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20 min read","moderate",[913,914,915,916,917],"gads","ga4","meta","chatgpt","claude",[919],{"cardId":906,"track":907,"title":920,"sub":921,"description":922,"punchline":923,"sortOrder":924,"featured":261,"featuredOrder":253,"coverArt":925,"cover":930,"stage":987,"platforms":995},"The Second-Opinion Check","12 questions to ask whoever runs your tracking","The questions to ask whoever runs your tracking, plus prompts to check your monthly report with AI and a transparency score.","makes ads look better",14,{"src":926,"alt":927,"width":928,"height":928,"srcset":929},"/media/25-cover-art.4de4657a.webp","Cover art for The Second-Opinion Check",1200,"/media/25-cover-art.4de4657a-400x400.webp 400w, /media/25-cover-art.4de4657a-900x900.webp 900w, /media/25-cover-art.4de4657a.webp 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PDF",[1001],{"variant":1002,"sub":921,"hook":1003,"lead":922},"default","Ask These 12 Questions First",{"src":1005,"alt":1006,"width":1007,"height":1008,"srcset":1009},"/media/book-25-hero-art.1f324453.webp","Book cover art for The Second-Opinion Check",1600,2400,"/media/book-25-hero-art.1f324453-400x600.webp 400w, /media/book-25-hero-art.1f324453-900x1350.webp 900w, /media/book-25-hero-art.1f324453-1600x2400.webp 1600w",{"src":1011,"alt":1012,"width":1013,"height":928,"srcset":1014},"/media/25-flat-cover.91a7a853.webp","Cover of The Second-Opinion Check",800,"/media/25-flat-cover.91a7a853-400x600.webp 400w, /media/25-flat-cover.91a7a853.webp 800w",{"shop":1016,"leads":1016},[1017,1021,1025,1029,1033,1037,1041],{"icon":1018,"title":1019,"body":1020,"aside":-1,"bonus":266},"search-check","A two-minute transparency score.","Ten yes-or-no questions show how much of your own marketing you can actually see, and your score band suggests where to start.",{"icon":1022,"title":1023,"body":1024,"aside":-1,"bonus":266},"activity","Twelve questions for your partner.","Plain questions for whoever runs your tracking, each with a good answer, a worrying answer and a way to check it yourself in five minutes.",{"icon":1026,"title":1027,"body":1028,"aside":-1,"bonus":266},"settings-2","Shop and lead-gen versions.","Two questions change with your business. Shops ask about refunds and cancellations, and lead-gen businesses ask about spam leads and whether Google Ads ever hears which leads became customers.",{"icon":1030,"title":1031,"body":1032,"aside":-1,"bonus":266},"shield-check","Six prompts to check the report.","Paste-ready prompts for ChatGPT or Claude that compare your monthly report with your Google Ads and Meta exports and your real orders or leads, then draft friendly questions.",{"icon":1034,"title":1035,"body":1036,"aside":-1,"bonus":266},"git-branch","A friendly note to send.","A short note that opens in your own email app, ready to fill in, with advice on sending three or four questions ahead of your next review.",{"icon":1038,"title":1039,"body":1040,"aside":-1,"bonus":266},"sun","The twelve questions, printable.","Every question on a printable page, tagged for shops, lead-gen or both, with a line on what a good answer sounds like.",{"icon":1042,"title":1043,"body":1044,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that lists every number in your monthly report with its source, dates and attribution setting, then drafts three to five friendly questions to send back.",{"forList":1046,"notForList":1050,"photoShop":1053,"photoLeads":1058},[1047,1048,1049],"Owners of online shops and lead-gen businesses who hand their marketing to an agency, a freelancer or their own team and want to understand the numbers they're shown.","Anyone who approves budget changes from a monthly report and wants to check it against the raw exports and real orders or leads first, without technical skills.","Anyone heading into a marketing review who wants a few good questions to send in advance, and to know what a good answer sounds like.",[1051,1052],"Anyone looking for proof that a partner is doing a bad job. The questions are written to start a calm conversation, and most differences between numbers have normal