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questions","PDF","Short PDF + full version online","quick",[913,914,915,916,917],"claude","chatgpt","meta","gads","ga4",[919],{"cardId":920,"track":907,"title":921,"sub":922,"description":923,"punchline":924,"sortOrder":925,"featured":266,"featuredOrder":-1,"coverArt":926,"cover":931,"stage":995,"platforms":1003},"26-ceo","10 Questions Your CEO Asks","and why AI gets them wrong","The questions CEOs ask most about marketing, why AI gets them wrong, and what to tell your CEO in the meantime.","The AI will still answer",49,{"src":927,"alt":928,"width":929,"height":929,"srcset":930},"/media/26-ceo-cover-art.03dcbce9.webp","Cover art for 10 Questions Your CEO Asks",1200,"/media/26-ceo-cover-art.03dcbce9-400x400.webp 400w, /media/26-ceo-cover-art.03dcbce9-900x900.webp 900w, /media/26-ceo-cover-art.03dcbce9.webp 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online · October 2026",[913,914,915,916,917],"prompt-packs-business","ceo","edition","gated","trial","Get the CEO questions",[1011],{"variant":1012,"sub":922,"hook":1013,"lead":1014},"default","10 Questions AI Gets Wrong.","Your CEO asked AI about marketing. Here's why the answer is wrong: the questions owners, CEOs and boards ask most, the answer AI typically gives from unjoined data, exactly why it goes wrong, and what to tell your CEO while you fix it. For shops and lead-gen businesses.",{"src":1016,"alt":1017,"width":1018,"height":1019,"srcset":1020},"/media/book-26-ceo-hero-art.4196b8cd.webp","Book cover art for 10 Questions Your CEO Asks",1600,2400,"/media/book-26-ceo-hero-art.4196b8cd-400x600.webp 400w, /media/book-26-ceo-hero-art.4196b8cd-900x1350.webp 900w, /media/book-26-ceo-hero-art.4196b8cd-1600x2400.webp 1600w",{"src":1022,"alt":1023,"width":1024,"height":929,"srcset":1025},"/media/26-ceo-flat-cover.4353db8b.webp","Cover of 10 Questions Your CEO Asks",800,"/media/26-ceo-flat-cover.4353db8b-400x600.webp 400w, /media/26-ceo-flat-cover.4353db8b.webp 800w",{"shop":1027,"leads":1027},[1028,1032,1036,1039,1043,1047,1051],{"icon":1029,"title":1030,"body":1031,"aside":-1,"bonus":266},"search-check","Shop owners edition","36 business prompts, from blended return on ad spend and new-customer cost to margin, returns, discounts and peak-week stock.",{"icon":1033,"title":1034,"body":1035,"aside":-1,"bonus":266},"activity","Lead-gen edition","36 business prompts, from real versus reported leads and spam to cost per real lead, speed to lead and lead to sale.",{"icon":1037,"title":908,"body":1038,"aside":-1,"bonus":266},"settings-2","the ten questions decision makers ask most, why AI gets each one wrong (seven failure types), and what to tell your CEO in the meantime.",{"icon":1040,"title":1041,"body":1042,"aside":-1,"bonus":266},"shield-check","A trust label on every prompt","(SAFE, VERIFY or WON'T WORK WITHOUT JOINED DATA), and on every cross-system prompt an honest verdict on what uploading exports fixes: mostly works, partly, or doesn't fix it.",{"icon":1044,"title":1045,"body":1046,"aside":-1,"bonus":266},"git-branch","A \"Paste this first\" rules block","that makes the AI say when data is missing instead of filling the gap.",{"icon":1048,"title":1049,"body":1050,"aside":-1,"bonus":266},"sun","A short \"top 10\" PDF per edition","with the prompts to run first, plus the full web version with every prompt.",{"icon":1052,"title":1053,"body":1054,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that applies these prompts to your own numbers.",{"forList":1056,"notForList":1060,"photoShop":1063,"photoLeads":-1},[1057,1058,1059],"Owners