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the calculator sheet",[1099,1102,1105],{"variant":1100,"sub":-1,"hook":-1,"lead":1101},"default","Every hour it takes to build and run your own AI marketing analyst on Claude or ChatGPT, line by line - for shops and lead-gen businesses. Count them for your own setup.",{"variant":921,"sub":923,"hook":1103,"lead":1104},"Free to Connect. Not to Run.","Shopify's and Meta's connectors for Claude and ChatGPT cost little or nothing. Running your own AI analyst on them is paid in hours: setup, weekly checks, fixes and every platform change. Count them line by line, for your own setup.",{"variant":1106,"sub":1003,"hook":1107,"lead":1108},"leads","Count the Hours First.","Building your own AI analyst? Connecting your ads, Google Analytics and lead list to Claude or ChatGPT is the easy part. Keeping it honest every week - cleaning the lead list, reconciling, fixing sign-ins - is where the hours go. Count them line by line, for your own setup.",{"src":1110,"alt":1111,"width":1112,"height":1113,"srcset":1114},"/media/book-31-hero-art.bc112dfc.webp","Book cover art for The DIY AI Analyst Bill",1600,2400,"/media/book-31-hero-art.bc112dfc-400x600.webp 400w, /media/book-31-hero-art.bc112dfc-900x1350.webp 900w, /media/book-31-hero-art.bc112dfc-1600x2400.webp 1600w",{"src":1116,"alt":1117,"width":1118,"height":930,"srcset":1119},"/media/31-flat-cover.c977df98.webp","Cover of The DIY AI Analyst Bill",800,"/media/31-flat-cover.c977df98-400x600.webp 400w, /media/31-flat-cover.c977df98.webp 800w",{"shop":1121,"leads":1121},[1122,1126,1130,1134,1138,1142],{"icon":1123,"title":1124,"body":1125,"aside":-1,"bonus":266},"search-check","The whole bill, line by line","11 setup tasks, 5 weekly, 4 monthly, 2 for every platform change and 2 yearly, each with a low, likely and high estimate in hours and the reason for its range.",{"icon":1127,"title":1128,"body":1129,"aside":-1,"bonus":266},"activity","A calculator for your own setup","shop or lead-gen, Claude or ChatGPT, how many sources, which you update by export, and Google's own servers or not. Change any hour you disagree with.",{"icon":1131,"title":1132,"body":1133,"aside":-1,"bonus":266},"settings-2","Where the time goes","in the calculator's default shop setup, about four in five running hours go on checking and fixing (an illustrative estimate). Reading the answers and deciding isn't on the bill.",{"icon":1135,"title":1136,"body":1137,"aside":-1,"bonus":266},"shield-check","Euros only if you type your own rate","no vendor prices and no Trackian prices. The fair yardstick is the hours, at your rate or at what an analyst or agency would charge.",{"icon":1139,"title":1140,"body":1141,"aside":-1,"bonus":266},"git-branch","An email to forward to your boss",", filled in with your own numbers, plus a filled-in example tab in the calculator.",{"icon":1143,"title":1144,"body":1145,"aside":-1,"bonus":266},"sun","An honest answer on who should build it themselves","(plenty should) and how to cut the hours if you do.",{"forList":1147,"notForList":1151,"photoShop":1154,"photoLeads":1159},[1148,1149,1150],"Owners and marketing leads of online shops and lead-gen businesses deciding whether to connect their ads, GA4 and store or lead list to Claude or ChatGPT themselves.","Agencies and freelancers scoping an AI analyst for a client, who want the running cost in writing before anyone commits.","Whoever has been asked to \"just connect it\": the bill shows what happens every week after the connection works.",[1152,1153],"Teams with a developer and a data warehouse already reconciling these sources every week - the bill will look familiar.","Anyone who only asks one platform the odd question: connect it and ask; you don't need a bill for that.",{"src":1155,"alt":1156,"width":1112,"height":1157,"srcset":1158},"/media/31-photo-V12.5a8571d0.webp","The in-house marketer of a small garden-supplies shop pencils hours into a weekly planner, adding them