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guide","PDF","About 10 min read","moderate",[913,914],"ga4","bq",[916],{"cardId":906,"track":907,"title":917,"sub":918,"description":919,"punchline":920,"sortOrder":921,"featured":266,"featuredOrder":-1,"coverArt":922,"cover":927,"stage":1003,"platforms":1011},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":923,"alt":924,"width":925,"height":925,"srcset":926},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History",1200,"/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 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2026 edition",[913,914],"item","gated","trial","Download the PDF",[1017],{"variant":1018,"sub":918,"hook":1019,"lead":919},"default","GA4 Forgets. Stop It.",{"src":1021,"alt":1022,"width":1023,"height":1024,"srcset":1025},"/media/book-11-hero-art.f241931d.webp","Book cover art for Protect Your GA4 History",1600,2400,"/media/book-11-hero-art.f241931d-400x600.webp 400w, /media/book-11-hero-art.f241931d-900x1350.webp 900w, /media/book-11-hero-art.f241931d-1600x2400.webp 1600w",{"src":1027,"alt":1028,"width":1029,"height":925,"srcset":1030},"/media/11-flat-cover.b60c96ea.webp","Cover of Protect Your GA4 History",800,"/media/11-flat-cover.b60c96ea-400x600.webp 400w, /media/11-flat-cover.b60c96ea.webp 800w",{"shop":1032,"leads":1032},[1033,1037,1041,1045,1049,1053],{"icon":1034,"title":1035,"body":1036,"aside":-1,"bonus":266},"search-check","Retention, from 2 to 14 months.","GA4 deletes the detail behind your explorations after 2 months by default. The guide shows where to raise it to 14, what that protects and what it can't bring back.",{"icon":1038,"title":1039,"body":1040,"aside":-1,"bonus":266},"activity","Your own copy of every event.","The BigQuery export, linked step by step: the roles you need, Daily or streaming, and why it copies every event into your own Cloud project only from the day you switch it on.",{"icon":1042,"title":1043,"body":1044,"aside":-1,"bonus":266},"settings-2","Sandbox or billing, explained.","Why sandbox tables expire after 60 days, what BigQuery's monthly free tier covers on a billed project, and why queries are the cost that can surprise you.",{"icon":1046,"title":1047,"body":1048,"aside":-1,"bonus":266},"shield-check","A scored 10-minute checklist.","Ten lines from confirming your Editor access to setting a budget alert, scored out of 10. Start with line 2, raising retention, which takes about a minute.",{"icon":1050,"title":1051,"body":1052,"aside":-1,"bonus":266},"git-branch","Two examples, shop and lead-gen.","A WooCommerce fashion store planning Black Friday and a private clinic planning its spring booking peak show what each setting keeps and what's already gone. Both are illustrative.",{"icon":1054,"title":1055,"body":1056,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that checks both settings, says what detail is already gone, sizes the BigQuery export from your event counts and writes the setup steps, changing nothing itself.",{"forList":1058,"notForList":1062,"photoShop":1065,"photoLeads":-1},[1059,1060,1061],"Owners and marketers of online shops and lead-gen businesses who want to compare this year's Black Friday or busy season with last year's, in detail.","Agencies and freelancers who run GA4 for clients and want a short, checkable standard for data retention and the BigQuery export.","Anyone with Editor access to a GA4 property who has never checked the retention setting. No code is needed, and one box is for whoever implements it.",[1063,1064],"Properties that already keep 14 months of data and run a BigQuery export on a billing-enabled Cloud project. You're covered.","Anyone hoping to recover data GA4 has already deleted. Neither setting can rescue the past; both protect everything from the day you switch them on.",{"src":1066,"alt":1067,"width":1023,"height":1068,"srcset":1069},"/media/11-photo-V3.c3788ab4.webp","A small business owner at a desk plans the next busy season, with a wall planner showing late November and next spring circled.",1067,"/media/11-photo-V3.c3788ab4-400x267.webp 400w, /media/11-photo-V3.c3788ab4-900x600.webp 900w, /media/11-photo-V3.c3788ab4-1600x1067.webp 1600w",{"intro":-1,"note":1071,"pages":1072},"BigQuery keeps your tracking's mistakes for years, from a purchase event that fires twice to a booking form that never sends a lead event, and a BigQuery table doesn't check itself, so a paused export or a tag change that halves your events can go unnoticed. The storage figures are an illustrative example, and the guide quotes no rates because they change and differ by region. If careless queries on a billed project worry you, set the budget alert or hand the setup to whoever implements