and managers of online shops and lead-gen businesses who ask AI business questions, not platform questions.","Marketing leads and agencies who report to an owner or board and want to know which AI answers will hold up.","Shops and lead-gen businesses equally: each has its own edition, and the CEO questions cover both.",[1061,1062],"Anyone looking for single-platform prompts (GA4, Google Ads or Meta on its own): use the platform prompt packs instead, https:\u002F\u002Ftrackian.com\u002Fresources\u002Fprompt-packs-platforms","Analysts who already join store, CRM and ad data in a warehouse - you'll recognise every failure type.",{"src":1064,"alt":1065,"width":1018,"height":1066,"srcset":1067},"/media/26-photo-V44.e2071958.webp","A CEO holds a printed AI answer with one figure circled and a question mark beside it, on the way to ask the marketing team.",686,"/media/26-photo-V44.e2071958-400x172.webp 400w, /media/26-photo-V44.e2071958-900x386.webp 900w, /media/26-photo-V44.e2071958-1600x686.webp 1600w",{"intro":-1,"note":1069,"pages":1070},"Most business questions need two or more systems lined up, and a single connector doesn't hold them. The packs label those prompts WON'T WORK WITHOUT JOINED DATA and say how far uploaded exports get you, rather than pretending a clever prompt fixes it. Example AI answers in the CEO edition are illustrative, not quotes from a specific tool.",[1071,1079,1086,1093,1100,1107,1114,1121],{"image":1072,"page":5,"caption":1078},{"src":1073,"alt":1074,"width":1075,"height":1076,"srcset":1077},"/media/26-ceo-p01.e3726b0d.webp","Page 1 of 10 Questions Your CEO Asks - the top 10",900,1274,"/media/26-ceo-p01.e3726b0d-400x566.webp 400w, /media/26-ceo-p01.e3726b0d-900x1274.webp 900w","The cover - October 2026 edition",{"image":1080,"page":1084,"caption":1085},{"src":1081,"alt":1082,"width":1075,"height":1076,"srcset":1083},"/media/26-ceo-p04.628c9623.webp","Page 4 of 10 Questions Your CEO Asks - the top 10","/media/26-ceo-p04.628c9623-400x566.webp 400w, /media/26-ceo-p04.628c9623-900x1274.webp 900w",4,"Seven reasons AI gets business questions wrong",{"image":1087,"page":1091,"caption":1092},{"src":1088,"alt":1089,"width":1075,"height":1076,"srcset":1090},"/media/26-ceo-p05.63904199.webp","Page 5 of 10 Questions Your CEO Asks - the top 10","/media/26-ceo-p05.63904199-400x566.webp 400w, /media/26-ceo-p05.63904199-900x1274.webp 900w",5,"\"What did marketing return last quarter?\" - and why AI gets it wrong",{"image":1094,"page":1098,"caption":1099},{"src":1095,"alt":1096,"width":1075,"height":1076,"srcset":1097},"/media/26-ceo-p07.db472807.webp","Page 7 of 10 Questions Your CEO Asks - the top 10","/media/26-ceo-p07.db472807-400x566.webp 400w, /media/26-ceo-p07.db472807-900x1274.webp 900w",7,"\"Why did sales drop last week?\" - the first step to a trustworthy answer",{"image":1101,"page":1105,"caption":1106},{"src":1102,"alt":1103,"width":1075,"height":1076,"srcset":1104},"/media/26-ceo-p08.bbb5b1db.webp","Page 8 of 10 Questions Your CEO Asks - the top 10","/media/26-ceo-p08.bbb5b1db-400x566.webp 400w, /media/26-ceo-p08.bbb5b1db-900x1274.webp 900w",8,"\"What does it cost us to win a new customer?\"",{"image":1108,"page":1112,"caption":1113},{"src":1109,"alt":1110,"width":1075,"height":1076,"srcset":1111},"/media/26-ceo-p11.d1429ca8.webp","Page 11 of 10 Questions Your CEO Asks - the top 10","/media/26-ceo-p11.d1429ca8-400x566.webp 400w, /media/26-ceo-p11.d1429ca8-900x1274.webp 900w",11,"\"What happens if we cut ad spend by 20%?