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(Excel or Google Sheets)","About 30 minutes","moderate",[912,913,914,915,916,917,918,919],"ga4","gads","meta","shopify","woo","magento","presta","opencart",[921],{"cardId":922,"track":907,"title":923,"sub":924,"description":925,"punchline":926,"sortOrder":927,"featured":266,"featuredOrder":-1,"coverArt":928,"cover":933,"stage":999,"platforms":1001},"09-orders","Find Your Missing Orders","The missing orders sheet","Spreadsheet: paste 30 days of store, GA4 and ad numbers and see the order gap, valued at your own average order value.","Gap starts on a specific date",36,{"src":929,"alt":930,"width":931,"height":931,"srcset":932},"/media/09-orders-cover-art.29c0b05d.webp","Cover art for Find Your Missing Orders",1200,"/media/09-orders-cover-art.29c0b05d-400x400.webp 400w, /media/09-orders-cover-art.29c0b05d-900x900.webp 900w, /media/09-orders-cover-art.29c0b05d.webp 1200w",{"x0":934,"y0":935,"x1":936,"y1":937,"chip_right":938,"chip_top":939,"note":940,"loop":945,"y2":950,"outline":951,"person":997,"tone":998},0.06640625,0.12451171875,0.92,0.31630859375,0.04296875,0.03857421875,[941,942,943,944],0.296875,0.466796875,0.8828125,0.90234375,[946,947,948,949],0.490234375,0.591796875,0.951171875,0.654296875,0.3445117187500002,[952,955,957,959,961,963,965,967,969,971,973,975,977,979,981,983,985,987,989,991,993,995],[953,954],0.1245,0.93,[956,954],0.1345,[958,954],0.1445,[960,954],0.1545,[962,954],0.1645,[964,954],0.1745,[966,954],0.1845,[968,954],0.1945,[970,954],0.2045,[972,954],0.2145,[974,954],0.2245,[976,954],0.2345,[978,954],0.2445,[980,954],0.2545,[982,954],0.2645,[984,954],0.2745,[986,954],0.2845,[988,954],0.2945,[990,954],0.3045,[992,954],0.3145,[994,954],0.3245,[996,954],0.3345,"L","light",{"kind":1000},"scene",[912,913,914,915,916,917,918,919],"missing-orders-leads-sheet","orders","edition","gated","check","Get the sheet",[1009],{"variant":1010,"sub":924,"hook":-1,"lead":1011},"default","The orders your ads can't see, in one sheet. Line up 30 days of GA4, Google Ads and Meta purchases with your shop's real orders. The sheet shows how many orders your tracking missed or counted twice, what that's worth at your own average order value, and which pattern to check first.",{"src":1013,"alt":1014,"width":1015,"height":1015,"srcset":1016},"/media/09-orders-hero-art.32147e9b.webp","Illustration for Missing Orders and Missing Leads Sheets",1600,"/media/09-orders-hero-art.32147e9b-400x400.webp 400w, /media/09-orders-hero-art.32147e9b-900x900.webp 900w, /media/09-orders-hero-art.32147e9b-1600x1600.webp 1600w",{"shop":1018,"leads":1018},[1019,1023,1027,1031,1035,1039,1043],{"icon":1020,"title":1021,"body":1022,"aside":-1,"bonus":266},"search-check","Missing Orders Sheet (shops)","30 days, day by day. A verdict (within normal range, worth checking, serious gap), the orders GA4 missed or counted twice, and the revenue your analytics and ads didn't see at your own average order value (an estimate, with the arithmetic shown).",{"icon":1024,"title":1025,"body":1026,"aside":-1,"bonus":266},"activity","Missing Leads Sheet (lead-gen)","12 weeks, week by week. Google Ads and GA4 against the leads you actually received, spam counted as leads, the