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2026 edition",[986,1093,1094,1095,1096],{"path":1184,"href":1185,"itemNumber":1186,"track":1088,"typeLabel":1187,"format":1090,"length":1188,"effort":981,"hasSkill":257,"platforms":1189,"cards":1190},"stack-guides-claude\u002Fleadgen","\u002Fresources\u002Fstack-guides-claude\u002Fleadgen\u002F","05","Guide","About 45 min read",[1095,986,984,983],[1191],{"cardId":1192,"track":1088,"title":1193,"sub":1194,"description":1195,"punchline":1196,"sortOrder":1197,"featured":262,"featuredOrder":-1,"coverArt":1198,"cover":1202,"stage":1268,"platforms":1274},"05-leadgen","Build Your Lead-Gen AI Analyst in Claude","GA4, Google Ads, Meta and your lead list","In-depth guide to building your own AI analyst in Claude that combines GA4, Google Ads, Meta and your lead list - and where it breaks.","all three count spam",3,{"src":1199,"alt":1200,"width":998,"height":998,"srcset":1201},"/media/05-leadgen-cover-art.5114a19a.webp","Cover art for Build Your Lead-Gen AI Analyst in Claude","/media/05-leadgen-cover-art.5114a19a-400x400.webp 400w, /media/05-leadgen-cover-art.5114a19a-900x900.webp 900w, /media/05-leadgen-cover-art.5114a19a.webp 1200w",{"x0":1203,"y0":1204,"x1":1111,"y1":1205,"chip_right":1206,"chip_top":1207,"note":1208,"loop":1213,"y2":1218,"outline":1219,"person":256,"tone":1080},0.064453125,0.1318359375,0.31337890625,0.03515625,0.03271484375,[1209,1210,1211,1212],0.74609375,0.54296875,0.828125,0.568359375,[1214,1215,1216,1217],0.50390625,0.462890625,0.80859375,0.6484375,0.3618359375000002,[1220,1222,1224,1226,1228,1230,1232,1234,1236,1238,1240,1242,1244,1246,1248,1250,1252,1254,1256,1258,1260,1262,1265],[1221,1020],0.1318,[1223,1020],0.1418,[1225,1020],0.1518,[1227,1020],0.1618,[1229,1020],0.1718,[1231,1020],0.1818,[1233,1020],0.1918,[1235,1020],0.2018,[1237,1020],0.2118,[1239,1020],0.2218,[1241,1020],0.2318,[1243,1020],0.2418,[1245,1020],0.2518,[1247,1020],0.2618,[1249,1020],0.2718,[1251,1020],0.2818,[1253,1020],0.2918,[1255,1020],0.3018,[1257,1020],0.3118,[1259,1020],0.3218,[1261,1020],0.3318,[1263,1264],0.3418,0.731,[1266,1267],0.3518,0.582,{"kind":1175,"stage":1269,"book":1270},"#1E40AF",{"hex":1271,"dark":1272,"light":257,"block":1273,"foot":1181,"title":1193,"sub":1194},"#BFD6F6","#8FB2E3",35,[1095,986,984,983],{"path":1276,"href":1277,"itemNumber":1278,"track":1279,"typeLabel":1280,"format":-1,"length":1281,"effort":1282,"hasSkill":262,"platforms":1283,"cards":1284},"numbers-lying-quiz","\u002Fresources\u002Fnumbers-lying-quiz\u002F","14","both","Quiz","About 2 minutes","quick",[986,984,983],[1285],{"cardId":1278,"track":1279,"title":1286,"sub":1287,"description":1288,"punchline":1289,"sortOrder":1290,"featured":257,"featuredOrder":1197,"coverArt":1291,"cover":1295,"stage":1332,"platforms":1333},"Are Your Numbers Lying to You?","A 2-minute quiz","2-minute quiz: warning signs you may already have noticed, scored into a trust score for your numbers.","may not be true",4,{"src":1292,"alt":1293,"width":998,"height":998,"srcset":1294},"/media/14-cover-art.7dc02b77.webp","Cover art for Are Your Numbers Lying to You?","/media/14-cover-art.7dc02b77-400x400.webp 400w, /media/14-cover-art.7dc02b77-900x900.webp 900w, /media/14-cover-art.7dc02b77.webp 1200w",{"x0":1296,"y0":1110,"x1":1111,"y1":1297,"chip_right":1298,"chip_top":1299,"note":1300,"loop":1303,"y2":1307,"outline":1308,"person":1173,"tone":907},0.06640625,0.3001953125,0.046875,0.0458984375,[1301,1014,1302,1211],0.623046875,0.783203125,[1304,1116,1305,1306],0.62109375,0.76953125,0.6171875,0.3386523437500002,[1309,1310,1311,1312,1313,1314,1315,1316,1317,1318,1319,1320,1321,1322,1323,1324,1325,1326,1327,1328,1329,1330],[1122,1020],[1124,1020],[1126,1020],[1128,1020],[1130,1020],[1132,1020],[1134,1020],[1136,1020],[1138,1020],[1140,1020],[1142,1020],[1144,1020],[1146,1020],[1148,1020],[1150,1020],[1152,1020],[1154,1020],[1156,1020],[1158,1020],[1160,1020],[1162,1020],[1164,1331],0.7598,{"kind":1082},[986,984,983],{"path":1335,"href":1336,"itemNumber":1337,"track":1279,"typeLabel":1338,"format":1090,"length":1339,"effort":1340,"hasSkill":257,"platforms":1341,"cards":1342},"gtm-container-audit-with-ai","\u002Fresources\u002Fgtm-container-audit-with-ai\u002F","16","Guide + prompts + checklist","About 30 min read","moderate",[],[1343],{"cardId":1337,"track":1279,"title":1344,"sub":1345,"description":1346,"punchline":1347,"sortOrder":1348,"featured":262,"featuredOrder":-1,"coverArt":1349,"cover":1353,"stage":1413,"platforms":1416},"Audit Your Google Tag Manager Container With Claude or ChatGPT","20 checks, a prompt for each, about 45 minutes","Guide, checklist and prompts to audit your Google Tag Manager container with Claude or ChatGPT in 20 checks, for shop and lead tags.","counted twice",5,{"src":1350,"alt":1351,"width":998,"height":998,"srcset":1352},"/media/16-cover-art.430e4b3d.webp","Cover art for Audit Your Google Tag Manager Container With Claude or ChatGPT","/media/16-cover-art.430e4b3d-400x400.webp 400w, /media/16-cover-art.430e4b3d-900x900.webp 900w, /media/16-cover-art.430e4b3d.webp 