up in the margin.",686,"/media/31-photo-V12.5a8571d0-400x172.webp 400w, /media/31-photo-V12.5a8571d0-900x386.webp 900w, /media/31-photo-V12.5a8571d0-1600x686.webp 1600w",{"src":1160,"alt":1161,"width":1112,"height":1157,"srcset":1162},"/media/31-photo-V13.aea645c0.webp","Late in an emptying office, the marketing coordinator of a property-management firm tidies a printed lead list beside his laptop.","/media/31-photo-V13.aea645c0-400x172.webp 400w, /media/31-photo-V13.aea645c0-900x386.webp 900w, /media/31-photo-V13.aea645c0-1600x686.webp 1600w",{"intro":-1,"note":1164,"pages":1165},"Every hour range is our illustrative estimate, built from the setup steps in our own connection and stack guides: nobody was timed, and two people doing the same setup can land far apart. The calculator doesn't price your tools, and it can't put a number on the biggest cost of all, a budget decision made on a wrong number. For some businesses, building it yourself is the right call, and the explainer says which.",[1166,1174,1181,1188,1195,1201,1208,1215],{"image":1167,"page":5,"caption":1173},{"src":1168,"alt":1169,"width":1170,"height":1171,"srcset":1172},"/media/31-explainer-p01.0ac91754.webp","Page 1 of The DIY AI Analyst Bill",900,1274,"/media/31-explainer-p01.0ac91754-400x566.webp 400w, /media/31-explainer-p01.0ac91754-900x1274.webp 900w","The cover - October 2026 edition",{"image":1175,"page":1179,"caption":1180},{"src":1176,"alt":1177,"width":1170,"height":1171,"srcset":1178},"/media/31-explainer-p05.e2835ca0.webp","Page 5 of The DIY AI Analyst Bill","/media/31-explainer-p05.e2835ca0-400x566.webp 400w, /media/31-explainer-p05.e2835ca0-900x1274.webp 900w",5,"How to read the bill, and the short version for a shop and a lead-gen setup",{"image":1182,"page":1186,"caption":1187},{"src":1183,"alt":1184,"width":1170,"height":1171,"srcset":1185},"/media/31-explainer-p07.cde8e9e5.webp","Page 7 of The DIY AI Analyst Bill","/media/31-explainer-p07.cde8e9e5-400x566.webp 400w, /media/31-explainer-p07.cde8e9e5-900x1274.webp 900w",7,"Part 1: the one-off setup, task by task",{"image":1189,"page":1193,"caption":1194},{"src":1190,"alt":1191,"width":1170,"height":1171,"srcset":1192},"/media/31-explainer-p10.dd45d1c7.webp","Page 10 of The DIY AI Analyst Bill","/media/31-explainer-p10.dd45d1c7-400x566.webp 400w, /media/31-explainer-p10.dd45d1c7-900x1274.webp 900w",10,"Part 2: the weekly tasks, including cleaning the lead list",{"image":1196,"page":926,"caption":1200},{"src":1197,"alt":1198,"width":1170,"height":1171,"srcset":1199},"/media/31-explainer-p12.5248fbc5.webp","Page 12 of The DIY AI Analyst Bill","/media/31-explainer-p12.5248fbc5-400x566.webp 400w, /media/31-explainer-p12.5248fbc5-900x1274.webp 900w","Part 3: the monthly tasks, from fixing what broke to the tracking check",{"image":1202,"page":1206,"caption":1207},{"src":1203,"alt":1204,"width":1170,"height":1171,"srcset":1205},"/media/31-explainer-p16.16d581be.webp","Page 16 of The DIY AI Analyst Bill","/media/31-explainer-p16.16d581be-400x566.webp 400w, /media/31-explainer-p16.16d581be-900x1274.webp 900w",16,"The costs that aren't on the bill",{"image":1209,"page":1213,"caption":1214},{"src":1210,"alt":1211,"width":1170,"height":1171,"srcset":1212},"/media/31-explainer-p17.10167f72.webp","Page 17 of The DIY AI Analyst Bill","/media/31-explainer-p17.10167f72-400x566.webp 400w, /media/31-explainer-p17.10167f72-900x1274.webp 900w",17,"Who should build it themselves - honestly, plenty of businesses",{"image":1216,"page":1220,"caption":1221},{"src":1217,"alt":1218,"width":1170,"height":1171,"srcset":1219},"/media/31-explainer-p19.4b24e0be.webp","Page 19 of The DIY AI Analyst Bill","/media/31-explainer-p19.4b24e0be-400x566.webp 400w, /media/31-explainer-p19.4b24e0be-900x1274.webp 900w",19,"How to cut the hours if you build it",[1223,1226,1229,1232,1235],{"question":1224,"answer":1225},"Is this really free?","Yes. The explainer and the calculator are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1227,"answer":1228},"Why