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sheet",[1003],{"variant":1004,"sub":919,"hook":1005,"lead":1006},"default","Real Leads or Broken Forms?","Know every Monday. Seven numbers in one row a week, including the two no ad platform gives you: real leads and sales. When reported leads jump and real leads don't, the sheet tells you the same Monday, not at the end of the quarter.",{"src":1008,"alt":1009,"width":1010,"height":1010,"srcset":1011},"/media/34-leadgen-hero-art.c44150fe.webp","Illustration for The Owner's Weekly Numbers",1600,"/media/34-leadgen-hero-art.c44150fe-400x400.webp 400w, /media/34-leadgen-hero-art.c44150fe-900x900.webp 900w, /media/34-leadgen-hero-art.c44150fe-1600x1600.webp 1600w",{"shop":1013,"leads":1013},[1014,1018,1022,1026,1030,1034,1038],{"icon":1015,"title":1016,"body":1017,"aside":-1,"bonus":266},"search-check","One page for Monday","seven numbers against last week and the four weeks before. Shops: revenue, orders, new-customer share, blended ROAS on store revenue, ad spend, conversion rate, tracking health. Lead-gen: reported leads, real leads, cost per real lead, lead-to-sale rate, ad spend, form health, top source.",{"icon":1019,"title":1020,"body":1021,"aside":-1,"bonus":266},"activity","A \"Did this move for a real reason?\" column","on every number: Real change, Tracking issue, Seasonal, Promotion or Don't know yet - and a Reason log that turns it into a record.",{"icon":1023,"title":1024,"body":1025,"aside":-1,"bonus":266},"settings-2","A built-in tracking check","GA4 purchases against store orders (shops) or reported against real leads (lead-gen), judged on the change, not the level.",{"icon":1027,"title":1028,"body":1029,"aside":-1,"bonus":266},"shield-check","13 weeks of history with a small trend for each number",", and room for 52 weeks of input.",{"icon":1031,"title":1032,"body":1033,"aside":-1,"bonus":266},"git-branch","The Monday 10-minute routine","where to find every number in Shopify, WooCommerce, GA4, Google Ads and Meta, and five questions to ask when a flag fires.",{"icon":1035,"title":1036,"body":1037,"aside":-1,"bonus":266},"sun","An email to forward to your boss",", filled in from the page, and a filled-in example tab.",{"icon":1039,"title":1040,"body":1041,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that applies this to your own numbers.",{"forList":1043,"notForList":1047,"photoShop":1051,"photoLeads":1056},[1044,1045,1046],"Owners, founders and marketing leads of online shops and lead-gen businesses who read the numbers every week and want to know which moves are real.","Agencies and freelancers who report weekly to an owner and want a shared, honest page to report on.","Shops and lead-gen businesses equally: each has its own edition.",[1048,1049,1050],"Teams that already join store or CRM data with GA4 and the ad platforms in a reporting tool they trust - you'll have most of these numbers already.","Anyone who can't see their own store orders or lead list: the sheet is built on the real number, not the platforms' claims.","Lead-gen owners who'd rather ask their AI assistant: **Connect Your Lead List to Claude or ChatGPT** https:\u002F\u002Ftrackian.com\u002Fresources\u002Flead-list-to-claude-chatgpt.",{"src":1052,"alt":1053,"width":1010,"height":1054,"srcset":1055},"/media/34-photo-V1.1917b3ee.webp","On a Monday morning, the owner of a small online kitchenware shop types last week's numbers into a sheet, one figure circled