ad spend optimised toward leads that don't exist, and the value of leads your ads never got credit for.",{"icon":1028,"title":1029,"body":1030,"aside":-1,"bonus":266},"settings-2","Seven pattern flags per sheet","that say what to check first: a gap that starts on one date, weekend gaps, forms firing twice, zero-purchase days, platforms claiming more than you sold. Each one says \"check this\", never \"this is the cause\".",{"icon":1032,"title":1033,"body":1034,"aside":-1,"bonus":266},"shield-check","A filled-in example tab in the sheet",", so you can see what a broken setup looks like before you type your own numbers.",{"icon":1036,"title":1037,"body":1038,"aside":-1,"bonus":266},"git-branch","Export steps for every tool","GA4, Shopify, WooCommerce, Magento, PrestaShop, OpenCart, Google Ads, Meta and form tools.",{"icon":1040,"title":1041,"body":1042,"aside":-1,"bonus":266},"sun","An email to forward to your boss",", filled in with your own result, plus a \"What this can't tell you\" tab that is honest about the limits.",{"icon":1044,"title":1045,"body":1046,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that applies this to your own numbers.",{"forList":1048,"notForList":1052,"photoShop":1056,"photoLeads":1061},[1049,1050,1051],"Owners and marketing leads of online shops and lead-gen businesses running Google or Meta ads, who suspect the platforms' numbers don't match what really happened.","Agencies and freelancers who want a fair, client-proof way to show how far tracking and reality have drifted apart.","Shops and lead-gen businesses equally: each has its own sheet.",[1053,1054,1055],"Teams that already reconcile store orders or CRM leads with GA4 and the ad platforms every week - you'll recognise most of it.","Anyone without access to their own store orders or lead list: the sheet needs the real number to compare against.","Lead-gen businesses that want to ask Claude or ChatGPT about their real leads instead: **Connect Your Lead List to Claude or ChatGPT** https:\u002F\u002Ftrackian.com\u002Fresources\u002Flead-list-to-claude-chatgpt.",{"src":1057,"alt":1058,"width":1015,"height":1059,"srcset":1060},"/media/09-photo-V1.2b7bd49f.webp","The founder of a small skincare brand highlights matching rows on two printouts at her kitchen table, comparing store orders with a report.",686,"/media/09-photo-V1.2b7bd49f-400x172.webp 400w, /media/09-photo-V1.2b7bd49f-900x386.webp 900w, /media/09-photo-V1.2b7bd49f-1600x686.webp 1600w",{"src":1062,"alt":1063,"width":1015,"height":1059,"srcset":1064},"/media/09-photo-V2.2291b36c.webp","In a site office, the owner of a small roofing company ticks off the enquiries he actually received against a printed list from his ad accounts.","/media/09-photo-V2.2291b36c-400x172.webp 400w, /media/09-photo-V2.2291b36c-900x386.webp 900w, /media/09-photo-V2.2291b36c-1600x686.webp 1600w",{"intro":-1,"note":1066,"pages":1067},"The sheet is a snapshot of the period you enter, not a nightly check. It shows how big the gap is and when it started, not which tag broke: finding the cause still means looking at the site, the tags, the consent banner and the checkout or forms. Some gap is normal (declined cookies, ad blockers, payment pages), and every money