do you ask these questions?","Your answers tell us which parts of the explainer and calculator matter most for your site, so the next step we suggest fits you. We use your email to send you the explainer and calculator and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1230,"answer":1231},"Does it cover my platform?","It works with Claude, ChatGPT, GA4, Meta Ads and Google Ads. It's written for online shops and lead-gen sites alike.",{"question":1233,"answer":1234},"Do I need to be technical?","No. It's written in plain English.",{"question":1236,"answer":1237},"Why check it now?","The setup gets built first and counted later, and the weekly checking quietly stops when the person who built it gets busy.",[],4,"https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002F1I1_EVdBsodkSr44vTPd8KMOgORnp0Y8pji7kxMyS-5Y\u002Fcopy",{"startHeading":-1,"whereToStartShop":1242,"whereToStartLeads":1242,"step2":1243,"related":1247},"Open \"Your inputs\" first: pick shop or lead-gen and Claude or ChatGPT, and type how many sources you'd connect. Then read \"The bill\" line by line and change any hours that don't fit you.",[1244],{"track":907,"label":1245,"href":-1,"body":1246,"comingSoon":261},"Build Your Own AI Marketing Analyst, or Not?","turn your setup into an honest route - build it, test it first, or not - in about 2 minutes: **Build Your Own AI Marketing Analyst, or Not?**",[1248,1337,1423,1514],{"path":1249,"href":1250,"itemNumber":1251,"track":921,"typeLabel":1252,"format":909,"length":1253,"effort":911,"hasSkill":261,"platforms":1254,"cards":1260},"one-page-checklists\u002Fshop","\u002Fresources\u002Fone-page-checklists\u002Fshop\u002F","32","Checklist","1 page per platform",[1255,1256,1257,1258,1259,915],"shopify","woo","magento","presta","opencart",[1261],{"cardId":1262,"track":921,"title":1263,"sub":1264,"description":1265,"punchline":1266,"sortOrder":1267,"featured":266,"featuredOrder":-1,"coverArt":1268,"cover":1272,"stage":1334,"platforms":1336},"32-shop","Purchase Tracking Checklist, by Platform","Shopify, WooCommerce, Magento, PrestaShop, OpenCart","One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.","One sender per event",43,{"src":1269,"alt":1270,"width":930,"height":930,"srcset":1271},"/media/32-shop-cover-art.22b2ce38.webp","Cover art for Purchase Tracking Checklist, by Platform","/media/32-shop-cover-art.22b2ce38-400x400.webp 400w, /media/32-shop-cover-art.22b2ce38-900x900.webp 900w, /media/32-shop-cover-art.22b2ce38.webp 1200w",{"x0":1273,"y0":1274,"x1":935,"y1":1275,"chip_right":1276,"chip_top":1277,"note":1278,"loop":1283,"y2":1288,"outline":1289,"person":1333,"tone":990},0.056640625,0.14208984375,0.308984375,0.0390625,0.04443359375,[1279,1280,1281,1282],0.8359375,0.48828125,0.92578125,0.537109375,[1284,1285,1286,1287],0.5625,0.4609375,0.830078125,0.53125,0.3520898437500002,[1290,1292,1294,1296,1298,1300,1302,1304,1306,1308,1310,1312,1314,1316,1318,1320,1322,1324,1326,1328,1330],[1291,953],0.1421,[1293,953],0.1521,[1295,953],0.1621,[1297,953],0.1721,[1299,953],0.1821,[1301,953],0.1921,[1303,953],0.2021,[1305,953],0.2121,[1307,953],0.2221,[1309,953],0.2321,[1311,953],0.2421,[1313,953],0.2521,[1315,953],0.2621,[1317,953],0.2721,[1319,953],0.2821,[1321,953],0.2921,[1323,953],0.3021,[1325,953],0.3121,[1327,953],0.3221,[1329,953],0.3321,[1331,1332],0.3421,0.5547,"L",{"kind":1335},"scene",[1255,1256,1257,1258,1259,915],{"path":1338,"href":1339,"itemNumber":1340,"track":907,"typeLabel":1341,"format":909,"length":1342,"effort":911,"hasSkill":261,"platforms":1343,"cards":1345},"ga4-settings-audit-with-ai","\u002Fresources\u002Fga4-settings-audit-with-ai\u002F","35","Guide + prompts + template","About 25 min read",[915,913,914,1344],"bq",[1346],{"cardId":1340,"track":907,"title":1347,"sub":1348,"description":1349,"punchline":1350,"sortOrder":1351,"featured":266,"featuredOrder":-1,"coverArt":1352,"cover":1356,"stage":1419,"platforms":1422},"Audit Your GA4 