on the printout beside her.",686,"/media/34-photo-V1.1917b3ee-400x172.webp 400w, /media/34-photo-V1.1917b3ee-900x386.webp 900w, /media/34-photo-V1.1917b3ee-1600x686.webp 1600w",{"src":1057,"alt":1058,"width":1010,"height":1054,"srcset":1059},"/media/34-photo-V2.0375a6df.webp","On a Monday morning, the owner of a small wedding venue compares the enquiries in his notebook with a printed weekly sheet.","/media/34-photo-V2.0375a6df-400x172.webp 400w, /media/34-photo-V2.0375a6df-900x386.webp 900w, /media/34-photo-V2.0375a6df-1600x686.webp 1600w",{"intro":-1,"note":1061,"pages":1062},"The sheet only knows what you type into it, once a week. A flag says a number moved more than the limit you chose, not why; it can't see slow drifts, and tracking health only compares GA4 with your store (or reported with real leads), not each ad platform. The default limits are starting points, not benchmarks. The week after a tracking fix can flag too, because the 4-week average still holds the broken weeks - the sheet explains this rather than hiding it.",[1063,1071,1078,1084,1091],{"image":1064,"page":5,"caption":1070},{"src":1065,"alt":1066,"width":1067,"height":1068,"srcset":1069},"/media/34-leadgen-p01.055e5dee.webp","The 'Start here' tab of The Owner's Weekly Numbers, lead-gen edition (Google Sheets copy)",1100,982,"/media/34-leadgen-p01.055e5dee-400x357.webp 400w, /media/34-leadgen-p01.055e5dee-900x803.webp 900w, /media/34-leadgen-p01.055e5dee.webp 1100w","Start here: seven numbers to read every Monday, and one question for each",{"image":1072,"page":1076,"caption":1077},{"src":1073,"alt":1074,"width":1067,"height":1068,"srcset":1075},"/media/34-leadgen-p06.9ab84324.webp","The 'Example' tab of The Owner's Weekly Numbers, lead-gen edition (Google Sheets copy)","/media/34-leadgen-p06.9ab84324-400x357.webp 400w, /media/34-leadgen-p06.9ab84324-900x803.webp 900w, /media/34-leadgen-p06.9ab84324.webp 1100w",6,"A filled-in copy with example data: this week against last week and the 4-week average",{"image":1079,"page":253,"caption":1083},{"src":1080,"alt":1081,"width":1067,"height":1068,"srcset":1082},"/media/34-leadgen-p02.21a721a2.webp","The 'This week' tab of The Owner's Weekly Numbers, lead-gen edition (Google Sheets copy)","/media/34-leadgen-p02.21a721a2-400x357.webp 400w, /media/34-leadgen-p02.21a721a2-900x803.webp 900w, /media/34-leadgen-p02.21a721a2.webp 1100w","This week: each number against last week and the 4-week average, flagged when it moves more than your limit",{"image":1085,"page":1089,"caption":1090},{"src":1086,"alt":1087,"width":1067,"height":1068,"srcset":1088},"/media/34-leadgen-p04.29167a6c.webp","The 'Weekly input' tab of The Owner's Weekly Numbers, lead-gen edition (Google Sheets copy)","/media/34-leadgen-p04.29167a6c-400x357.webp 400w, /media/34-leadgen-p04.29167a6c-900x803.webp 900w, /media/34-leadgen-p04.29167a6c.webp 1100w",4,"Weekly input: one row per week, Monday to Sunday",{"image":1092,"page":1096,"caption":1097},{"src":1093,"alt":1094,"width":1067,"height":1068,"srcset":1095},"/media/34-leadgen-p07.58909790.webp","The 'What this can't tell you' tab of The Owner's Weekly Numbers, lead-gen edition (Google Sheets copy)","/media/34-leadgen-p07.58909790-400x357.webp 400w, /media/34-leadgen-p07.58909790-900x803.webp 900w, /media/34-leadgen-p07.58909790.webp 1100w",7,"What this sheet can't tell you",[1099,1102,1105,1108,1111],{"question":1100,"answer":1101},"Is this really free?","Yes. The