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Numbers?","One tap per question on the habits behind your numbers: who checks them, how often, and what happens when they look odd. Then a score out of 100 and your 3 riskiest habits, each with a short fix.",{"src":1009,"alt":1010,"width":1011,"height":1011,"srcset":1012},"/media/38-hero-art.75f7ed5d.webp","Illustration for How Do You Check Your Marketing Numbers?",1600,"/media/38-hero-art.75f7ed5d-400x400.webp 400w, /media/38-hero-art.75f7ed5d-900x900.webp 900w, /media/38-hero-art.75f7ed5d-1600x1600.webp 1600w",{"shop":1014,"leads":1014},[],{"forList":1016,"notForList":1017,"photoShop":-1,"photoLeads":-1},[],[],{"intro":-1,"note":-1,"pages":1019},[],[],[],5,{"startHeading":-1,"whereToStartShop":-1,"whereToStartLeads":-1,"step2":1024,"related":1025},[],[],{"title":-1,"description":-1,"image":-1},"scored",{"meta":1029,"intro":1039,"aggregate_notice":1043,"track_selector":1050,"scoring":1065,"tracks":1079,"own_numbers":1958,"visuals":2042,"placeholders":2110,"result_labels":2114,"email_capture":2131,"pdf":2152,"spend_band_labels":2214,"volume_band_labels":2216,"result_screen_order":2221,"forward_email":2231,"thank_you_routes":2246,"lead_capture":2264,"analytics":2342,"lead_scoring":2365,"sources":2367},{"id":904,"title":917,"engine_version":1030,"content_version":1031,"language":485,"currency":1032,"item":1033,"reuse_note":1034,"source_material":1035,"facts_as_of":1036,"url":1037,"edition_line":1038},"1.0","2026-10-09","EUR","38 (quick-win quiz; replaces the retired data trust survey, owner decision 9 Oct 2026 evening, DECISIONS #54)","Built on the quiz engine of 14-numbers-lying-quiz\u002Fquiz.json (itself the 07 scorecard engine), with lead_capture and analytics in the shape of 24-ceo-number-scenario-quiz\u002Fquiz.json. Same top-level keys and field names. Additive fields the renderer should support: fixes[].habit (the risky habit, shown as the heading of each of the 3 riskiest habits; null on fallback fixes, which show scoring.keep_it_label instead), fixes[].tool_link (an optional free-tool content link, never a CTA), own_numbers (the what-if in the visitor's own numbers, LAUNCH-BLOCKS s.6.2), aggregate_notice, and \"We don't use AI for our numbers\" (not_applicable: true, full points, no fix) on s7 \u002F l7. Not used: fixes[].for_implementer (people-and-process fixes) and seasonal intro variants.","Questions adapted from the retired survey (survey.md Q10 who looks after tracking, Q13 which number you go with, Q14 last end-to-end check, Q17 checking AI answers, Q19b how long a problem went unnoticed) and the themes of report-outline.md chapters 4-7 and methodology.md RQ2-RQ5.","October 2026","https:\u002F\u002Ftrackian.com\u002Fresources\u002Fhow-do-you-check-your-numbers","Made by Trackian, a marketing brain for your business. Edition: October 2026.",{"headline":917,"subheadline":1040,"meta_line":1041,"start_button":1002,"small_print":1042},"One tap per question on the habits behind your numbers: who checks them, how often, and what happens when they look odd. Get a score out of 100 and your 3 riskiest habits, each with a short fix.","About 2 minutes · Score shown instantly","No trick questions, and \"Don't know\" is a useful answer. Your score is based on your answers, not a look at your accounts. We may publish statistics built from anonymised, aggregated quiz answers - never anything that identifies you or your business.",{"text":1044,"shown_in":1045,"basis":1049},"We may publish statistics built from anonymised, aggregated quiz answers - never anything that identifies you or your business.",[1046,1047,1048],"intro.small_print","email_capture.aggregate_notice","pdf footer","Owner, 9 Oct 2026 evening (LAUNCH-BLOCKS s.14): anonymised, aggregated answers may feed the day-90 quiz results roundup; no extra consent needed - this is notice only. The privacy policy should mention that anonymised aggregate statistics may be published (website team).",{"id":1051,"text":1052,"helper":1053,"scored":266,"options":1054,"preselect_from_url":1061},"track","Do you sell online, or do you collect leads?","If you do both, pick the one most of your ad budget goes to. You can take the other version afterwards.",[1055,1058],{"id":1056,"text":1057,"sets_track":1056},"shop","I sell online (I run an online shop)",{"id":1059,"text":1060,"sets_track":1059},"leadgen","I collect leads (forms, calls or bookings)",{"param":1062,"values":1063,"note":1064},"v",{"shop":1056,"leads":1059},"An ad URL with ?v=shop or ?v=leads pre-selects the track and shows that track's intro. Visitors can still change it.",{"total_max":1066,"method":1067,"fix_ranking":1068,"rank_by":1073,"keep_it_label":1077,"impact_note":1078},100,"Sum the points of the chosen option for each of the 10 scored questions. Each track's maximums add up to exactly 100. Qualification questions are never scored. \"Don't know\" scores 1 point, triggers the question's fix and counts towards dont_know_count. \"We don't use AI for our numbers\" (not_applicable, s7 \u002F l7 only) scores full points and triggers no fix. Higher score = checking habits more likely to catch a problem early.",[1069,1070,1071,1072],"1. Collect the fix id in triggers_fixes of each chosen option (one fix per question). Remove duplicates.","2. Apply conditional_fixes: 3 or more \"Don't know\" answers puts the ask-around fix (s-ask-around \u002F l-ask-around) in first place.","3. Sort the rest by points lost on the triggering question (max_points minus points scored, high to low), then by fix.impact (high to low), then by question order.","4. Show the top 3 as \"Your 3 riskiest habits\". If fewer than 3 were triggered, fill the remaining places from fallback_fixes in order and label them \"Keep it this way\".",[1074,1075,1076],"points_lost","impact","question_order","Keep it this way","fix.impact (1-10) is an editorial tie-break weight, never shown to visitors.",[1080,1613],{"id":1056,"name":1081,"short_name":1082,"intro":1083,"qualification":1088,"questions":1154,"fixes":1365,"fallback_fixes":1557,"conditional_fixes":1558,"bands":1562,"diy_reality":1589,"pitch":1592,"ctas":1599,"next_step":1610},"How do you check your shop's numbers?","shop version",{"headline":1084,"subheadline":1085,"meta_line":1041,"start_button":1002,"seasonal_variants":1086,"preselect_param":1087},"Who checks your shop's numbers?","If your tracking stopped recording sales tomorrow, would anyone notice by Monday? One tap per question on the habits behind your shop's numbers. Get a score out of 100 and your 3 riskiest habits, each with a short fix.",[],"?v=shop",[1089,1107,1124,1141],{"id":1090,"text":1091,"helper":1092,"scored":266,"ask_after":1093,"options":1094},"spend_band","Roughly how much do you spend on ads per month, across all platforms?","This one isn't scored. It helps us point you to the right next step.","s3",[1095,1098,1101,1104],{"id":1096,"text":1097},"under_2k","Under €2k",{"id":1099,"text":1100},"2k_5k","€2k-5k",{"id":1102,"text":1103},"5k_15k","€5k-15k",{"id":1105,"text":1106},"15k_plus","€15k+",{"id":1108,"text":1109,"helper":1092,"scored":266,"ask_after":1110,"options":1111},"volume_band","Roughly how many orders do you get a month?","s6",[1112,1115,1118,1121],{"id":1113,"text":1114},"under_100","Under 100",{"id":1116,"text":1117},"100_499","100-499",{"id":1119,"text":1120},"500_1999","500-1,999",{"id":1122,"text":1123},"2000_plus","2,000+",{"id":1125,"text":1126,"helper":1092,"scored":266,"ask_after":1127,"options":1128},"role","Which best describes you?","s10",[1129,1132,1135,1138],{"id":1130,"text":1131},"owner","Owner or founder",{"id":1133,"text":1134},"marketing_lead","Marketing lead",{"id":1136,"text":1137},"agency","Agency or freelancer (answering for a client)",{"id":1139,"text":1140},"other","Other",{"id":1142,"text":1143,"helper":1092,"scored":266,"ask_after":1125,"options":1144},"timing","When do you want this sorted?",[1145,1148,1151],{"id":1146,"text":1147},"this_month","This month",{"id":1149,"text":1150},"this_quarter","This quarter",{"id":1152,"text":1153},"exploring","Just exploring",[1155,1180,1206,1225,1245,1267,1288,1310,1329,1347],{"id":1156,"text":1157,"helper":1158,"why":1159,"max_points":1160,"options":1161,"sources":1179},"s1","Who checks your shop's numbers before they're used for a decision?","Checking means asking \"is this number right?\", not just \"did it go up?\".","When checking is everybody's job, it's nobody's. It doesn't take an analyst - it takes one person who knows what normal looks like for your shop, with time set aside to look.",10,[1162,1166,1171,1175],{"id":1163,"text":1164,"points":1160,"triggers_fixes":1165},"a","A named person, and it's part of their job",[],{"id":1167,"text":1168,"points":1022,"triggers_fixes":1169},"b","Whoever prepares the report, if there's time",[1170],"s-name-checker",{"id":1172,"text":1173,"points":274,"triggers_fixes":1174},"c","Nobody in particular - we take the numbers as they come",[1170],{"id":1176,"text":1177,"points":5,"triggers_fixes":1178,"dont_know":261},"d","Don't know",[1170],[],{"id":1181,"text":1182,"helper":1183,"why":1184,"max_points":1185,"options":1186,"sources":1205,"own_numbers_input":261},"s2","If your website stopped sending purchases to Google Analytics and your ad platforms tomorrow, how soon would someone notice?","For example, after a theme update, a new checkout app or a cookie banner change. Your shop would keep taking orders; the reports and the ad platforms would stop hearing about them.","Every day a break goes unnoticed, your reports understate what's selling and your ad platforms optimise without the sales they're missing. The answer isn't more reports - it's a short check on a fixed day.",12,[1187,1190,1195,1199,1202],{"id":1163,"text":1188,"points":1185,"triggers_fixes":1189},"Within a day or two",[],{"id":1167,"text":1191,"points":1192,"triggers_fixes":1193},"Within a week",7,[1194],"s-weekly-slot",{"id":1172,"text":1196,"points":1197,"triggers_fixes":1198},"When the monthly report comes out",3,[1194],{"id":1176,"text":1200,"points":274,"triggers_fixes":1201},"Only when someone asks why sales dropped",[1194],{"id":1203,"text":1177,"points":5,"triggers_fixes":1204,"dont_know":261},"e",[1194],[],{"id":1093,"text":1207,"helper":1208,"why":1209,"max_points":1160,"options":1210,"sources":1223},"When Google Analytics, the ad platforms and your shop show different sales numbers, has your team agreed which one counts?","They will differ: each tool counts in its own way. The question is whether everyone uses the same number for the same decision.","Without an agreed number, meetings start with \"which one is right?