1200w",{"x0":1354,"y0":1355,"x1":1111,"y1":1356,"chip_right":1357,"chip_top":1358,"note":256,"loop":1359,"y2":1363,"outline":1364,"person":256,"tone":907},0.068359375,0.13916015625,0.34853515625,0.04296875,0.04150390625,[1360,1361,1362,1118],0.544921875,0.572265625,0.83984375,0.3791601562500002,[1365,1367,1369,1371,1373,1375,1377,1379,1381,1383,1385,1387,1389,1391,1393,1395,1397,1399,1401,1403,1405,1407,1409,1411],[1366,1020],0.1392,[1368,1020],0.1492,[1370,1020],0.1592,[1372,1020],0.1692,[1374,1020],0.1792,[1376,1020],0.1892,[1378,1020],0.1992,[1380,1020],0.2092,[1382,1020],0.2192,[1384,1020],0.2292,[1386,1020],0.2392,[1388,1020],0.2492,[1390,1020],0.2592,[1392,1020],0.2692,[1394,1020],0.2792,[1396,1020],0.2892,[1398,1020],0.2992,[1400,1020],0.3092,[1402,1020],0.3192,[1404,1020],0.3292,[1406,1020],0.3392,[1408,1020],0.3492,[1410,1020],0.3592,[1412,1020],0.3692,{"kind":1175,"stage":1176,"book":1414},{"hex":1178,"dark":1179,"light":262,"block":1415,"foot":1181,"title":1344,"sub":1345},26,[],{"path":1418,"href":1419,"itemNumber":1420,"track":1279,"typeLabel":1187,"format":1090,"length":1421,"effort":1340,"hasSkill":257,"platforms":1422,"cards":1423},"ga4-to-chatgpt","\u002Fresources\u002Fga4-to-chatgpt\u002F","04","About 35 min read",[986,1094],[1424],{"cardId":1420,"track":1279,"title":1425,"sub":1426,"description":1427,"punchline":1428,"sortOrder":1429,"featured":262,"featuredOrder":-1,"coverArt":1430,"cover":1434,"stage":1471,"platforms":1474},"Connect GA4 to ChatGPT","and check it before you trust it","Step-by-step guide to connecting GA4 to ChatGPT, with 15 ready prompts and a 10-minute test to check the answers.","without the answer saying so",6,{"src":1431,"alt":1432,"width":998,"height":998,"srcset":1433},"/media/04-cover-art.73c393a9.webp","Cover art for Connect GA4 to ChatGPT","/media/04-cover-art.73c393a9-400x400.webp 400w, /media/04-cover-art.73c393a9-900x900.webp 900w, /media/04-cover-art.73c393a9.webp 1200w",{"x0":1435,"y0":1204,"x1":1111,"y1":1436,"chip_right":1437,"chip_top":1357,"note":1438,"loop":1442,"y2":1447,"outline":1448,"person":1079,"tone":1080},0.060546875,0.32216796875,0.033203125,[1439,1440,1441,1304],0.470703125,0.494140625,0.76171875,[1443,1444,1445,1446],0.3125,0.45703125,0.56640625,0.6015625,0.3518359375000002,[1449,1450,1451,1452,1453,1454,1455,1456,1457,1458,1459,1460,1461,1462,1463,1464,1465,1466,1467,1468,1469,1470],[1221,1020],[1223,1020],[1225,1020],[1227,1020],[1229,1020],[1231,1020],[1233,1020],[1235,1020],[1237,1020],[1239,1020],[1241,1020],[1243,1020],[1245,1020],[1247,1020],[1249,1020],[1251,1020],[1253,1020],[1255,1020],[1257,1020],[1259,1020],[1261,1020],[1263,1020],{"kind":1175,"stage":1269,"book":1472},{"hex":1271,"dark":1272,"light":257,"block":1473,"foot":1181,"title":1425,"sub":1426},31,[986,1094],{"path":1476,"href":1477,"itemNumber":1478,"track":1088,"typeLabel":979,"format":-1,"length":1479,"effort":1340,"hasSkill":257,"platforms":1480,"cards":1481},"missing-orders-leads-sheet\u002Fleads","\u002Fresources\u002Fmissing-orders-leads-sheet\u002Fleads\u002F","09","About 30 minutes",[986,984,983],[1482],{"cardId":1483,"track":1088,"title":1484,"sub":1485,"description":1486,"punchline":1487,"sortOrder":1488,"featured":262,"featuredOrder":-1,"coverArt":1489,"cover":1493,"stage":1554,"platforms":1555},"09-leads","Find Your Missing Leads","The missing leads sheet","Spreadsheet: paste 12 weeks of ad and lead numbers and see what leads that were reported but never arrived cost you.","Forms firing twice",7,{"src":1490,"alt":1491,"width":998,"height":998,"srcset":1492},"/media/09-leads-cover-art.3742b62a.webp","Cover art for Find Your Missing Leads","/media/09-leads-cover-art.3742b62a-400x400.webp 400w, /media/09-leads-cover-art.3742b62a-900x900.webp 900w, /media/09-leads-cover-art.3742b62a.webp 1200w",{"x0":1494,"y0":1495,"x1":1111,"y1":1496,"chip_right":1357,"chip_top":1497,"note":1498,"loop":1503,"y2":1508,"outline":1509,"person":1173,"tone":1080},0.056640625,0.1376953125,0.3265625,0.04443359375,[1499,1500,1501,1502],0.150390625,0.408203125,0.947265625,0.890625,[1504,1505,1506,1507],0.396484375,0.630859375,0.880859375,0.701171875,0.3576953125000002,[1510,1512,1514,1516,1518,1520,1522,1524,1526,1528,1530,1532,1534,1536,1538,1540,1542,1544,1546,1548,1550,1552],[1511,1020],0.1377,[1513,1020],0.1477,[1515,1020],0.1577,[1517,1020],0.1677,[1519,1020],0.1777,[1521,1020],0.1877,[1523,1020],0.1977,[1525,1020],0.2077,[1527,1020],0.2177,[1529,1020],0.2277,[1531,1020],0.2377,[1533,1020],0.2477,[1535,1020],0.2577,[1537,1020],0.2677,[1539,1020],0.2777,[1541,1020],0.2877,[1543,1020],0.2977,[1545,1020],0.3077,[1547,1020],0.3177,[1549,1020],0.3277,[1551,1020],0.3377,[1553,1020],0.3477,{"kind":1082},[986,984,983],{"path":1557,"href":1558,"itemNumber":1559,"track":1279,"typeLabel":1560,"format":1090,"length":1561,"effort":981,"hasSkill":257,"platforms":1562,"cards":1569},"ga4-setup-handbook","\u002Fresources\u002Fga4-setup-handbook\u002F","12","Ebook","About 60 pages",[986,1093,984,1563,1564,1565,1566,1567,1568],"bq","shopify","woo","magento","presta","opencart",[1570,1629],{"cardId":1571,"track":978,"title":1572,"sub":992,"description":1573,"punchline":1347,"sortOrder":1574,"featured":262,"featuredOrder":-1,"coverArt":1575,"cover":1579,"stage":1624,"platforms":1628},"12-shop","The Complete GA4 Setup Handbook","Plain-English GA4 setup handbook for online stores, about 60 pages (Autumn 2026 Edition), with a scored self-check.",8,{"src":1576,"alt":1577,"width":998,"height":998,"srcset":1578},"/media/12-shop-cover-art.7def5ea5.webp","Cover art for The Complete GA4 Setup Handbook","/media/12-shop-cover-art.7def5ea5-400x400.webp 400w, /media/12-shop-cover-art.7def5ea5-900x900.webp 900w, /media/12-shop-cover-art.7def5ea5.webp 