sheet and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1103,"answer":1104},"Why do you ask these questions?","Your answers tell us which parts of the sheet matter most for your site, so the next step we suggest fits you. We use your email to send you the sheet and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1106,"answer":1107},"Does it cover my platform?","It works with GA4, Google Ads and Meta Ads. This edition is written for lead-gen sites.",{"question":1109,"answer":1110},"Do I need to be technical?","No. It's written in plain English.",{"question":1112,"answer":1113},"Why check it now?","A tag that breaks on a Tuesday keeps steering your ad platforms on the wrong numbers until someone notices.",[],"https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002F1NzDJRFHSqAkL1bSP-13EaiCRZQU2UB9_2j67Am1biJs\u002Fcopy",{"startHeading":-1,"whereToStartShop":1117,"whereToStartLeads":1117,"step2":1118,"related":1123},"Fill in the last four weeks today, so the flags work from your first Monday.",[1119],{"track":907,"label":1120,"href":1121,"body":1122,"comingSoon":266},"Missing Leads Sheet","\u002Fresources\u002Fmissing-orders-leads-sheet\u002Fleads","when form health moves, find out which platform with the **Missing Leads Sheet**",[1124,1219,1310,1403],{"path":1125,"href":1126,"itemNumber":1127,"track":1128,"typeLabel":1129,"format":1130,"length":1131,"effort":910,"hasSkill":261,"platforms":1132,"cards":1136},"ga4-settings-audit-with-ai","\u002Fresources\u002Fga4-settings-audit-with-ai\u002F","35","both","Guide + prompts + template","PDF","About 25 min read",[912,1133,1134,1135],"claude","chatgpt","bq",[1137],{"cardId":1127,"track":1128,"title":1138,"sub":1139,"description":1140,"punchline":1141,"sortOrder":1142,"featured":266,"featuredOrder":-1,"coverArt":1143,"cover":1147,"stage":1210,"platforms":1218},"Audit Your GA4 Settings With Claude or ChatGPT","20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct settings, wrong data",46,{"src":1144,"alt":1145,"width":926,"height":926,"srcset":1146},"/media/35-cover-art.f93c28a9.webp","Cover art for Audit Your GA4 Settings With Claude or ChatGPT","/media/35-cover-art.f93c28a9-400x400.webp 400w, /media/35-cover-art.f93c28a9-900x900.webp 900w, /media/35-cover-art.f93c28a9.webp 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2026 edition",[912,1133,1134,1135],{"path":1220,"href":1221,"itemNumber":1222,"track":907,"typeLabel":1223,"format":1130,"length":1224,"effort":910,"hasSkill":261,"platforms":1225,"cards":1227},"one-page-checklists\u002Fleadgen","\u002Fresources\u002Fone-page-checklists\u002Fleadgen\u002F","32","Checklist","2 pages, front and back",[912,913,1226],"gtm",[1228],{"cardId":1229,"track":907,"title":1230,"sub":1231,"description":1232,"punchline":1233,"sortOrder":1234,"featured":266,"featuredOrder":-1,"coverArt":1235,"cover":1239,"stage":1308,"platforms":1309},"32-leadgen","2026 Google Lead Conversion Checklist","Front and back, 15 checks","Front-and-back checklist of 15 checks covering Google's 2026 lead-tracking changes.","never on the Submit click",20,{"src":1236,"alt":1237,"width":926,"height":926,"srcset":1238},"/media/32-leadgen-cover-art.acaa0c42.webp","Cover art for 2026 Google Lead Conversion Checklist","/media/32-leadgen-cover-art.acaa0c42-400x400.webp 400w, 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guide","About 10 min