your tracking.",[1073,1081,1088,1095,1102,1109,1116,1123],{"image":1074,"page":5,"caption":1080},{"src":1075,"alt":1076,"width":1077,"height":1078,"srcset":1079},"/media/11-guide-p01.dd70c8c4.webp","Page 1 of Protect Your GA4 History",900,1274,"/media/11-guide-p01.dd70c8c4-400x566.webp 400w, /media/11-guide-p01.dd70c8c4-900x1274.webp 900w","The cover - October 2026 edition",{"image":1082,"page":1086,"caption":1087},{"src":1083,"alt":1084,"width":1077,"height":1078,"srcset":1085},"/media/11-guide-p04.c2c1ca4f.webp","Page 4 of Protect Your GA4 History","/media/11-guide-p04.c2c1ca4f-400x566.webp 400w, /media/11-guide-p04.c2c1ca4f-900x1274.webp 900w",4,"The short version: two settings that keep your history",{"image":1089,"page":1093,"caption":1094},{"src":1090,"alt":1091,"width":1077,"height":1078,"srcset":1092},"/media/11-guide-p05.40029472.webp","Page 5 of Protect Your GA4 History","/media/11-guide-p05.40029472-400x566.webp 400w, /media/11-guide-p05.40029472-900x1274.webp 900w",5,"Setting 1: raise data retention from 2 to 14 months",{"image":1096,"page":1100,"caption":1101},{"src":1097,"alt":1098,"width":1077,"height":1078,"srcset":1099},"/media/11-guide-p07.39b8baf0.webp","Page 7 of Protect Your GA4 History","/media/11-guide-p07.39b8baf0-400x566.webp 400w, /media/11-guide-p07.39b8baf0-900x1274.webp 900w",7,"Setting 2: BigQuery export, your own copy of every event",{"image":1103,"page":1107,"caption":1108},{"src":1104,"alt":1105,"width":1077,"height":1078,"srcset":1106},"/media/11-guide-p08.c8412c7a.webp","Page 8 of Protect Your GA4 History","/media/11-guide-p08.c8412c7a-400x566.webp 400w, /media/11-guide-p08.c8412c7a-900x1274.webp 900w",8,"What BigQuery costs, honestly, and how to link it step by step",{"image":1110,"page":1114,"caption":1115},{"src":1111,"alt":1112,"width":1077,"height":1078,"srcset":1113},"/media/11-guide-p11.c3a84130.webp","Page 11 of Protect Your GA4 History","/media/11-guide-p11.c3a84130-400x566.webp 400w, /media/11-guide-p11.c3a84130-900x1274.webp 900w",11,"The 10-minute checklist",{"image":1117,"page":1121,"caption":1122},{"src":1118,"alt":1119,"width":1077,"height":1078,"srcset":1120},"/media/11-guide-p12.fe38a77c.webp","Page 12 of Protect Your GA4 History","/media/11-guide-p12.fe38a77c-400x566.webp 400w, /media/11-guide-p12.fe38a77c-900x1274.webp 900w",12,"Why it matters: a shop example and a lead-gen example",{"image":1124,"page":1128,"caption":1129},{"src":1125,"alt":1126,"width":1077,"height":1078,"srcset":1127},"/media/11-guide-p13.382ad340.webp","Page 13 of Protect Your GA4 History","/media/11-guide-p13.382ad340-400x566.webp 400w, /media/11-guide-p13.382ad340-900x1274.webp 900w",13,"What these two settings don't fix",[1131,1134,1137,1140,1143],{"question":1132,"answer":1133},"Is this really free?","Yes. The guide and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1135,"answer":1136},"Why do you ask these questions?","Your answers tell us which parts of the guide matter most for your site, so the next step we suggest fits you. We use your email to send you the guide and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1138,"answer":1139},"Does it cover my platform?","It works with GA4 and BigQuery. It's written for online shops and lead-gen sites alike.",{"question":1141,"answer":1142},"Do I need to be technical?","No. It's written in plain English.",{"question":1144,"answer":1145},"Why check it now?","Detail older than 2 months keeps being deleted, and the BigQuery export can only copy events from the day you link it, so every day you wait is a day it will never hold.",[],{"startHeading":-1,"whereToStartShop":1148,"whereToStartLeads":1148,"step2":1149,"related":1154},"Do line 2 of the 10-minute checklist today: raise GA4 data retention to 14 months. It takes about a minute, and it protects what GA4 still holds today.",[1150],{"track":907,"label":1151,"href":1152,"body":1153,"comingSoon":266},"Audit Your GA4 Settings With Claude or ChatGPT","\u002Fresources\u002Fga4-settings-audit-with-ai","retention and BigQuery are two of 20 settings; check the rest.",[1155,1240,1329],{"path":1156,"href":1157,"itemNumber":1158,"track":907,"typeLabel":1159,"format":909,"length":1160,"effort":911,"hasSkill":261,"platforms":1161,"cards":1164},"ga4-settings-audit-with-ai","\u002Fresources\u002Fga4-settings-audit-with-ai\u002F","35","Guide + prompts + template","About 25 min read",[913,1162,1163,914],"claude","chatgpt",[1165],{"cardId":1158,"track":907,"title":1151,"sub":1166,"description":1167,"punchline":1168,"sortOrder":1169,"featured":266,"featuredOrder":-1,"coverArt":1170,"cover":1174,"stage":1236,"platforms":1239},"20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct 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