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25 min read","moderate",[913,914,915,916],"claude","chatgpt","gemini","ga4",[918],{"cardId":906,"track":907,"title":919,"sub":920,"description":921,"punchline":922,"sortOrder":923,"featured":266,"featuredOrder":-1,"coverArt":924,"cover":929,"stage":1004,"platforms":1012},"9 Ways AI Gets Your Marketing Numbers Wrong","with a 30-second check for each","Explainer on the nine predictable mistakes AI makes with marketing numbers, with a 30-second check for each.","Fast isn't the same as right",59,{"src":925,"alt":926,"width":927,"height":927,"srcset":928},"/media/30-cover-art.95977742.webp","Cover art for 9 Ways AI Gets Your Marketing Numbers Wrong",1200,"/media/30-cover-art.95977742-400x400.webp 400w, /media/30-cover-art.95977742-900x900.webp 900w, /media/30-cover-art.95977742.webp 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2026 edition",[913,914,915,916],"item","gated","trial","Download the PDF",[1018],{"variant":1019,"sub":920,"hook":1020,"lead":921},"default","9 Ways AI Gets It Wrong",{"src":1022,"alt":1023,"width":1024,"height":1025,"srcset":1026},"/media/book-30-hero-art.5b0f2219.webp","Book cover art for 9 Ways AI Gets Your Marketing Numbers Wrong",1600,2415,"/media/book-30-hero-art.5b0f2219-400x604.webp 400w, /media/book-30-hero-art.5b0f2219-900x1358.webp 900w, /media/book-30-hero-art.5b0f2219-1600x2415.webp 1600w",{"src":1028,"alt":1029,"width":1030,"height":927,"srcset":1031},"/media/30-flat-cover.348e5f17.webp","Cover of 9 Ways AI Gets Your Marketing Numbers Wrong",800,"/media/30-flat-cover.348e5f17-400x600.webp 400w, /media/30-flat-cover.348e5f17.webp 800w",{"shop":1033,"leads":1033},[1034,1038,1042,1046,1050,1054],{"icon":1035,"title":1036,"body":1037,"aside":-1,"bonus":266},"search-check","Nine mistakes, nine worked examples.","From mixed definitions to averages of averages, each mistake shown on a small made-up shop or lead-gen dataset, with every right answer calculated in code.",{"icon":1039,"title":1040,"body":1041,"aside":-1,"bonus":266},"activity","The nine at a glance.","A one-table summary of all nine with the tell for each, such as platform numbers that add up to more than your real total, or a figure you can't find in any source.",{"icon":1043,"title":1044,"body":1045,"aside":-1,"bonus":266},"settings-2","Why each one happens.","The mechanism in plain English, from maths done in the chat to GA4's (other) row, plus what code execution fixes and what it still leaves to you.",{"icon":1047,"title":1048,"body":1049,"aside":-1,"bonus":266},"shield-check","Spot it, then prevent it.","For each mistake, the question that catches it in about 30 seconds and the sentence to add to your next question that prevents it next time.",{"icon":1051,"title":1052,"body":1053,"aside":-1,"bonus":266},"git-branch","The scored check, on one page.","Nine checks to run on any AI answer, scored out of 9, plus a prompt to paste first. The printable one-pager adds three habits that prevent most of the mistakes.",{"icon":1055,"title":1056,"body":1057,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that checks any AI-produced number against the nine ways, gives the verdict first and, when your data is in the chat, has your assistant recalculate it in code.",{"forList":1059,"notForList":1063,"photoShop":1066,"photoLeads":-1},[1060,1061,1062],"Owners and marketers of online shops and lead-gen businesses who ask ChatGPT, Claude, Gemini or Copilot about ROAS, orders, leads or cost per lead.","Agencies and freelancers who report numbers to clients and want to catch an AI mistake before it reaches a client report.","Anyone who uses AI for marketing numbers and wants to keep using it, with a 30-second way to tell which answers to act on.",[1064,1065],"Data teams who already run every calculation in SQL or Python, with tests. You'll recognise most of what's in it.","Anyone looking for a ranking of AI models. The chapters describe mechanisms and don't claim that any particular model made any particular