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A few pages right after Chapter 2, with a five-minute check.",{"icon":1132,"title":1133,"body":1134,"aside":-1,"bonus":266},{"icon":1136,"title":1137,"body":1138,"aside":1139,"bonus":266},{"icon":1141,"title":1142,"body":1143,"aside":-1,"bonus":266},{"icon":1145,"title":1146,"body":1147,"aside":-1,"bonus":266},{"icon":1149,"title":1150,"body":1151,"aside":-1,"bonus":261},{"forList":1166,"notForList":1170,"photoShop":1173,"photoLeads":1178},[1167,1168,1169],"Owners and managers who want to know whether their numbers can be trusted, without learning to code.","Anyone hiring help, so they can brief a developer or agency properly and check the result.","Agencies and freelancers who run tracking for clients and want a plain-language standard to share with them.",[1171,1172],"Analysts looking for advanced BigQuery or server-side recipes. Chapter 4 covers what those are and when they're worth it, not how to build them.","Anyone without access to their GA4 property or website - you'll need admin access, or someone who has it, to run the checks.",{"src":1174,"alt":1175,"width":1113,"height":1176,"srcset":1177},"/media/12-photo-V36.052cce56.webp","The owner of a small online bike-parts shop points to a page in a printed handbook while briefing a freelance developer at a café table.",686,"/media/12-photo-V36.052cce56-400x172.webp 400w, /media/12-photo-V36.052cce56-900x386.webp 900w, /media/12-photo-V36.052cce56-1600x686.webp 1600w",{"src":1179,"alt":1180,"width":1113,"height":1176,"srcset":1181},"/media/12-photo-V37.cab250fa.webp","The office manager of a small accountancy practice ticks through a one-page checklist at her desk between calls.","/media/12-photo-V37.cab250fa-400x172.webp 400w, /media/12-photo-V37.cab250fa-900x386.webp 900w, /media/12-photo-V37.cab250fa-1600x686.webp 1600w",{"intro":-1,"note":1183,"pages":1184},"Some of this you can do yourself in an afternoon. Some of it, like consent setup and e-commerce data layers, is worth handing to a professional. Each section of the handbook says which is which, with a difficulty rating, the time it takes and what goes wrong if it's done badly. The handbook can't see your setup - it tells you exactly what to check.",[1185,1193,1200,1207,1214,1221],{"image":1186,"page":5,"caption":1192},{"src":1187,"alt":1188,"width":1189,"height":1190,"srcset":1191},"/media/12-handbook-p01.d0d7bbf8.webp","Page 1 of The Complete GA4 Setup Handbook (Autumn 2026 Edition)",900,1274,"/media/12-handbook-p01.d0d7bbf8-400x566.webp 400w, /media/12-handbook-p01.d0d7bbf8-900x1274.webp 900w","The cover - Autumn 2026 edition",{"image":1194,"page":1198,"caption":1199},{"src":1195,"alt":1196,"width":1189,"height":1190,"srcset":1197},"/media/12-handbook-p04.a0e6ef9e.webp","Page 4 of The Complete GA4 Setup Handbook (Autumn 2026 Edition)","/media/12-handbook-p04.a0e6ef9e-400x566.webp 400w, /media/12-handbook-p04.a0e6ef9e-900x1274.webp 900w",4,"The contents, from the GA4 basics to Consent Mode v2",{"image":1201,"page":1205,"caption":1206},{"src":1202,"alt":1203,"width":1189,"height":1190,"srcset":1204},"/media/12-handbook-p09.907f5901.webp","Page 9 of The Complete GA4 Setup Handbook (Autumn 2026 Edition)","/media/12-handbook-p09.907f5901-400x566.webp 400w, /media/12-handbook-p09.907f5901-900x1274.webp 900w",9,"Every hands-on section is rated: how hard it is to do yourself, the time it takes and the risk if it goes wrong",{"image":1208,"page":1212,"caption":1213},{"src":1209,"alt":1210,"width":1189,"height":1190,"srcset":1211},"/media/12-handbook-p24.c2624f22.webp","Page 24 of The Complete GA4 Setup Handbook (Autumn 2026 Edition)","/media/12-handbook-p24.c2624f22-400x566.webp 400w, /media/12-handbook-p24.c2624f22-900x1274.webp 900w",24,"For lead-gen: the lead tracking update, right after Chapter 2",{"image":1215,"page":1219,"caption":1220},{"src":1216,"alt":1217,"width":1189,"height":1190,"srcset":1218},"/media/12-handbook-p28.6c60aa41.webp","Page 28 of The Complete GA4 Setup Handbook (Autumn 2026 Edition)","/media/12-handbook-p28.6c60aa41-400x566.webp 400w, /media/12-handbook-p28.6c60aa41-900x1274.webp 900w",28,"For shops: the checkout funnel, then your platform step by step",{"image":1222,"page":1226,"caption":1227},{"src":1223,"alt":1224,"width":1189,"height":1190,"srcset":1225},"/media/12-handbook-p50.fc16574d.webp","Page 50 of The Complete GA4 Setup Handbook (Autumn 2026 Edition)","/media/12-handbook-p50.fc16574d-400x566.webp 400w, /media/12-handbook-p50.fc16574d-900x1274.webp 900w",50,"The 9-point self-check and what your score means",[1229,1232,1235,1238,1241],{"question":1230,"answer":1231},"Is this really free?","Yes. The handbook and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1233,"answer":1234},"Why do you ask these questions?","Your answers tell us which parts of the handbook matter most for your site, so the next step we suggest fits you. We use your email to send you the handbook and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1236,"answer":1237},"Does it cover my platform?","Shops: Shopify, WooCommerce, Magento, PrestaShop, OpenCart and Webflow. Lead-gen sites: Wix, Webflow, Leadpages and Instapage, plus the lead tracking update inside the handbook. The foundations and the 9-point self-check apply to any GA4 setup.",{"question":1239,"answer":1240},"Do I need to be technical?","No. It's written in plain English. Each hands-on section says how hard it is, how long it takes and whether to hand it to a developer, with questions to ask them.",{"question":1242,"answer":1243},"Why check it now?","GA4 doesn't go back and correct old data, and the BigQuery export only starts on the day you switch it on - so every week on a broken setup is a week of numbers you can't repair later.