\" and decisions go to whichever number the presenter brought. Agreeing once - your shop's orders for sales, each ad platform for comparing its own campaigns - ends most of those arguments.",[1211,1214,1218,1221],{"id":1163,"text":1212,"points":1160,"triggers_fixes":1213},"Yes - it's written down which number we use for what",[],{"id":1167,"text":1215,"points":1022,"triggers_fixes":1216},"Roughly - most people use the same one",[1217],"s-record-number",{"id":1172,"text":1219,"points":274,"triggers_fixes":1220},"No - it depends who's presenting",[1217],{"id":1176,"text":1177,"points":5,"triggers_fixes":1222,"dont_know":261},[1217],[1224],"item-06",{"id":1226,"text":1227,"helper":1228,"why":1229,"max_points":1185,"options":1230,"sources":1244},"s4","Before ad budget moves, does anyone compare what Google Ads and Meta claim with your real orders?","Real orders means your shop admin, without cancelled and test orders. If you advertise on only one platform, answer for that one.","Each ad platform counts the sales that followed its own ads, so added together they can claim more sales than you had. That's normal. Moving budget on those claims alone rewards whichever platform counts most generously.",[1231,1234,1239,1242],{"id":1163,"text":1232,"points":1185,"triggers_fixes":1233},"Yes, every time budget moves",[],{"id":1167,"text":1235,"points":1236,"triggers_fixes":1237},"For big changes only",6,[1238],"s-real-before-budget",{"id":1172,"text":1240,"points":274,"triggers_fixes":1241},"No - we go by what the platforms report",[1238],{"id":1176,"text":1177,"points":5,"triggers_fixes":1243,"dont_know":261},[1238],[1224],{"id":1246,"text":1247,"helper":1248,"why":1249,"max_points":1160,"options":1250,"sources":1266},"s5","When a number suddenly jumps or drops, what usually happens first?","For example, sales in Google Analytics fall by a third overnight, or Meta's return on ad spend doubles in a week.","A sudden move is either news or a broken tag. Acting before you know which can mean pausing a campaign that was working, or putting more budget behind sales that were counted twice.",[1251,1254,1258,1261,1264],{"id":1163,"text":1252,"points":1160,"triggers_fixes":1253},"Someone checks whether it's real or a tracking problem",[],{"id":1167,"text":1255,"points":1022,"triggers_fixes":1256},"We ask whoever runs the ads to explain it",[1257],"s-real-or-broken",{"id":1172,"text":1259,"points":274,"triggers_fixes":1260},"We act on it straight away - move budget, pause or push campaigns",[1257],{"id":1176,"text":1262,"points":253,"triggers_fixes":1263},"We wait to see if it sorts itself out",[1257],{"id":1203,"text":1177,"points":5,"triggers_fixes":1265,"dont_know":261},[1257],[],{"id":1110,"text":1268,"helper":1269,"why":1270,"max_points":1271,"options":1272,"sources":1286},"Do the reports you get say which dates and definitions they use?","For example: which days and time zone, whether revenue includes VAT, shipping and refunds, which attribution setting, and whether sales are dated by the ad interaction (usually the click) or by the order.","Two reports can both be right and still disagree, because one counts revenue with VAT and the other without, or one dates sales by the click and the other by the order. Without a line saying which, every difference looks like an error - and a real error can look like a normal difference.",8,[1273,1276,1281,1284],{"id":1163,"text":1274,"points":1271,"triggers_fixes":1275},"Yes, every report says so",[],{"id":1167,"text":1277,"points":1278,"triggers_fixes":1279},"Some do, or only when we ask",4,[1280],"s-report-label",{"id":1172,"text":1282,"points":274,"triggers_fixes":1283},"No",[1280],{"id":1176,"text":1177,"points":5,"triggers_fixes":1285,"dont_know":261},[1280],[1287],"ads-conv-time",{"id":1289,"text":1290,"helper":1291,"why":1292,"max_points":1271,"options":1293,"sources":1309},"s7","When a number from an AI assistant (ChatGPT, Claude, Gemini, Copilot) feeds a decision, does anyone check it first?","For example, an assistant summing up last month's sales or comparing two periods. If nobody uses AI assistants with your numbers, choose \"We don't use AI for our numbers\".","AI assistants answer fast and sound sure. They can still add up the wrong rows, mix up date ranges or compare tools that count differently. Checking one number against the source before it reaches a decision is the cheap way to find out.",[1294,1297,1301,1304,1306],{"id":1163,"text":1295,"points":1271,"triggers_fixes":1296},"Yes - against the platform or our shop admin, before anyone acts",[],{"id":1167,"text":1298,"points":1278,"triggers_fixes":1299},"Only if it looks odd",[1300],"s-check-ai",{"id":1172,"text":1302,"points":274,"triggers_fixes":1303},"No - if it sounds right, it's used",[1300],{"id":1176,"text":1177,"points":5,"triggers_fixes":1305,"dont_know":261},[1300],{"id":1203,"text":1307,"points":1271,"triggers_fixes":1308,"not_applicable":261},"We don't use AI for our numbers",[],[],{"id":1311,"text":1312,"helper":1313,"why":1314,"max_points":1160,"options":1315,"sources":1328},"s8","Before someone changes your tracking - tags, apps, the cookie banner or conversion settings - who has to know?","Changes made by a developer, an agency, a freelancer or an app install all count.","Tracking is changed by many hands. When nobody hears about the changes, a broken number can take weeks to trace back to the change that caused it. A dated log turns that into a five-minute look-up.",[1316,1319,1323,1326],{"id":1163,"text":1317,"points":1160,"triggers_fixes":1318},"One named person, and the change goes in a dated log",[],{"id":1167,"text":1320,"points":1022,"triggers_fixes":1321},"It's usually mentioned, but nothing is written down",[1322],"s-change-log",{"id":1172,"text":1324,"points":274,"triggers_fixes":1325},"Nobody - anyone with access can change things",[1322],{"id":1176,"text":1177,"points":5,"triggers_fixes":1327,"dont_know":261},[1322],[],{"id":1330,"text":1331,"helper":1332,"why":1333,"max_points":1160,"options":1334,"sources":1346},"s9","Once a month, does anyone match the revenue in your reports with the money that actually came in?","The money that actually came in means payouts from your payment provider, after refunds, returns and chargebacks.","Ad platforms and Google Analytics record a sale when it happens. Refunds, returns and fees come later, and they only come off those figures if someone has set that up. If nobody looks at the money, a campaign can look profitable in the reports and not in the bank.",[1335,1338,1342,1344],{"id":1163,"text":1336,"points":1160,"triggers_fixes":1337},"Yes, every month",[],{"id":1167,"text":1339,"points":1022,"triggers_fixes":1340},"Now and then",[1341],"s-money-match",{"id":1172,"text":1282,"points":274,"triggers_fixes":1343},[1341],{"id":1176,"text":1177,"points":5,"triggers_fixes":1345,"dont_know":261},[1341],[],{"id":1127,"text":1348,"helper":1349,"why":1350,"max_points":1160,"options":1351,"sources":1364},"If the person who checks your numbers was away for a month, would the checks still happen?","Holidays, a busy launch or a new job all count.","A check that lives in one person's head stops when they're away, and tracking problems don't wait for them to come back. Written down, it's a routine anyone can run.",[1352,1355,1359,1362],{"id":1163,"text":1353,"points":1160,"triggers_fixes":1354},"Yes - it's a written checklist anyone could follow",[],{"id":1167,"text":1356,"points":1022,"triggers_fixes":1357},"Partly - some of it lives in one person's head",[1358],"s-write-checklist",{"id":1172,"text":1360,"points":274,"triggers_fixes":1361},"No, or nobody checks regularly anyway",[1358],{"id":1176,"text":1177,"points":5,"triggers_fixes":1363,"dont_know":261},[1358],[],[1366,1379,1396,1412,1428,1443,1459,1475,1488,1501,1514,1527,1538,1548],{"id":1170,"habit":1367,"title":1368,"impact":1271,"effort":1369,"explanation":1370,"diy_steps":1371,"tool_link":260,"triggered_by":1375},"Nobody owns the check","Give one person the job of checking the numbers","One conversation, then 30 minutes a week","It doesn't need to be an analyst. It needs to be someone who knows what a normal week looks like, with time in the diary to look.",[1372,1373,1374],"Name one person - in-house, or whoever runs your ads, agency or freelancer - and put 30 minutes a week in their diary for it.","Write the job in one line: \"check our numbers against our real orders, and flag anything that looks odd before it's used\".","Give them view access to the shop admin, Google Analytics and the ad accounts, so they don't have to ask for screenshots.",[1376,1377,1378],"s1.b","s1.c","s1.d",{"id":1194,"habit":1380,"title":1381,"impact":1160,"effort":1382,"explanation":1383,"diy_steps":1384,"tool_link":1388,"triggered_by":1391},"Breaks get noticed late","Put a 10-minute numbers check in the diary every Monday","10 minutes a week","A fixed day turns \"someone will notice\" into \"we'll know by Monday\".",[1385,1386,1387],"Pick a fixed slot - Monday morning works - and the person who runs it.","Write down last week's shop orders, Google Analytics purchases, Google Ads purchases and Meta purchases, and compare each with the week before.","If one number moved and the others didn't, check tracking before anyone touches the budget.",{"label":1389,"url":1390},"The free Owner's Weekly Numbers sheet does this in about 10 minutes","https:\u002F\u002Ftrackian.com\u002Fresources\u002Fowners-weekly-numbers\u002Fshop",[1392,1393,1394,1395],"s2.b","s2.c","s2.d","s2.e",{"id":1217,"habit":1397,"title":1398,"impact":1271,"effort":1399,"explanation":1400,"diy_steps":1401,"tool_link":1405,"triggered_by":1408},"No agreed number when the tools disagree","Agree which number counts for what, and write it on one page","One 30-minute meeting","Most arguments about numbers end once everyone agrees which source is the record for which question.",[1402,1403,1404],"Agree the record for each question: your shop admin for orders and revenue, each ad platform only for comparing its own campaigns, Google Analytics for what visitors do on the site.","Put it on one page and share it with everyone who reports numbers, including your agency or freelancer.","When two tools disagree, ask \"is this gap normal for us?\" rather than \"which one is right?