mistake.",{"src":1067,"alt":1068,"width":1024,"height":1069,"srcset":1070},"/media/30-photo-V1.acb86142.webp","A small-business owner at a desk types a question into an AI assistant on a laptop, with a notebook of handwritten figures beside it.",1067,"/media/30-photo-V1.acb86142-400x267.webp 400w, /media/30-photo-V1.acb86142-900x600.webp 900w, /media/30-photo-V1.acb86142-1600x1067.webp 1600w",{"intro":-1,"note":1072,"pages":1073},"The check tells you when an answer needs a second look. It can't repair the data underneath. If your purchase or lead tracking is broken, the fix is in your tags, and that's a job for whoever implements your tracking. Every example uses a small made-up dataset, built to show one mechanism. AI tools change monthly, so the guide dates its platform facts and re-checks them every quarter.",[1074,1082,1089,1096,1103,1110,1117,1124],{"image":1075,"page":5,"caption":1081},{"src":1076,"alt":1077,"width":1078,"height":1079,"srcset":1080},"/media/30-explainer-p01.9471800a.webp","Page 1 of 9 Ways AI Gets Your Marketing Numbers Wrong",900,1274,"/media/30-explainer-p01.9471800a-400x566.webp 400w, /media/30-explainer-p01.9471800a-900x1274.webp 900w","The cover - October 2026 edition",{"image":1083,"page":1087,"caption":1088},{"src":1084,"alt":1085,"width":1078,"height":1079,"srcset":1086},"/media/30-explainer-p06.cbd0d5bf.webp","Page 6 of 9 Ways AI Gets Your Marketing Numbers Wrong","/media/30-explainer-p06.cbd0d5bf-400x566.webp 400w, /media/30-explainer-p06.cbd0d5bf-900x1274.webp 900w",6,"The nine at a glance, each with the tell to look for",{"image":1090,"page":1094,"caption":1095},{"src":1091,"alt":1092,"width":1078,"height":1079,"srcset":1093},"/media/30-explainer-p07.bc879caf.webp","Page 7 of 9 Ways AI Gets Your Marketing Numbers Wrong","/media/30-explainer-p07.bc879caf-400x566.webp 400w, /media/30-explainer-p07.bc879caf-900x1274.webp 900w",7,"Mixed definitions, joined on the fly: how it shows up and how to prevent it",{"image":1097,"page":1101,"caption":1102},{"src":1098,"alt":1099,"width":1078,"height":1079,"srcset":1100},"/media/30-explainer-p09.248cc656.webp","Page 9 of 9 Ways AI Gets Your Marketing Numbers Wrong","/media/30-explainer-p09.248cc656-400x566.webp 400w, /media/30-explainer-p09.248cc656-900x1274.webp 900w",9,"Maths in the chat, with a worked lead-gen example",{"image":1104,"page":1108,"caption":1109},{"src":1105,"alt":1106,"width":1078,"height":1079,"srcset":1107},"/media/30-explainer-p14.34b7767f.webp","Page 14 of 9 Ways AI Gets Your Marketing Numbers Wrong","/media/30-explainer-p14.34b7767f-400x566.webp 400w, /media/30-explainer-p14.34b7767f-900x1274.webp 900w",14,"GA4's hidden buckets: (other) and thresholding",{"image":1111,"page":1115,"caption":1116},{"src":1112,"alt":1113,"width":1078,"height":1079,"srcset":1114},"/media/30-explainer-p18.54a12fb8.webp","Page 18 of 9 Ways AI Gets Your Marketing Numbers Wrong","/media/30-explainer-p18.54a12fb8-400x566.webp 400w, /media/30-explainer-p18.54a12fb8-900x1274.webp 900w",18,"Broken tracking in, confident answers out",{"image":1118,"page":1122,"caption":1123},{"src":1119,"alt":1120,"width":1078,"height":1079,"srcset":1121},"/media/30-explainer-p22.37677bd3.webp","Page 22 of 9 Ways AI Gets Your Marketing Numbers Wrong","/media/30-explainer-p22.37677bd3-400x566.webp 400w, /media/30-explainer-p22.37677bd3-900x1274.webp 900w",22,"Gaps filled with plausible numbers, and how to spot them",{"image":1125,"page":1129,"caption":1130},{"src":1126,"alt":1127,"width":1078,"height":1079,"srcset":1128},"/media/30-explainer-p26.e3fae48d.webp","Page 26 of 9 Ways AI Gets Your Marketing Numbers Wrong","/media/30-explainer-p26.e3fae48d-400x566.webp 400w, /media/30-explainer-p26.e3fae48d-900x1274.webp 900w",26,"The 30-second check to run before you act on any AI answer",[1132,1135,1138,1141,1144],{"question":1133,"answer":1134},"Is this really free?","Yes. The explainer and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1136,"answer":1137},"Why do you ask these questions?","Your answers tell us which parts of the explainer matter most for your site, so the next step we suggest fits you. We use