\"",{"image":1115,"page":1119,"caption":1120},{"src":1116,"alt":1117,"width":1075,"height":1076,"srcset":1118},"/media/26-ceo-p13.97a5c0cb.webp","Page 13 of 10 Questions Your CEO Asks - the top 10","/media/26-ceo-p13.97a5c0cb-400x566.webp 400w, /media/26-ceo-p13.97a5c0cb-900x1274.webp 900w",13,"\"Can I trust the numbers in this report?\"",{"image":1122,"page":1126,"caption":1127},{"src":1123,"alt":1124,"width":1075,"height":1076,"srcset":1125},"/media/26-ceo-p14.09825461.webp","Page 14 of 10 Questions Your CEO Asks - the top 10","/media/26-ceo-p14.09825461-400x566.webp 400w, /media/26-ceo-p14.09825461-900x1274.webp 900w",14,"\"Are we on track to hit this month's target?\"",[1129,1132,1135,1138,1141],{"question":1130,"answer":1131},"Is this really free?","Yes. The question list and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1133,"answer":1134},"Why do you ask these questions?","Your answers tell us which parts of the question list matter most for your site, so the next step we suggest fits you. We use your email to send you the question list and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1136,"answer":1137},"Does it cover my platform?","It works with Claude, ChatGPT, Meta Ads, Google Ads and GA4. It's written for online shops and lead-gen sites alike.",{"question":1139,"answer":1140},"Do I need to be technical?","No. It's written in plain English.",{"question":1142,"answer":1143},"Why check it now?","The next \"what did marketing return?\" answer goes upwards the way the chat produced it.",[],{"startHeading":-1,"whereToStartShop":1146,"whereToStartLeads":1146,"step2":1147,"related":1151},"Paste the \"Paste this first\" rules into a new chat, then run prompt 1 (shops: your real sales for the month; lead-gen: real leads by week). Everything else is measured against it.",[1148],{"track":907,"label":1149,"href":-1,"body":1150,"comingSoon":261},"Which Number Would You Report to Your CEO?","test which number you'd report, in about 4 minutes - **Which Number Would You Report to Your CEO?**",[1152,1218,1307,1399],{"path":1153,"href":1154,"itemNumber":1155,"track":1156,"typeLabel":1157,"format":909,"length":1158,"effort":1159,"hasSkill":261,"platforms":1160,"cards":1166},"one-page-checklists\u002Fshop","\u002Fresources\u002Fone-page-checklists\u002Fshop\u002F","32","shop","Checklist","1 page per platform","moderate",[1161,1162,1163,1164,1165,917],"shopify","woo","magento","presta","opencart",[1167],{"cardId":1168,"track":1156,"title":1169,"sub":1170,"description":1171,"punchline":1172,"sortOrder":1173,"featured":266,"featuredOrder":-1,"coverArt":1174,"cover":1178,"stage":1215,"platforms":1217},"32-shop","Purchase Tracking Checklist, by Platform","Shopify, WooCommerce, Magento, PrestaShop, OpenCart","One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.","One sender per event",43,{"src":1175,"alt":1176,"width":929,"height":929,"srcset":1177},"/media/32-shop-cover-art.22b2ce38.webp","Cover art for Purchase Tracking Checklist, by Platform","/media/32-shop-cover-art.22b2ce38-400x400.webp 400w, /media/32-shop-cover-art.22b2ce38-900x900.webp 900w, /media/32-shop-cover-art.22b2ce38.webp 