\".",{"label":1406,"url":1407},"The free cheat sheet \"Why Your Numbers Never Agree\" shows which number to use for which decision","https:\u002F\u002Ftrackian.com\u002Fresources\u002Fwhy-numbers-never-agree\u002Fcheat-sheet",[1409,1410,1411],"s3.b","s3.c","s3.d",{"id":1238,"habit":1413,"title":1414,"impact":1160,"effort":1415,"explanation":1416,"diy_steps":1417,"tool_link":1421,"triggered_by":1424},"Budget moves on the platforms' own numbers","Look at real orders before any budget moves","15 minutes before each budget change","The platforms' numbers are fine for comparing campaigns. Real orders tell you whether the money came back.",[1418,1419,1420],"Put one line next to every budget decision: your shop's orders and revenue for the same days, next to what each platform claims.","Watch the ratio between them from week to week. Steady is normal; a sudden change is worth checking before you act on it.","Judge overall return on ad spend from shop revenue divided by total ad spend, not from the platforms' own figures.",{"label":1422,"url":1423},"The free Missing Orders sheet puts 30 days of shop, Google Analytics and ad numbers side by side","https:\u002F\u002Ftrackian.com\u002Fresources\u002Fmissing-orders-leads-sheet\u002Forders",[1425,1426,1427],"s4.b","s4.c","s4.d",{"id":1257,"habit":1429,"title":1430,"impact":1431,"effort":1432,"explanation":1433,"diy_steps":1434,"tool_link":260,"triggered_by":1438},"Odd numbers get acted on before they're checked","Ask \"is this real, or broken tracking?\" before anyone acts",9,"15-30 minutes per odd number","One comparison with real orders is the quickest way to tell which it is.",[1435,1436,1437],"Compare the odd number with your shop's orders for the same days. If orders moved too, it's probably real. If they didn't, look at tracking first.","Check what changed that week: the site, apps, checkout, cookie banner or campaign settings.","Agree a simple rule: no budget change on a sudden move until it has been checked against real orders.",[1439,1440,1441,1442],"s5.b","s5.c","s5.d","s5.e",{"id":1280,"habit":1444,"title":1445,"impact":1022,"effort":1446,"explanation":1447,"diy_steps":1448,"tool_link":1452,"triggered_by":1455},"Reports don't say how they count","Ask for a \"how this was counted\" line on every report","One email","It costs whoever prepares the report a minute, and saves everyone the argument.",[1449,1450,1451],"Ask for one line at the top of every report: dates and time zone, what \"revenue\" includes, which attribution setting, and where the total comes from.","Ask for your shop's own orders and revenue for the same period next to the platform figures.","Keep the line the same every month, so a change in method stands out.",{"label":1453,"url":1454},"The free Second-Opinion Check: 12 questions to ask whoever runs your tracking","https:\u002F\u002Ftrackian.com\u002Fresources\u002Fsecond-opinion-check",[1456,1457,1458],"s6.b","s6.c","s6.d",{"id":1300,"habit":1460,"title":1461,"impact":1236,"effort":1462,"explanation":1463,"diy_steps":1464,"tool_link":1468,"triggered_by":1471},"AI numbers go straight into decisions","Check one AI number against the source before it's used","About 2 minutes per number","Use AI to explain numbers; take the numbers themselves from the source.",[1465,1466,1467],"Before an AI number goes into a report or a decision, open the platform or your shop admin and check that one number for the same dates.","Ask the assistant to say which data, dates and filters it used, in every answer.","If it adds up or compares numbers from different tools, check the total against your shop admin.",{"label":1469,"url":1470},"The free 30-Second AI Answer Check: a quick test for each common mistake","https:\u002F\u002Ftrackian.com\u002Fresources\u002Fnine-ways-ai-gets-numbers-wrong\u002Fchecklist",[1472,1473,1474],"s7.b","s7.c","s7.d",{"id":1322,"habit":1476,"title":1477,"impact":1271,"effort":1478,"explanation":1479,"diy_steps":1480,"tool_link":260,"triggered_by":1484},"Nobody owns tracking changes","Keep one dated log of every tracking change","2 minutes per change, plus a yearly access review","When a number moves, the first question is \"what changed?\". A log answers it in minutes.",[1481,1482,1483],"Name one person who must hear about any change to tags, apps, checkout, the cookie banner or conversion settings - before it happens, or the same day.","Keep a one-line log - date, what changed, who did it - in a shared sheet. When a number moves, check that week's entries first.","Once a year, list who has access to Google Analytics, Google Tag Manager and the ad accounts, and remove anyone who no longer needs it.",[1485,1486,1487],"s8.b","s8.c","s8.d",{"id":1341,"habit":1489,"title":1490,"impact":1192,"effort":1491,"explanation":1492,"diy_steps":1493,"tool_link":260,"triggered_by":1497},"Nobody looks at the money","Match reported revenue with real money once a month","About 1 hour a month","Once you know how each number is built, the gap becomes predictable, and anything left over is worth a look.",[1494,1495,1496],"Once a month, put three numbers side by side: revenue in your reports, revenue in your shop admin after refunds, and payouts from your payment provider.","Agree what \"revenue\" means in meetings: with or without VAT, shipping, discounts and refunds.","If the gap changes from one month to the next, find out why before the next budget decision.",[1498,1499,1500],"s9.b","s9.c","s9.d",{"id":1358,"habit":1502,"title":1503,"impact":1236,"effort":1504,"explanation":1505,"diy_steps":1506,"tool_link":260,"triggered_by":1510},"The check lives in one person's head","Write the check down so anyone can run it","About 1 hour, once","A one-page checklist keeps the routine going through holidays, launches and job changes.",[1507,1508,1509],"Write the weekly check as five or six numbered steps on one page: where each number comes from, what normal looks like, and what to do if it isn't.","Name a back-up person and have them run it once while the main person watches.","Keep the page next to the change log, and update it whenever your tools change.",[1511,1512,1513],"s10.b","s10.c","s10.d",{"id":1515,"habit":1516,"title":1517,"impact":1160,"effort":1518,"explanation":1519,"diy_steps":1520,"tool_link":1524,"triggered_by":1525},"s-ask-around","Nobody's sure how the numbers get checked","Find out how your numbers are checked today","One email, then about 15 minutes","Several \"Don't know\" answers mean the checking happens somewhere you can't see - or not at all. A few questions tell you which.",[1521,1522,1523],"Send the questions you answered \"Don't know\" to whoever prepares your reports or runs your ads - in-house, agency or freelancer - and ask for a one-line answer to each.","Ask how they would notice if sales stopped being tracked tomorrow, and who would tell you.","Retake this quiz with their answers.",{"label":1453,"url":1454},[1526],"rule: dont_know_count >= 3",{"id":1528,"habit":260,"title":1529,"impact":1278,"effort":1530,"explanation":1531,"diy_steps":1532,"tool_link":260,"triggered_by":1536},"s-keep-test","Test the whole chain once a quarter","About 1 hour a quarter","Good habits only catch problems if the numbers they check are still being recorded.",[1533,1534,1535],"Place a real order on your live shop (a cheap product or a discount code is fine) and note the time, order number and value.","Two days later, find it in Google Analytics, Google Ads and Meta: once each, with the right value.","Cancel or refund it, and tell whoever reads the reports.",[1537],"fallback",{"id":1539,"habit":260,"title":1540,"impact":1197,"effort":1541,"explanation":1542,"diy_steps":1543,"tool_link":260,"triggered_by":1547},"s-keep-fresh-eyes","Get a fresh pair of eyes once a year","Half a day a year","A routine catches what it was built to catch. Someone new spots what it never looked for.",[1544,1545,1546],"Once a year, ask someone who doesn't prepare the reports to run your checklist and compare the totals with real orders.","Ask them what they would add or drop.","Update the checklist, the one-page record and the change log with what they find.",[1537],{"id":1549,"habit":260,"title":1550,"impact":253,"effort":1551,"explanation":1552,"diy_steps":1553,"tool_link":260,"triggered_by":1556},"s-keep-access","Review access and the change log twice a year","About 30 minutes, twice a year","People and agencies change; access often stays.",[1554,1555],"List everyone with access to Google Analytics, Google Tag Manager, the ad accounts and the shop admin.","Remove anyone who no longer needs it, and check the change log has an entry for every change you know about.",[1537],[1528,1539,1549],[1559],{"fix":1515,"when":1560,"rank":1561},"dont_know_count >= 3","first",[1563,1569,1576,1583],{"id":1564,"min":274,"max":1565,"name":1566,"headline":1567,"body":1568},"b1",39,"Mostly unchecked","Right now, your numbers mostly go unchecked. That's quick to change.","Your answers suggest numbers reach decisions without anyone asking whether they're right. That doesn't mean they're wrong - it means you wouldn't know if they were. The fixes below take a conversation and a diary slot, not a new tool. Start with your three riskiest habits.",{"id":1570,"min":1571,"max":1572,"name":1573,"headline":1574,"body":1575},"b2",40,59,"Checked now and then","Your numbers get checked - when someone has time.","Some good habits are in place, but they depend on people remembering, and a problem found that way is found late. The three habits below turn occasional checks into a routine.",{"id":1577,"min":1578,"max":1579,"name":1580,"headline":1581,"body":1582},"b3",60,79,"Mostly checked","Good habits, with a few gaps worth closing.","Your numbers get checked most of the time, by people who know what to look for. The three habits below are where a problem could still slip through.",{"id":1584,"min":1585,"max":1066,"name":1586,"headline":1587,"body":1588},"b4",80,"Checked by habit","You check your numbers by habit. Keep it that way.","Someone owns the check, it happens on a schedule, and odd numbers get questioned before anyone acts. This score is based on your answers, not a look at your numbers, so the best way to keep it high is to test the routine now and then.",{"heading":1590,"body":1591},"Doing this yourself, every week","Every fix above can be done without Trackian, and most take less than an hour. The hard part is the routine: exporting the same numbers every week, comparing four tools that each count sales in their own way, and spotting the week a change quietly broke one of them.",{"heading":1593,"body":1594},"Or get a second opinion on every number, every night",[1595,1596,1597,1598],"Trackian is a marketing brain for your business. It joins your ads, site and shop data through 40+ integrations, including Google Ads, Meta Ads, Microsoft Ads, Google Analytics (GA4) and your store, whether it runs on Shopify, WooCommerce, Magento, PrestaShop or OpenCart. Your ERP or other tools connect through API, webhooks or MCP.","It calculates every number in code from the joined data, checks them every night, and flags what moved, why, and whether it's real or broken tracking. It compares your store's orders with Google Analytics and the ad platforms' purchases, and flags a widening gap the next morning. The AI only