1200w",{"x0":1109,"y0":1495,"x1":1111,"y1":1580,"chip_right":1581,"chip_top":1357,"note":1582,"loop":1587,"y2":1592,"outline":1593,"person":256,"tone":907},0.3412109375,0.05078125,[1583,1584,1585,1586],0.712890625,0.8515625,0.896484375,0.912109375,[1588,1589,1590,1591],0.552734375,0.423828125,0.822265625,0.68359375,0.3876953125000002,[1594,1595,1596,1597,1598,1599,1600,1601,1602,1603,1604,1605,1606,1607,1608,1609,1610,1611,1612,1613,1614,1615,1616,1618,1621],[1511,1020],[1513,1020],[1515,1020],[1517,1020],[1519,1020],[1521,1020],[1523,1020],[1525,1020],[1527,1020],[1529,1020],[1531,1020],[1533,1020],[1535,1020],[1537,1020],[1539,1020],[1541,1020],[1543,1020],[1545,1020],[1547,1020],[1549,1020],[1551,1020],[1553,1020],[1617,1020],0.3577,[1619,1620],0.3677,0.7729,[1622,1623],0.3777,0.6948,{"kind":1175,"stage":1176,"book":1625},{"hex":1178,"dark":1179,"light":262,"block":1626,"foot":1627,"title":1572,"sub":269},41,"Autumn 2026 Edition",[986,1093,984,1563,1564,1565,1566,1567,1568],{"cardId":1630,"track":1088,"title":1572,"sub":1631,"description":1632,"punchline":1633,"sortOrder":1634,"featured":262,"featuredOrder":-1,"coverArt":1635,"cover":1638,"stage":1674,"platforms":1676},"12-leads","Lead-gen edition, with the lead tracking update","The same GA4 handbook plus a two-page 2026 lead tracking update for businesses that live on enquiries.","inflates your lead count",23,{"src":1636,"alt":1577,"width":998,"height":998,"srcset":1637},"/media/12-leads-cover-art.a4b3bfca.webp","/media/12-leads-cover-art.a4b3bfca-400x400.webp 400w, /media/12-leads-cover-art.a4b3bfca-900x900.webp 900w, /media/12-leads-cover-art.a4b3bfca.webp 1200w",{"x0":1203,"y0":1204,"x1":1111,"y1":1639,"chip_right":1357,"chip_top":1640,"note":1641,"loop":1646,"y2":1218,"outline":1650,"person":256,"tone":907},0.33095703125,0.0517578125,[1642,1643,1644,1645],0.53515625,0.650390625,0.759765625,0.697265625,[1647,1116,1648,1649],0.515625,0.79296875,0.654296875,[1651,1652,1653,1654,1655,1656,1657,1658,1659,1660,1661,1662,1663,1664,1665,1666,1667,1668,1669,1670,1671,1672,1673],[1221,1020],[1223,1020],[1225,1020],[1227,1020],[1229,1020],[1231,1020],[1233,1020],[1235,1020],[1237,1020],[1239,1020],[1241,1020],[1243,1020],[1245,1020],[1247,1020],[1249,1020],[1251,1020],[1253,1020],[1255,1020],[1257,1020],[1259,1020],[1261,1020],[1263,1020],[1266,1020],{"kind":1175,"stage":1176,"book":1675},{"hex":1178,"dark":1179,"light":262,"block":1626,"foot":1627,"title":1572,"sub":269},[986,1093,984,1563],{"path":1678,"href":1679,"itemNumber":1680,"track":978,"typeLabel":1187,"format":1090,"length":1681,"effort":1340,"hasSkill":257,"platforms":1682,"cards":1683},"shopify-to-claude-chatgpt","\u002Fresources\u002Fshopify-to-claude-chatgpt\u002F","28","About 35 to 40 min read",[1564,1095,1094],[1684],{"cardId":1680,"track":978,"title":1685,"sub":1426,"description":1686,"punchline":1687,"sortOrder":1688,"featured":262,"featuredOrder":-1,"coverArt":1689,"cover":1693,"stage":1761,"platforms":1764},"Connect Shopify to Claude or ChatGPT","Guides to connecting Shopify to Claude or ChatGPT, with prompts and a 10-minute trust test.","can't tell broken tracking",9,{"src":1690,"alt":1691,"width":998,"height":998,"srcset":1692},"/media/28-cover-art.5b77c668.webp","Cover art for Connect Shopify to Claude or ChatGPT","/media/28-cover-art.5b77c668-400x400.webp 400w, /media/28-cover-art.5b77c668-900x900.webp 900w, /media/28-cover-art.5b77c668.webp 1200w",{"x0":1296,"y0":1694,"x1":1695,"y1":1696,"chip_right":1697,"chip_top":1698,"note":1699,"loop":1703,"y2":1707,"outline":1708,"person":1079,"tone":1080},0.15380859375,0.780546875,0.28701171875,0.03125,0.03857421875,[1700,1701,1702,1441],0.294921875,0.73828125,0.400390625,[1704,1705,1706,1305],0.099609375,0.626953125,0.3984375,0.3738085937500002,[1709,1711,1713,1715,1717,1719,1721,1723,1725,1727,1729,1731,1733,1735,1737,1740,1743,1746,1749,1752,1755,1758],[1710,1020],0.1538,[1712,1020],0.1638,[1714,1020],0.1738,[1716,1020],0.1838,[1718,1020],0.1938,[1720,1020],0.2038,[1722,1020],0.2138,[1724,1020],0.2238,[1726,1020],0.2338,[1728,1020],0.2438,[1730,1020],0.2538,[1732,1020],0.2638,[1734,1020],0.2738,[1736,1020],0.2838,[1738,1739],0.2938,0.8599,[1741,1742],0.3038,0.7915,[1744,1745],0.3138,0.7769,[1747,1748],0.3238,0.7646,[1750,1751],0.3338,0.7476,[1753,1754],0.3438,0.7354,[1756,1757],0.3538,0.7305,[1759,1760],0.3638,0.7207,{"kind":1175,"stage":1269,"book":1762},{"hex":1271,"dark":1272,"light":257,"block":1473,"foot":1181,"title":1763,"sub":1426},"Connect Shopify to Claude",[1564,1095,1094],{"path":1766,"href":1767,"itemNumber":1768,"track":1279,"typeLabel":1769,"format":-1,"length":1770,"effort":1282,"hasSkill":262,"platforms":1771,"cards":1772},"tracking-readiness-scorecard","\u002Fresources\u002Ftracking-readiness-scorecard\u002F","07","Scorecard","About 3 minutes",[986,984,983,1093],[1773,1846],{"cardId":1774,"track":1088,"title":1775,"sub":1101,"description":1776,"punchline":1777,"sortOrder":1778,"featured":262,"featuredOrder":-1,"coverArt":1779,"cover":1783,"stage":1844,"platforms":1845},"07-leads","Tracking Readiness Scorecard","3-minute scorecard that rates whether your tracking counts real enquiries or just form fills.","leads are slipping through",10,{"src":1780,"alt":1781,"width":998,"height":998,"srcset":1782},"/media/07-leads-cover-art.9ab87c5c.webp","Cover art for Tracking Readiness Scorecard","/media/07-leads-cover-art.9ab87c5c-400x400.webp 400w, /media/07-leads-cover-art.9ab87c5c-900x900.webp 900w, /media/07-leads-cover-art.9ab87c5c.webp 