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edition",[913,914,915],"item","gated","trial","Download the PDF",[1005],{"variant":1006,"sub":919,"hook":1007,"lead":920},"default","Who Checks Google's Homework?",{"src":1009,"alt":1010,"width":1011,"height":1012,"srcset":1013},"/media/book-40-hero-art.6e6cb7ce.webp","Book cover art for Google's Own AI vs Your Own AI",1600,2400,"/media/book-40-hero-art.6e6cb7ce-400x600.webp 400w, /media/book-40-hero-art.6e6cb7ce-900x1350.webp 900w, /media/book-40-hero-art.6e6cb7ce-1600x2400.webp 1600w",{"src":1015,"alt":1016,"width":1017,"height":926,"srcset":1018},"/media/40-flat-cover.45beafa5.webp","Cover of Google's Own AI vs Your Own AI",800,"/media/40-flat-cover.45beafa5-400x600.webp 400w, /media/40-flat-cover.45beafa5.webp 800w",{"shop":1020,"leads":1020},[1021,1025,1029,1033,1037,1041,1045],{"icon":1022,"title":1023,"body":1024,"aside":-1,"bonus":266},"search-check","Google's assistants, one by one.","Ask Advisor in Google Ads and GA4, Generated insights, the Google Ads app in Gemini, and Gemini in Data Studio and Sheets: where each one sits, what it sees and who can use it.",{"icon":1026,"title":1027,"body":1028,"aside":-1,"bonus":266},"activity","What they're good at.","Disapprovals, billing and policy problems, how-to questions, reading your setup and drafting ads, with four example questions for a shop and four for a lead-gen business.",{"icon":1030,"title":1031,"body":1032,"aside":-1,"bonus":266},"settings-2","What they can't see.","Your Meta and TikTok ads, your shop's real orders, the leads in your inbox and which of them became customers, with a table showing what reaches Google and what never does.",{"icon":1034,"title":1035,"body":1036,"aside":-1,"bonus":266},"shield-check","Marking its own homework.","Three facts from Google's own help pages: recommendations optimise within Google, the numbers follow Google's rules, and the assistant has no outside source to check them against.",{"icon":1038,"title":1039,"body":1040,"aside":-1,"bonus":266},"git-branch","A 15-minute trust test.","Five questions, with a score: does the assistant read Google's numbers correctly, do they match your real orders or leads, and does a recommendation still pay on your own margin or lead-to-customer rate?",{"icon":1042,"title":1043,"body":1044,"aside":-1,"bonus":266},"sun","Which tool for which question.","A table matching common questions to Google's assistant, a general assistant with your data connected, or a check against your own records, plus privacy basics for each assistant.",{"icon":1046,"title":1047,"body":1048,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that reviews one piece of Google advice before you click Apply and gives a verdict: fits your numbers, test first, fix first, or doesn't pay.",{"forList":1050,"notForList":1054,"photoShop":1057,"photoLeads":1062},[1051,1052,1053],"Owners and marketers of online shops who use Google Ads or GA4 and want to know when Ask Advisor's answers match their real orders.","Owners and marketers of lead-gen businesses who want to check Google's conversion counts against the leads that actually reach their inbox, booking tool or CRM.","Agencies and freelancers who run Google Ads or GA4 for clients and need a fair, plain-English view of what Google's assistants can and can't settle.",[1055,1056],"Anyone who doesn't advertise on Google or use GA4 - the guide is about those two products, so little of it will apply to you.","Analysts who already reconcile Google's numbers with store and CRM data every week. You'll know most of what this guide covers.",{"src":1058,"alt":1059,"width":1011,"height":1060,"srcset":1061},"/media/40-photo-V1.fcf2c2dc.webp","A marketer at a desk with a coffee looks at a laptop showing an ad platform with a chat panel open on the right.",1067,"/media/40-photo-V1.fcf2c2dc-400x267.webp 400w, /media/40-photo-V1.fcf2c2dc-900x600.webp 900w, /media/40-photo-V1.fcf2c2dc-1600x1067.webp 1600w",{"src":1063,"alt":1064,"width":1011,"height":1060,"srcset":1065},"/media/40-photo-V12.ccc2e16c.webp","Two people at a meeting table compare printed reports from Google Ads and another ad platform with their own list of orders or enquiries, one circling a figure with a pen.","/media/40-photo-V12.ccc2e16c-400x267.webp 400w, /media/40-photo-V12.ccc2e16c-900x600.webp 900w, /media/40-photo-V12.ccc2e16c-1600x1067.webp 1600w",{"intro":-1,"note":1067,"pages":1068},"This guide is fair to Google: its assistants are useful for Google's own jobs, and Google says openly that Ask Advisor can make mistakes. The guide can't tell you whether a given recommendation will pay; only your own margin or lead-to-customer rate can. Google changes these products monthly, so the platform facts carry a date (8 October 2026) and may have moved. Worked examples are illustrative, and the privacy notes summarise Google's pages and aren't legal