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PDF",[999],{"variant":1000,"sub":919,"hook":1001,"lead":920},"default","Ads in the Answer",{"src":1003,"alt":1004,"width":1005,"height":1006,"srcset":1007},"/media/book-15-hero-art.1226aa9b.webp","Book cover art for New Ad Surfaces Field Guide",1600,2400,"/media/book-15-hero-art.1226aa9b-400x600.webp 400w, /media/book-15-hero-art.1226aa9b-900x1350.webp 900w, /media/book-15-hero-art.1226aa9b-1600x2400.webp 1600w",{"src":1009,"alt":1010,"width":1011,"height":926,"srcset":1012},"/media/15-flat-cover.feee4644.webp","Cover of New Ad Surfaces Field Guide",800,"/media/15-flat-cover.feee4644-400x600.webp 400w, /media/15-flat-cover.feee4644.webp 800w",{"shop":1014,"leads":1014},[1015,1019,1023,1027,1031,1035],{"icon":1016,"title":1017,"body":1018,"aside":-1,"bonus":266},"search-check","What's live, market by market.","A snapshot, dated 7 October 2026, of ChatGPT ads in 31 European markets and the UK, bought self-serve, and of Google's AI Mode ads, not yet announced for any European market.",{"icon":1020,"title":1021,"body":1022,"aside":-1,"bonus":266},"activity","How ChatGPT ads work.","Who sees them, where they sit below the answer, and the four targeting levers, from context hints to custom audiences. In the EEA and Switzerland, ads are matched to the conversation, at least at first.",{"icon":1024,"title":1025,"body":1026,"aside":-1,"bonus":266},"settings-2","The consent trap.","The OpenAI Pixel assumes consent unless you tell it otherwise, so it can fire before a visitor says yes. The guide shows how to test yours in a fresh browser.",{"icon":1028,"title":1029,"body":1030,"aside":-1,"bonus":266},"shield-check","Shops and lead-gen, separately.","A chapter for shops, on product feeds and judging a test on orders, and one for lead-gen, on high-intent questions, where GA4 files AI visits and capturing each lead's source.",{"icon":1032,"title":1033,"body":1034,"aside":-1,"bonus":266},"git-branch","Five checks, then test or wait.","Five measurement checks to run before you spend, then a scored checklist of six must-haves for shops and six for lead-gen that says test now, fix first or wait.",{"icon":1036,"title":1037,"body":1038,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that checks your measurement first, plans a country holdout or on\u002Foff test judged on orders that stuck or qualified leads, and reads out the result from your own exports.",{"forList":1040,"notForList":1044,"photoShop":1047,"photoLeads":1052},[1041,1042,1043],"Owners and decision makers of online shops and lead-gen businesses in Europe or the UK deciding whether ChatGPT ads are worth a test this quarter.","Agencies and freelancers who run ads for clients and need a dated, sourced briefing on what's live, how it's bought and what can be measured.","Marketers who've been asked \"should we test ChatGPT ads?\" and want a scored answer based on whether their tracking could measure the result.",[1045,1046],"Businesses that sell only outside Europe. The market details and dates in the guide are European, so much of it won't apply.","Advertisers already running ChatGPT ads with a measured holdout in place. You'll know most of what the guide covers.",{"src":1048,"alt":1049,"width":1005,"height":1050,"srcset":1051},"/media/15-photo-V6.9cbc456c.webp","An online shop owner at a stockroom desk holds a phone with a chat app open, next to a printed order report and a laptop.",1067,"/media/15-photo-V6.9cbc456c-400x267.webp 400w, /media/15-photo-V6.9cbc456c-900x600.webp 900w, /media/15-photo-V6.9cbc456c-1600x1067.webp 1600w",{"src":1053,"alt":1054,"width":1005,"height":1050,"srcset":1055},"/media/15-photo-V8.d0c0317e.webp","A person at a kitchen table types a question into an AI chat on a laptop, with a notepad listing local firms beside them.","/media/15-photo-V8.d0c0317e-400x267.webp 400w, /media/15-photo-V8.d0c0317e-900x600.webp 900w, /media/15-photo-V8.d0c0317e-1600x1067.webp 1600w",{"intro":-1,"note":1057,"pages":1058},"This is the Q4 2026 edition: facts checked on 7 October 2026, next review in January 2027. Both surfaces change fast, some details come from trade press rather than OpenAI or Google, and the guide marks those as reported. It can't predict whether ChatGPT ads will pay for your business, and its example figures are illustrative. A small test, measured against a holdout, is the way to find