1200w",{"x0":1784,"y0":1785,"x1":1111,"y1":1786,"chip_right":1787,"chip_top":1698,"note":1788,"loop":1791,"y2":1796,"outline":1797,"person":256,"tone":907},0.0703125,0.1552734375,0.35146484375,0.037109375,[1789,1446,1304,1790],0.484375,0.638671875,[1792,1793,1794,1795],0.12890625,0.5390625,0.404296875,0.70703125,0.3852734375000002,[1798,1800,1802,1804,1806,1808,1810,1812,1814,1816,1818,1820,1822,1824,1826,1828,1830,1832,1834,1836,1838,1840,1842],[1799,1020],0.1553,[1801,1020],0.1653,[1803,1020],0.1753,[1805,1020],0.1853,[1807,1020],0.1953,[1809,1020],0.2053,[1811,1020],0.2153,[1813,1020],0.2253,[1815,1020],0.2353,[1817,1020],0.2453,[1819,1020],0.2553,[1821,1020],0.2653,[1823,1020],0.2753,[1825,1020],0.2853,[1827,1020],0.2953,[1829,1020],0.3053,[1831,1020],0.3153,[1833,1020],0.3253,[1835,1020],0.3353,[1837,1020],0.3453,[1839,1020],0.3553,[1841,1020],0.3653,[1843,1020],0.3753,{"kind":1082},[986,984,983,1093],{"cardId":1847,"track":978,"title":1848,"sub":1849,"description":1850,"punchline":1851,"sortOrder":1273,"featured":257,"featuredOrder":5,"coverArt":1852,"cover":1856,"stage":1930,"platforms":1931},"07-shop","Black Friday-Proof Your Tracking","Tracking readiness scorecard, shop edition","3-minute scorecard that rates how ready your shop's tracking is for your biggest sales week.","slipping through the cracks",{"src":1853,"alt":1854,"width":998,"height":998,"srcset":1855},"/media/07-shop-cover-art.118a6f3d.webp","Cover art for Black Friday-Proof Your Tracking","/media/07-shop-cover-art.118a6f3d-400x400.webp 400w, /media/07-shop-cover-art.118a6f3d-900x900.webp 900w, /media/07-shop-cover-art.118a6f3d.webp 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same guide and calculator, switched to lead-gen (including the weekly lead-list work).","The hours add up",{"src":2091,"alt":2029,"width":998,"height":998,"srcset":2092},"/media/31-leads-cover-art.4e7370c0.webp","/media/31-leads-cover-art.4e7370c0-400x400.webp 400w, /media/31-leads-cover-art.4e7370c0-900x900.webp 900w, /media/31-leads-cover-art.4e7370c0.webp 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Meta Ads to Claude or ChatGPT","Guide to connecting Meta Ads to Claude or ChatGPT safely, with prompts and a 10-minute check on the answers.","There is no undo",{"src":2184,"alt":2185,"width":998,"height":998,"srcset":2186},"/media/02-cover-art.0d6102ed.webp","Cover art for Connect Meta Ads to Claude or ChatGPT","/media/02-cover-art.0d6102ed-400x400.webp 400w, /media/02-cover-art.0d6102ed-900x900.webp 900w, /media/02-cover-art.0d6102ed.webp 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test",[1093,984,986],[2441,2488],{"cardId":2442,"track":1088,"title":2443,"sub":2444,"description":2445,"punchline":2446,"sortOrder":2447,"featured":262,"featuredOrder":-1,"coverArt":2448,"cover":2452,"stage":2486,"platforms":2487},"37-leads","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",17,{"src":2449,"alt":2450,"width":998,"height":998,"srcset":2451},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 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ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":2495,"alt":2450,"width":998,"height":998,"srcset":2496},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 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Search Console to Claude or ChatGPT","The same guide with a check on whether you pay for brand clicks you'd get for free.","clicks you'd get anyway",18,{"src":2554,"alt":2555,"width":998,"height":998,"srcset":2556},"/media/29-leads-cover-art.820aacc7.webp","Cover art for Connect Search Console to Claude or ChatGPT","/media/29-leads-cover-art.820aacc7-400x400.webp 400w, /media/29-leads-cover-art.820aacc7-900x900.webp 900w, /media/29-leads-cover-art.820aacc7.webp 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Search Console to Claude",[2545,1095,1094,1563],{"cardId":2652,"track":978,"title":2549,"sub":1426,"description":2653,"punchline":2654,"sortOrder":2655,"featured":262,"featuredOrder":-1,"coverArt":2656,"cover":2659,"stage":2725,"platforms":2727},"29-shop","Guide to connecting Search Console to Claude or ChatGPT to see which searches bring customers, and what it can't show.","ones that convert",56,{"src":2657,"alt":2555,"width":998,"height":998,"srcset":2658},"/media/29-shop-cover-art.473224bb.webp","/media/29-shop-cover-art.473224bb-400x400.webp 400w, /media/29-shop-cover-art.473224bb-900x900.webp 900w, /media/29-shop-cover-art.473224bb.webp 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guide","About 10 min read",[986,1563],[2736],{"cardId":2731,"track":1279,"title":2737,"sub":2738,"description":2739,"punchline":2740,"sortOrder":2741,"featured":262,"featuredOrder":-1,"coverArt":2742,"cover":2746,"stage":2815,"platforms":2817},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":2743,"alt":2744,"width":998,"height":998,"srcset":2745},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 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pages, front and back",[986,984,1093],[2826],{"cardId":2827,"track":1088,"title":2828,"sub":2829,"description":2830,"punchline":2831,"sortOrder":2832,"featured":262,"featuredOrder":-1,"coverArt":2833,"cover":2837,"stage":2874,"platforms":2875},"32-leadgen","2026 Google Lead Conversion Checklist","Front and back, 15 checks","Front-and-back checklist of 15 checks covering Google's 2026 lead-tracking changes.","never on the Submit click",20,{"src":2834,"alt":2835,"width":998,"height":998,"srcset":2836},"/media/32-leadgen-cover-art.acaa0c42.webp","Cover art for 2026 Google Lead Conversion Checklist","/media/32-leadgen-cover-art.acaa0c42-400x400.webp 400w, /media/32-leadgen-cover-art.acaa0c42-900x900.webp 900w, /media/32-leadgen-cover-art.acaa0c42.webp 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Ads Readiness Scorecard","3-minute scorecard that checks whether you could tell real leads from junk in a ChatGPT ads test.","couldn't prove they were real",21,{"src":2889,"alt":2890,"width":998,"height":998,"srcset":2891},"/media/08-leads-cover-art.f37b6278.webp","Cover