explains the numbers; a specialist reviews findings before they reach you.","It doesn't replace the habits above. It turns the weekly check into a five-minute read, and keeps checking in the weeks nobody has time.","If you'd rather not fix it yourself, our specialists can: the Fix Sprint covers GA4, Google Tag Manager, and Google Ads and Meta conversion settings. It's delivered by people and priced separately.",[1600],{"id":1601,"order":5,"type":1602,"heading":1603,"label":1604,"subtext":1605,"own_numbers_line":1606,"note":1607,"url":1608,"show_when":1609},"check_24h","primary","Step 3 - get your numbers checked in 24 hours, free.","Get my free Missing Orders Check","A Trackian specialist compares what your tracking recorded with your real orders and tells you within 24 hours what's missing, why, and what to fix first. Free - we ask a few short questions first to make sure it's a fit.","You said you spend {spend_band_label} a month on ads and get {volume_band_label} orders a month. If tracking is already missing some of those orders, the check finds it - or rules it out.","Delivered by people, not scripts. Not sure you can trust your numbers, or the people reporting them? This is the second opinion.","https:\u002F\u002Ftrackian.com\u002Fmissing-orders-check","always",{"type":1611,"label":1612,"url":1390},"text_link","Step 2 of 3: make the Monday check a 10-minute routine with the free Owner's Weekly Numbers sheet - seven numbers, each with one question: is it real, or is your tracking broken?",{"id":1059,"name":1614,"short_name":1615,"intro":1616,"qualification":1621,"questions":1657,"fixes":1816,"fallback_fixes":1936,"conditional_fixes":1937,"bands":1939,"diy_reality":1944,"pitch":1946,"ctas":1950,"next_step":1956},"How do you check your lead numbers?","lead-gen version",{"headline":1617,"subheadline":1618,"meta_line":1041,"start_button":1002,"seasonal_variants":1619,"preselect_param":1620},"Who checks your lead numbers?","If your forms stopped counting leads tomorrow, would anyone notice by Monday? One tap per question on the habits behind your lead numbers. Get a score out of 100 and your 3 riskiest habits, each with a short fix.",[],"?v=leads",[1622,1629,1645,1652],{"id":1090,"text":1091,"helper":1092,"scored":266,"ask_after":1623,"options":1624},"l3",[1625,1626,1627,1628],{"id":1096,"text":1097},{"id":1099,"text":1100},{"id":1102,"text":1103},{"id":1105,"text":1106},{"id":1108,"text":1630,"helper":1092,"scored":266,"ask_after":1631,"options":1632},"Roughly how many leads do you get a month?","l6",[1633,1636,1639,1642],{"id":1634,"text":1635},"under_20","Under 20",{"id":1637,"text":1638},"20_49","20-49",{"id":1640,"text":1641},"50_199","50-199",{"id":1643,"text":1644},"200_plus","200+",{"id":1125,"text":1126,"helper":1092,"scored":266,"ask_after":1646,"options":1647},"l10",[1648,1649,1650,1651],{"id":1130,"text":1131},{"id":1133,"text":1134},{"id":1136,"text":1137},{"id":1139,"text":1140},{"id":1142,"text":1143,"helper":1092,"scored":266,"ask_after":1125,"options":1653},[1654,1655,1656],{"id":1146,"text":1147},{"id":1149,"text":1150},{"id":1152,"text":1153},[1658,1673,1692,1706,1722,1739,1753,1770,1785,1804],{"id":1659,"text":1660,"helper":1158,"why":1661,"max_points":1160,"options":1662,"sources":1672},"l1","Who checks your lead numbers before they're used for a decision?","When checking is everybody's job, it's nobody's. It doesn't take an analyst - it takes one person who knows what normal looks like for your leads, with time set aside to look.",[1663,1665,1668,1670],{"id":1163,"text":1164,"points":1160,"triggers_fixes":1664},[],{"id":1167,"text":1168,"points":1022,"triggers_fixes":1666},[1667],"l-name-checker",{"id":1172,"text":1173,"points":274,"triggers_fixes":1669},[1667],{"id":1176,"text":1177,"points":5,"triggers_fixes":1671,"dont_know":261},[1667],[],{"id":1674,"text":1675,"helper":1676,"why":1677,"max_points":1185,"options":1678,"sources":1691,"own_numbers_input":261},"l2","If your forms stopped sending leads to Google Analytics and your ad platforms tomorrow, how soon would someone notice?","For example, after a form plugin update, a new landing page or a cookie banner change. Enquiries would still reach your inbox; the reports and the ad platforms would stop counting them.","Every day a break goes unnoticed, your reports understate which campaigns bring leads and your ad platforms optimise without the leads they're missing. The answer isn't more reports - it's a short check on a fixed day.",[1679,1681,1684,1686,1689],{"id":1163,"text":1188,"points":1185,"triggers_fixes":1680},[],{"id":1167,"text":1191,"points":1192,"triggers_fixes":1682},[1683],"l-weekly-slot",{"id":1172,"text":1196,"points":1197,"triggers_fixes":1685},[1683],{"id":1176,"text":1687,"points":274,"triggers_fixes":1688},"Only when someone asks why leads dropped",[1683],{"id":1203,"text":1177,"points":5,"triggers_fixes":1690,"dont_know":261},[1683],[],{"id":1623,"text":1693,"helper":1208,"why":1694,"max_points":1160,"options":1695,"sources":1705},"When Google Analytics, the ad platforms and your own lead list show different lead numbers, has your team agreed which one counts?","Without an agreed number, meetings start with \"which one is right?\" and decisions go to whichever number the presenter brought. Agreeing once - the leads you actually received for totals, each ad platform for comparing its own campaigns - ends most of those arguments.",[1696,1698,1701,1703],{"id":1163,"text":1212,"points":1160,"triggers_fixes":1697},[],{"id":1167,"text":1215,"points":1022,"triggers_fixes":1699},[1700],"l-record-number",{"id":1172,"text":1219,"points":274,"triggers_fixes":1702},[1700],{"id":1176,"text":1177,"points":5,"triggers_fixes":1704,"dont_know":261},[1700],[1224],{"id":1707,"text":1708,"helper":1709,"why":1710,"max_points":1185,"options":1711,"sources":1721},"l4","Before ad budget moves, does anyone compare what Google Ads and Meta claim with the leads you actually received?","The leads you actually received means your inbox, CRM or booking tool, without spam and duplicates. If you advertise on only one platform, answer for that one.","Ad platforms count the conversions they're set up to count. If that's a form fill, spam and repeat submissions count too, unless someone filters them out. Moving budget on those counts alone rewards whichever campaign fills the most forms, not the one that brings the most real leads.",[1712,1714,1717,1719],{"id":1163,"text":1232,"points":1185,"triggers_fixes":1713},[],{"id":1167,"text":1235,"points":1236,"triggers_fixes":1715},[1716],"l-real-before-budget",{"id":1172,"text":1240,"points":274,"triggers_fixes":1718},[1716],{"id":1176,"text":1177,"points":5,"triggers_fixes":1720,"dont_know":261},[1716],[1224],{"id":1723,"text":1247,"helper":1724,"why":1725,"max_points":1160,"options":1726,"sources":1738},"l5","For example, leads in Google Ads double overnight, or cost per lead halves in a week.","A sudden move is either news or a broken tag. Acting before you know which can mean cutting a campaign that was working, or putting more budget behind spam and duplicates.",[1727,1729,1732,1734,1736],{"id":1163,"text":1252,"points":1160,"triggers_fixes":1728},[],{"id":1167,"text":1255,"points":1022,"triggers_fixes":1730},[1731],"l-real-or-broken",{"id":1172,"text":1259,"points":274,"triggers_fixes":1733},[1731],{"id":1176,"text":1262,"points":253,"triggers_fixes":1735},[1731],{"id":1203,"text":1177,"points":5,"triggers_fixes":1737,"dont_know":261},[1731],[],{"id":1631,"text":1268,"helper":1740,"why":1741,"max_points":1271,"options":1742,"sources":1752},"For example: which days and time zone, what counts as a lead (form, call, booking), whether spam and duplicates are removed, and which attribution setting.","Two reports can both be right and still disagree, because one counts every form fill and the other only real enquiries, or one dates leads by the click and the other by the day they arrived. Without a line saying which, every difference looks like an error - and a real error can look like a normal difference.",[1743,1745,1748,1750],{"id":1163,"text":1274,"points":1271,"triggers_fixes":1744},[],{"id":1167,"text":1277,"points":1278,"triggers_fixes":1746},[1747],"l-report-label",{"id":1172,"text":1282,"points":274,"triggers_fixes":1749},[1747],{"id":1176,"text":1177,"points":5,"triggers_fixes":1751,"dont_know":261},[1747],[1287],{"id":1754,"text":1290,"helper":1755,"why":1292,"max_points":1271,"options":1756,"sources":1769},"l7","For example, an assistant summing up last month's leads or comparing two periods. If nobody uses AI assistants with your numbers, choose \"We don't use AI for our numbers\".",[1757,1760,1763,1765,1767],{"id":1163,"text":1758,"points":1271,"triggers_fixes":1759},"Yes - against the platform or our own lead list, before anyone acts",[],{"id":1167,"text":1298,"points":1278,"triggers_fixes":1761},[1762],"l-check-ai",{"id":1172,"text":1302,"points":274,"triggers_fixes":1764},[1762],{"id":1176,"text":1177,"points":5,"triggers_fixes":1766,"dont_know":261},[1762],{"id":1203,"text":1307,"points":1271,"triggers_fixes":1768,"not_applicable":261},[],[],{"id":1771,"text":1772,"helper":1773,"why":1314,"max_points":1160,"options":1774,"sources":1784},"l8","Before someone changes your tracking - tags, forms, the cookie banner or conversion settings - who has to know?","Changes made by a developer, an agency, a freelancer or a form plugin update all count.",[1775,1777,1780,1782],{"id":1163,"text":1317,"points":1160,"triggers_fixes":1776},[],{"id":1167,"text":1320,"points":1022,"triggers_fixes":1778},[1779],"l-change-log",{"id":1172,"text":1324,"points":274,"triggers_fixes":1781},[1779],{"id":1176,"text":1177,"points":5,"triggers_fixes":1783,"dont_know":261},[1779],[],{"id":1786,"text":1787,"helper":1788,"why":1789,"max_points":1160,"options":1790,"sources":1803},"l9","Does anyone check which leads turned into paying customers, and which campaigns they came from?","Your CRM, a spreadsheet or the sales team's notes all count.","A lead is a promise, not a sale. Cheap leads that never buy can cost more than dearer ones that do. Without a regular look at which leads became customers, the ads keep chasing whatever fills the form.",[1791,1794,1798,1801],{"id":1163,"text":1792,"points":1160,"triggers_fixes":1793},"Yes, every month, by campaign or source",[],{"id":1167,"text":1795,"points":1022,"triggers_fixes":1796},"Now and then, or only in total",[1797],"l-lead-to-customer",{"id":1172,"text":1799,"points":274,"triggers_fixes":1800},"No - we stop at the number of