out.",[1059,1067,1074,1081,1088,1095,1102,1109],{"image":1060,"page":5,"caption":1066},{"src":1061,"alt":1062,"width":1063,"height":1064,"srcset":1065},"/media/15-guide-p01.31dabab8.webp","Page 1 of New Ad Surfaces Field Guide",900,1274,"/media/15-guide-p01.31dabab8-400x566.webp 400w, /media/15-guide-p01.31dabab8-900x1274.webp 900w","The cover - October 2026 edition",{"image":1068,"page":1072,"caption":1073},{"src":1069,"alt":1070,"width":1063,"height":1064,"srcset":1071},"/media/15-guide-p06.5adc69cc.webp","Page 6 of New Ad Surfaces Field Guide","/media/15-guide-p06.5adc69cc-400x566.webp 400w, /media/15-guide-p06.5adc69cc-900x1274.webp 900w",6,"ChatGPT ads in Europe: where they run and who sees them",{"image":1075,"page":1079,"caption":1080},{"src":1076,"alt":1077,"width":1063,"height":1064,"srcset":1078},"/media/15-guide-p11.f97f1c9d.webp","Page 11 of New Ad Surfaces Field Guide","/media/15-guide-p11.f97f1c9d-400x566.webp 400w, /media/15-guide-p11.f97f1c9d-900x1274.webp 900w",11,"Google ads in AI Mode and AI Overviews, explained",{"image":1082,"page":1086,"caption":1087},{"src":1083,"alt":1084,"width":1063,"height":1064,"srcset":1085},"/media/15-guide-p14.07838345.webp","Page 14 of New Ad Surfaces Field Guide","/media/15-guide-p14.07838345-400x566.webp 400w, /media/15-guide-p14.07838345-900x1274.webp 900w",14,"Market by market: where each new ad surface stands",{"image":1089,"page":1093,"caption":1094},{"src":1090,"alt":1091,"width":1063,"height":1064,"srcset":1092},"/media/15-guide-p15.46af7e42.webp","Page 15 of New Ad Surfaces Field Guide","/media/15-guide-p15.46af7e42-400x566.webp 400w, /media/15-guide-p15.46af7e42-900x1274.webp 900w",15,"For shops: product feeds in ChatGPT ads, and Shopping ads in AI Mode",{"image":1096,"page":1100,"caption":1101},{"src":1097,"alt":1098,"width":1063,"height":1064,"srcset":1099},"/media/15-guide-p17.3ddc185e.webp","Page 17 of New Ad Surfaces Field Guide","/media/15-guide-p17.3ddc185e-400x566.webp 400w, /media/15-guide-p17.3ddc185e-900x1274.webp 900w",17,"For lead-gen: high-intent questions and lead forms",{"image":1103,"page":1107,"caption":1108},{"src":1104,"alt":1105,"width":1063,"height":1064,"srcset":1106},"/media/15-guide-p20.b47014fb.webp","Page 20 of New Ad Surfaces Field Guide","/media/15-guide-p20.b47014fb-400x566.webp 400w, /media/15-guide-p20.b47014fb-900x1274.webp 900w",20,"Five measurement checks before you spend",{"image":1110,"page":1114,"caption":1115},{"src":1111,"alt":1112,"width":1063,"height":1064,"srcset":1113},"/media/15-guide-p23.f34fa98c.webp","Page 23 of New Ad Surfaces Field Guide","/media/15-guide-p23.f34fa98c-400x566.webp 400w, /media/15-guide-p23.f34fa98c-900x1274.webp 900w",23,"Test now or wait: the checklist for shops and lead-gen",[1117,1120,1123,1126,1129],{"question":1118,"answer":1119},"Is this really free?","Yes. The guide and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1121,"answer":1122},"Why do you ask these questions?","Your answers tell us which parts of the guide matter most for your site, so the next step we suggest fits you. We use your email to send you the guide and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1124,"answer":1125},"Does it cover my platform?","It works with ChatGPT, Google AI and GA4. It's written for online shops and lead-gen sites alike.",{"question":1127,"answer":1128},"Do I need to be technical?","No. It's written in plain English.",{"question":1130,"answer":1131},"Why check it now?","The measurement fixes don't get started, and they are often a few weeks of work. When you decide to test, or Google's AI Mode ads reach your market, you won't be ready to read the result.",[],4,{"startHeading":-1,"whereToStartShop":1135,"whereToStartLeads":1135,"step2":1136,"related":1143},"Read \"The bottom line\", then tick \"Test now or wait: the checklist\" for your business. Run the five measurement checks before you spend anything.",[1137,1141],{"track":1138,"label":1139,"href":-1,"body":1140,"comingSoon":261},"shop","ChatGPT Ads Readiness Scorecard","score your measurement readiness in about 3 minutes.",{"track":1142,"label":1139,"href":-1,"body":1140,"comingSoon":261},"leadgen",[1144,1231,1318,1410],{"path":1145,"href":1146,"itemNumber":1147,"track":1138,"typeLabel":1148,"format":909,"length":1149,"effort":911,"hasSkill":261,"platforms":1150,"cards":1156},"one-page-checklists\u002Fshop","\u002Fresources\u002Fone-page-checklists\u002Fshop\u002F","32","Checklist","1 