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flowchart, watch sheet","moderate",[913,914,915,916],"ga4","meta","gads","gtm",[],"item","gated","check","Peak-Week and Campaign Launch Kits","Download the kit",[924,928,932],{"variant":925,"sub":-1,"hook":926,"lead":927},"default","Is this real, or broken tracking? Know before your biggest day.","Don't lose Black Friday to a broken tag. A before-peak tracking checklist in three blocks, a \"sales just dropped\" flowchart and a daily watch sheet: on Friday 27 November you'll know within minutes whether a drop is real or broken tracking.",{"variant":929,"sub":930,"hook":931,"lead":927},"shop","Black Friday: checklist, flowchart and watch sheet","The Black Friday War Room.",{"variant":933,"sub":934,"hook":935,"lead":936},"leads","Checklist, flowchart and watch sheet","The First 72 Hours.","The first 72 hours of a new campaign decide what your ads learn a lead is. A pre-launch tracking checklist, a \"leads spiked or vanished\" flowchart and a 14-day watch sheet that compares what Google and Meta report with the leads you actually received, so spam and double-counted forms don't become the target.",{"src":938,"alt":939,"width":940,"height":940,"srcset":941},"/media/10-peak-week-hero-art.f3d630b5.webp","Illustration for Peak-Week and Campaign Launch Kits",1600,"/media/10-peak-week-hero-art.f3d630b5-400x400.webp 400w, /media/10-peak-week-hero-art.f3d630b5-900x900.webp 900w, /media/10-peak-week-hero-art.f3d630b5-1600x1600.webp 1600w",{"src":943,"alt":944,"width":945,"height":946,"srcset":947},"/media/10-peak-week-flat-cover.85e7000e.webp","Cover of Peak-Week and Campaign Launch Kits",800,1200,"/media/10-peak-week-flat-cover.85e7000e-400x600.webp 400w, /media/10-peak-week-flat-cover.85e7000e.webp 800w",{"shop":949,"leads":949},[950,954,958,962,966,970],{"icon":951,"title":952,"body":953,"aside":-1,"bonus":266},"search-check","Peak-Week Kit (shops)","14 checks in three blocks - two weeks before (target Friday 13 November 2026), one week before (Friday 20 November) and the day before (Thursday 26 November): GA4 vs store orders, the purchase event, refunds, payment redirects, Google Ads and Meta conversion setup, consent banner, change freeze, who checks what each morning.",{"icon":955,"title":956,"body":957,"aside":-1,"bonus":266},"activity","Campaign Launch Kit (lead-gen)","10 pre-launch checks - the form counts once, the thank-you page, spam, click IDs saved with every lead, primary conversions and \"One\" vs \"Every\", the 2026 enhanced conversions setting, consent on the landing page, phone calls - then launch-day, first-72-hours and days 4 to 14 routines.",{"icon":959,"title":960,"body":961,"aside":-1,"bonus":266},"settings-2","A \"check this first\" flowchart for each kit","that separates a real change from a tracking problem in 11 or 12 numbered steps, for whoever is on duty.",{"icon":963,"title":964,"body":965,"aside":-1,"bonus":266},"shield-check","A watch sheet for your kit","(Excel, inside the AI skill download): what you expected against what happened, with flags against limits you set yourself.",{"icon":967,"title":968,"body":969,"aside":-1,"bonus":266},"git-branch","A \"for whoever implements this\" box under every check",", so the owner can forward the technical part to their developer or agency.",{"icon":971,"title":972,"body":973,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that applies this to your own numbers.",{"forList":975,"notForList":979,"photoShop":982,"photoLeads":987},[976,977,978],"Owners and managers of online shops running Google and Meta ads into Black Friday (27 November 