leads",[1797],{"id":1176,"text":1177,"points":5,"triggers_fixes":1802,"dont_know":261},[1797],[],{"id":1646,"text":1348,"helper":1349,"why":1350,"max_points":1160,"options":1805,"sources":1815},[1806,1808,1811,1813],{"id":1163,"text":1353,"points":1160,"triggers_fixes":1807},[],{"id":1167,"text":1356,"points":1022,"triggers_fixes":1809},[1810],"l-write-checklist",{"id":1172,"text":1360,"points":274,"triggers_fixes":1812},[1810],{"id":1176,"text":1177,"points":5,"triggers_fixes":1814,"dont_know":261},[1810],[],[1817,1825,1837,1845,1858,1869,1878,1887,1895,1907,1913,1919,1926,1931],{"id":1667,"habit":1367,"title":1368,"impact":1271,"effort":1369,"explanation":1370,"diy_steps":1818,"tool_link":260,"triggered_by":1821},[1372,1819,1820],"Write the job in one line: \"check our numbers against our real leads, and flag anything that looks odd before it's used\".","Give them view access to wherever leads arrive (inbox, CRM or booking tool), Google Analytics and the ad accounts, so they don't have to ask for screenshots.",[1822,1823,1824],"l1.b","l1.c","l1.d",{"id":1683,"habit":1380,"title":1381,"impact":1160,"effort":1382,"explanation":1383,"diy_steps":1826,"tool_link":1829,"triggered_by":1832},[1385,1827,1828],"Write down last week's real leads (from your inbox, CRM or booking tool), Google Analytics leads, Google Ads conversions and Meta's lead counts, and compare each with the week before.","If a reported number moved and real leads didn't, check tracking before anyone touches the budget.",{"label":1830,"url":1831},"The free Owner's Weekly Numbers sheet (lead-gen edition) does this in about 10 minutes, including real leads and sales","https:\u002F\u002Ftrackian.com\u002Fresources\u002Fowners-weekly-numbers\u002Fleadgen",[1833,1834,1835,1836],"l2.b","l2.c","l2.d","l2.e",{"id":1700,"habit":1397,"title":1398,"impact":1271,"effort":1399,"explanation":1400,"diy_steps":1838,"tool_link":1840,"triggered_by":1841},[1839,1403,1404],"Agree the record for each question: the leads you actually received (inbox, CRM or booking tool, without spam and duplicates) for totals, each ad platform only for comparing its own campaigns, Google Analytics for what visitors do on the site.",{"label":1406,"url":1407},[1842,1843,1844],"l3.b","l3.c","l3.d",{"id":1716,"habit":1413,"title":1846,"impact":1160,"effort":1415,"explanation":1847,"diy_steps":1848,"tool_link":1851,"triggered_by":1854},"Look at real leads before any budget moves","The platforms' numbers are fine for comparing campaigns. Real leads tell you whether the money brought anyone worth calling.",[1849,1419,1850],"Next to each platform's lead count, write the real leads it brought for the same days - from your inbox, CRM or booking tool, without spam and duplicates.","Judge campaigns by cost per real lead and, where you can, cost per customer - not by the platforms' own cost per lead.",{"label":1852,"url":1853},"The free Missing Leads sheet puts 12 weeks of reported leads next to the leads you really received","https:\u002F\u002Ftrackian.com\u002Fresources\u002Fmissing-orders-leads-sheet\u002Fleads",[1855,1856,1857],"l4.b","l4.c","l4.d",{"id":1731,"habit":1429,"title":1430,"impact":1431,"effort":1432,"explanation":1859,"diy_steps":1860,"tool_link":260,"triggered_by":1864},"One comparison with real leads is the quickest way to tell which it is.",[1861,1862,1863],"Compare the odd number with the leads you actually received for the same days. If real leads moved too, it's probably real. If they didn't, look at tracking first.","Check what changed that week: the site, forms, landing pages, cookie banner or campaign settings.","Agree a simple rule: no budget change on a sudden move until it has been checked against real leads.",[1865,1866,1867,1868],"l5.b","l5.c","l5.d","l5.e",{"id":1747,"habit":1444,"title":1445,"impact":1022,"effort":1446,"explanation":1447,"diy_steps":1870,"tool_link":1873,"triggered_by":1874},[1871,1872,1451],"Ask for one line at the top of every report: dates and time zone, what counts as a lead, whether spam and duplicates are removed, which attribution setting, and where the total comes from.","Ask for the leads you actually received for the same period next to the platform figures.",{"label":1453,"url":1454},[1875,1876,1877],"l6.b","l6.c","l6.d",{"id":1762,"habit":1460,"title":1461,"impact":1236,"effort":1462,"explanation":1463,"diy_steps":1879,"tool_link":1882,"triggered_by":1883},[1880,1466,1881],"Before an AI number goes into a report or a decision, open the platform or your own lead list and check that one number for the same dates.","If it adds up or compares numbers from different tools, check the total against the leads you actually received.",{"label":1469,"url":1470},[1884,1885,1886],"l7.b","l7.c","l7.d",{"id":1779,"habit":1476,"title":1477,"impact":1271,"effort":1478,"explanation":1479,"diy_steps":1888,"tool_link":260,"triggered_by":1891},[1889,1482,1890],"Name one person who must hear about any change to tags, forms, landing pages, the cookie banner or conversion settings - before it happens, or the same day.","Once a year, list who has access to Google Analytics, Google Tag Manager, the ad accounts and your form or booking tools, and remove anyone who no longer needs it.",[1892,1893,1894],"l8.b","l8.c","l8.d",{"id":1797,"habit":1896,"title":1897,"impact":1192,"effort":1491,"explanation":1898,"diy_steps":1899,"tool_link":260,"triggered_by":1903},"Leads are counted, not followed","Follow leads through to customers, once a month","Cost per customer tells you which campaigns pay. Cost per lead only tells you which ones fill forms.",[1900,1901,1902],"Make sure every lead is saved with where it came from (the ad, campaign or search) - many form tools can store this in a hidden field.","Once a month, count which leads became customers, by source or campaign. Your CRM, a spreadsheet or the sales team's notes all work.","Compare cost per customer, not just cost per lead, before moving budget.",[1904,1905,1906],"l9.b","l9.c","l9.d",{"id":1810,"habit":1502,"title":1503,"impact":1236,"effort":1504,"explanation":1505,"diy_steps":1908,"tool_link":260,"triggered_by":1909},[1507,1508,1509],[1910,1911,1912],"l10.b","l10.c","l10.d",{"id":1914,"habit":1516,"title":1517,"impact":1160,"effort":1518,"explanation":1519,"diy_steps":1915,"tool_link":1917,"triggered_by":1918},"l-ask-around",[1521,1916,1523],"Ask how they would notice if leads stopped being tracked tomorrow, and who would tell you.",{"label":1453,"url":1454},[1526],{"id":1920,"habit":260,"title":1529,"impact":1278,"effort":1530,"explanation":1531,"diy_steps":1921,"tool_link":260,"triggered_by":1925},"l-keep-test",[1922,1923,1924],"Send a test enquiry through each form (and a test booking, if you take bookings) and note the time.","Two days later, check it appears once in Google Analytics and Google Ads, and that it reached your inbox, CRM or booking tool.","Remove it from your lead list, and tell whoever reads the reports.",[1537],{"id":1927,"habit":260,"title":1540,"impact":1197,"effort":1541,"explanation":1542,"diy_steps":1928,"tool_link":260,"triggered_by":1930},"l-keep-fresh-eyes",[1929,1545,1546],"Once a year, ask someone who doesn't prepare the reports to run your checklist and compare the totals with real leads.",[1537],{"id":1932,"habit":260,"title":1550,"impact":253,"effort":1551,"explanation":1552,"diy_steps":1933,"tool_link":260,"triggered_by":1935},"l-keep-access",[1934,1555],"List everyone with access to Google Analytics, Google Tag Manager, the ad accounts and your form or booking tools.",[1537],[1920,1927,1932],[1938],{"fix":1914,"when":1560,"rank":1561},[1940,1941,1942,1943],{"id":1564,"min":274,"max":1565,"name":1566,"headline":1567,"body":1568},{"id":1570,"min":1571,"max":1572,"name":1573,"headline":1574,"body":1575},{"id":1577,"min":1578,"max":1579,"name":1580,"headline":1581,"body":1582},{"id":1584,"min":1585,"max":1066,"name":1586,"headline":1587,"body":1588},{"heading":1590,"body":1945},"Every fix above can be done without Trackian, and most take less than an hour. The hard part is the routine: exporting the same numbers every week, comparing four tools that each count leads in their own way, and spotting the week a change quietly broke one of them.",{"heading":1593,"body":1947},[1948,1949,1597,1598],"Trackian is a marketing brain for your business. It joins your ads, site and lead data through 40+ integrations, including Google Ads, Meta Ads, Microsoft Ads, Google Analytics (GA4), and form and booking tools such as Typeform and Calendly. Your CRM connects through API, webhooks or MCP, so you can see which leads turned into deals - not just which forms were filled in.","It calculates every number in code from the joined data, checks them every night, and flags what moved, why, and whether it's real or broken tracking. It brings in Meta's lead counts and flags when Google Ads, Meta and Google Analytics lead counts drift apart. The AI only explains the numbers; a specialist reviews findings before they reach you.",[1951],{"id":1601,"order":5,"type":1602,"heading":1603,"label":1952,"subtext":1953,"own_numbers_line":1954,"note":1607,"url":1955,"show_when":1609},"Get my free Missing Leads Check","A Trackian specialist compares what your tracking recorded with the leads you actually received and tells you within 24 hours what's missing, why, and what to fix first. Free - we ask a few short questions first to make sure it's a fit.","You said you spend {spend_band_label} a month on ads and get {volume_band_label} leads a month. If tracking is already missing some of those leads, the check finds it - or rules it out.","https:\u002F\u002Ftrackian.com\u002Fmissing-leads-check",{"type":1611,"label":1957,"url":1831},"Step 2 of 3: make the Monday check a 10-minute routine with the free Owner's Weekly Numbers sheet - seven lead numbers, including real leads and sales, each with one question: is it real, or is your tracking broken?",{"heading":1959,"show_when":1960,"input_question":1961,"detection":1962,"formula":1981,"at_risk_table":1982,"spend_table":2017,"templates":2034,"rule":2041},"What a slow check could cost, in your numbers","always (volume_band and spend_band are asked before the result); text chosen by the s2 \u002F l2 answer",{"shop":1181,"leadgen":1674},{"shop":1963,"leadgen":1974},{"a":1964,"b":1966,"c":1968,"d":1970,"e":1972},{"days":253,"phrase":1965},"within a day or two",{"days":1192,"phrase":1967},"within a week",{"days":921,"phrase":1969},"when the monthly report comes out (counted here as a month)",{"days":921,"phrase":1971},"only when someone asks why sales dropped (counted here as a month)",{"days":1192,"phrase":260,"template":1973},"dont_know",{"a":1975,"b":1976,"c":1977,"d":1978,"e":1980},{"days":253,"phrase":1965},{"days":1192,"phrase":1967},{"days":921,"phrase":1969},{"days":921,"phrase":1979},"only when someone asks why leads dropped (counted here as a month)",{"days":1192,"phrase":260,"template":1973},"at_risk = the