art for ChatGPT Ads Readiness Scorecard","/media/08-leads-cover-art.f37b6278-400x400.webp 400w, /media/08-leads-cover-art.f37b6278-900x900.webp 900w, /media/08-leads-cover-art.f37b6278.webp 1200w",{"x0":1494,"y0":1952,"x1":1111,"y1":1356,"chip_right":1437,"chip_top":2455,"note":2893,"loop":2895,"y2":2898,"outline":2899,"person":256,"tone":907},[1116,2894,2103,1649],0.5625,[1009,2896,2897,2502],0.525390625,0.44140625,0.3823437500000002,[2900,2901,2902,2903,2904,2905,2906,2907,2908,2909,2910,2911,2912,2913,2914,2915,2916,2917,2918,2919,2920,2922,2924],[1966,1020],[1968,1020],[1970,1020],[1972,1020],[1974,1020],[1976,1020],[1978,1020],[1980,1020],[1982,1020],[1984,1020],[1986,1020],[1988,1020],[1990,1020],[1992,1020],[1994,1020],[1996,1020],[1998,1020],[2000,1020],[2002,1020],[2004,1020],[2921,1020],0.3523,[2923,1020],0.3623,[2925,1020],0.3723,{"kind":1082},[1094,986,1093,983],{"cardId":2929,"track":978,"title":2884,"sub":992,"description":2930,"punchline":2931,"sortOrder":2932,"featured":262,"featuredOrder":-1,"coverArt":2933,"cover":2936,"stage":2984,"platforms":2985},"08-shop","3-minute scorecard that checks whether you could tell if a ChatGPT ads test sold anything, before you spend.","couldn't prove the sales",58,{"src":2934,"alt":2890,"width":998,"height":998,"srcset":2935},"/media/08-shop-cover-art.af78a424.webp","/media/08-shop-cover-art.af78a424-400x400.webp 400w, /media/08-shop-cover-art.af78a424-900x900.webp 900w, /media/08-shop-cover-art.af78a424.webp 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GA4 to Claude","Step-by-step guide to connecting GA4 to Claude, with 15 ready prompts and a 10-minute test to check the answers.","close but not equal",{"src":2997,"alt":2998,"width":998,"height":998,"srcset":2999},"/media/01-cover-art.60991a39.webp","Cover art for Connect GA4 to Claude","/media/01-cover-art.60991a39-400x400.webp 400w, /media/01-cover-art.60991a39-900x900.webp 900w, /media/01-cover-art.60991a39.webp 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10 minutes a week",[986,984,983],[3064],{"cardId":3065,"track":1088,"title":3066,"sub":1101,"description":3067,"punchline":3068,"sortOrder":3069,"featured":262,"featuredOrder":-1,"coverArt":3070,"cover":3074,"stage":3107,"platforms":3108},"34-leadgen","The Owner's Weekly Numbers","One-page Monday sheet: seven lead numbers in 10 minutes, each with an \"is this real?\" question.","Form plugin updated",24,{"src":3071,"alt":3072,"width":998,"height":998,"srcset":3073},"/media/34-leadgen-cover-art.1e3086f2.webp","Cover art for The Owner's Weekly Numbers","/media/34-leadgen-cover-art.1e3086f2-400x400.webp 400w, /media/34-leadgen-cover-art.1e3086f2-900x900.webp 900w, /media/34-leadgen-cover-art.1e3086f2.webp 1200w",{"x0":1581,"y0":2277,"x1":1111,"y1":2343,"chip_right":1787,"chip_top":2096,"note":3075,"loop":3080,"y2":3083,"outline":3084,"person":1173,"tone":1080},[3076,3077,3078,3079],0.19140625,0.64453125,0.9453125,0.919921875,[3081,1505,2407,3082],0.43359375,0.6953125,0.3547656250000002,[3085,3086,3087,3088,3089,3090,3091,3092,3093,3094,3095,3096,3097,3098,3099,3100,3101,3102,3103,3104,3105,3106],[2285,1020],[2287,1020],[2289,1020],[2291,1020],[2293,1020],[2295,1020],[2297,1020],[2299,1020],[2301,1020],[2303,1020],[2305,1020],[2307,1020],[2309,1020],[2311,1020],[2313,1020],[2315,1020],[2317,1020],[2319,1020],[2321,1020],[2323,1020],[3030,1020],[3032,1020],{"kind":1082},[986,984,983],{"path":3110,"href":3111,"itemNumber":3112,"track":1279,"typeLabel":1936,"format":1090,"length":3113,"effort":1340,"hasSkill":257,"platforms":3114,"cards":3115},"prompt-packs-platforms","\u002Fresources\u002Fprompt-packs-platforms\u002F","19","130 prompts in 3 packs",[986,983,984,1094,1095],[3116],{"cardId":3112,"track":1279,"title":3117,"sub":3118,"description":3119,"punchline":3120,"sortOrder":3121,"featured":262,"featuredOrder":-1,"coverArt":3122,"cover":3126,"stage":3164,"platforms":3169},"Prompt Packs for Claude and ChatGPT","GA4, Google Ads and Meta Ads","All three packs in one: 130 prompts for GA4, Google Ads and Meta in Claude or ChatGPT, each with a trust label.","may still answer",25,{"src":3123,"alt":3124,"width":998,"height":998,"srcset":3125},"/media/19-cover-art.736f7776.webp","Cover art for Prompt Packs for Claude and ChatGPT","/media/19-cover-art.736f7776-400x400.webp 400w, /media/19-cover-art.736f7776-900x900.webp 900w, /media/19-cover-art.736f7776.webp 1200w",{"x0":1354,"y0":1952,"x1":1111,"y1":3127,"chip_right":1005,"chip_top":1497,"note":3128,"loop":3132,"y2":3135,"outline":3136,"person":256,"tone":907},0.33828125,[3129,3130,3131,1955],0.669921875,0.779296875,0.892578125,[2565,2505,3133,3134],0.900390625,0.794921875,0.3923437500000002,[3137,3138,3139,3140,3141,3142,3143,3144,3145,3146,3147,3148,3149,3150,3151,3152,3153,3154,3155,3156,3157,3158,3159,3161],[1966,1020],[1968,1020],[1970,1020],[1972,1020],[1974,1020],[1976,1020],[1978,1020],[1980,1020],[1982,1020],[1984,1020],[1986,1020],[1988,1020],[1990,1020],[1992,1020],[1994,1020],[1996,1020],[1998,1020],[2000,1020],[2002,1020],[2004,1020],[2921,1020],[2923,1020],[2925,3160],0.6152,[3162,3163],0.3823,0.5005,{"kind":1175,"stage":1269,"book":3165},{"hex":2007,"dark":2008,"light":262,"block":2378,"foot":3166,"title":3167,"sub":3168},"50 prompts · October 2026","50 GA4 Prompts for Claude and ChatGPT","and how to check each one",[986,983,984,1094,1095],{"path":3171,"href":3172,"itemNumber":3173,"track":1279,"typeLabel":3174,"format":1090,"length":1339,"effort":1340,"hasSkill":257,"platforms":3175,"cards":3176},"why-numbers-never-agree","\u002Fresources\u002Fwhy-numbers-never-agree\u002F","06","Explainer + cheat sheet",[983,984,986,1564],[3177],{"cardId":3173,"track":1279,"title":3178,"sub":3179,"description":3180,"punchline":3181,"sortOrder":1415,"featured":262,"featuredOrder":-1,"coverArt":3182,"cover":3186,"stage":3250,"platforms":3252},"Why Your Numbers Never Agree","Meta, Google Ads, GA4 and your shop","Plain-language explainer on why Meta, Google Ads, GA4 and your own records never match, plus a one-page cheat sheet.","not an error",{"src":3183,"alt":3184,"width":998,"height":998,"srcset":3185},"/media/06-cover-art.47f6012e.webp","Cover art for Why Your Numbers Never Agree","/media/06-cover-art.47f6012e-400x400.webp 400w, /media/06-cover-art.47f6012e-900x900.webp 900w, /media/06-cover-art.47f6012e.webp 1200w",{"x0":1354,"y0":3187,"x1":1111,"y1":3188,"chip_right":1787,"chip_top":1497,"note":3189,"loop":3192,"y2":3195,"outline":3196,"person":1079,"tone":907},0.15966796875,0.37490234375,[2897,3190,2197,3191],0.65625,0.689453125,[3193,2098,3194,1118],0.3046875,0.521484375,0.41966796875000023,[3197,3199,3201,3203,3205,3207,3209,3211,3213,3215,3217,3219,3221,3223,3225,3227,3229,3231,3233,3235,3237,3239,3241,3243,3245,3247],[3198,1020],0.1597,[3200,1020],0.1697,[3202,1020],0.1797,[3204,1020],0.1897,[3206,1020],0.1997,[3208,1020],0.2097,[3210,1020],0.2197,[3212,1020],0.2297,[3214,1020],0.2397,[3216,1020],0.2497,[3218,1020],0.2597,[3220,1020],0.2697,[3222,1020],0.2797,[3224,1020],0.2897,[3226,1020],0.2997,[3228,1020],0.3097,[3230,1020],0.3197,[3232,1020],0.3297,[3234,1020],0.3397,[3236,1020],0.3497,[3238,1020],0.3597,[3240,1020],0.3697,[3242,1020],0.3797,[3244,1020],0.3897,[3246,1020],0.3997,[3248,3249],0.4097,0.791,{"kind":1175,"stage":1176,"book":3251},{"hex":1178,"dark":1179,"light":262,"block":2648,"foot":1181,"title":3178,"sub":3179},[983,984,986,1564],{"path":3254,"href":3255,"itemNumber":3256,"track":1279,"typeLabel":3257,"format":1090,"length":1339,"effort":1340,"hasSkill":257,"platforms":3258,"cards":3259},"google-ads-conversion-audit-with-ai","\u002Fresources\u002Fgoogle-ads-conversion-audit-with-ai\u002F","17","Guide + prompts + template",[],[3260],{"cardId":3256,"track":1279,"title":3261,"sub":3262,"description":3263,"punchline":3264,"sortOrder":3265,"featured":262,"featuredOrder":-1,"coverArt":3266,"cover":3270,"stage":3323,"platforms":3326},"Audit Your Google Ads Conversions With Claude or ChatGPT","20 settings that decide what Google Ads bids on","Template and prompts to check the 20 Google Ads conversion settings that decide what Google Ads bids on, with Claude or ChatGPT.","the wrong signal",27,{"src":3267,"alt":3268,"width":998,"height":998,"srcset":3269},"/media/17-cover-art.db0c694e.webp","Cover art for Audit Your Google Ads Conversions With Claude or ChatGPT","/media/17-cover-art.db0c694e-400x400.webp 400w, /media/17-cover-art.db0c694e-900x900.webp 900w, /media/17-cover-art.db0c694e.webp 1200w",{"x0":1784,"y0":3271,"x1":3272,"y1":2400,"chip_right":1787,"chip_top":1497,"note":3273,"loop":3276,"y2":3279,"outline":3280,"person":256,"tone":907},0.15673828125,0.483671875,[2039,3191,3274,3275],0.83203125,0.7421875,[3005,1214,3277,3278],0.869140625,0.5859375,0.3667382812500002,[3281,3283,3285,3287,3289,3291,3293,3295,3297,3299,3301,3303,3305,3307,3309,3311,3313,3315,3317,3319,3321],[3282,1020],0.1567,[3284,1020],0.1667,[3286,1020],0.1767,[3288,1020],0.1867,[3290,1020],0.1967,[3292,1020],0.2067,[3294,1020],0.2167,[3296,1020],0.2267,[3298,1020],0.2367,[3300,1020],0.2467,[3302,1020],0.2567,[3304,1020],0.2667,[3306,1020],0.2767,[3308,1020],0.2867,[3310,1020],0.2967,[3312,1020],0.3067,[3314,1020],0.3167,[3316,1020],0.3267,[3318,1020],0.3367,[3320,1020],0.3467,[3322,1020],0.3567,{"kind":1175,"stage":1176,"book":3324},{"hex":1269,"dark":3325,"light":262,"block":1415,"foot":1181,"title":3261,"sub":3262},"#172F82",[],{"path":3328,"href":3329,"itemNumber":3330,"track":978,"typeLabel":1187,"format":1090,"length":3331,"effort":981,"hasSkill":257,"platforms":3332,"cards":3333},"beyond-shopify-to-claude-chatgpt","\u002Fresources\u002Fbeyond-shopify-to-claude-chatgpt\u002F","21","About 45 to 50 min read",[1565,1566,1567,1568,1095,1094],[3334],{"cardId":3330,"track":978,"title":3335,"sub":3336,"description":3337,"punchline":3338,"sortOrder":2378,"featured":262,"featuredOrder":-1,"coverArt":3339,"cover":3343,"stage":3376,"platforms":3380},"Connect Your Online Store to Claude or ChatGPT","WooCommerce, Magento, PrestaShop or OpenCart","Guides to connecting WooCommerce, Magento, PrestaShop or OpenCart to Claude or ChatGPT, with a 10-minute answer check.","neither is wrong",{"src":3340,"alt":3341,"width":998,"height":998,"srcset":3342},"/media/21-cover-art.3be7cca5.webp","Cover art for Connect Your Online Store to Claude or ChatGPT","/media/21-cover-art.3be7cca5-400x400.webp 400w, /media/21-cover-art.3be7cca5-900x900.webp 900w, /media/21-cover-art.3be7cca5.webp 1200w",{"x0":1494,"y0":1204,"x1":1111,"y1":3344,"chip_right":2558,"chip_top":1358,"note":3345,"loop":3348,"y2":3352,"outline":3353,"person":1173,"tone":1080},0.2708984375,[3134,3346,3347,1584],0.82421875,0.90625,[3349,2843,3350,3351],0.6875,0.8984375,0.8046875,0.3418359375000002,[3354,3355,3356,3357,3358,3359,3360,3361,3362,3363,3364,3365,3366,3367,3368,3369,3370,3371,3373,3374,3375],[1221,1020],[1223,1020],[1225,1020],[1227,1020],[1229,1020],[1231,1020],[1233,1020],[1235,1020],[1237,1020],[1239,1020],[1241,1020],[1243,1020],[1245,1020],[1247,1020],[1249,1020],[1251,1020],[1253,1020],[1255,3372],0.7085,[1257,3372],[1259,3372],[1261,3372],{"kind":1175,"stage":1269,"book":3377},{"hex":1271,"dark":1272,"light":257,"block":3378,"foot":1181,"title":3379,"sub":1426},38,"Connect