figure is an estimate built from your own averages.",[1068,1076,1083,1089,1096,1103],{"image":1069,"page":5,"caption":1075},{"src":1070,"alt":1071,"width":1072,"height":1073,"srcset":1074},"/media/09-orders-p01.848876de.webp","The 'Start here' tab of Find Your Missing Orders (Google Sheets copy)",1100,982,"/media/09-orders-p01.848876de-400x357.webp 400w, /media/09-orders-p01.848876de-900x803.webp 900w, /media/09-orders-p01.848876de.webp 1100w","Start here: what the sheet does, in 3 steps",{"image":1077,"page":1081,"caption":1082},{"src":1078,"alt":1079,"width":1072,"height":1073,"srcset":1080},"/media/09-orders-p05.0bf30936.webp","The 'Example' tab of Find Your Missing Orders (Google Sheets copy)","/media/09-orders-p05.0bf30936-400x357.webp 400w, /media/09-orders-p05.0bf30936-900x803.webp 900w, /media/09-orders-p05.0bf30936.webp 1100w",5,"A filled-in copy with example data: 30 days of GA4 and store orders",{"image":1084,"page":253,"caption":1088},{"src":1085,"alt":1086,"width":1072,"height":1073,"srcset":1087},"/media/09-orders-p02.3d0deaad.webp","The 'Inputs' tab of Find Your Missing Orders (Google Sheets copy)","/media/09-orders-p02.3d0deaad-400x357.webp 400w, /media/09-orders-p02.3d0deaad-900x803.webp 900w, /media/09-orders-p02.3d0deaad.webp 1100w","Inputs: type your 30 days into the shaded cells; everything else calculates itself",{"image":1090,"page":1094,"caption":1095},{"src":1091,"alt":1092,"width":1072,"height":1073,"srcset":1093},"/media/09-orders-p04.52da4b21.webp","The 'Patterns' tab of Find Your Missing Orders (Google Sheets copy)","/media/09-orders-p04.52da4b21-400x357.webp 400w, /media/09-orders-p04.52da4b21-900x803.webp 900w, /media/09-orders-p04.52da4b21.webp 1100w",4,"Patterns: each flag says what to check, never what the cause is",{"image":1097,"page":1101,"caption":1102},{"src":1098,"alt":1099,"width":1072,"height":1073,"srcset":1100},"/media/09-orders-p06.0a204a74.webp","The 'How to export' tab of Find Your Missing Orders (Google Sheets copy)","/media/09-orders-p06.0a204a74-400x357.webp 400w, /media/09-orders-p06.0a204a74-900x803.webp 900w, /media/09-orders-p06.0a204a74.webp 1100w",6,"How to export your numbers from GA4, your shop and the ad platforms",{"image":1104,"page":1108,"caption":1109},{"src":1105,"alt":1106,"width":1072,"height":1073,"srcset":1107},"/media/09-orders-p07.9c8a707a.webp","The 'What this can't tell you' tab of Find Your Missing Orders (Google Sheets copy)","/media/09-orders-p07.9c8a707a-400x357.webp 400w, /media/09-orders-p07.9c8a707a-900x803.webp 900w, /media/09-orders-p07.9c8a707a.webp 1100w",7,"What this sheet can't tell you",[1111,1114,1117,1120,1123],{"question":1112,"answer":1113},"Is this really free?","Yes. The sheet and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1115,"answer":1116},"Why do you ask these questions?","Your answers tell us which parts of the sheet matter most for your site, so the next step we suggest fits you. We use your email to send you the sheet and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1118,"answer":1119},"Does it cover my platform?","It works with GA4, Google Ads, Meta Ads, Shopify, WooCommerce, Magento, PrestaShop and OpenCart. This edition is written for online