volume band's edges ÷ 30 × days, rounded to the nearest whole number; spend_at_risk = the spend band's edges ÷ 30 × days, rounded to the nearest €10. A band with one edge (under X, X+) shows \"up to about\" or \"or more\". Days come from the s2 \u002F l2 answer (detection); \"Don't know\" uses 7 days and the dont_know template.",{"shop":1983,"leadgen":2000},{"under_100":1984,"100_499":1988,"500_1999":1992,"2000_plus":1996},{"2":1985,"7":1986,"30":1987},"up to about 7 orders","up to about 23 orders","up to about 100 orders",{"2":1989,"7":1990,"30":1991},"about 7-33 orders","about 23-116 orders","about 100-499 orders",{"2":1993,"7":1994,"30":1995},"about 33-133 orders","about 117-466 orders","about 500-1,999 orders",{"2":1997,"7":1998,"30":1999},"about 133 or more orders","about 467 or more orders","about 2,000 or more orders",{"under_20":2001,"20_49":2005,"50_199":2009,"200_plus":2013},{"2":2002,"7":2003,"30":2004},"up to about 1 lead","up to about 5 leads","up to about 20 leads",{"2":2006,"7":2007,"30":2008},"about 1-3 leads","about 5-11 leads","about 20-49 leads",{"2":2010,"7":2011,"30":2012},"about 3-13 leads","about 12-46 leads","about 50-199 leads",{"2":2014,"7":2015,"30":2016},"about 13 or more leads","about 47 or more leads","about 200 or more leads",{"under_2k":2018,"2k_5k":2022,"5k_15k":2026,"15k_plus":2030},{"2":2019,"7":2020,"30":2021},"up to about €130","up to about €470","up to about €2,000",{"2":2023,"7":2024,"30":2025},"about €130-330","about €470-1,170","about €2,000-5,000",{"2":2027,"7":2028,"30":2029},"about €330-1,000","about €1,170-3,500","about €5,000-15,000",{"2":2031,"7":2032,"30":2033},"about €1,000 or more","about €3,500 or more","about €15,000 or more",{"shop":2035,"leadgen":2038},{"known":2036,"dont_know":2037},"You said you get {volume_band_label} orders a month, and that a tracking break would be noticed {detection_phrase}. If purchase tracking stopped tomorrow, that's {at_risk} your reports and ad platforms wouldn't see before anyone noticed ({volume_band_label} a month ÷ 30 × {days} days). Over the same days, {spend_at_risk} of ad spend ({spend_band_label} a month ÷ 30 × {days} days) would go out while the platforms optimise without them. A what-if worked out from your own answers, not a measurement of your tracking.","You said you get {volume_band_label} orders a month, but not how soon a tracking break would be noticed. For scale: each week a break goes unnoticed is {at_risk} your reports and ad platforms wouldn't see ({volume_band_label} a month ÷ 30 × 7 days), while {spend_at_risk} of ad spend ({spend_band_label} a month ÷ 30 × 7 days) goes out without them. A what-if worked out from your own answers, not a measurement of your tracking.",{"known":2039,"dont_know":2040},"You said you get {volume_band_label} leads a month, and that a tracking break would be noticed {detection_phrase}. If lead tracking stopped tomorrow, that's {at_risk} your reports and ad platforms wouldn't see before anyone noticed ({volume_band_label} a month ÷ 30 × {days} days). Over the same days, {spend_at_risk} of ad spend ({spend_band_label} a month ÷ 30 × {days} days) would go out while the platforms optimise without them. A what-if worked out from your own answers, not a measurement of your tracking.","You said you get {volume_band_label} leads a month, but not how soon a tracking break would be noticed. For scale: each week a break goes unnoticed is {at_risk} your reports and ad platforms wouldn't see ({volume_band_label} a month ÷ 30 × 7 days), while {spend_at_risk} of ad spend ({spend_band_label} a month ÷ 30 × 7 days) goes out without them. A what-if worked out from your own answers, not a measurement of your tracking.","Only the visitor's own answers are used. No industry statistic, no assumed gap: the what-if is a complete tracking break for the days stated, and says so. Labelled every time as a what-if, not a measurement (LAUNCH-BLOCKS s.6.2).",[2043,2051,2059,2067,2074,2080,2089,2096,2103],{"id":2044,"type":2045,"placement":2046,"title":2047,"shows":2048,"caption":2049,"alt":2050},"V1","PHOTO","intro","A Monday numbers check","welcome photo - two colleagues at a small table in a European office on a Monday morning, one running a pen down a printed one-page weekly sheet (handwritten ticks, nothing readable), the other glancing at a laptop angled away from the camera; mugs, a wall calendar, daylight, calm. Nothing that says shop or lead-gen. No logos or brand marks, no readable screens or figures, no real or named people. The one point: checking numbers is a small, human routine, not a technical audit. The intro small print, with the aggregate-statistics notice, stays as text under the photo","Who checks your numbers, how often, and what happens when they look odd.","Two colleagues go through a printed one-page weekly sheet at a small office table, with a laptop angled away beside them.",{"id":2052,"type":2053,"placement":2054,"title":2055,"shows":2056,"caption":2057,"alt":2058},"V2","DIAGRAM","track:shop","If tracking broke tomorrow","a one-week timeline from Monday to the next Monday. On Tuesday, a small break marker labelled theme update, checkout app or cookie banner change. From it two lines run to the right: a solid line, Your shop keeps taking orders, and a faint dashed line, Reports and ad platforms stop hearing about them. At the next Monday, a flag with a question mark: would anyone notice by Monday? No numbers. The one point: a tracking break is quiet - the shop works, the numbers don't. Phone width: the timeline can run top to bottom","A tracking break is quiet: the shop keeps selling, the reports stop hearing about it.","One-week timeline: after a site change on Tuesday, the shop keeps taking orders while reports and ad platforms stop hearing about them, with a question mark over whether anyone notices by Monday.",{"id":2060,"type":2061,"placement":2062,"title":2063,"shows":2064,"caption":2065,"alt":2066},"V3","SCREEN","before:s6","A report that says how it counts","schematic mockup, example data - the top of a monthly sales report. Above the figures, one highlighted strip titled How this was counted: Dates 1-31 October, shop time zone · Revenue incl. VAT, excl. shipping and refunds · Attribution: each platform's own setting · Sales dated by the order · Total from the shop admin. The figures below are greyed out and labelled Example. No logos, no real data. The one point: this one line is what question 6 asks about","One line at the top of every report - dates, definitions and where the total comes from.","Schematic report header with a highlighted line stating the dates and time zone, what revenue includes, the attribution setting, how sales are dated and where the total comes from.",{"id":2068,"type":2053,"placement":2069,"title":2070,"shows":2071,"caption":2072,"alt":2073},"V4","track:leadgen","If lead tracking broke tomorrow","a one-week timeline from Monday to the next Monday. On Tuesday, a small break marker labelled form plugin update, new landing page or cookie banner change. From it two lines run to the right: a solid line, Enquiries keep reaching your inbox, and a faint dashed line, Reports and ad platforms stop counting them. At the next Monday, a flag with a question mark: would anyone notice by Monday? No numbers. The one point: a tracking break is quiet - the enquiries arrive, the numbers don't. Phone width: the timeline can run top to bottom","A tracking break is quiet: enquiries keep arriving, the reports stop counting them.","One-week timeline: after a site change on Tuesday, enquiries keep reaching the inbox while reports and ad platforms stop counting them, with a question mark over whether anyone notices by Monday.",{"id":2075,"type":2061,"placement":2076,"title":2077,"shows":2078,"caption":2065,"alt":2079},"V5","before:l6","A lead report that says how it counts","schematic mockup, example data - the top of a monthly leads report. Above the figures, one highlighted strip titled How this was counted: Dates 1-31 October, your time zone · Leads: forms, calls and bookings · Spam and duplicates removed · Attribution: each platform's own setting · Total from your own lead list. The figures below are greyed out and labelled Example. No logos, no real data. The one point: this one line is what question 6 asks about","Schematic leads report header with a highlighted line stating the dates and time zone, what counts as a lead, that spam and duplicates are removed, the attribution setting and where the total comes from.",{"id":2081,"type":2082,"placement":2083,"dynamic":261,"title":2084,"shows":2085,"data":2086,"caption":2087,"alt":2088},"V6","CHART","result","Your score and band","a horizontal scale from 0 to 100 split into four labelled segments: 0-39 Mostly unchecked, 40-59 Checked now and then, 60-79 Mostly checked, 80-100 Checked by habit. The visitor's band is filled, the others pale; a marker above the scale shows Your score with the number out of 100. Calm, even colours that match the plain band names - no red-to-green traffic lights. Static mockup, example: 52, Checked now and then. Phone width: band names sit under the scale on two lines","dynamic - the visitor's checking-habits score (0-100, the sum of their 10 scored answers) on the four-band scale 0-39, 40-59, 60-79, 80-100; their band highlighted and their score marked. Nothing else is drawn: no average, benchmark or aggregate of other visitors' answers, now or after any statistics are published","Your score from your answers - it scores habits, not your numbers.","A 0 to 100 scale in four bands from Mostly unchecked to Checked by habit, with the visitor's score marked and their band highlighted.",{"id":2090,"type":2082,"placement":2083,"dynamic":261,"title":2091,"shows":2092,"data":2093,"caption":2094,"alt":2095},"V7","Your 10 habits","ten short horizontal bars, one per scored question in quiz order, each filled to the points the visitor scored out of that question's maximum, printed as for example 7 of 12. Short labels - shop: Who checks; Noticing a break; Agreed number; Real orders before budget; Odd numbers; Report definitions; AI numbers; Tracking changes; Money match; Cover when away. Lead-gen: the same, with Real leads before budget in place 4 and Leads to customers in place 9. A full-point answer gets a small tick, a Don't know answer a question mark, and We don't use AI for our numbers shows full with the note not used. The habits shown under Your 3 riskiest habits are outlined and numbered 1 to 3 in their ranked order. Static mockup, example values. Phone width: labels above the bars","dynamic - the visitor's points on each of the 10 scored questions of their track, against each question's maximum (12, 10 or 8), plus the habits the ranking rule