan signed off on those numbers runs all year.",[],4,"track","https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002F1z2LsXyyUwT6ZuqHQJBmxd0nLPtNPvtuamORjfkXmfao\u002Fcopy",{"startHeading":-1,"whereToStartShop":1069,"whereToStartLeads":1069,"step2":1070,"related":1078},"Open the \"Start here\" tab first. Use the last 12 months (for example 1 Oct 2025 to 30 Sep 2026) for every channel and for your store or lead count, then follow the \"How to export\" tab.",[1071,1074],{"track":928,"label":1072,"href":-1,"body":1073,"comingSoon":261},"ROAS Truth Calculator","check one month at a time in about 2 minutes, so you see the gap move during 2027: **ROAS Truth Calculator**",{"track":1075,"label":1076,"href":-1,"body":1077,"comingSoon":261},"leadgen","Junk-Lead Cost Calculator","see what junk leads cost you each month: **Junk-Lead Cost Calculator**",[1079,1174,1267,1360],{"path":1080,"href":1081,"itemNumber":1082,"track":928,"typeLabel":1083,"format":1084,"length":1085,"effort":1086,"hasSkill":261,"platforms":1087,"cards":1093},"one-page-checklists\u002Fshop","\u002Fresources\u002Fone-page-checklists\u002Fshop\u002F","32","Checklist","PDF","1 page per platform","moderate",[1088,1089,1090,1091,1092,915],"shopify","woo","magento","presta","opencart",[1094],{"cardId":1095,"track":928,"title":1096,"sub":1097,"description":1098,"punchline":1099,"sortOrder":1100,"featured":266,"featuredOrder":-1,"coverArt":1101,"cover":1106,"stage":1171,"platforms":1173},"32-shop","Purchase Tracking Checklist, by Platform","Shopify, WooCommerce, Magento, PrestaShop, OpenCart","One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.","One sender per event",43,{"src":1102,"alt":1103,"width":1104,"height":1104,"srcset":1105},"/media/32-shop-cover-art.22b2ce38.webp","Cover art for Purchase Tracking Checklist, by Platform",1200,"/media/32-shop-cover-art.22b2ce38-400x400.webp 400w, /media/32-shop-cover-art.22b2ce38-900x900.webp 900w, /media/32-shop-cover-art.22b2ce38.webp 1200w",{"x0":1107,"y0":1108,"x1":1109,"y1":1110,"chip_right":1111,"chip_top":1112,"note":1113,"loop":1118,"y2":1123,"outline":1124,"person":1169,"tone":1170},0.056640625,0.14208984375,0.92,0.308984375,0.0390625,0.04443359375,[1114,1115,1116,1117],0.8359375,0.48828125,0.92578125,0.537109375,[1119,1120,1121,1122],0.5625,0.4609375,0.830078125,0.53125,0.3520898437500002,[1125,1128,1130,1132,1134,1136,1138,1140,1142,1144,1146,1148,1150,1152,1154,1156,1158,1160,1162,1164,1166],[1126,1127],0.1421,0.93,[1129,1127],0.1521,[1131,1127],0.1621,[1133,1127],0.1721,[1135,1127],0.1821,[1137,1127],0.1921,[1139,1127],0.2021,[1141,1127],0.2121,[1143,1127],0.2221,[1145,1127],0.2321,[1147,1127],0.2421,[1149,1127],0.2521,[1151,1127],0.2621,[1153,1127],0.2721,[1155,1127],0.2821,[1157,1127],0.2921,[1159,1127],0.3021,[1161,1127],0.3121,[1163,1127],0.3221,[1165,1127],0.3321,[1167,1168],0.3421,0.5547,"L","dark",{"kind":1172},"scene",[1088,1089,1090,1091,1092,915],{"path":1175,"href":1176,"itemNumber":1177,"track":907,"typeLabel":1178,"format":1084,"length":1179,"effort":1086,"hasSkill":261,"platforms":1180,"cards":1184},"ga4-settings-audit-with-ai","\u002Fresources\u002Fga4-settings-audit-with-ai\u002F","35","Guide + prompts + template","About 25 min