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checklist",[1006],{"variant":1007,"sub":923,"hook":1008,"lead":924},"default","Every Sale Counted?",{"src":1010,"alt":1011,"width":1012,"height":1012,"srcset":1013},"/media/32-shop-hero-art.bc37c66d.webp","Illustration for Purchase Tracking Checklist, by Platform",1600,"/media/32-shop-hero-art.bc37c66d-400x400.webp 400w, /media/32-shop-hero-art.bc37c66d-900x900.webp 900w, /media/32-shop-hero-art.bc37c66d-1600x1600.webp 1600w",{"src":1015,"alt":1016,"width":1017,"height":930,"srcset":1018},"/media/32-shop-flat-cover.7e094960.webp","Cover of Purchase Tracking Checklist, by Platform",800,"/media/32-shop-flat-cover.7e094960-400x600.webp 400w, /media/32-shop-flat-cover.7e094960.webp 800w",{"shop":1020,"leads":1020},[1021,1025,1029,1033],{"icon":1022,"title":1023,"body":1024,"aside":-1,"bonus":266},"search-check","What must fire.","The purchase event, begin_checkout, add_to_cart and refund - and when each must fire.",{"icon":1026,"title":1027,"body":1028,"aside":-1,"bonus":266},"activity","Where it usually breaks.","Scripts lost in the checkout upgrade. Two senders, one event. No refunds. Upsell apps. Orders with no browser.",{"icon":1030,"title":1031,"body":1032,"aside":-1,"bonus":266},"settings-2","Test it in 10 minutes.","Place a test order, confirm the events in GA4, then refund it and check GA4 shows the refund.",{"icon":1034,"title":1035,"body":1036,"aside":-1,"bonus":266},"shield-check","The 3 numbers to compare every month.","Shop orders, GA4 purchases and ad platform purchases - order counts, not revenue.",{"forList":1038,"notForList":1042,"photoShop":-1,"photoLeads":-1},[1039,1040,1041],"Shop owners and marketers on Shopify, WooCommerce, Magento (Adobe Commerce), PrestaShop or OpenCart who want to know whether GA4 counts every sale.","Shopify stores that went through the checkout upgrade and want to check their purchase tracking came through it.","Agencies and freelancers who look after GA4 for shop clients and want one printable page per platform to hand over.",[1043,1044],"Anyone after a full GA4 setup walkthrough. Each box says what to check; the GA4 Setup Handbook covers how to set it up.","Businesses that win customers through enquiry forms rather than a checkout. The lead-gen edition is written for you.",{"intro":1046,"note":-1,"pages":1047},"Is your shop counting every sale? Not just Shopify: one printable page each for Shopify, WooCommerce, Magento (Adobe Commerce), PrestaShop and OpenCart. Each page shows what must fire when someone buys, where tracking usually breaks on that platform, a 10-minute test you can run today, and the three numbers to compare every month (order counts, not revenue: platforms define order value differently). Print the page for your shop. Tick the boxes.",[1048,1056,1062,1069,1076,1083],{"image":1049,"page":5,"caption":1055},{"src":1050,"alt":1051,"width":1052,"height":1053,"srcset":1054},"/media/32-shop-p01.534c8dfe.webp","Page 1 of Purchase Tracking Checklist, by Platform",900,1274,"/media/32-shop-p01.534c8dfe-400x566.webp 400w, /media/32-shop-p01.534c8dfe-900x1274.webp 900w","The cover - October 2026 edition",{"image":1057,"page":253,"caption":1061},{"src":1058,"alt":1059,"width":1052,"height":1053,"srcset":1060},"/media/32-shop-p02.a0f03803.webp","Page 2 of Purchase Tracking Checklist, by Platform","/media/32-shop-p02.a0f03803-400x566.webp 400w, /media/32-shop-p02.a0f03803-900x1274.webp 900w","Shopify: what must fire, where it breaks and a 10-minute test",{"image":1063,"page":1067,"caption":1068},{"src":1064,"alt":1065,"width":1052,"height":1053,"srcset":1066},"/media/32-shop-p03.d0637ff2.webp","Page 3 of Purchase Tracking Checklist, by Platform","/media/32-shop-p03.d0637ff2-400x566.webp 400w, /media/32-shop-p03.d0637ff2-900x1274.webp 900w",3,"WooCommerce: what must fire and where it usually