shows, numbered in that order (the ask-around habit and Keep it this way habits have no bar to number). No impact weights, no other visitors' answers","Where your points went - the numbered bars are the habits worth changing first.","Ten bars, one per checking habit, filled to the points scored out of each maximum, with the visitor's riskiest habits numbered 1 to 3.",{"id":2097,"type":2082,"placement":2083,"dynamic":261,"title":2098,"shows":2099,"data":2100,"caption":2101,"alt":2102},"V8","What a slow check could cost","two horizontal range bars over the same days, under a small label Days until someone notices: 2, 7 or 30, from question 2 (each week for Don't know). Top bar: orders your reports and ad platforms wouldn't see (lead-gen: leads). Bottom bar: ad spend that would go out meanwhile. Each bar shows its range in words, with the arithmetic printed under it, for example 100-499 a month ÷ 30 × 7 days. A label on the chart: What-if from your own answers - not a measurement. Static mockup, example answers: shop, 100-499 orders a month, €5k-15k spend, noticed within a week - about 23-116 orders and about €1,170-3,500 of ad spend. Phone width: bars stacked, arithmetic under each","dynamic - exactly the own_numbers arithmetic: days from the s2 or l2 answer (2, 7 or 30; Don't know = 7, shown as each week); at_risk from the at_risk_table row for the visitor's track and volume band at those days; spend_at_risk from the spend_table row for their spend band at those days; one-edge bands drawn open-ended as up to about or or more. Only the visitor's own answers - no industry statistic, no assumed gap","A what-if from your own answers, not a measurement of your tracking.","Two range bars: the orders or leads your reports and ad platforms wouldn't see, and the ad spend that would go out, over the days until someone notices a tracking break.",{"id":2104,"type":2053,"placement":2105,"title":2106,"shows":2107,"caption":2108,"alt":2109},"V9","pdf","Your 10-minute Monday check","for the PDF's Start here page, a four-step loop: 1 Same slot every Monday, same person; 2 Write down last week's numbers - real orders or leads, Google Analytics, Google Ads and Meta; 3 Compare each with the weeks before; 4 Big move? Ask: is it real, or is your tracking broken? - before anyone touches the budget. An arrow from step 4 back to step 1, labelled next Monday. Works for shop and lead-gen as worded. The one point: the routine is short; doing it every week is the habit","Ten minutes, same slot, every Monday - the habit that catches a break early.","A four-step weekly loop: a fixed Monday slot, write down last week's numbers, compare them with the weeks before, and ask whether a big move is real or broken tracking before touching the budget.",{"track_name":2111,"other_track_name":2112,"note":2113},"The visitor's track's name (tracks[track].name), e.g. \"How do you check your shop's numbers?\". Used on the results-PDF cover date line: \"How do you check your shop's numbers? · taken on 11 October 2026\".","The other track's short_name (tracks[other].short_name), e.g. \"lead-gen version\" in result_labels.other_track: \"Take the lead-gen version instead\".","Defined 11 Oct 2026 (owner-approved tool fixes, _tools\u002FCOPY-NOTES.md T14), as session 5 builds them.",{"score_label":2115,"score_format":2116,"self_report_note":2117,"top_fixes_heading":2118,"top_fixes_heading_top_score":2119,"top_fixes_intro":2120,"top_fixes_intro_top_score":273,"habit_label":2121,"why_label":2122,"fix_label":2123,"fix_effort_label":2124,"fix_steps_label":2125,"tool_label":2126,"own_numbers_heading":1959,"retake":2127,"other_track":2128,"next_step_heading":2129,"step_one_line":2130},"Your checking-habits score","{score}\u002F100","This score is based on how you told us your numbers get checked, not a look at the numbers themselves. Good habits make problems likely to be caught early; they don't prove there aren't any. If you answered \"Don't know\" a lot, the real picture could be better or worse.","Your 3 riskiest habits","3 habits to keep","Ranked by how much each habit could cost you when a number goes wrong. Each comes with a short fix - mostly people and a little time, not new software.","Risky habit","Why it matters","The fix","Time needed","What to do","Free tool that helps","Retake the quiz","Take the {other_track_name} instead","Your next step","You've done step 1 of 3: your checking-habits score and your 3 riskiest habits.",{"position":2132,"optional":261,"delivery":2133,"headline":2134,"body":2135,"field_label":2136,"field_placeholder":2137,"work_email_note":2138,"first_name_label":2139,"site_url_label":2140,"site_url_placeholder":2141,"site_url_note":2142,"phone_label":2143,"site_url_error":2144,"phone_error":2145,"privacy_line":2146,"aggregate_notice":1044,"button":2147,"success":2148,"error_invalid":2149,"skip_link":2150,"consent_note":2151},"after_score","download","Get my results PDF: my score and my 3 riskiest habits","Your score, your answers, your 3 riskiest habits with their fixes, and what a slow check could cost in your own numbers, as a PDF you can forward to your team, developer or agency. Fill in four quick fields and the download starts straight away.","Work email","you@yourcompany.com","A work email helps us match your results to your company. Any address gets the PDF.","First name","Your website","yourcompany.com","Filled in from your work email. Agencies: type your client's site.","Phone (optional)","That website address doesn't look right. Please check it and try again.","That phone number doesn't look right. Please check it and try again.","We use your email to give you your results and to follow up about them. Marketing emails only if you ask for them. Privacy policy: https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F","Get my results PDF","Show the thank-you route (thank_you_routes) with the download link.","That email address doesn't look right. Please check it and try again.","No thanks, I've seen enough","The results PDF is a requested service and is given without marketing consent. There's no marketing box on the form: the opt-in is offered on the thank-you view (LAUNCH-BLOCKS 9.5, owner 11 Oct 2026).",{"filename":2153,"sections":2154,"delivery":2213},"trackian-checking-habits-score-{date}.pdf",[2155,2160,2170,2174,2183,2187,2190,2199,2202,2205,2211],{"id":2156,"title":2115,"score_line":2157,"subtitle":2158,"date_line":2159},"cover","{score}\u002F100 · {band_name}","{band_headline}","{track_name} · taken on {date}",{"id":2161,"heading":2162,"body":2163,"body_top_score":2167},"what_this_is","What this score is, and isn't",[2164,2165,2166],"This score adds up 10 habits you told us about: who checks your numbers, how often, which number counts when the tools disagree, and what happens when a number looks odd. The more of them are in place, the higher the score.","It scores habits, not numbers. Good habits make a problem likely to be caught early; they don't prove your tracking is right. Nothing here means anyone is doing a bad job. It means the habits below are worth changing first.","If you answered \"Don't know\" to several questions, the first habit below is the one to start with.",[2164,2168,2169],"It scores habits, not numbers. Good habits make a problem likely to be caught early; they don't prove your tracking is right.","You're doing all of these. Keep them up - they are what keeps your numbers trustworthy.",{"id":2171,"heading":2172,"body":2173},"band","{band_name}","{band_body}",{"id":2175,"heading":2176,"intro":2177,"columns":2178,"row_rule":2181,"good_text":2182},"answers","Your answers","Every question, your answer, and why it matters.",[2179,2180,2122],"Question","Your answer","List all 10 scored questions in order. Show the question's why text in the third column, except for full-point answers (including \"We don't use AI for our numbers\"), which show good_text.","Good habit - keep it.",{"id":2184,"heading":2118,"heading_top_score":2119,"intro":2185,"intro_top_score":273,"per_habit":2186},"habits","Ranked by how much each habit could cost you when a number goes wrong. Forward this page to whoever prepares your reports or runs your ads.","Risky habit, Why it matters, The fix (title and explanation), Time needed, What to do (numbered), Free tool that helps (if any, as plain text with its URL)",{"id":2188,"use":2189},"own_numbers","own_numbers (heading and the filled template)",{"id":2191,"heading":2192,"by_track":2193},"first_step","Start here: a 10-minute Monday check",{"shop":2194,"leadgen":2197},{"body":2195,"link_label":2196,"url":1390},"The free Owner's Weekly Numbers sheet turns the weekly check into one row a week: seven numbers, each compared with the four weeks before, with one question for any big move - is it real, or is your tracking broken?","Get the free Owner's Weekly Numbers sheet",{"body":2198,"link_label":2196,"url":1831},"The free Owner's Weekly Numbers sheet (lead-gen edition) turns the weekly check into one row a week: seven lead numbers, including real leads and sales, each with one question for any big move - is it real, or is your tracking broken?",{"id":2200,"use":2201},"diy_reality","track.diy_reality",{"id":2203,"use":2204},"pitch","track.pitch",{"id":2206,"heading":2207,"cta_order":2208,"body":2210},"next_steps","Your next steps",[2209,1601],"next_step","You've done step 1 of 3: your checking-habits score and your 3 riskiest habits. Step 2: tracks[].next_step, the Owner's Weekly Numbers sheet (label and URL as plain text). Step 3: the check block (ctas.check_24h: heading, subtext, own_numbers_line and URL as plain text).",{"id":341,"text":2212},"Based on your answers on {date}. This scores habits; it is not a technical audit of your website or ad accounts. We may publish statistics built from anonymised, aggregated quiz answers - never anything that identifies you or your business. Made by Trackian, a marketing brain for your business. Edition: October 2026. https:\u002F\u002Ftrackian.com · Privacy policy: https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F","Instant download on the thank-you screen after the email is entered. No email is sent.",{"under_2k":2215,"2k_5k":1100,"5k_15k":1103,"15k_plus":1106},"under €2k",{"shop":2217,"leadgen":2219},{"under_100":2218,"100_499":1117,"500_1999":1120,"2000_plus":1123},"under 100",{"under_20":2220,"20_49":1638,"50_199":1641,"200_plus":1644},"under 20",[2222,2223,2224,2225,2226,2227,2228,2229,2230],"Your checking-habits score: {score}\u002F100 and the band name, with the self-report note.","Band headline and body.","Your 3 riskiest habits (per habit: Risky habit, Why it matters, The fix, Time needed, What to do, Free tool that helps if any).","What a slow check could cost, in your numbers (own_numbers).","\"Doing this yourself, every week\" (track.diy_reality) and the Trackian pitch (track.pitch).","Your next step: step 1 of 3 (result_labels.step_one_line), step 2 (tracks[].next_step, a text link), step 3 (the one CTA, ctas.check_24h, with its own_numbers_line).","Forward this to your boss (forward_email, a text link).","Email capture for the results PDF (optional), with the privacy line and the aggregate notice.","Links: \"Retake the quiz\" and \"Take the {other_track_name} instead\".",{"link_label":2232,"delivery":2233,"subject":2234,"body":2235,"fill":2236},"Forward this to your boss","mailto: the visitor sends it from their own inbox; Trackian sends nothing. Fill it only from the visitor's own answers.","Our checking-habits score: {score}\u002F100 ({band_name})","Hi {first_name},\n\nI took Trackian's free quiz \"How Do You Check Your Marketing Numbers?