explanations.","Analysts who already reconcile every report with the platform exports and the real orders or leads each month - you'll know most of this.",{"src":1054,"alt":1055,"width":1007,"height":1056,"srcset":1057},"/media/25-photo-V1.82383704.webp","A business owner at a desk compares a printed monthly marketing report with a bank balance on a phone, pen in hand.",1067,"/media/25-photo-V1.82383704-400x267.webp 400w, /media/25-photo-V1.82383704-900x600.webp 900w, /media/25-photo-V1.82383704-1600x1067.webp 1600w",{"src":1059,"alt":1060,"width":1007,"height":1056,"srcset":1061},"/media/25-photo-V14.644eaaad.webp","A business owner and an agency account manager look at the same printed page together at a monthly review.","/media/25-photo-V14.644eaaad-400x267.webp 400w, /media/25-photo-V14.644eaaad-900x600.webp 900w, /media/25-photo-V14.644eaaad-1600x1067.webp 1600w",{"intro":-1,"note":1063,"pages":1064},"The questions open a conversation, and \"I'll check\" is a fair first answer. The AI check tells you whether your report agrees with your exports. If both read the same broken tracking, they'll agree and both be wrong. The AI can't see your website either, so the questions on site changes, consent, click IDs and enhanced conversions still need a person. Spot-check any figure you plan to act on.",[1065,1073,1080,1087,1094,1101,1107,1114],{"image":1066,"page":5,"caption":1072},{"src":1067,"alt":1068,"width":1069,"height":1070,"srcset":1071},"/media/25-check-p01.1e81200f.webp","Page 1 of The Second-Opinion Check",900,1274,"/media/25-check-p01.1e81200f-400x566.webp 400w, /media/25-check-p01.1e81200f-900x1274.webp 900w","The cover - October 2026 edition",{"image":1074,"page":1078,"caption":1079},{"src":1075,"alt":1076,"width":1069,"height":1070,"srcset":1077},"/media/25-check-p05.cdb97d7d.webp","Page 5 of The Second-Opinion Check","/media/25-check-p05.cdb97d7d-400x566.webp 400w, /media/25-check-p05.cdb97d7d-900x1274.webp 900w",5,"The two-minute transparency score",{"image":1081,"page":1085,"caption":1086},{"src":1082,"alt":1083,"width":1069,"height":1070,"srcset":1084},"/media/25-check-p06.a2c68628.webp","Page 6 of The Second-Opinion Check","/media/25-check-p06.a2c68628-400x566.webp 400w, /media/25-check-p06.a2c68628-900x1274.webp 900w",6,"Twelve questions to ask whoever runs your tracking, in four groups",{"image":1088,"page":1092,"caption":1093},{"src":1089,"alt":1090,"width":1069,"height":1070,"srcset":1091},"/media/25-check-p09.e805e792.webp","Page 9 of The Second-Opinion Check","/media/25-check-p09.e805e792-400x566.webp 400w, /media/25-check-p09.e805e792-900x1274.webp 900w",9,"Refunds for shops, spam for lead-gen, and shared credit vs double counting",{"image":1095,"page":1099,"caption":1100},{"src":1096,"alt":1097,"width":1069,"height":1070,"srcset":1098},"/media/25-check-p12.f35d72a6.webp","Page 12 of The Second-Opinion Check","/media/25-check-p12.f35d72a6-400x566.webp 400w, /media/25-check-p12.f35d72a6-900x1274.webp 900w",12,"Are the ads learning from the right signal?",{"image":1102,"page":924,"caption":1106},{"src":1103,"alt":1104,"width":1069,"height":1070,"srcset":1105},"/media/25-check-p14.f5a7dc38.webp","Page 14 of The Second-Opinion Check","/media/25-check-p14.f5a7dc38-400x566.webp 400w, /media/25-check-p14.f5a7dc38-900x1274.webp 900w","Can you see it all - and what you'd keep if you parted ways",{"image":1108,"page":1112,"caption":1113},{"src":1109,"alt":1110,"width":1069,"height":1070,"srcset":1111},"/media/25-check-p17.109b7d4f.webp","Page 17 of The Second-Opinion Check","/media/25-check-p17.109b7d4f-400x566.webp 400w, /media/25-check-p17.109b7d4f-900x1274.webp 900w",17,"The prompts that let AI check your report against the raw numbers",{"image":1115,"page":1119,"caption":1120},{"src":1116,"alt":1117,"width":1069,"height":1070,"srcset":1118},"/media/25-check-p19.6929a07d.webp","Page 19 of The Second-Opinion Check","/media/25-check-p19.6929a07d-400x566.webp 400w, /media/25-check-p19.6929a07d-900x1274.webp 900w",19,"How to read what comes back, and where it breaks",[1122,1125,1128,1131,1134],{"question":1123,"answer":1124},"Is this really free?","Yes. The self-check