Your Online Store to Claude",[1565,1566,1567,1568,1095,1094],{"path":3382,"href":3383,"itemNumber":3384,"track":1279,"typeLabel":1280,"format":-1,"length":1281,"effort":1282,"hasSkill":262,"platforms":3385,"cards":3386},"how-do-you-check-your-numbers","\u002Fresources\u002Fhow-do-you-check-your-numbers\u002F","38",[986,983,984],[3387],{"cardId":3384,"track":1279,"title":3388,"sub":1287,"description":3389,"punchline":3390,"sortOrder":1180,"featured":262,"featuredOrder":-1,"coverArt":3391,"cover":3395,"stage":3454,"platforms":3455},"How Do You Check Your Marketing Numbers?","2-minute quiz on the habits behind your numbers - who checks, how often, what happens when they look odd - with your 3 riskiest habits.","when someone has time",{"src":3392,"alt":3393,"width":998,"height":998,"srcset":3394},"/media/38-cover-art.dc7dbe0e.webp","Cover art for How Do You Check Your Marketing Numbers?","/media/38-cover-art.dc7dbe0e-400x400.webp 400w, /media/38-cover-art.dc7dbe0e-900x900.webp 900w, /media/38-cover-art.dc7dbe0e.webp 1200w",{"x0":1494,"y0":3396,"x1":1111,"y1":3397,"chip_right":1113,"chip_top":1357,"note":3398,"loop":3402,"y2":3405,"outline":3406,"person":1173,"tone":1080},0.1259765625,0.25478515625,[3399,1445,3400,3401],0.75,0.857421875,0.611328125,[3403,3404,1648,2457],0.63671875,0.4453125,0.3359765625000002,[3407,3409,3411,3413,3415,3417,3419,3421,3423,3425,3427,3429,3431,3433,3435,3437,3439,3442,3445,3448,3451],[3408,1020],0.126,[3410,1020],0.136,[3412,1020],0.146,[3414,1020],0.156,[3416,1020],0.166,[3418,1020],0.176,[3420,1020],0.186,[3422,1020],0.196,[3424,1020],0.206,[3426,1020],0.216,[3428,1020],0.226,[3430,1020],0.236,[3432,1020],0.246,[3434,1020],0.256,[3436,1020],0.266,[3438,1020],0.276,[3440,3441],0.286,0.8062,[3443,3444],0.296,0.7109,[3446,3447],0.306,0.667,[3449,3450],0.316,0.6548,[3452,3453],0.326,0.6499,{"kind":1082},[986,983,984],{"path":3457,"href":3458,"itemNumber":3459,"track":1088,"typeLabel":3460,"format":1090,"length":3461,"effort":1340,"hasSkill":257,"platforms":3462,"cards":3463},"peak-week-and-launch-kits\u002Fcampaign-launch","\u002Fresources\u002Fpeak-week-and-launch-kits\u002Fcampaign-launch\u002F","10","Kit","Checklist, flowchart, watch sheet",[986,983,984,1093],[3464],{"cardId":3465,"track":1088,"title":3466,"sub":3467,"description":3468,"punchline":3469,"sortOrder":1473,"featured":262,"featuredOrder":-1,"coverArt":3470,"cover":3474,"stage":3527,"platforms":3528},"10-campaign-launch","Campaign Launch Kit","Checklist, flowchart and watch sheet","Campaign launch kit: a pre-launch checklist, a \"leads spiked or vanished\" flowchart and a 14-day watch sheet.","inflates your results",{"src":3471,"alt":3472,"width":998,"height":998,"srcset":3473},"/media/10-campaign-launch-cover-art.1d7dae86.webp","Cover art for Campaign Launch Kit","/media/10-campaign-launch-cover-art.1d7dae86-400x400.webp 400w, /media/10-campaign-launch-cover-art.1d7dae86-900x900.webp 900w, /media/10-campaign-launch-cover-art.1d7dae86.webp 1200w",{"x0":2558,"y0":1704,"x1":1111,"y1":2661,"chip_right":1437,"chip_top":1787,"note":256,"loop":3475,"y2":3477,"outline":3478,"person":256,"tone":907},[2348,3476,3078,1505],0.51953125,0.33960937500000016,[3479,3481,3483,3485,3487,3489,3491,3493,3495,3497,3499,3501,3503,3505,3507,3509,3511,3513,3515,3517,3519,3521,3523,3525],[3480,1020],0.0996,[3482,1020],0.1096,[3484,1020],0.1196,[3486,1020],0.1296,[3488,1020],0.1396,[3490,1020],0.1496,[3492,1020],0.1596,[3494,1020],0.1696,[3496,1020],0.1796,[3498,1020],0.1896,[3500,1020],0.1996,[3502,1020],0.2096,[3504,1020],0.2196,[3506,1020],0.2296,[3508,1020],0.2396,[3510,1020],0.2496,[3512,1020],0.2596,[3514,1020],0.2696,[3516,1020],0.2796,[3518,1020],0.2896,[3520,1020],0.2996,[3522,1020],0.3096,[3524,1020],0.3196,[3526,1020],0.3296,{"kind":1082},[986,983,984,1093],{"path":3530,"href":3531,"itemNumber":3532,"track":978,"typeLabel":1187,"format":1090,"length":3533,"effort":981,"hasSkill":257,"platforms":3534,"cards":3535},"stack-guides-chatgpt\u002Fshop","\u002Fresources\u002Fstack-guides-chatgpt\u002Fshop\u002F","18","About 40 min read",[1094,986,984,983,1564,1565],[3536],{"cardId":3537,"track":978,"title":3538,"sub":3539,"description":3540,"punchline":3541,"sortOrder":2648,"featured":262,"featuredOrder":-1,"coverArt":3542,"cover":3546,"stage":3606,"platforms":3608},"18-shop","Build Your Shop's AI Analyst in ChatGPT","GA4, Google Ads, Meta and your store","In-depth guide to building your own AI analyst in ChatGPT that combines GA4, Google Ads, Meta and your store - and where it breaks.","a conversion in both",{"src":3543,"alt":3544,"width":998,"height":998,"srcset":3545},"/media/18-shop-cover-art.b4d06d08.webp","Cover art for Build Your Shop's AI Analyst in ChatGPT","/media/18-shop-cover-art.b4d06d08-400x400.webp 400w, /media/18-shop-cover-art.b4d06d08-900x900.webp 900w, /media/18-shop-cover-art.b4d06d08.webp 