\" (about 2 minutes).\n\nResult: {score}\u002F100, {band_name}.\n{top_line}\nWhat it means for us: {own_numbers_email_line}\n\nTrackian offers a free check: a specialist compares what our tracking recorded with our real {orders_or_leads} and tells us within 24 hours what's missing and why. I'd like to do it {timing_phrase}: {check_url}\n\nFull results: https:\u002F\u002Ftrackian.com\u002Fresources\u002Fhow-do-you-check-your-numbers\n\n{sender}",{"top_line":2237,"own_numbers_email_line":2238,"orders_or_leads":2239,"check_url":2240,"volume_band_label":2241,"detection_phrase":2242,"at_risk":2243,"timing_phrase":2244,"first_name":2245,"sender":2245},"first of the 3 habits shown: a triggered fix -> \"Our riskiest habit: {habit} - the fix: {title}.\"; this includes the rule-triggered ask-around fix (s-ask-around \u002F l-ask-around, placed first by 3 or more \"Don't know\" answers), which uses its own habit; a fallback fix -> \"Our checking habits are in good shape. Next: {title}.\"","s2 \u002F l2 answered a-d -> \"we get {volume_band_label} {orders_or_leads} a month, and a tracking break would be noticed {detection_phrase} - that's {at_risk} our reports and ads wouldn't see before anyone noticed (a what-if from our own answers, not a measurement).\"; \"Don't know\" -> \"we get {volume_band_label} {orders_or_leads} a month and don't know how soon a tracking break would be noticed - each week unnoticed is {at_risk} our reports and ads wouldn't see (a what-if from our own answers, not a measurement).\" Values from own_numbers.","orders (shop) \u002F leads (lead-gen)","ctas.check_24h.url for the track","volume_band_labels[track][volume_band]","own_numbers.detection[track][answer].phrase","own_numbers.at_risk_table[track][volume_band][days]","this_month -> \"this month\", this_quarter -> \"this quarter\", exploring -> \"soon\"","left blank",{"high":2247,"medium":2257,"low":2261,"note":2263},{"when":2248,"headline":2249,"body":2250,"button":2251,"url":2252,"url_by_segment":2253,"url_rule":2256},"spend_band == '15k_plus' OR erp == 'yes' OR lead_score >= 70","Your results are downloading. Want to go through them with a specialist?","Pick a time that suits you. A Trackian specialist will look at your answers before the call.","Book a call","https:\u002F\u002Ftidycal.com\u002Fteam\u002Ftrackian\u002Fmeet",{"agency":2254,"shop":2255,"leadgen":2255},"https:\u002F\u002Ftidycal.com\u002Fteam\u002Ftrackian\u002Fmeet-agency","https:\u002F\u002Ftidycal.com\u002Fteam\u002Ftrackian\u002Fmeet-brands","role == agency -> url_by_segment.agency; otherwise url_by_segment[track] (shop or lead-gen); if the segment is unknown -> url (generic)",{"when":2258,"headline":2259,"body":2260},"lead_score >= 30","Your results are downloading.","If it didn't start, use the download link below. Next: {next_step.label}: {next_step.url}.",{"when":2262,"headline":2259,"body":2260},"else","erp is not collected in this quiz (no platform or ERP question, so it stays at about 2 minutes, as in item 14), so the High route fires on spend or lead score. The result screen always shows the one CTA; routing only changes the thank-you screen and the follow-up. Lead scoring: lead-scoring.md. Medium = nurture (owner, 11 Oct 2026): the Medium route starts at lead score 30 (it was 40) and shows the same thank-you text as Low, with no specialist review; only High offers the call.",{"fields":2265,"field_spec":2268,"not_collected":2269,"lead_scoring":2273,"routing":2327,"stored_per_submission":2340,"aggregate_storage":2341},[1051,1090,1108,1125,1142,258,2266,2267],"email_type","marketing_consent","spend_band is asked after question 3, volume_band after question 6, role after question 10 and timing straight after role, all before the result (one tap each). email and marketing_consent are optional, after the result. Values as in LAUNCH-BLOCKS s.9.",[2270,2271,2272],"platform","erp","lead_type",{"version":2274,"points":2275,"band_mapping":2324,"cannot_fire":2325,"range":2326},"v2 (LAUNCH-BLOCKS s.9.1, accepted 9 Oct 2026)",[2276,2280,2283,2287,2290,2292,2295,2298,2301,2305,2308,2311,2314,2317,2320,2322],{"signal":2277,"points":2278,"field":2279},"Spend under €2k",-20,"spend_band = under_2k",{"signal":2281,"points":1160,"field":2282},"Spend €2k-5k","spend_band = 2k_5k",{"signal":2284,"points":2285,"field":2286},"Spend €5k-15k",20,"spend_band = 5k_15k",{"signal":2288,"points":921,"field":2289},"Spend €15k+","spend_band = 15k_plus",{"signal":2136,"points":1160,"field":2291},"email_type = work",{"signal":2293,"points":2278,"field":2294},"Free-mail address","email_type = free",{"signal":2296,"points":1160,"field":2297},"Lead-gen with 50+ leads a month","volume_band in (50_199, 200_plus)",{"signal":2299,"points":2285,"field":2300},"Score 0-39 (Mostly unchecked, the lowest band)","band = b1",{"signal":2302,"points":2303,"field":2304},"Score 40-59 (Checked now and then)",15,"band = b2",{"signal":2306,"points":1160,"field":2307},"Score 60-79 (Mostly checked)","band = b3",{"signal":2309,"points":1022,"field":2310},"Score 80-100 (Checked by habit, the top band)","band = b4",{"signal":2312,"points":1160,"field":2313},"Owner\u002Ffounder or marketing lead","role in (owner, marketing_lead)",{"signal":2315,"points":1022,"field":2316},"Agency or freelancer","role = agency",{"signal":2318,"points":2303,"field":2319},"Wants it sorted this month","timing = this_month",{"signal":1150,"points":1022,"field":2321},"timing = this_quarter",{"signal":1153,"points":274,"field":2323},"timing = exploring","The four bands use the same thresholds as the readiness rows, so they map one to one, lowest band first: b1 Mostly unchecked (0-39) -> +20, b2 Checked now and then (40-59) -> +15, b3 Mostly checked (60-79) -> +10, b4 Checked by habit (80-100) -> +5. A low habits score means problems are likely to be found late, which is as strong a buying signal as a low readiness score.","Shop platform \u002F ERP (+10) is not asked.","Highest possible: shop 85 (30 + 10 + 20 + 10 + 15), lead-gen 95 (30 + 10 + 10 + 20 + 10 + 15); lowest -35. Every route is reachable on both tracks.",[2328,2332,2336],{"route":2329,"rule":2330,"what_happens":2331},"high","spend_band = 15k_plus OR lead_score >= 70 (erp is not collected)","Alert to sales@trackian.com and the Slack channel; the thank-you screen offers the specialist calendar (TidyCal by segment); a person follows up within one working day.",{"route":2333,"rule":2334,"what_happens":2335},"medium","lead_score 30-69","Nurture, the same as Low: results download only, and the thank-you screen shows the same text as the Low route (no specialist review, no written findings). Nurture emails later, and only with marketing consent. Unlike Low, the lead fires the ad-platform conversion (with consent). Medium = nurture (owner, 11 Oct 2026).",{"route":2337,"rule":2338,"what_happens":2339},"low","lead_score under 30","Results download only. Nurture emails later, and only with marketing consent.","Stored in Trackian's own database (the form posts to our server): scorecard_id, track, each answer id, score, band, dont_know_count, the 3 habits shown, spend_band, volume_band, role, timing, email, email_type, marketing_consent with timestamp and the exact checkbox wording, lead_score, route, UTM parameters and click IDs (if consent allows).","Nothing is stored when the result shows (owner, 11 Oct 2026, DECISIONS.md OQ-5\u002FOQ-6: no separate anonymous-record endpoint). When the visitor asks for the PDF, the lead record above is stored with everything: track, answer ids, score, band, dont_know_count, the 3 habits shown and the qualification answers. Anonymisation happens only when results are compiled for public use (the day-90 roundup), and published statistics only ever show aggregates (aggregate_notice).",{"event_names":2343,"scorecard_id":904,"scorecard_version":1031,"scorecard_question_params":2344,"scorecard_complete_params":2348,"cta_ids":2359,"ad_conversion_mapping":2362,"scorecard_email_submit_params":2363},"Same as every quiz on this engine: scorecard_start, scorecard_question, scorecard_complete, scorecard_email_submit, scorecard_cta_click, results_pdf_download, scorecard_abandon. Never push the email address or other personal data.",{"question_type":2345,"answer_id":2346,"points":2347},"'track' | 'scored' | 'qualification'","a-e","0-12 (null for unscored)",{"track":2349,"score":2350,"band":2351,"band_name":2352,"spend_band":2353,"volume_band":2354,"role":2353,"timing":2355,"dont_know_count":2356,"top_fixes":2357,"platform":2358,"erp":2358,"lead_type":2358},"shop | leadgen","0-100","b1 | b2 | b3 | b4","Mostly unchecked | Checked now and then | Mostly checked | Checked by habit","as 07","as 14","this_month | this_quarter | exploring","0-10","comma-separated fix ids of the 3 habits shown","null",[1601,2209,2360,2361],"tool_link","forward_email","Meta and Google Ads conversions fire only for High and Medium leads (lead_score 30+ or a High rule), and only with consent: push lead_tier on scorecard_email_submit and trigger the conversion on lead_tier in (high, medium). Never push the email or any personal data to the dataLayer. scorecard_complete stays a secondary action; filter by scorecard_id.",{"lead_tier":2364},"high | medium | low (never the email or any personal data)",{"spec":2366,"scorecard_id":904},"lead-scoring.md (v2, LAUNCH-BLOCKS s.9)",[2368,2371],{"id":1287,"title":2369,"url":2370},"Google Ads Help - Understand conversions by time (standard columns use the date of the ad interaction, usually the click)","https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F9549009",{"id":1224,"title":2372,"url":2373},"Trackian - Why Your Numbers Never Agree (item 06: each platform counts the sales or leads that followed its own ads; which number to use for which decision)","https:\u002F\u002Ftrackian.com\u002Fresources\u002Fwhy-numbers-never-agree",[],1792069947182]