and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1126,"answer":1127},"Why do you ask these questions?","Your answers tell us which parts of the self-check matter most for your site, so the next step we suggest fits you. We use your email to send you the self-check and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1129,"answer":1130},"Does it cover my platform?","It works with Google Ads, GA4, Meta Ads, ChatGPT and Claude. It's written for online shops and lead-gen sites alike.",{"question":1132,"answer":1133},"Do I need to be technical?","No. It's written in plain English.",{"question":1135,"answer":1136},"Why check it now?","A tracking break on the 3rd sits there until your next monthly check, and every report in between is built on it.",[],4,{"startHeading":-1,"whereToStartShop":1140,"whereToStartLeads":1140,"step2":1141,"related":1150},"Do Part 1, the two-minute transparency score. Then pick three or four of the 12 questions and send them before your next review.",[1142,1147],{"track":1143,"label":1144,"href":1145,"body":1146,"comingSoon":266},"shop","The Owner's Weekly Numbers","\u002Fresources\u002Fowners-weekly-numbers\u002Fshop","seven numbers every Monday in about 10 minutes.",{"track":1148,"label":1144,"href":1149,"body":1146,"comingSoon":266},"leadgen","\u002Fresources\u002Fowners-weekly-numbers\u002Fleadgen",[1151,1238,1323,1414],{"path":1152,"href":1153,"itemNumber":1154,"track":1143,"typeLabel":1155,"format":909,"length":1156,"effort":911,"hasSkill":261,"platforms":1157,"cards":1163},"one-page-checklists\u002Fshop","\u002Fresources\u002Fone-page-checklists\u002Fshop\u002F","32","Checklist","1 page per platform",[1158,1159,1160,1161,1162,914],"shopify","woo","magento","presta","opencart",[1164],{"cardId":1165,"track":1143,"title":1166,"sub":1167,"description":1168,"punchline":1169,"sortOrder":1170,"featured":266,"featuredOrder":-1,"coverArt":1171,"cover":1175,"stage":1235,"platforms":1237},"32-shop","Purchase Tracking Checklist, by Platform","Shopify, WooCommerce, Magento, PrestaShop, OpenCart","One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.","One sender per event",43,{"src":1172,"alt":1173,"width":928,"height":928,"srcset":1174},"/media/32-shop-cover-art.22b2ce38.webp","Cover art for Purchase Tracking Checklist, by Platform","/media/32-shop-cover-art.22b2ce38-400x400.webp 400w, /media/32-shop-cover-art.22b2ce38-900x900.webp 900w, /media/32-shop-cover-art.22b2ce38.webp 1200w",{"x0":1176,"y0":1177,"x1":933,"y1":1178,"chip_right":1179,"chip_top":936,"note":1180,"loop":1185,"y2":1190,"outline":1191,"person":985,"tone":986},0.056640625,0.14208984375,0.308984375,0.0390625,[1181,1182,1183,1184],0.8359375,0.48828125,0.92578125,0.537109375,[1186,1187,1188,1189],0.5625,0.4609375,0.830078125,0.53125,0.3520898437500002,[1192,1194,1196,1198,1200,1202,1204,1206,1208,1210,1212,1214,1216,1218,1220,1222,1224,1226,1228,1230,1232],[1193,946],0.1421,[1195,946],0.1521,[1197,946],0.1621,[1199,946],0.1721,[1201,946],0.1821,[1203,946],0.1921,[1205,946],0.2021,[1207,946],0.2121,[1209,946],0.2221,[1211,946],0.2321,[1213,946],0.2421,[1215,946],0.2521,[1217,946],0.2621,[1219,946],0.2721,[1221,946],0.2821,[1223,946],0.2921,[1225,946],0.3021,[1227,946],0.3121,[1229,946],0.3221,[1231,946],0.3321,[1233,1234],0.3421,0.5547,{"kind":1236},"scene",[1158,1159,1160,1161,1162,914],{"path":1239,"href":1240,"itemNumber":1241,"track":907,"typeLabel":1242,"format":909,"length":1243,"effort":911,"hasSkill":261,"platforms":1244,"cards":1246},"ga4-settings-audit-with-ai","\u002Fresources\u002Fga4-settings-audit-with-ai\u002F","35","Guide + prompts + template","About 25 min read",[914,917,916,1245],"bq",[1247],{"cardId":1241,"track":907,"title":1248,"sub":1249,"description":1250,"punchline":1251,"sortOrder":1252,"featured":266,"featuredOrder":-1,"coverArt":1253,"cover":1257,"stage":1319,"platforms":1322},"Audit Your GA4 Settings With Claude or ChatGPT","20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct settings, wrong data",46,{"src":1254,"alt":1255,"width":928,"height":928,"srcset":1256},"/media/35-cover-art.f93c28a9.webp","Cover art for Audit Your GA4 Settings With Claude or