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20 min read","deep",[912],"ga4",[],"ai-traffic-you-cant-see","channel-group-setup","edition","gated","trial","Count AI-Assistant Visits, Sales and Leads","Get the setup",[922],{"variant":923,"sub":924,"hook":-1,"lead":925},"default","Paste-ready GA4 setup","Paste-ready GA4 channel group, a report recipe and the source of every order or lead, with a click-through test.",{"src":927,"alt":928,"width":929,"height":929,"srcset":930},"/media/33-channel-group-setup-hero-art.2903459e.webp","Illustration for Count AI-Assistant Visits, Sales and Leads",1600,"/media/33-channel-group-setup-hero-art.2903459e-400x400.webp 400w, /media/33-channel-group-setup-hero-art.2903459e-900x900.webp 900w, /media/33-channel-group-setup-hero-art.2903459e-1600x1600.webp 1600w",{"src":932,"alt":933,"width":934,"height":935,"srcset":936},"/media/33-channel-group-setup-flat-cover.2dd64bb1.webp","Cover of Count AI-Assistant Visits, Sales and Leads",800,1200,"/media/33-channel-group-setup-flat-cover.2dd64bb1-400x600.webp 400w, /media/33-channel-group-setup-flat-cover.2dd64bb1.webp 800w",{"shop":938,"leads":938},[939,943,947,951,955,959],{"icon":940,"title":941,"body":942,"aside":-1,"bonus":266},"search-check","A custom AI channel group.","Menu-by-menu steps to build \"AI assistants (all)\" in GA4 in about 30 minutes, with the channel order that keeps paid AI clicks paid and unpaid ones out of Referral.",{"icon":944,"title":945,"body":946,"aside":-1,"bonus":266},"activity","A tested pattern to paste.","The regex for the channel, with the reason for each assistant on it, tested against 18 assistant addresses and 36 look-alikes and other sources. Your developer can re-run the test.",{"icon":948,"title":949,"body":950,"aside":-1,"bonus":266},"settings-2","AI against your other channels.","A five-minute report and a fuller 15-minute exploration that compare AI assistants with your other channels, with conversion rate and revenue for shops and leads for lead-gen.",{"icon":952,"title":953,"body":954,"aside":-1,"bonus":266},"shield-check","Sources for orders and leads.","For shops, where your store already records each order's origin, in about 10 minutes. For lead-gen, hidden form fields, the script and a test, in about an hour.",{"icon":956,"title":957,"body":958,"aside":-1,"bonus":266},"git-branch","A click-through test.","A template for clicking through from each assistant yourself and noting what it sends, so you know which routes GA4 sees and which go dark. About 10 minutes per assistant.",{"icon":960,"title":961,"body":962,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that tests the channel pattern against your own GA4 sources and shows what would move before anything is saved, with the script and the pattern test in the same download.",{"forList":964,"notForList":968,"photoShop":971,"photoLeads":-1},[965,966,967],"Whoever implements GA4 for a shop or a lead-gen business: a developer, an agency or a marketer with the Editor role on the property.","Owners who have read \"The AI Traffic You Can't See\" and want the steps on their own page, to hand over or to work through themselves.","Agencies and freelancers setting up the same AI count for several clients, with a test they can re-run whenever the list of assistants changes.",[969,970],"Anyone without the Editor role on the GA4 property. You'll need it, or someone who has it, to create the channel group.","Properties that have already used both custom channel groups. A standard GA4 property allows two, so you'd have to edit or replace one first.",{"src":972,"alt":973,"width":929,"height":974,"srcset":975},"/media/33-photo-V1.b8959098.webp","A person on a sofa reads an AI assistant's answer on a phone and is about to tap a link in it.",1067,"/media/33-photo-V1.b8959098-400x267.webp 400w, /media/33-photo-V1.b8959098-900x600.webp 900w, /media/33-photo-V1.b8959098-1600x1067.webp 1600w",{"intro":-1,"note":977,"pages":978},"The setup counts the AI visits that arrive with a label you can catch. Visits with no referrer still land in Direct, and people who read an answer and never click don't show up anywhere. Review the pattern every quarter, because the list of assistants moves. The consent category for the lead-gen script is a question for whoever advises you on privacy, and none of this is legal advice.",[979,987,993,1000,1007,1014,1021],{"image":980,"page":5,"caption":986},{"src":981,"alt":982,"width":983,"height":984,"srcset":985},"/media/33-setup-p01.fc4f2b92.webp","Page 1 of Paste-Ready Setup: Count AI-Assistant Visits, Sales and Leads",900,1274,"/media/33-setup-p01.fc4f2b92-400x566.webp 400w, /media/33-setup-p01.fc4f2b92-900x1274.webp 900w","The cover - October 2026 edition",{"image":988,"page":253,"caption":992},{"src":989,"alt":990,"width":983,"height":984,"srcset":991},"/media/33-setup-p02.c3358a8d.webp","Page 