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Did You?",{"src":1015,"alt":1016,"width":1017,"height":1017,"srcset":1018},"/media/32-leadgen-hero-art.5b33008c.webp","Illustration for 2026 Google Lead Conversion Checklist",1600,"/media/32-leadgen-hero-art.5b33008c-400x400.webp 400w, /media/32-leadgen-hero-art.5b33008c-900x900.webp 900w, /media/32-leadgen-hero-art.5b33008c-1600x1600.webp 1600w",{"src":1020,"alt":1021,"width":1022,"height":927,"srcset":1023},"/media/32-leadgen-flat-cover.79220be8.webp","Cover of 2026 Google Lead Conversion Checklist",800,"/media/32-leadgen-flat-cover.79220be8-400x600.webp 400w, /media/32-leadgen-flat-cover.79220be8.webp 800w",{"shop":1025,"leads":1025},[1026,1030,1034,1038],{"icon":1027,"title":1028,"body":1029,"aside":-1,"bonus":266},"search-check","Enhanced conversions is one switch.","\"For web\" and \"for leads\" are now a single on\u002Foff setting: Google Ads > Goals > Settings > Customer data use. Accounts that had accepted the customer data terms moved over automatically.",{"icon":1031,"title":1032,"body":1033,"aside":-1,"bonus":266},"activity","Offline uploads have a new main route.","Since 15 June 2026 Google's Data Manager API is the main way to import offline conversions. The Google Ads API no longer accepts new adopters; existing connections can keep running while they move.",{"icon":1035,"title":1036,"body":1037,"aside":-1,"bonus":266},"settings-2","Your consent banner decides Ads data.","Since 15 June 2026 Consent Mode (the ad_storage signal) is the single control for Google Ads data collected through GA4. The Google Signals toggle now only affects GA4 reporting. Google has announced further changes, with no date yet.",{"icon":1039,"title":1040,"body":1041,"aside":-1,"bonus":266},"shield-check","15 checks to run now.","From the test lead to the click ID in your CRM.",{"forList":1043,"notForList":1047,"photoShop":-1,"photoLeads":-1},[1044,1045,1046],"Lead-gen businesses that run Google Ads and count form leads in GA4, and want to check their setup against Google's 2026 changes.","Marketers who send leads from their CRM back to Google Ads as offline conversions and need to know about the new upload route.","Agencies and freelancers who run Google Ads for lead-gen clients and want a one-page check to run on every account.",[1048,1049],"Shops whose sales go through a checkout. The shop edition has one page for each store platform.","Anyone after a step-by-step setup guide. Each box says what to check; the GA4 Setup Handbook covers how to set it up.",{"intro":1051,"note":-1,"pages":1052},"Google changed three things about lead tracking in 2026. 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This printable page lists what changed and the 15 checks to run now, from the test lead to the click ID in your CRM.",[1053,1061,1067],{"image":1054,"page":5,"caption":1060},{"src":1055,"alt":1056,"width":1057,"height":1058,"srcset":1059},"/media/32-leadgen-p01.27b15d50.webp","Page 1 of 2026 Google Lead Conversion Checklist",900,1274,"/media/32-leadgen-p01.27b15d50-400x566.webp 400w, /media/32-leadgen-p01.27b15d50-900x1274.webp 900w","The cover - October 2026 edition",{"image":1062,"page":253,"caption":1066},{"src":1063,"alt":1064,"width":1057,"height":1058,"srcset":1065},"/media/32-leadgen-p02.cce24c7f.webp","Page 2 of 2026 Google Lead Conversion Checklist","/media/32-leadgen-p02.cce24c7f-400x566.webp 400w, /media/32-leadgen-p02.cce24c7f-900x1274.webp 900w","What changed in 2026, and the checks to run now",{"image":1068,"page":1072,"caption":1073},{"src":1069,"alt":1070,"width":1057,"height":1058,"srcset":1071},"/media/32-leadgen-p03.bcc19f19.webp","Page 3 of 2026 Google Lead Conversion Checklist","/media/32-leadgen-p03.bcc19f19-400x566.webp 400w, /media/32-leadgen-p03.bcc19f19-900x1274.webp 900w",3,"One lead, four stages - and which group of checks covers each",[1075,1078,1081],{"question":1076,"answer":1077},"Is this really free?","Yes. 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2026 edition",[913,1103,1104,1105],{"path":1191,"href":1192,"itemNumber":1193,"track":1099,"typeLabel":1194,"format":909,"length":1195,"effort":911,"hasSkill":261,"platforms":1196,"cards":1197},"ga4-history-insurance","\u002Fresources\u002Fga4-history-insurance\u002F","11","Short guide","About 10 min read",[913,1105],[1198],{"cardId":1193,"track":1099,"title":1199,"sub":1200,"description":1201,"punchline":1202,"sortOrder":1203,"featured":266,"featuredOrder":-1,"coverArt":1204,"cover":1208,"stage":1279,"platforms":1282},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":1205,"alt":1206,"width":927,"height":927,"srcset":1207},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, 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(GTM container)","10-minute test","deep",[915,914,913],[1292,1369],{"cardId":1293,"track":907,"title":1294,"sub":1295,"description":1296,"punchline":1297,"sortOrder":1281,"featured":266,"featuredOrder":-1,"coverArt":1298,"cover":1302,"stage":1367,"platforms":1368},"37-leads","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1299,"alt":1300,"width":927,"height":927,"srcset":1301},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 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container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1377,"alt":1300,"width":927,"height":927,"srcset":1378},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 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