read",[912,1135],[1318],{"cardId":1313,"track":1128,"title":1319,"sub":1320,"description":1321,"punchline":1322,"sortOrder":1323,"featured":266,"featuredOrder":-1,"coverArt":1324,"cover":1328,"stage":1399,"platforms":1402},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":1325,"alt":1326,"width":926,"height":926,"srcset":1327},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 1200w",{"x0":1148,"y0":1329,"x1":931,"y1":1330,"chip_right":1151,"chip_top":1331,"note":260,"loop":1332,"y2":1337,"outline":1338,"person":260,"tone":1209},0.14794921875,0.32802734375,0.04150390625,[1333,1334,1335,1336],0.625,0.482421875,0.921875,0.642578125,0.41794921875000024,[1339,1341,1343,1345,1347,1349,1351,1353,1355,1357,1359,1361,1363,1365,1367,1369,1371,1373,1375,1377,1379,1381,1384,1387,1390,1393,1396],[1340,949],0.1479,[1342,949],0.1579,[1344,949],0.1679,[1346,949],0.1779,[1348,949],0.1879,[1350,949],0.1979,[1352,949],0.2079,[1354,949],0.2179,[1356,949],0.2279,[1358,949],0.2379,[1360,949],0.2479,[1362,949],0.2579,[1364,949],0.2679,[1366,949],0.2779,[1368,949],0.2879,[1370,949],0.2979,[1372,949],0.3079,[1374,949],0.3179,[1376,949],0.3279,[1378,949],0.3379,[1380,949],0.3479,[1382,1383],0.3579,0.8228,[1385,1386],0.3679,0.7617,[1388,1389],0.3779,0.6934,[1391,1392],0.3879,0.6323,[1394,1395],0.3979,0.5273,[1397,1398],0.4079,0.4785,{"kind":1211,"stage":1212,"book":1400},{"hex":1214,"dark":1215,"light":266,"block":1401,"foot":1217,"title":1319,"sub":1320},17,[912,1135],{"path":1404,"href":1405,"itemNumber":1406,"track":1128,"typeLabel":1407,"format":-1,"length":1408,"effort":1409,"hasSkill":261,"platforms":1410,"cards":1411},"gtm-consent-container","\u002Fresources\u002Fgtm-consent-container\u002F","37","Template (GTM container)","10-minute test","deep",[1226,913,912],[1412,1488],{"cardId":1413,"track":907,"title":1414,"sub":1415,"description":1416,"punchline":1417,"sortOrder":1401,"featured":266,"featuredOrder":-1,"coverArt":1418,"cover":1422,"stage":1486,"platforms":1487},"37-leads","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1419,"alt":1420,"width":926,"height":926,"srcset":1421},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 1200w",{"x0":1423,"y0":1424,"x1":931,"y1":1425,"chip_right":1426,"chip_top":1427,"note":1428,"loop":1433,"y2":1438,"outline":1439,"person":260,"tone":993},0.072265625,0.1318359375,0.33388671875,0.02734375,0.03564453125,[1429,1430,1431,1432],0.583984375,0.833984375,0.888671875,0.875,[1434,1435,1436,1437],0.076171875,0.73828125,0.76171875,0.83984375,0.3618359375000002,[1440,1442,1444,1446,1448,1450,1452,1454,1456,1458,1460,1462,1464,1466,1468,1470,1472,1474,1476,1478,1480,1482,1484],[1441,949],0.1318,[1443,949],0.1418,[1445,949],0.1518,[1447,949],0.1618,[1449,949],0.1718,[1451,949],0.1818,[1453,949],0.1918,[1455,949],0.2018,[1457,949],0.2118,[1459,949],0.2218,[1461,949],0.2318,[1463,949],0.2418,[1465,949],0.2518,[1467,949],0.2618,[1469,949],0.2718,[1471,949],0.2818,[1473,949],0.2918,[1475,949],0.3018,[1477,949],0.3118,[1479,949],0.3218,[1481,949],0.3318,[1483,949],0.3418,[1485,949],0.3518,{"kind":995},[1226,913,912],{"cardId":1489,"track":1490,"title":1414,"sub":1491,"description":1492,"punchline":1493,"sortOrder":1494,"featured":266,"featuredOrder":-1,"coverArt":1495,"cover":1498,"stage":1567,"platforms":1568},"37-shop","shop","GTM container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1496,"alt":1420,"width":926,"height":926,"srcset":1497},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 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