shops.",{"question":1121,"answer":1122},"Do I need to be technical?","No. It's written in plain English.",{"question":1124,"answer":1125},"Why check it now?","Google Ads and Meta keep bidding on whatever your tracking tells them, every day, whether it's right or not.",[],"https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002F1N0ePLEQ5GNaZLVIjidUz1Ui4SE5D1P5Xb6EqJ0d3lDM\u002Fcopy",{"startHeading":-1,"whereToStartShop":1129,"whereToStartLeads":1129,"step2":1130,"related":1136},"Open the \"Start here\" tab first. Pick a period that ended at least 3 days ago, then follow the \"How to export\" tab tool by tool.",[1131],{"track":1132,"label":1133,"href":1134,"body":1135,"comingSoon":266},"both","Why Your Numbers Never Agree","\u002Fresources\u002Fwhy-numbers-never-agree","know which gaps are normal before you read your result - **Why Your Numbers Never Agree**",[1137,1221,1314,1407],{"path":1138,"href":1139,"itemNumber":1140,"track":907,"typeLabel":1141,"format":1142,"length":1143,"effort":910,"hasSkill":261,"platforms":1144,"cards":1145},"one-page-checklists\u002Fshop","\u002Fresources\u002Fone-page-checklists\u002Fshop\u002F","32","Checklist","PDF","1 page per platform",[915,916,917,918,919,912],[1146],{"cardId":1147,"track":907,"title":1148,"sub":1149,"description":1150,"punchline":1151,"sortOrder":1152,"featured":266,"featuredOrder":-1,"coverArt":1153,"cover":1157,"stage":1219,"platforms":1220},"32-shop","Purchase Tracking Checklist, by Platform","Shopify, WooCommerce, Magento, PrestaShop, OpenCart","One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.","One sender per event",43,{"src":1154,"alt":1155,"width":931,"height":931,"srcset":1156},"/media/32-shop-cover-art.22b2ce38.webp","Cover art for Purchase Tracking Checklist, by Platform","/media/32-shop-cover-art.22b2ce38-400x400.webp 400w, /media/32-shop-cover-art.22b2ce38-900x900.webp 900w, /media/32-shop-cover-art.22b2ce38.webp 1200w",{"x0":1158,"y0":1159,"x1":936,"y1":1160,"chip_right":1161,"chip_top":1162,"note":1163,"loop":1168,"y2":1173,"outline":1174,"person":997,"tone":1218},0.056640625,0.14208984375,0.308984375,0.0390625,0.04443359375,[1164,1165,1166,1167],0.8359375,0.48828125,0.92578125,0.537109375,[1169,1170,1171,1172],0.5625,0.4609375,0.830078125,0.53125,0.3520898437500002,[1175,1177,1179,1181,1183,1185,1187,1189,1191,1193,1195,1197,1199,1201,1203,1205,1207,1209,1211,1213,1215],[1176,954],0.1421,[1178,954],0.1521,[1180,954],0.1621,[1182,954],0.1721,[1184,954],0.1821,[1186,954],0.1921,[1188,954],0.2021,[1190,954],0.2121,[1192,954],0.2221,[1194,954],0.2321,[1196,954],0.2421,[1198,954],0.2521,[1200,954],0.2621,[1202,954],0.2721,[1204,954],0.2821,[1206,954],0.2921,[1208,954],0.3021,[1210,954],0.3121,[1212,954],0.3221,[1214,954],0.3321,[1216,1217],0.3421,0.5547,"dark",{"kind":1000},[915,916,917,918,919,912],{"path":1222,"href":1223,"itemNumber":1224,"track":1132,"typeLabel":1225,"format":1142,"length":1226,"effort":910,"hasSkill":261,"platforms":1227,"cards":1231},"ga4-settings-audit-with-ai","\u002Fresources\u002Fga4-settings-audit-with-ai\u002F","35","Guide + prompts + template","About 25 min