your email to send you the explainer and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1139,"answer":1140},"Does it cover my platform?","It works with Claude, ChatGPT, Google AI and GA4. It's written for online shops and lead-gen sites alike.",{"question":1142,"answer":1143},"Do I need to be technical?","No. It's written in plain English.",{"question":1145,"answer":1146},"Why check it now?","The assistant keeps sounding just as sure when it's wrong as when it's right, and its answers keep going into reports and budget decisions unchecked.",[],4,{"startHeading":-1,"whereToStartShop":1150,"whereToStartLeads":1150,"step2":1151,"related":1155},"Take the last answer your AI assistant gave you about your numbers and run the 30-second check on it. One \"no\" means ask again.",[1152],{"track":907,"label":1153,"href":-1,"body":1154,"comingSoon":261},"Can You Trust Your AI's Marketing Answers?","score your own setup in about 3 minutes and get the three fixes that matter most.",[1156,1246,1331,1422],{"path":1157,"href":1158,"itemNumber":1159,"track":1160,"typeLabel":1161,"format":909,"length":1162,"effort":911,"hasSkill":261,"platforms":1163,"cards":1169},"one-page-checklists\u002Fshop","\u002Fresources\u002Fone-page-checklists\u002Fshop\u002F","32","shop","Checklist","1 page per platform",[1164,1165,1166,1167,1168,916],"shopify","woo","magento","presta","opencart",[1170],{"cardId":1171,"track":1160,"title":1172,"sub":1173,"description":1174,"punchline":1175,"sortOrder":1176,"featured":266,"featuredOrder":-1,"coverArt":1177,"cover":1181,"stage":1243,"platforms":1245},"32-shop","Purchase Tracking Checklist, by Platform","Shopify, WooCommerce, Magento, PrestaShop, OpenCart","One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.","One sender per event",43,{"src":1178,"alt":1179,"width":927,"height":927,"srcset":1180},"/media/32-shop-cover-art.22b2ce38.webp","Cover art for Purchase Tracking Checklist, by Platform","/media/32-shop-cover-art.22b2ce38-400x400.webp 400w, /media/32-shop-cover-art.22b2ce38-900x900.webp 900w, /media/32-shop-cover-art.22b2ce38.webp 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+ prompts + template",[916,913,914,1252],"bq",[1254],{"cardId":1249,"track":907,"title":1255,"sub":1256,"description":1257,"punchline":1258,"sortOrder":1259,"featured":266,"featuredOrder":-1,"coverArt":1260,"cover":1264,"stage":1327,"platforms":1330},"Audit Your GA4 Settings With Claude or ChatGPT","20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct settings, wrong data",46,{"src":1261,"alt":1262,"width":927,"height":927,"srcset":1263},"/media/35-cover-art.f93c28a9.webp","Cover art for Audit Your GA4 Settings With Claude or ChatGPT","/media/35-cover-art.f93c28a9-400x400.webp 400w, /media/35-cover-art.f93c28a9-900x900.webp 900w, /media/35-cover-art.f93c28a9.webp 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guide","About 10 min read",[916,1252],[1339],{"cardId":1334,"track":907,"title":1340,"sub":1341,"description":1342,"punchline":1343,"sortOrder":1344,"featured":266,"featuredOrder":-1,"coverArt":1345,"cover":1349,"stage":1418,"platforms":1421},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":1346,"alt":1347,"width":927,"height":927,"srcset":1348},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 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(GTM container)","10-minute test","deep",[1430,1431,916],"gtm","gads",[1433,1511],{"cardId":1434,"track":1435,"title":1436,"sub":1437,"description":1438,"punchline":1439,"sortOrder":1420,"featured":266,"featuredOrder":-1,"coverArt":1440,"cover":1444,"stage":1509,"platforms":1510},"37-leads","leadgen","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1441,"alt":1442,"width":927,"height":927,"srcset":1443},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 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container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1518,"alt":1442,"width":927,"height":927,"srcset":1519},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 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