\n\nEach month, your whole ad budget keeps optimising on conversions nobody has checked. The 9-point self-check tells you how much of your own setup that applies to.",[],{"startHeading":-1,"whereToStartShop":1246,"whereToStartLeads":1247,"step2":1248,"related":1257},"Start with section 6.2 - score your setup with the 9-point check before you read anything else; it tells you which chapters matter for you.","Start with the lead tracking update right after Chapter 2 - it takes five minutes and covers the two 2026 Google Ads changes - then run the 9-point check.",[1249,1253],{"track":925,"label":1250,"href":1251,"body":1252,"comingSoon":266},"Purchase Tracking Checklist, by Platform","\u002Fresources\u002Fone-page-checklists\u002Fshop","the one-page purchase tracking checklist for Shopify, WooCommerce, Magento, PrestaShop or OpenCart.",{"track":1020,"label":1254,"href":1255,"body":1256,"comingSoon":266},"Audit Your GA4 Settings With Claude or ChatGPT","\u002Fresources\u002Fga4-settings-audit-with-ai","paste your settings into Claude or ChatGPT and get a fix list.",[1258,1342,1428,1521],{"path":1259,"href":1260,"itemNumber":1261,"track":925,"typeLabel":1262,"format":909,"length":1263,"effort":1264,"hasSkill":261,"platforms":1265,"cards":1266},"one-page-checklists\u002Fshop","\u002Fresources\u002Fone-page-checklists\u002Fshop\u002F","32","Checklist","1 page per platform","moderate",[917,918,919,920,921,913],[1267],{"cardId":1268,"track":925,"title":1250,"sub":1269,"description":1270,"punchline":1271,"sortOrder":1272,"featured":266,"featuredOrder":-1,"coverArt":1273,"cover":1277,"stage":1339,"platforms":1341},"32-shop","Shopify, WooCommerce, Magento, PrestaShop, OpenCart","One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.","One sender per event",43,{"src":1274,"alt":1275,"width":934,"height":934,"srcset":1276},"/media/32-shop-cover-art.22b2ce38.webp","Cover art for Purchase Tracking Checklist, by Platform","/media/32-shop-cover-art.22b2ce38-400x400.webp 400w, /media/32-shop-cover-art.22b2ce38-900x900.webp 900w, /media/32-shop-cover-art.22b2ce38.webp 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+ prompts + template","About 25 min read",[913,1349,1350,916],"claude","chatgpt",[1352],{"cardId":1345,"track":907,"title":1254,"sub":1353,"description":1354,"punchline":1355,"sortOrder":1356,"featured":266,"featuredOrder":-1,"coverArt":1357,"cover":1361,"stage":1423,"platforms":1427},"20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct settings, wrong data",46,{"src":1358,"alt":1359,"width":934,"height":934,"srcset":1360},"/media/35-cover-art.f93c28a9.webp","Cover art for Audit Your GA4 Settings With Claude or ChatGPT","/media/35-cover-art.f93c28a9-400x400.webp 400w, /media/35-cover-art.f93c28a9-900x900.webp 900w, /media/35-cover-art.f93c28a9.webp 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2026 edition",[913,1349,1350,916],{"path":1429,"href":1430,"itemNumber":1431,"track":907,"typeLabel":1432,"format":909,"length":1433,"effort":1264,"hasSkill":261,"platforms":1434,"cards":1435},"ga4-history-insurance","\u002Fresources\u002Fga4-history-insurance\u002F","11","Short guide","About 10 min read",[913,916],[1436],{"cardId":1431,"track":907,"title":1437,"sub":1438,"description":1439,"punchline":1440,"sortOrder":1441,"featured":266,"featuredOrder":-1,"coverArt":1442,"cover":1446,"stage":1517,"platforms":1520},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":1443,"alt":1444,"width":934,"height":934,"srcset":1445},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, 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(GTM container)","10-minute test",[914,915,913],[1529,1581],{"cardId":1530,"track":1020,"title":1531,"sub":1532,"description":1533,"punchline":1534,"sortOrder":1519,"featured":266,"featuredOrder":-1,"coverArt":1535,"cover":1539,"stage":1579,"platforms":1580},"37-leads","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1536,"alt":1537,"width":934,"height":934,"srcset":1538},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 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container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1588,"alt":1537,"width":934,"height":934,"srcset":1589},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 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