1200w",{"x0":1494,"y0":3547,"x1":1111,"y1":3548,"chip_right":1787,"chip_top":2096,"note":3549,"loop":3551,"y2":3553,"outline":3554,"person":1079,"tone":1080},0.13330078125,0.344140625,[2896,1864,3550,1793],0.58984375,[3552,2668,2347,1210],0.3671875,0.3833007812500002,[3555,3557,3559,3561,3563,3565,3567,3569,3571,3573,3575,3577,3579,3581,3583,3585,3587,3589,3591,3593,3595,3597,3599,3601,3603],[3556,1020],0.1333,[3558,1020],0.1433,[3560,1020],0.1533,[3562,1020],0.1633,[3564,1020],0.1733,[3566,1020],0.1833,[3568,1020],0.1933,[3570,1020],0.2033,[3572,1020],0.2133,[3574,1020],0.2233,[3576,1020],0.2333,[3578,1020],0.2433,[3580,1020],0.2533,[3582,1020],0.2633,[3584,1020],0.2733,[3586,1020],0.2833,[3588,1020],0.2933,[3590,1020],0.3033,[3592,1020],0.3133,[3594,1020],0.3233,[3596,1020],0.3333,[3598,1020],0.3433,[3600,1020],0.3533,[3602,1020],0.3633,[3604,3605],0.3733,0.479,{"kind":1175,"stage":1269,"book":3607},{"hex":1271,"dark":1272,"light":257,"block":899,"foot":1181,"title":3538,"sub":3539},[1094,986,984,983,1564,1565],{"path":3610,"href":3611,"itemNumber":3612,"track":1279,"typeLabel":2732,"format":1090,"length":1091,"effort":1340,"hasSkill":257,"platforms":3613,"cards":3614},"setup-access-first-14-days","\u002Fresources\u002Fsetup-access-first-14-days\u002F","45",[],[3615],{"cardId":3612,"track":1279,"title":3616,"sub":3617,"description":3618,"punchline":3619,"sortOrder":3620,"featured":262,"featuredOrder":-1,"coverArt":3621,"cover":3625,"stage":3656,"platforms":3658},"Setting Up Trackian: Access and the First 14 Days","What you connect, what it can change, and how to use the trial","Short guide to what you connect when you start Trackian, what it can change (only with your confirmation), and a plan for the 14-day trial.","only with your yes",33,{"src":3622,"alt":3623,"width":998,"height":998,"srcset":3624},"/media/45-cover-art.12281ede.webp","Cover art for Setting Up Trackian: Access and the First 14 Days","/media/45-cover-art.12281ede-400x400.webp 400w, /media/45-cover-art.12281ede-900x900.webp 900w, /media/45-cover-art.12281ede.webp 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25 min read",[1094,1096,986],[3666],{"cardId":3662,"track":1279,"title":3667,"sub":3668,"description":3669,"punchline":3670,"sortOrder":899,"featured":262,"featuredOrder":-1,"coverArt":3671,"cover":3675,"stage":3704,"platforms":3707},"New Ad Surfaces Field Guide","ChatGPT ads and Google AI Mode","Q4 2026 briefing on ChatGPT ads and Google AI Mode in Europe: what's live, how to measure it, test now or wait.","defaults to true",{"src":3672,"alt":3673,"width":998,"height":998,"srcset":3674},"/media/15-cover-art.b0d8d20d.webp","Cover art for New Ad Surfaces Field Guide","/media/15-cover-art.b0d8d20d-400x400.webp 400w, /media/15-cover-art.b0d8d20d-900x900.webp 900w, /media/15-cover-art.b0d8d20d.webp 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Own AI vs Your Own AI","what Google's assistants can and can't tell you","Fair guide to Google's own AI (Ask Advisor, Gemini): what it can tell you, what it can't see, and a 15-minute check.","Marking its own homework",47,{"src":4354,"alt":4355,"width":998,"height":998,"srcset":4356},"/media/40-cover-art.72f0fd44.webp","Cover art for Google's Own AI vs Your Own AI","/media/40-cover-art.72f0fd44-400x400.webp 400w, /media/40-cover-art.72f0fd44-900x900.webp 900w, /media/40-cover-art.72f0fd44.webp 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AI Marketing Workspace Starter Kit","One workspace in Claude, ChatGPT, Gemini or Copilot for every skill you've downloaded","Kit to set up one AI workspace in Claude, ChatGPT, Gemini or Copilot: house rules, your business facts, a skill picker and a 10-minute test.","tell it once",48,{"src":4404,"alt":4405,"width":998,"height":998,"srcset":4406},"/media/36-cover-art.03e39bea.webp","Cover art for Your AI Marketing Workspace Starter Kit","/media/36-cover-art.03e39bea-400x400.webp 400w, /media/36-cover-art.03e39bea-900x900.webp 900w, /media/36-cover-art.03e39bea.webp 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2026",[1095,1094,983,984,986],{"path":4522,"href":4523,"itemNumber":4524,"track":1279,"typeLabel":1280,"format":-1,"length":1281,"effort":1282,"hasSkill":262,"platforms":4525,"cards":4526},"build-or-not-quiz","\u002Fresources\u002Fbuild-or-not-quiz\u002F","27",[1095,1094,986,983,984],[4527],{"cardId":4524,"track":1279,"title":4528,"sub":1287,"description":4529,"punchline":4530,"sortOrder":4531,"featured":262,"featuredOrder":-1,"coverArt":4532,"cover":4536,"stage":4568,"platforms":4569},"Build Your Own AI Marketing Analyst, or Not?","2-minute quiz that tells you honestly whether you should build your own AI analyst.","before you trust it",50,{"src":4533,"alt":4534,"width":998,"height":998,"srcset":4535},"/media/27-cover-art.ca21cbf0.webp","Cover art for Build Your Own AI Marketing Analyst, or Not?","/media/27-cover-art.ca21cbf0-400x400.webp 400w, /media/27-cover-art.ca21cbf0-900x900.webp 900w, /media/27-cover-art.ca21cbf0.webp 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Cost Calculator","What junk leads really cost you","Online calculator: enter spend and reported vs real leads to see what junk leads cost you, in your own currency.","no real lead behind them",51,{"src":4583,"alt":4584,"width":998,"height":998,"srcset":4585},"/media/23-junk-lead-cost-cover-art.f87b9ce3.webp","Cover art for Junk-Lead Cost Calculator","/media/23-junk-lead-cost-cover-art.f87b9ce3-400x400.webp 400w, /media/23-junk-lead-cost-cover-art.f87b9ce3-900x900.webp 900w, /media/23-junk-lead-cost-cover-art.f87b9ce3.webp 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Your Lead-Gen AI Analyst in ChatGPT","In-depth guide to building your own AI analyst in ChatGPT that combines GA4, Google Ads, Meta and your lead list - and where it breaks.","All three platforms count spam",52,{"src":4630,"alt":4631,"width":998,"height":998,"srcset":4632},"/media/18-leadgen-cover-art.0555ac07.webp","Cover art for Build Your Lead-Gen AI Analyst in ChatGPT","/media/18-leadgen-cover-art.0555ac07-400x400.webp 400w, /media/18-leadgen-cover-art.0555ac07-900x900.webp 900w, /media/18-leadgen-cover-art.0555ac07.webp 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