advice.",[1069,1077,1084,1091,1098,1105,1112,1119],{"image":1070,"page":5,"caption":1076},{"src":1071,"alt":1072,"width":1073,"height":1074,"srcset":1075},"/media/40-guide-p01.ae998449.webp","Page 1 of Google's Own AI vs Your Own AI",900,1274,"/media/40-guide-p01.ae998449-400x566.webp 400w, /media/40-guide-p01.ae998449-900x1274.webp 900w","The cover - October 2026 edition",{"image":1078,"page":1082,"caption":1083},{"src":1079,"alt":1080,"width":1073,"height":1074,"srcset":1081},"/media/40-guide-p06.c139676e.webp","Page 6 of Google's Own AI vs Your Own AI","/media/40-guide-p06.c139676e-400x566.webp 400w, /media/40-guide-p06.c139676e-900x1274.webp 900w",6,"The short version: each Google assistant, what it sees and can't see",{"image":1085,"page":1089,"caption":1090},{"src":1086,"alt":1087,"width":1073,"height":1074,"srcset":1088},"/media/40-guide-p07.6bd69fee.webp","Page 7 of Google's Own AI vs Your Own AI","/media/40-guide-p07.6bd69fee-400x566.webp 400w, /media/40-guide-p07.6bd69fee-900x1274.webp 900w",7,"Google's assistants one by one, starting with Ask Advisor in Google Ads",{"image":1092,"page":1096,"caption":1097},{"src":1093,"alt":1094,"width":1073,"height":1074,"srcset":1095},"/media/40-guide-p12.5bcfc819.webp","Page 12 of Google's Own AI vs Your Own AI","/media/40-guide-p12.5bcfc819-400x566.webp 400w, /media/40-guide-p12.5bcfc819-900x1274.webp 900w",12,"What Google's assistants are good at",{"image":1099,"page":1103,"caption":1104},{"src":1100,"alt":1101,"width":1073,"height":1074,"srcset":1102},"/media/40-guide-p14.55183861.webp","Page 14 of Google's Own AI vs Your Own AI","/media/40-guide-p14.55183861-400x566.webp 400w, /media/40-guide-p14.55183861-900x1274.webp 900w",14,"What Google's assistants can't see",{"image":1106,"page":1110,"caption":1111},{"src":1107,"alt":1108,"width":1073,"height":1074,"srcset":1109},"/media/40-guide-p16.cc1867a8.webp","Page 16 of Google's Own AI vs Your Own AI","/media/40-guide-p16.cc1867a8-400x566.webp 400w, /media/40-guide-p16.cc1867a8-900x1274.webp 900w",16,"\"Marking its own homework\": what that means, factually",{"image":1113,"page":1117,"caption":1118},{"src":1114,"alt":1115,"width":1073,"height":1074,"srcset":1116},"/media/40-guide-p19.414983fa.webp","Page 19 of Google's Own AI vs Your Own AI","/media/40-guide-p19.414983fa-400x566.webp 400w, /media/40-guide-p19.414983fa-900x1274.webp 900w",19,"The trust test: five questions to check its answers",{"image":1120,"page":1124,"caption":1125},{"src":1121,"alt":1122,"width":1073,"height":1074,"srcset":1123},"/media/40-guide-p22.e6ba1077.webp","Page 22 of Google's Own AI vs Your Own AI","/media/40-guide-p22.e6ba1077-400x566.webp 400w, /media/40-guide-p22.e6ba1077-900x1274.webp 900w",22,"Google's AI or a general assistant: which tool for which question",[1127,1130,1133,1136,1139],{"question":1128,"answer":1129},"Is this really free?","Yes. The guide and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1131,"answer":1132},"Why do you ask these questions?","Your answers tell us which parts of the guide matter most for your site, so the next step we suggest fits you. We use your email to send you the guide and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1134,"answer":1135},"Does it cover my platform?","It works with Google AI, Google Ads and GA4. It's written for online shops and lead-gen sites alike.",{"question":1137,"answer":1138},"Do I need to be technical?","No. It's written in plain English.",{"question":1140,"answer":1141},"Why check it now?","Ask Advisor in Google Ads, still in beta on 8 October 2026, can already pause campaigns and change daily budgets with your approval, so an answer nobody has checked can become a change in your account in the same window.",[],4,{"startHeading":-1,"whereToStartShop":1145,"whereToStartLeads":1145,"step2":1146,"related":1151},"Run the trust test in chapter 5 before you act on Google's advice. It takes about 15 minutes; use dates that ended at least a week ago.",[1147],{"track":907,"label":1148,"href":1149,"body":1150,"comingSoon":266},"The Second-Opinion Check","\u002Fresources\u002Fsecond-opinion-check","Google's assistant checks Google; these 12 questions check whoever runs your tracking and ads.",[1152,1243,1333,1425],{"path":1153,"href":1154,"itemNumber":1155,"track":1156,"typeLabel":1157,"format":909,"length":1158,"effort":911,"hasSkill":261,"platforms":1159,"cards":1165},"one-page-checklists\u002Fshop","\u002Fresources\u002Fone-page-checklists\u002Fshop\u002F","32","shop","Checklist","1 page per platform",[1160,1161,1162,1163,1164,915],"shopify","woo","magento","presta","opencart",[1166],{"cardId":1167,"track":1156,"title":1168,"sub":1169,"description":1170,"punchline":1171,"sortOrder":1172,"featured":266,"featuredOrder":-1,"coverArt":1173,"cover":1177,"stage":1240,"platforms":1242},"32-shop","Purchase Tracking Checklist, by Platform","Shopify, WooCommerce, Magento, 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