Settings With Claude or ChatGPT","20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct settings, wrong data",46,{"src":1353,"alt":1354,"width":930,"height":930,"srcset":1355},"/media/35-cover-art.f93c28a9.webp","Cover art for Audit Your GA4 Settings With Claude or ChatGPT","/media/35-cover-art.f93c28a9-400x400.webp 400w, /media/35-cover-art.f93c28a9-900x900.webp 900w, /media/35-cover-art.f93c28a9.webp 1200w",{"x0":1357,"y0":1358,"x1":935,"y1":1359,"chip_right":1276,"chip_top":1360,"note":1361,"loop":1366,"y2":1371,"outline":1372,"person":260,"tone":990},0.068359375,0.13037109375,0.33095703125,0.037109375,[1362,1363,1364,1365],0.64453125,0.69921875,0.802734375,0.755859375,[1367,1368,1369,1370],0.529296875,0.46875,0.818359375,0.685546875,0.3603710937500002,[1373,1375,1377,1379,1381,1383,1385,1387,1389,1391,1393,1395,1397,1399,1401,1403,1405,1407,1409,1411,1413,1415,1417],[1374,953],0.1304,[1376,953],0.1404,[1378,953],0.1504,[1380,953],0.1604,[1382,953],0.1704,[1384,953],0.1804,[1386,953],0.1904,[1388,953],0.2004,[1390,953],0.2104,[1392,953],0.2204,[1394,953],0.2304,[1396,953],0.2404,[1398,953],0.2504,[1400,953],0.2604,[1402,953],0.2704,[1404,953],0.2804,[1406,953],0.2904,[1408,953],0.3004,[1410,953],0.3104,[1412,953],0.3204,[1414,953],0.3304,[1416,953],0.3404,[1418,953],0.3504,{"kind":992,"stage":993,"book":1420},{"hex":995,"dark":996,"light":266,"block":1421,"foot":998,"title":1347,"sub":1348},25,[915,913,914,1344],{"path":1424,"href":1425,"itemNumber":1426,"track":907,"typeLabel":1427,"format":909,"length":1428,"effort":911,"hasSkill":261,"platforms":1429,"cards":1430},"ga4-history-insurance","\u002Fresources\u002Fga4-history-insurance\u002F","11","Short guide","About 10 min read",[915,1344],[1431],{"cardId":1426,"track":907,"title":1432,"sub":1433,"description":1434,"punchline":1435,"sortOrder":1220,"featured":266,"featuredOrder":-1,"coverArt":1436,"cover":1440,"stage":1511,"platforms":1513},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",{"src":1437,"alt":1438,"width":930,"height":930,"srcset":1439},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 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(GTM container)","10-minute test","deep",[1522,917,915],"gtm",[1524,1601],{"cardId":1525,"track":1002,"title":1526,"sub":1527,"description":1528,"punchline":1529,"sortOrder":1213,"featured":266,"featuredOrder":-1,"coverArt":1530,"cover":1534,"stage":1599,"platforms":1600},"37-leads","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1531,"alt":1532,"width":930,"height":930,"srcset":1533},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 1200w",{"x0":1535,"y0":1536,"x1":935,"y1":1537,"chip_right":1538,"chip_top":1539,"note":1540,"loop":1545,"y2":1550,"outline":1551,"person":260,"tone":1598},0.072265625,0.1318359375,0.33388671875,0.02734375,0.03564453125,[1541,1542,1543,1544],0.583984375,0.833984375,0.888671875,0.875,[1546,1547,1548,1549],0.076171875,0.73828125,0.76171875,0.83984375,0.3618359375000002,[1552,1554,1556,1558,1560,1562,1564,1566,1568,1570,1572,1574,1576,1578,1580,1582,1584,1586,1588,1590,1592,1594,1596],[1553,953],0.1318,[1555,953],0.1418,[1557,953],0.1518,[1559,953],0.1618,[1561,953],0.1718,[1563,953],0.1818,[1565,953],0.1918,[1567,953],0.2018,[1569,953],0.2118,[1571,953],0.2218,[1573,953],0.2318,[1575,953],0.2418,[1577,953],0.2518,[1579,953],0.2618,[1581,953],0.2718,[1583,953],0.2818,[1585,953],0.2918,[1587,953],0.3018,[1589,953],0.3118,[1591,953],0.3218,[1593,953],0.3318,[1595,953],0.3418,[1597,953],0.3518,"light",{"kind":1335},[1522,917,915],{"cardId":1602,"track":921,"title":1526,"sub":1603,"description":1604,"punchline":1605,"sortOrder":1606,"featured":266,"featuredOrder":-1,"coverArt":1607,"cover":1610,"stage":1676,"platforms":1677},"37-shop","GTM container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1608,"alt":1532,"width":930,"height":930,"srcset":1609},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 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