1200w",{"x0":932,"y0":933,"x1":934,"y1":1179,"chip_right":1180,"chip_top":1181,"note":1182,"loop":1187,"y2":948,"outline":1192,"person":993,"tone":994},0.308984375,0.0390625,0.04443359375,[1183,1184,1185,1186],0.8359375,0.48828125,0.92578125,0.537109375,[1188,1189,1190,1191],0.5625,0.4609375,0.830078125,0.53125,[1193,1194,1195,1196,1197,1198,1199,1200,1201,1202,1203,1204,1205,1206,1207,1208,1209,1210,1211,1212,1213],[951,952],[954,952],[956,952],[958,952],[960,952],[962,952],[964,952],[966,952],[968,952],[970,952],[972,952],[974,952],[976,952],[978,952],[980,952],[982,952],[984,952],[986,952],[988,952],[990,952],[992,1214],0.5547,{"kind":1216},"scene",[1161,1162,1163,1164,1165,917],{"path":1219,"href":1220,"itemNumber":1221,"track":907,"typeLabel":1222,"format":909,"length":1223,"effort":1159,"hasSkill":261,"platforms":1224,"cards":1226},"ga4-settings-audit-with-ai","\u002Fresources\u002Fga4-settings-audit-with-ai\u002F","35","Guide + prompts + template","About 25 min read",[917,913,914,1225],"bq",[1227],{"cardId":1221,"track":907,"title":1228,"sub":1229,"description":1230,"punchline":1231,"sortOrder":1232,"featured":266,"featuredOrder":-1,"coverArt":1233,"cover":1237,"stage":1299,"platforms":1306},"Audit Your GA4 Settings With Claude or ChatGPT","20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct settings, wrong data",46,{"src":1234,"alt":1235,"width":929,"height":929,"srcset":1236},"/media/35-cover-art.f93c28a9.webp","Cover art for Audit Your GA4 Settings With Claude or ChatGPT","/media/35-cover-art.f93c28a9-400x400.webp 400w, /media/35-cover-art.f93c28a9-900x900.webp 900w, /media/35-cover-art.f93c28a9.webp 1200w",{"x0":1238,"y0":1239,"x1":934,"y1":1240,"chip_right":1180,"chip_top":1241,"note":1242,"loop":1246,"y2":1251,"outline":1252,"person":260,"tone":994},0.068359375,0.13037109375,0.33095703125,0.037109375,[945,1243,1244,1245],0.69921875,0.802734375,0.755859375,[1247,1248,1249,1250],0.529296875,0.46875,0.818359375,0.685546875,0.3603710937500002,[1253,1255,1257,1259,1261,1263,1265,1267,1269,1271,1273,1275,1277,1279,1281,1283,1285,1287,1289,1291,1293,1295,1297],[1254,952],0.1304,[1256,952],0.1404,[1258,952],0.1504,[1260,952],0.1604,[1262,952],0.1704,[1264,952],0.1804,[1266,952],0.1904,[1268,952],0.2004,[1270,952],0.2104,[1272,952],0.2204,[1274,952],0.2304,[1276,952],0.2404,[1278,952],0.2504,[1280,952],0.2604,[1282,952],0.2704,[1284,952],0.2804,[1286,952],0.2904,[1288,952],0.3004,[1290,952],0.3104,[1292,952],0.3204,[1294,952],0.3304,[1296,952],0.3404,[1298,952],0.3504,{"kind":996,"stage":1300,"book":1301},"#E3B23C",{"hex":1302,"dark":1303,"light":266,"block":1304,"foot":1305,"title":1228,"sub":1229},"#1F4D3A","#163829",25,"October 2026 edition",[917,913,914,1225],{"path":1308,"href":1309,"itemNumber":1310,"track":907,"typeLabel":1311,"format":909,"length":1312,"effort":1159,"hasSkill":261,"platforms":1313,"cards":1314},"ga4-history-insurance","\u002Fresources\u002Fga4-history-insurance\u002F","11","Short guide","About 10 min read",[917,1225],[1315],{"cardId":1310,"track":907,"title":1316,"sub":1317,"description":1318,"punchline":1319,"sortOrder":1320,"featured":266,"featuredOrder":-1,"coverArt":1321,"cover":1325,"stage":1395,"platforms":1398},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":1322,"alt":1323,"width":929,"height":929,"srcset":1324},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 1200w",{"x0":1238,"y0":1326,"x1":934,"y1":1327,"chip_right":1180,"chip_top":937,"note":260,"loop":1328,"y2":1333,"outline":1334,"person":260,"tone":994},0.14794921875,0.32802734375,[1329,1330,1331,1332],0.625,0.482421875,0.921875,0.642578125,0.41794921875000024,[1335,1337,1339,1341,1343,1345,1347,1349,1351,1353,1355,1357,1359,1361,1363,1365,1367,1369,1371,1373,1375,1377,1380,1383,1386,1389,1392],[1336,952],0.1479,[1338,952],0.1579,[1340,952],0.1679,[1342,952],0.1779,[1344,952],0.1879,[1346,952],0.1979,[1348,952],0.2079,[1350,952],0.2179,[1352,952],0.2279,[1354,952],0.2379,[1356,952