breaks",{"image":1070,"page":1074,"caption":1075},{"src":1071,"alt":1072,"width":1052,"height":1053,"srcset":1073},"/media/32-shop-p05.90148d49.webp","Page 5 of Purchase Tracking Checklist, by Platform","/media/32-shop-p05.90148d49-400x566.webp 400w, /media/32-shop-p05.90148d49-900x1274.webp 900w",5,"Magento (Adobe Commerce): where it breaks, a 10-minute test and the 3 numbers to compare",{"image":1077,"page":1081,"caption":1082},{"src":1078,"alt":1079,"width":1052,"height":1053,"srcset":1080},"/media/32-shop-p06.b9701242.webp","Page 6 of Purchase Tracking Checklist, by Platform","/media/32-shop-p06.b9701242-400x566.webp 400w, /media/32-shop-p06.b9701242-900x1274.webp 900w",6,"PrestaShop: what must fire, where it breaks and a 10-minute test",{"image":1084,"page":1088,"caption":1089},{"src":1085,"alt":1086,"width":1052,"height":1053,"srcset":1087},"/media/32-shop-p08.a57751bd.webp","Page 8 of Purchase Tracking Checklist, by Platform","/media/32-shop-p08.a57751bd-400x566.webp 400w, /media/32-shop-p08.a57751bd-900x1274.webp 900w",8,"OpenCart: a 10-minute test and the 3 numbers to compare every month",[1091,1094,1097],{"question":1092,"answer":1093},"Is this really free?","Yes. The checklist is free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1095,"answer":1096},"Do I need to be technical?","No. It's written in plain English.",{"question":1098,"answer":1099},"Why check it now?","GA4 doesn't go back and correct old data, and the BigQuery export only starts on the day you switch it on - so every week on a broken setup is a week of numbers you can't repair later.",[],4,{"startHeading":-1,"whereToStartShop":1103,"whereToStartLeads":1104,"step2":1105,"related":1110},"open your platform's page and run \"Test it in 10 minutes\" with one test order.","send one test lead and check it shows up once in GA4 DebugView (check 4). Then work down the other 14.",[1106],{"track":907,"label":1107,"href":1108,"body":1109,"comingSoon":266},"Find Your Missing Orders","\u002Fresources\u002Fmissing-orders-leads-sheet\u002Forders","put a number on your gap from 30 days of your own numbers.",[1111,1205,1298],{"path":1112,"href":1113,"itemNumber":1114,"track":1115,"typeLabel":1116,"format":909,"length":1117,"effort":911,"hasSkill":261,"platforms":1118,"cards":1122},"ga4-settings-audit-with-ai","\u002Fresources\u002Fga4-settings-audit-with-ai\u002F","35","both","Guide + prompts + template","About 25 min read",[918,1119,1120,1121],"claude","chatgpt","bq",[1123],{"cardId":1114,"track":1115,"title":1124,"sub":1125,"description":1126,"punchline":1127,"sortOrder":1128,"featured":266,"featuredOrder":-1,"coverArt":1129,"cover":1133,"stage":1196,"platforms":1204},"Audit Your GA4 Settings With Claude or ChatGPT","20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct settings, wrong data",46,{"src":1130,"alt":1131,"width":930,"height":930,"srcset":1132},"/media/35-cover-art.f93c28a9.webp","Cover art for Audit Your GA4 Settings With Claude or ChatGPT","/media/35-cover-art.f93c28a9-400x400.webp 400w, /media/35-cover-art.f93c28a9-900x900.webp 900w, /media/35-cover-art.f93c28a9.webp 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(GTM container)","10-minute test","deep",[1306,1307,918],"gtm","gads",[1309,1387],{"cardId":1310,"track":1311,"title":1312,"sub":1313,"description":1314,"punchline":1315,"sortOrder":1296,"featured":266,"featuredOrder":-1,"coverArt":1316,"cover":1320,"stage":1385,"platforms":1386},"37-leads","leadgen","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1317,"alt":1318,"width":930,"height":930,"srcset":1319},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 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container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1394,"alt":1318,"width":930,"height":930,"srcset":1395},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 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