2026), Cyber Monday (30 November) or any other big sales day.","Lead-gen businesses about to launch a new Google or Meta ads campaign, and the agencies and freelancers who launch it for them.","Shops and lead-gen businesses equally: each has its own kit.",[980,981],"Teams with a tracking specialist who already runs pre-launch QA and daily reconciliation - you'll know most of this.","Anyone without access to their store admin, lead inbox or ad accounts: every check starts from the real number.",{"src":983,"alt":984,"width":940,"height":985,"srcset":986},"/media/10-photo-V7.96d679ef.webp","On the evening before Black Friday, the owner of an online gift shop ticks the last item on a printed checklist in a warehouse office full of parcels.",686,"/media/10-photo-V7.96d679ef-400x172.webp 400w, /media/10-photo-V7.96d679ef-900x386.webp 900w, /media/10-photo-V7.96d679ef-1600x686.webp 1600w",{"src":988,"alt":989,"width":940,"height":985,"srcset":990},"/media/10-photo-V8.413a4976.webp","On the morning a new campaign goes live, a dental clinic's marketing lead sends a test enquiry from her phone and watches the inbox on her laptop.","/media/10-photo-V8.413a4976-400x172.webp 400w, /media/10-photo-V8.413a4976-900x386.webp 900w, /media/10-photo-V8.413a4976-1600x686.webp 1600w",{"intro":-1,"note":992,"pages":993},"Both kits are the do-it-yourself version and a manual snapshot: they only check what you check, when you check it. A watch sheet tells you that something is off, not which tag broke, and the thresholds are your own starting points. If you'd rather not fix what you find yourself, our specialists can: the Fix Sprint covers GA4, Google Tag Manager, and Google Ads and Meta conversion settings. It's delivered by people and priced separately.",[994,1002,1008,1015,1022,1029,1036],{"image":995,"page":5,"caption":1001},{"src":996,"alt":997,"width":998,"height":999,"srcset":1000},"/media/10-peak-p01.dc48846d.webp","Page 1 of Peak-Week Kit",900,1274,"/media/10-peak-p01.dc48846d-400x566.webp 400w, /media/10-peak-p01.dc48846d-900x1274.webp 900w","The cover - October 2026 edition",{"image":1003,"page":253,"caption":1007},{"src":1004,"alt":1005,"width":998,"height":999,"srcset":1006},"/media/10-peak-p02.5a146b60.webp","Page 2 of Peak-Week Kit","/media/10-peak-p02.5a146b60-400x566.webp 400w, /media/10-peak-p02.5a146b60-900x1274.webp 900w","The two-weeks-before checklist, starting with GA4 against your real orders",{"image":1009,"page":1013,"caption":1014},{"src":1010,"alt":1011,"width":998,"height":999,"srcset":1012},"/media/10-peak-p03.05ed1e49.webp","Page 3 of Peak-Week Kit","/media/10-peak-p03.05ed1e49-400x566.webp 400w, /media/10-peak-p03.05ed1e49-900x1274.webp 900w",3,"Make sure each purchase counts once, then test an order and a refund",{"image":1016,"page":1020,"caption":1021},{"src":1017,"alt":1018,"width":998,"height":999,"srcset":1019},"/media/10-peak-p08.79b8cc54.webp","Page 8 of Peak-Week Kit","/media/10-peak-p08.79b8cc54-400x566.webp 400w, /media/10-peak-p08.79b8cc54-900x1274.webp 900w",8,"Freeze site and checkout changes, and agree who checks what",{"image":1023,"page":1027,"caption":1028},{"src":1024,"alt":1025,"width":998,"height":999,"srcset":1026},"/media/10-peak-p09.7b21d6c6.webp","Page 9 of Peak-Week Kit","/media/10-peak-p09.7b21d6c6-400x566.webp 400w, /media/10-peak-p09.7b21d6c6-900x1274.webp 900w",9,"The day before, and the morning routine during peak week",{"image":1030,"page":1034,"caption":1035},{"src":1031,"alt":1032,"width":998,"height":999,"srcset":1033},"/media/10-peak-p12.76e2d432.webp","Page 12 of Peak-Week Kit","/media/10-peak-p12.76e2d432-400x566.webp 