],0.2479,[1358,952],0.2579,[1360,952],0.2679,[1362,952],0.2779,[1364,952],0.2879,[1366,952],0.2979,[1368,952],0.3079,[1370,952],0.3179,[1372,952],0.3279,[1374,952],0.3379,[1376,952],0.3479,[1378,1379],0.3579,0.8228,[1381,1382],0.3679,0.7617,[1384,1385],0.3779,0.6934,[1387,1388],0.3879,0.6323,[1390,1391],0.3979,0.5273,[1393,1394],0.4079,0.4785,{"kind":996,"stage":1300,"book":1396},{"hex":1302,"dark":1303,"light":266,"block":1397,"foot":1305,"title":1316,"sub":1317},17,[917,1225],{"path":1400,"href":1401,"itemNumber":1402,"track":907,"typeLabel":1403,"format":-1,"length":1404,"effort":1405,"hasSkill":261,"platforms":1406,"cards":1408},"gtm-consent-container","\u002Fresources\u002Fgtm-consent-container\u002F","37","Template (GTM container)","10-minute test","deep",[1407,916,917],"gtm",[1409,1487],{"cardId":1410,"track":1411,"title":1412,"sub":1413,"description":1414,"punchline":1415,"sortOrder":1397,"featured":266,"featuredOrder":-1,"coverArt":1416,"cover":1420,"stage":1485,"platforms":1486},"37-leads","leadgen","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1417,"alt":1418,"width":929,"height":929,"srcset":1419},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 1200w",{"x0":1421,"y0":1422,"x1":934,"y1":1423,"chip_right":1424,"chip_top":1425,"note":1426,"loop":1431,"y2":1436,"outline":1437,"person":260,"tone":1484},0.072265625,0.1318359375,0.33388671875,0.02734375,0.03564453125,[1427,1428,1429,1430],0.583984375,0.833984375,0.888671875,0.875,[1432,1433,1434,1435],0.076171875,0.73828125,0.76171875,0.83984375,0.3618359375000002,[1438,1440,1442,1444,1446,1448,1450,1452,1454,1456,1458,1460,1462,1464,1466,1468,1470,1472,1474,1476,1478,1480,1482],[1439,952],0.1318,[1441,952],0.1418,[1443,952],0.1518,[1445,952],0.1618,[1447,952],0.1718,[1449,952],0.1818,[1451,952],0.1918,[1453,952],0.2018,[1455,952],0.2118,[1457,952],0.2218,[1459,952],0.2318,[1461,952],0.2418,[1463,952],0.2518,[1465,952],0.2618,[1467,952],0.2718,[1469,952],0.2818,[1471,952],0.2918,[1473,952],0.3018,[1475,952],0.3118,[1477,952],0.3218,[1479,952],0.3318,[1481,952],0.3418,[1483,952],0.3518,"light",{"kind":1216},[1407,916,917],{"cardId":1488,"track":1156,"title":1412,"sub":1489,"description":1490,"punchline":1491,"sortOrder":1492,"featured":266,"featuredOrder":-1,"coverArt":1493,"cover":1496,"stage":1565,"platforms":1566},"37-shop","GTM container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1494,"alt":1418,"width":929,"height":929,"srcset":1495},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 1200w",{"x0":1497,"y0":1498,"x1":934,"y1":1499,"chip_right":1500,"chip_top":1425,"note":1501,"loop":1506,"y2":1509,"outline":1510,"person":260,"tone":1484},0.05859375,0.13623046875,0.37783203125,0.03515625,[1502,1503,1504,1505],0.703125,0.6328125,0.916015625,0.671875,[1497,1507,1250,1508],0.59765625,0.69140625,0.40623046875000024,[1511,1513,1515,1517,1519,1521,1523,1525,1527,1529,1531,1533,1535,1537,1539,1541,1543,1545,1547,1549,1551,1553,1555,1557,1559,1561,1563],[1512,952],0.1362,[1514,952],0.1462,[1516,952],0.1562,[1518,952],0.1662,[1520,952],0.1762,[1522,952],0.1862,[1524,952],0.1962,[1526,952],0.2062,[1528,952],0.2162,[1530,952],0.2262,[1532,952],0.2362,[1534,952],0.2462,[1536,952],0.2562,[1538,952],0.2662,[1540,952],0.2762,[1542,952],0.2862,[1544,952],0.2962,[1546,952],0.3062,[1548,952],0.3162,[1550,952],0.3262,[1552,952],0.3362,[1554,952],0.3462,[1556,952],0.3562,[1558,952],0.3662,[1560,952],0.3762,[1562,952],0.3862,[1564,952],0.3962,{"kind":1216},[1407,916,917],{"title":-1,"description":-1,"image":-1},[],1792069951697]