read",[912,1228,1229,1230],"claude","chatgpt","bq",[1232],{"cardId":1224,"track":1132,"title":1233,"sub":1234,"description":1235,"punchline":1236,"sortOrder":1237,"featured":266,"featuredOrder":-1,"coverArt":1238,"cover":1242,"stage":1305,"platforms":1313},"Audit Your GA4 Settings With Claude or ChatGPT","20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct settings, wrong data",46,{"src":1239,"alt":1240,"width":931,"height":931,"srcset":1241},"/media/35-cover-art.f93c28a9.webp","Cover art for Audit Your GA4 Settings With Claude or ChatGPT","/media/35-cover-art.f93c28a9-400x400.webp 400w, /media/35-cover-art.f93c28a9-900x900.webp 900w, /media/35-cover-art.f93c28a9.webp 1200w",{"x0":1243,"y0":1244,"x1":936,"y1":1245,"chip_right":1161,"chip_top":1246,"note":1247,"loop":1252,"y2":1257,"outline":1258,"person":260,"tone":1218},0.068359375,0.13037109375,0.33095703125,0.037109375,[1248,1249,1250,1251],0.64453125,0.69921875,0.802734375,0.755859375,[1253,1254,1255,1256],0.529296875,0.46875,0.818359375,0.685546875,0.3603710937500002,[1259,1261,1263,1265,1267,1269,1271,1273,1275,1277,1279,1281,1283,1285,1287,1289,1291,1293,1295,1297,1299,1301,1303],[1260,954],0.1304,[1262,954],0.1404,[1264,954],0.1504,[1266,954],0.1604,[1268,954],0.1704,[1270,954],0.1804,[1272,954],0.1904,[1274,954],0.2004,[1276,954],0.2104,[1278,954],0.2204,[1280,954],0.2304,[1282,954],0.2404,[1284,954],0.2504,[1286,954],0.2604,[1288,954],0.2704,[1290,954],0.2804,[1292,954],0.2904,[1294,954],0.3004,[1296,954],0.3104,[1298,954],0.3204,[1300,954],0.3304,[1302,954],0.3404,[1304,954],0.3504,{"kind":1306,"stage":1307,"book":1308},"books","#E3B23C",{"hex":1309,"dark":1310,"light":266,"block":1311,"foot":1312,"title":1233,"sub":1234},"#1F4D3A","#163829",25,"October 2026 edition",[912,1228,1229,1230],{"path":1315,"href":1316,"itemNumber":1317,"track":1132,"typeLabel":1318,"format":1142,"length":1319,"effort":910,"hasSkill":261,"platforms":1320,"cards":1321},"ga4-history-insurance","\u002Fresources\u002Fga4-history-insurance\u002F","11","Short guide","About 10 min read",[912,1230],[1322],{"cardId":1317,"track":1132,"title":1323,"sub":1324,"description":1325,"punchline":1326,"sortOrder":1327,"featured":266,"featuredOrder":-1,"coverArt":1328,"cover":1332,"stage":1403,"platforms":1406},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":1329,"alt":1330,"width":931,"height":931,"srcset":1331},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 1200w",{"x0":1243,"y0":1333,"x1":936,"y1":1334,"chip_right":1161,"chip_top":1335,"note":260,"loop":1336,"y2":1341,"outline":1342,"person":260,"tone":1218},0.14794921875,0.32802734375,0.04150390625,[1337,1338,1339,1340],0.625,0.482421875,0.921875,0.642578125,0.41794921875000024,[1343,1345,1347,1349,1351,1353,1355,1357,1359,1361,1363,1365,1367,1369,1371,1373,1375,1377,1379,1381,1383,1385,1388,1391,1394,1397,1400],[1344,954],0.1479,[1346,954],0.1579,[1348,954],0.1679,[1350,954],0.1779,[1352,954],0.1879,[1354,954],0.1979,[1356,954],0.2079,[1358,954],0.2179,[1360,954],0.2279,[1362,954],0.2379,[1364,954],0.2479,[1366,954],0.2579,[1368,954],0.2679,[1370,954],0.2779,[1372,954],0.2879,[1374,954],0.2979,[1376,954],0.3079,[1378,954],0.3179,[1380,954],0.3279,[1382,954],0.3379,[1384,954],0.3479,[1386,1387],0.3579,0.8228,[1389,1390],0.3679,0.7617,[1392,1393],0.3779,0.6934,[1395,1396],0.3879,0.6323,[1398,1399],0.3979,0.5273,[1401,1402],0.4079,0.4785,{"kind":1306,"stage":1307,"book":1404},{"hex":1309,"dark":1310,"light":266,"block":1405,"foot":1312,"title":1323,"sub":1324},17,[912,1230],{"path":1408,"href":1409,"itemNumber":1410,"track":1132,"typeLabel":1411,"format":-1,"length":1412,"effort":1413,"hasSkill":261,"platforms":1414,"cards":1416},"gtm-consent-container","\u002Fresources\u002Fgtm-consent-container\u002F","37","Template (GTM container)","10-minute test","deep",[1415,913,912],"gtm",[1417,1494],{"cardId":1418,"track":1419,"title":1420,"sub":1421,"description":1422,"punchline":1423,"sortOrder":1405,"featured":266,"featuredOrder":-1,"coverArt":1424,"cover":1428,"stage":1492,"platforms":1493},"37-leads","leadgen","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1425,"alt":1426,"width":931,"height":931,"srcset":1427},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 1200w",{"x0":1429,"y0":1430,"x1":936,"y1":1431,"chip_right":1432,"chip_top":1433,"note":1434,"loop":1439,"y2":1444,"outline":1445,"person":260,"tone":998},0.072265625,0.1318359375,0.33388671875,0.02734375,0.03564453125,[1435,1436,1437,1438],0.583984375,0.833984375,0.888671875,0.875,[1440,1441,1442,1443],0.076171875,0.73828125,0.76171875,0.83984375,0.3618359375000002,[1446,1448,1450,1452,1454,1456,1458,1460,1462,1464,1466,1468,1470,1472,1474,1476,1478,1480,1482,1484,1486,1488,1490],[1447,954],0.1318,[1449,954],0.1418,[1451,954],0.1518,[1453,954],0.1618,[1455,954],0.1718,[1457,954],0.1818,[1459,954],0.1918,[1461,954],0.2018,[1463,954],0.2118,[1465,954],0.2218,[1467,954],0.2318,[1469,954],0.2418,[1471,954],0.2518,[1473,954],0.2618,[1475,954],0.2718,[1477,954],0.2818,[1479,954],0.2918,[1481,954],0.3018,[1483,954],0.3118,[1485,954],0.3218,[1487,954],0.3318,[1489,954],0.3418,[1491,954],0.3518,{"kind":1000},[1415,913,912],{"cardId":1495,"track":907,"title":1420,"sub":1496,"description":1497,"punchline":1498,"sortOrder":1499,"featured":266,"featuredOrder":-1,"coverArt":1500,"cover":1503,"stage":1572,"platforms":1573},"37-shop","GTM container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1501,"alt":1426,"width":931,"height":931,"srcset":1502},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 1200w",{"x0":1504,"y0":1505,"x1":936,"y1":1506,"chip_right":1507,"chip_top":1433,"note":1508,"loop":1513,"y2":1516,"outline":1517,"person":260,"tone":998},0.05859375,0.13623046875,0.37783203125,0.03515625,[1509,1510,1511,1512],0.703125,0.6328125,0.916015625,0.671875,[1504,1514,1256,1515],0.59765625,0.69140625,0.40623046875000024,[1518,1520,1522,1524,1526,1528,1530,1532,1534,1536,1538,1540,1542,1544,1546,1548,1550,1552,1554,1556,1558,1560,1562,1564,1566,1568,1570],[1519,954],0.1362,[1521,954],0.1462,[1523,954],0.1562,[1525,954],0.1662,[1527,954],0.1762,[1529,954],0.1862,[1531,954],0.1962,[1533,954],0.2062,[1535,954],0.2162,[1537,954],0.2262,[1539,954],0.2362,[1541,954],0.2462,[1543,954],0.2562,[1545,954],0.2662,[1547,954],0.2762,[1549,954],0.2862,[1551,954],0.2962,[1553,954],0.3062,[1555,954],0.3162,[1557,954],0.3262,[1559,954],0.3362,[1561,954],0.3462,[1563,954],0.3562,[1565,954],0.3662,[1567,954],0.3762,[1569,954],0.3862,[1571,954],0.3962,{"kind":1000},[1415,913,912],{"title":-1,"description":-1,"image":-1},[],1792069939583]