400w, /media/10-peak-p12.76e2d432-900x1274.webp 900w",12,"Sales just dropped: the decision tree for real drop or tracking drop",{"image":1037,"page":1041,"caption":1042},{"src":1038,"alt":1039,"width":998,"height":999,"srcset":1040},"/media/10-peak-p13.3e0a0c6e.webp","Page 13 of Peak-Week Kit","/media/10-peak-p13.3e0a0c6e-400x566.webp 400w, /media/10-peak-p13.3e0a0c6e-900x1274.webp 900w",13,"The tracking-drop branch, and where every branch ends",[1044,1047,1050,1053,1056],{"question":1045,"answer":1046},"Is this really free?","Yes. The kit and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1048,"answer":1049},"Why do you ask these questions?","Your answers tell us which parts of the kit matter most for your site, so the next step we suggest fits you. We use your email to send you the kit and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1051,"answer":1052},"Does it cover my platform?","It works with GA4, Meta Ads, Google Ads and Tag Manager. It's written for online shops and lead-gen sites alike.",{"question":1054,"answer":1055},"Do I need to be technical?","No. It's written in plain English.",{"question":1057,"answer":1058},"Why check it now?","The peak-week kit's first block is due on Friday 13 November and the change freeze on Friday 20 November; for a launch, the first 72 hours start the moment the campaign does.",[],4,"track",{"startHeading":-1,"whereToStartShop":1063,"whereToStartLeads":1064,"step2":1065,"related":1075},"start with checklist item 1 this week - your normal GA4 vs store gap is the baseline everything else is measured against.","run the five form tests in checklist item 1 before you spend anything.",[1066,1070],{"track":929,"label":1067,"href":1068,"body":1069,"comingSoon":266},"Missing Orders Sheet","\u002Fresources\u002Fmissing-orders-leads-sheet\u002Forders","find your baseline gap in your own numbers with the **Missing Orders Sheet**",{"track":1071,"label":1072,"href":1073,"body":1074,"comingSoon":266},"leadgen","Missing Leads Sheet","\u002Fresources\u002Fmissing-orders-leads-sheet\u002Fleads","know your starting point before launch with the **Missing Leads Sheet**",[1076,1168,1261,1354],{"path":1077,"href":1078,"itemNumber":1079,"track":929,"typeLabel":1080,"format":909,"length":1081,"effort":911,"hasSkill":261,"platforms":1082,"cards":1088},"one-page-checklists\u002Fshop","\u002Fresources\u002Fone-page-checklists\u002Fshop\u002F","32","Checklist","1 page per platform",[1083,1084,1085,1086,1087,913],"shopify","woo","magento","presta","opencart",[1089],{"cardId":1090,"track":929,"title":1091,"sub":1092,"description":1093,"punchline":1094,"sortOrder":1095,"featured":266,"featuredOrder":-1,"coverArt":1096,"cover":1100,"stage":1165,"platforms":1167},"32-shop","Purchase Tracking Checklist, by Platform","Shopify, WooCommerce, Magento, PrestaShop, OpenCart","One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.","One sender per event",43,{"src":1097,"alt":1098,"width":946,"height":946,"srcset":1099},"/media/32-shop-cover-art.22b2ce38.webp","Cover art for Purchase Tracking Checklist, by Platform","/media/32-shop-cover-art.22b2ce38-400x400.webp 400w, /media/32-shop-cover-art.22b2ce38-900x900.webp 900w, /media/32-shop-cover-art.22b2ce38.webp 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2026 edition",[913,1175,1176,1177],{"path":1262,"href":1263,"itemNumber":1264,"track":907,"typeLabel":1265,"format":909,"length":1266,"effort":911,"hasSkill":261,"platforms":1267,"cards":1268},"ga4-history-insurance","\u002Fresources\u002Fga4-history-insurance\u002F","11","Short guide","About 10 min