page per platform",[1151,1152,1153,1154,1155,915],"shopify","woo","magento","presta","opencart",[1157],{"cardId":1158,"track":1138,"title":1159,"sub":1160,"description":1161,"punchline":1162,"sortOrder":1163,"featured":266,"featuredOrder":-1,"coverArt":1164,"cover":1168,"stage":1228,"platforms":1230},"32-shop","Purchase Tracking Checklist, by Platform","Shopify, WooCommerce, Magento, PrestaShop, OpenCart","One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.","One sender per event",43,{"src":1165,"alt":1166,"width":926,"height":926,"srcset":1167},"/media/32-shop-cover-art.22b2ce38.webp","Cover art for Purchase Tracking Checklist, by Platform","/media/32-shop-cover-art.22b2ce38-400x400.webp 400w, /media/32-shop-cover-art.22b2ce38-900x900.webp 900w, /media/32-shop-cover-art.22b2ce38.webp 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+ prompts + template",[915,1237,913,1238],"claude","bq",[1240],{"cardId":1234,"track":907,"title":1241,"sub":1242,"description":1243,"punchline":1244,"sortOrder":1245,"featured":266,"featuredOrder":-1,"coverArt":1246,"cover":1250,"stage":1313,"platforms":1317},"Audit Your GA4 Settings With Claude or ChatGPT","20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct settings, wrong data",46,{"src":1247,"alt":1248,"width":926,"height":926,"srcset":1249},"/media/35-cover-art.f93c28a9.webp","Cover art for Audit Your GA4 Settings With Claude or ChatGPT","/media/35-cover-art.f93c28a9-400x400.webp 400w, /media/35-cover-art.f93c28a9-900x900.webp 900w, /media/35-cover-art.f93c28a9.webp 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2026 edition",[915,1237,913,1238],{"path":1319,"href":1320,"itemNumber":1321,"track":907,"typeLabel":1322,"format":909,"length":1323,"effort":911,"hasSkill":261,"platforms":1324,"cards":1325},"ga4-history-insurance","\u002Fresources\u002Fga4-history-insurance\u002F","11","Short guide","About 10 min read",[915,1238],[1326],{"cardId":1321,"track":907,"title":1327,"sub":1328,"description":1329,"punchline":1330,"sortOrder":1331,"featured":266,"featuredOrder":-1,"coverArt":1332,"cover":1336,"stage":1407,"platforms":1409},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":1333,"alt":1334,"width":926,"height":926,"srcset":1335},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 1200w",{"x0":1251,"y0":1337,"x1":931,"y1":1338,"chip_right":1172,"chip_top":1339,"note":260,"loop":1340,"y2":1345,"outline":1346,"person":260,"tone":984},0.14794921875,0.32802734375,0.04150390625,[1341,1342,1343,1344],0.625,0.482421875,0.921875,0.642578125,0.41794921875000024,[1347,1349,1351,1353,1355,1357,1359,1361,1363,1365,1367,1369,1371,1373,1375,1377,1379,1381,1383,1385,1387,1389,1392,1395,1398,1401,1404],[1348,944],0.1479,[1350,944],0.1579,[1352,944],0.1679,[1354,944],0.1779,[1356,944],0.1879,[1358,944],0.1979,[1360,944],0.2079,[1362,944],0.2179,[1364,944],0.2279,[1366,944],0.2379,[1368,944],0.2479,[1370,944],0.2579,[1372,944],0.2679,[1374,944],0.2779,[1376,944],0.2879,[1378,944],0.2979,[1380,944],0.3079,[1382,944],0.3179,[1384,944],0.3279,[1386,944],0.3379,[1388,944],0.3479,[1390,1391],0.3579,0.8228,[1393,1394],0.3679,0.7617,[1396,1397],0.3779,0.6934,[1399,1400],0.3879,0.6323,[1402,1403],0.3979,0.5273,[1405,1406],0.4079,0.4785,{"kind":986,"stage":987,"book":1408},{"hex":989,"dark":990,"light":266,"block":1100,"foot":1316,"title":1327,"sub":1328},[915,1238],{"path":1411,"href":1412,"itemNumber":1413,"track":907,"typeLabel":1414,"format":-1,"length":1415,"effort":1416,"hasSkill":261,"platforms":1417,"cards":1420},"gtm-consent-container","\u002Fresources\u002Fgtm-consent-container\u002F","37","Template (GTM container)","10-minute test","deep",[1418,1419,915],"gtm","gads",[1421,1498],{"cardId":1422,"track":1142,"title":1423,"sub":1424,"description":1425,"punchline":1426,"sortOrder":1100,"featured":266,"featuredOrder":-1,"coverArt":1427,"cover":1431,"stage":1496,"platforms":1497},"37-leads","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1428,"alt":1429,"width":926,"height":926,"srcset":1430},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 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container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1505,"alt":1429,"width":926,"height":926,"srcset":1506},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 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