2 of Paste-Ready Setup: Count AI-Assistant Visits, Sales and Leads","/media/33-setup-p02.c3358a8d-400x566.webp 400w, /media/33-setup-p02.c3358a8d-900x1274.webp 900w","Part 1: build the custom channel group, step by step",{"image":994,"page":998,"caption":999},{"src":995,"alt":996,"width":983,"height":984,"srcset":997},"/media/33-setup-p04.de16cf8d.webp","Page 4 of Paste-Ready Setup: Count AI-Assistant Visits, Sales and Leads","/media/33-setup-p04.de16cf8d-400x566.webp 400w, /media/33-setup-p04.de16cf8d-900x1274.webp 900w",4,"The regex to paste, and how to check it worked",{"image":1001,"page":1005,"caption":1006},{"src":1002,"alt":1003,"width":983,"height":984,"srcset":1004},"/media/33-setup-p06.ddd1c8ac.webp","Page 6 of Paste-Ready Setup: Count AI-Assistant Visits, Sales and Leads","/media/33-setup-p06.ddd1c8ac-400x566.webp 400w, /media/33-setup-p06.ddd1c8ac-900x1274.webp 900w",6,"The report recipe's comparison table, and the source of every order or lead",{"image":1008,"page":1012,"caption":1013},{"src":1009,"alt":1010,"width":983,"height":984,"srcset":1011},"/media/33-setup-p08.225aecbc.webp","Page 8 of Paste-Ready Setup: Count AI-Assistant Visits, Sales and Leads","/media/33-setup-p08.225aecbc-400x566.webp 400w, /media/33-setup-p08.225aecbc-900x1274.webp 900w",8,"Hidden form fields and the script for lead-gen",{"image":1015,"page":1019,"caption":1020},{"src":1016,"alt":1017,"width":983,"height":984,"srcset":1018},"/media/33-setup-p12.beb4655f.webp","Page 12 of Paste-Ready Setup: Count AI-Assistant Visits, Sales and Leads","/media/33-setup-p12.beb4655f-400x566.webp 400w, /media/33-setup-p12.beb4655f-900x1274.webp 900w",12,"Deploy with Google Tag Manager, then test it before you trust it",{"image":1022,"page":1026,"caption":1027},{"src":1023,"alt":1024,"width":983,"height":984,"srcset":1025},"/media/33-setup-p13.65ebd509.webp","Page 13 of Paste-Ready Setup: Count AI-Assistant Visits, Sales and Leads","/media/33-setup-p13.65ebd509-400x566.webp 400w, /media/33-setup-p13.65ebd509-900x1274.webp 900w",13,"The click-through test, then the regex test: what it matches and what it ignores",[1029,1032,1035,1038,1041],{"question":1030,"answer":1031},"Is this really free?","Yes. The setup guide and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1033,"answer":1034},"Why do you ask these questions?","Your answers tell us which parts of the setup guide matter most for your site, so the next step we suggest fits you. We use your email to send you the setup guide and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1036,"answer":1037},"Does it cover my platform?","It works with GA4. It's written for online shops and lead-gen sites alike.",{"question":1039,"answer":1040},"Do I need to be technical?","No. It's written in plain English.",{"question":1042,"answer":1043},"Why check it now?","GA4's own channel keeps counting only the visits with a clear label, while Google's named list of assistants has already changed since launch.",[],{"startHeading":-1,"whereToStartShop":1046,"whereToStartLeads":1047,"step2":1048,"related":1053},"build the AI-assistant channel group from Part 1 of the setup, then run \"Check it worked\".","do the same, then give Part 3 of the setup and the script (in the AI skill ZIP) to whoever runs your forms, so every lead carries its real source.",[1049],{"track":907,"label":1050,"href":1051,"body":1052,"comingSoon":266},"New Ad Surfaces Field Guide","\u002Fresources\u002Fai-ad-surfaces-field-guide","once you can see your AI traffic, decide whether to pay for more of it.",[1054,1148,1241,1334],{"path":1055,"href":1056,"itemNumber":1057,"track":1058,"typeLabel":1059,"format":908,"length":1060,"effort":1061,"hasSkill":261,"platforms":1062,"cards":1068},"one-page-checklists\u002Fshop","\u002Fresources\u002Fone-page-checklists\u002Fshop\u002F","32","shop","Checklist","1 page per platform","moderate",[1063,1064,1065,1066,1067,912],"shopify","woo","magento","presta","opencart",[1069],{"cardId":1070,"track":1058,"title":1071,"sub":1072,"description":1073,"punchline":1074,"sortOrder":1075,"featured":266,"featuredOrder":-1,"coverArt":1076,"cover":1080,"stage":1145,"platforms":1147},"32-shop","Purchase Tracking Checklist, by Platform","Shopify, WooCommerce, Magento, PrestaShop, OpenCart","One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.","One sender per event",43,{"src":1077,"alt":1078,"width":935,"height":935,"srcset":1079},"/media/32-shop-cover-art.22b2ce38.webp","Cover art for Purchase Tracking Checklist, 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container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1429,"alt":1353,"width":935,"height":935,"srcset":1430},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 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