read",[913,1177],[1269],{"cardId":1264,"track":907,"title":1270,"sub":1271,"description":1272,"punchline":1273,"sortOrder":1274,"featured":266,"featuredOrder":-1,"coverArt":1275,"cover":1279,"stage":1350,"platforms":1353},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":1276,"alt":1277,"width":946,"height":946,"srcset":1278},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, 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1200w",{"x0":1190,"y0":1280,"x1":1103,"y1":1281,"chip_right":1105,"chip_top":1282,"note":260,"loop":1283,"y2":1288,"outline":1289,"person":260,"tone":1164},0.14794921875,0.32802734375,0.04150390625,[1284,1285,1286,1287],0.625,0.482421875,0.921875,0.642578125,0.41794921875000024,[1290,1292,1294,1296,1298,1300,1302,1304,1306,1308,1310,1312,1314,1316,1318,1320,1322,1324,1326,1328,1330,1332,1335,1338,1341,1344,1347],[1291,1121],0.1479,[1293,1121],0.1579,[1295,1121],0.1679,[1297,1121],0.1779,[1299,1121],0.1879,[1301,1121],0.1979,[1303,1121],0.2079,[1305,1121],0.2179,[1307,1121],0.2279,[1309,1121],0.2379,[1311,1121],0.2479,[1313,1121],0.2579,[1315,1121],0.2679,[1317,1121],0.2779,[1319,1121],0.2879,[1321,1121],0.2979,[1323,1121],0.3079,[1325,1121],0.3179,[1327,1121],0.3279,[1329,1121],0.3379,[1331,1121],0.3479,[1333,1334],0.3579,0.8228,[1336,1337],0.3679,0.7617,[1339,1340],0.3779,0.6934,[1342,1343],0.3879,0.6323,[1345,1346],0.3979,0.5273,[1348,1349],0.4079,0.4785,{"kind":1253,"stage":1254,"book":1351},{"hex":1256,"dark":1257,"light":266,"block":1352,"foot":1259,"title":1270,"sub":1271},17,[913,1177],{"path":1355,"href":1356,"itemNumber":1357,"track":907,"typeLabel":1358,"format":-1,"length":1359,"effort":1360,"hasSkill":261,"platforms":1361,"cards":1362},"gtm-consent-container","\u002Fresources\u002Fgtm-consent-container\u002F","37","Template (GTM container)","10-minute test","deep",[916,915,913],[1363,1440],{"cardId":1364,"track":1071,"title":1365,"sub":1366,"description":1367,"punchline":1368,"sortOrder":1352,"featured":266,"featuredOrder":-1,"coverArt":1369,"cover":1373,"stage":1438,"platforms":1439},"37-leads","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1370,"alt":1371,"width":946,"height":946,"srcset":1372},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 1200w",{"x0":1374,"y0":1375,"x1":1103,"y1":1376,"chip_right":1377,"chip_top":1378,"note":1379,"loop":1384,"y2":1389,"outline":1390,"person":260,"tone":1437},0.072265625,0.1318359375,0.33388671875,0.02734375,0.03564453125,[1380,1381,1382,1383],0.583984375,0.833984375,0.888671875,0.875,[1385,1386,1387,1388],0.076171875,0.73828125,0.76171875,0.83984375,0.3618359375000002,[1391,1393,1395,1397,1399,1401,1403,1405,1407,1409,1411,1413,1415,1417,1419,1421,1423,1425,1427,1429,1431,1433,1435],[1392,1121],0.1318,[1394,1121],0.1418,[1396,1121],0.1518,[1398,1121],0.1618,[1400,1121],0.1718,[1402,1121],0.1818,[1404,1121],0.1918,[1406,1121],0.2018,[1408,1121],0.2118,[1410,1121],0.2218,[1412,1121],0.2318,[1414,1121],0.2418,[1416,1121],0.2518,[1418,1121],0.2618,[1420,1121],0.2718,[1422,1121],0.2818,[1424,1121],0.2918,[1426,1121],0.3018,[1428,1121],0.3118,[1430,1121],0.3218,[1432,1121],0.3318,[1434,1121],0.3418,[1436,1121],0.3518,"light",{"kind":1166},[916,915,913],{"cardId":1441,"track":929,"title":1365,"sub":1442,"description":1443,"punchline":1444,"sortOrder":1445,"featured":266,"featuredOrder":-1,"coverArt":1446,"cover":1449,"stage":1518,"platforms":1519},"37-shop","GTM container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1447,"alt":1371,"width":946,"height":946,"srcset":1448},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 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