read",[915,1181,1182,1183],"claude","chatgpt","bq",[1185],{"cardId":1177,"track":907,"title":1186,"sub":1187,"description":1188,"punchline":1189,"sortOrder":1190,"featured":266,"featuredOrder":-1,"coverArt":1191,"cover":1195,"stage":1258,"platforms":1266},"Audit Your GA4 Settings With Claude or ChatGPT","20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct settings, wrong data",46,{"src":1192,"alt":1193,"width":1104,"height":1104,"srcset":1194},"/media/35-cover-art.f93c28a9.webp","Cover art for Audit Your GA4 Settings With Claude or ChatGPT","/media/35-cover-art.f93c28a9-400x400.webp 400w, /media/35-cover-art.f93c28a9-900x900.webp 900w, /media/35-cover-art.f93c28a9.webp 1200w",{"x0":1196,"y0":1197,"x1":1109,"y1":1198,"chip_right":1111,"chip_top":1199,"note":1200,"loop":1205,"y2":1210,"outline":1211,"person":260,"tone":1170},0.068359375,0.13037109375,0.33095703125,0.037109375,[1201,1202,1203,1204],0.64453125,0.69921875,0.802734375,0.755859375,[1206,1207,1208,1209],0.529296875,0.46875,0.818359375,0.685546875,0.3603710937500002,[1212,1214,1216,1218,1220,1222,1224,1226,1228,1230,1232,1234,1236,1238,1240,1242,1244,1246,1248,1250,1252,1254,1256],[1213,1127],0.1304,[1215,1127],0.1404,[1217,1127],0.1504,[1219,1127],0.1604,[1221,1127],0.1704,[1223,1127],0.1804,[1225,1127],0.1904,[1227,1127],0.2004,[1229,1127],0.2104,[1231,1127],0.2204,[1233,1127],0.2304,[1235,1127],0.2404,[1237,1127],0.2504,[1239,1127],0.2604,[1241,1127],0.2704,[1243,1127],0.2804,[1245,1127],0.2904,[1247,1127],0.3004,[1249,1127],0.3104,[1251,1127],0.3204,[1253,1127],0.3304,[1255,1127],0.3404,[1257,1127],0.3504,{"kind":1259,"stage":1260,"book":1261},"books","#E3B23C",{"hex":1262,"dark":1263,"light":266,"block":1264,"foot":1265,"title":1186,"sub":1187},"#1F4D3A","#163829",25,"October 2026 edition",[915,1181,1182,1183],{"path":1268,"href":1269,"itemNumber":1270,"track":907,"typeLabel":1271,"format":1084,"length":1272,"effort":1086,"hasSkill":261,"platforms":1273,"cards":1274},"ga4-history-insurance","\u002Fresources\u002Fga4-history-insurance\u002F","11","Short guide","About 10 min read",[915,1183],[1275],{"cardId":1270,"track":907,"title":1276,"sub":1277,"description":1278,"punchline":1279,"sortOrder":1280,"featured":266,"featuredOrder":-1,"coverArt":1281,"cover":1285,"stage":1356,"platforms":1359},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":1282,"alt":1283,"width":1104,"height":1104,"srcset":1284},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 1200w",{"x0":1196,"y0":1286,"x1":1109,"y1":1287,"chip_right":1111,"chip_top":1288,"note":260,"loop":1289,"y2":1294,"outline":1295,"person":260,"tone":1170},0.14794921875,0.32802734375,0.04150390625,[1290,1291,1292,1293],0.625,0.482421875,0.921875,0.642578125,0.41794921875000024,[1296,1298,1300,1302,1304,1306,1308,1310,1312,1314,1316,1318,1320,1322,1324,1326,1328,1330,1332,1334,1336,1338,1341,1344,1347,1350,1353],[1297,1127],0.1479,[1299,1127],0.1579,[1301,1127],0.1679,[1303,1127],0.1779,[1305,1127],0.1879,[1307,1127],0.1979,[1309,1127],0.2079,[1311,1127],0.2179,[1313,1127],0.2279,[1315,1127],0.2379,[1317,1127],0.2479,[1319,1127],0.2579,[1321,1127],0.2679,[1323,1127],0.2779,[1325,1127],0.2879,[1327,1127],0.2979,[1329,1127],0.3079,[1331,1127],0.3179,[1333,1127],0.3279,[1335,1127],0.3379,[1337,1127],0.3479,[1339,1340],0.3579,0.8228,[1342,1343],0.3679,0.7617,[1345,1346],0.3779,0.6934,[1348,1349],0.3879,0.6323,[1351,1352],0.3979,0.5273,[1354,1355],0.4079,0.4785,{"kind":1259,"stage":1260,"book":1357},{"hex":1262,"dark":1263,"light":266,"block":1358,"foot":1265,"title":1276,"sub":1277},17,[915,1183],{"path":1361,"href":1362,"itemNumber":1363,"track":907,"typeLabel":1364,"format":-1,"length":1365,"effort":910,"hasSkill":261,"platforms":1366,"cards":1368},"gtm-consent-container","\u002Fresources\u002Fgtm-consent-container\u002F","37","Template (GTM container)","10-minute test",[1367,913,915],"gtm",[1369,1446],{"cardId":1370,"track":1075,"title":1371,"sub":1372,"description":1373,"punchline":1374,"sortOrder":1358,"featured":266,"featuredOrder":-1,"coverArt":1375,"cover":1379,"stage":1444,"platforms":1445},"37-leads","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1376,"alt":1377,"width":1104,"height":1104,"srcset":1378},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 1200w",{"x0":1380,"y0":1381,"x1":1109,"y1":1382,"chip_right":1383,"chip_top":1384,"note":1385,"loop":1390,"y2":1395,"outline":1396,"person":260,"tone":1443},0.072265625,0.1318359375,0.33388671875,0.02734375,0.03564453125,[1386,1387,1388,1389],0.583984375,0.833984375,0.888671875,0.875,[1391,1392,1393,1394],0.076171875,0.73828125,0.76171875,0.83984375,0.3618359375000002,[1397,1399,1401,1403,1405,1407,1409,1411,1413,1415,1417,1419,1421,1423,1425,1427,1429,1431,1433,1435,1437,1439,1441],[1398,1127],0.1318,[1400,1127],0.1418,[1402,1127],0.1518,[1404,1127],0.1618,[1406,1127],0.1718,[1408,1127],0.1818,[1410,1127],0.1918,[1412,1127],0.2018,[1414,1127],0.2118,[1416,1127],0.2218,[1418,1127],0.2318,[1420,1127],0.2418,[1422,1127],0.2518,[1424,1127],0.2618,[1426,1127],0.2718,[1428,1127],0.2818,[1430,1127],0.2918,[1432,1127],0.3018,[1434,1127],0.3118,[1436,1127],0.3218,[1438,1127],0.3318,[1440,1127],0.3418,[1442,1127],0.3518,"light",{"kind":1172},[1367,913,915],{"cardId":1447,"track":928,"title":1371,"sub":1448,"description":1449,"punchline":1450,"sortOrder":1451,"featured":266,"featuredOrder":-1,"coverArt":1452,"cover":1455,"stage":1524,"platforms":1525},"37-shop","GTM container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1453,"alt":1377,"width":1104,"height":1104,"srcset":1454},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 1200w",{"x0":1456,"y0":1457,"x1":1109,"y1":1458,"chip_right":1459,"chip_top":1384,"note":1460,"loop":1465,"y2":1468,"outline":1469,"person":260,"tone":1443},0.05859375,0.13623046875,0.37783203125,0.03515625,[1461,1462,1463,1464],0.703125,0.6328125,0.916015625,0.671875,[1456,1466,1209,1467],0.59765625,0.69140625,0.40623046875000024,[1470,1472,1474,1476,1478,1480,1482,1484,1486,1488,1490,1492,1494,1496,1498,1500,1502,1504,1506,1508,1510,1512,1514,1516,1518,1520,1522],[1471,1127],0.1362,[1473,1127],0.1462,[1475,1127],0.1562,[1477,1127],0.1662,[1479,1127],0.1762,[1481,1127],0.1862,[1483,1127],0.1962,[1485,1127],0.2062,[1487,1127],0.2162,[1489,1127],0.2262,[1491,1127],0.2362,[1493,1127],0.2462,[1495,1127],0.2562,[1497,1127],0.2662,[1499,1127],0.2762,[1501,1127],0.2862,[1503,1127],0.2962,[1505,1127],0.3062,[1507,1127],0.3162,[1509,1127],0.3262,[1511,1127],0.3362,[1513,1127],0.3462,[1515,1127],0.3562,[1517,1127],0.3662,[1519,1127],0.3762,[1521,1127],0.3862,[1523,1127],0.3962,{"kind":1172},[1367,913,915],{"title":-1,"description":-1,"image":-1},[],1792069944777]