ChatGPT","/media/35-cover-art.f93c28a9-400x400.webp 400w, /media/35-cover-art.f93c28a9-900x900.webp 900w, /media/35-cover-art.f93c28a9.webp 1200w",{"x0":1258,"y0":1259,"x1":933,"y1":1260,"chip_right":1179,"chip_top":935,"note":1261,"loop":1266,"y2":1271,"outline":1272,"person":260,"tone":986},0.068359375,0.13037109375,0.33095703125,[1262,1263,1264,1265],0.64453125,0.69921875,0.802734375,0.755859375,[1267,1268,1269,1270],0.529296875,0.46875,0.818359375,0.685546875,0.3603710937500002,[1273,1275,1277,1279,1281,1283,1285,1287,1289,1291,1293,1295,1297,1299,1301,1303,1305,1307,1309,1311,1313,1315,1317],[1274,946],0.1304,[1276,946],0.1404,[1278,946],0.1504,[1280,946],0.1604,[1282,946],0.1704,[1284,946],0.1804,[1286,946],0.1904,[1288,946],0.2004,[1290,946],0.2104,[1292,946],0.2204,[1294,946],0.2304,[1296,946],0.2404,[1298,946],0.2504,[1300,946],0.2604,[1302,946],0.2704,[1304,946],0.2804,[1306,946],0.2904,[1308,946],0.3004,[1310,946],0.3104,[1312,946],0.3204,[1314,946],0.3304,[1316,946],0.3404,[1318,946],0.3504,{"kind":988,"stage":989,"book":1320},{"hex":991,"dark":992,"light":266,"block":1321,"foot":994,"title":1248,"sub":1249},25,[914,917,916,1245],{"path":1324,"href":1325,"itemNumber":1326,"track":907,"typeLabel":1327,"format":909,"length":1328,"effort":911,"hasSkill":261,"platforms":1329,"cards":1330},"ga4-history-insurance","\u002Fresources\u002Fga4-history-insurance\u002F","11","Short guide","About 10 min read",[914,1245],[1331],{"cardId":1326,"track":907,"title":1332,"sub":1333,"description":1334,"punchline":1335,"sortOrder":1119,"featured":266,"featuredOrder":-1,"coverArt":1336,"cover":1340,"stage":1411,"platforms":1413},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",{"src":1337,"alt":1338,"width":928,"height":928,"srcset":1339},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 1200w",{"x0":1258,"y0":1341,"x1":933,"y1":1342,"chip_right":1179,"chip_top":1343,"note":260,"loop":1344,"y2":1349,"outline":1350,"person":260,"tone":986},0.14794921875,0.32802734375,0.04150390625,[1345,1346,1347,1348],0.625,0.482421875,0.921875,0.642578125,0.41794921875000024,[1351,1353,1355,1357,1359,1361,1363,1365,1367,1369,1371,1373,1375,1377,1379,1381,1383,1385,1387,1389,1391,1393,1396,1399,1402,1405,1408],[1352,946],0.1479,[1354,946],0.1579,[1356,946],0.1679,[1358,946],0.1779,[1360,946],0.1879,[1362,946],0.1979,[1364,946],0.2079,[1366,946],0.2179,[1368,946],0.2279,[1370,946],0.2379,[1372,946],0.2479,[1374,946],0.2579,[1376,946],0.2679,[1378,946],0.2779,[1380,946],0.2879,[1382,946],0.2979,[1384,946],0.3079,[1386,946],0.3179,[1388,946],0.3279,[1390,946],0.3379,[1392,946],0.3479,[1394,1395],0.3579,0.8228,[1397,1398],0.3679,0.7617,[1400,1401],0.3779,0.6934,[1403,1404],0.3879,0.6323,[1406,1407],0.3979,0.5273,[1409,1410],0.4079,0.4785,{"kind":988,"stage":989,"book":1412},{"hex":991,"dark":992,"light":266,"block":1112,"foot":994,"title":1332,"sub":1333},[914,1245],{"path":1415,"href":1416,"itemNumber":1417,"track":907,"typeLabel":1418,"format":-1,"length":1419,"effort":1420,"hasSkill":261,"platforms":1421,"cards":1423},"gtm-consent-container","\u002Fresources\u002Fgtm-consent-container\u002F","37","Template (GTM container)","10-minute test","deep",[1422,913,914],"gtm",[1424,1501],{"cardId":1425,"track":1148,"title":1426,"sub":1427,"description":1428,"punchline":1429,"sortOrder":1112,"featured":266,"featuredOrder":-1,"coverArt":1430,"cover":1434,"stage":1499,"platforms":1500},"37-leads","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1431,"alt":1432,"width":928,"height":928,"srcset":1433},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 1200w",{"x0":1435,"y0":1436,"x1":933,"y1":1437,"chip_right":1438,"chip_top":1439,"note":1440,"loop":1445,"y2":1450,"outline":1451,"person":260,"tone":1498},0.072265625,0.1318359375,0.33388671875,0.02734375,0.03564453125,[1441,1442,1443,1444],0.583984375,0.833984375,0.888671875,0.875,[1446,1447,1448,1449],0.076171875,0.73828125,0.76171875,0.83984375,0.3618359375000002,[1452,1454,1456,1458,1460,1462,1464,1466,1468,1470,1472,1474,1476,1478,1480,1482,1484,1486,1488,1490,1492,1494,1496],[1453,946],0.1318,[1455,946],0.1418,[1457,946],0.1518,[1459,946],0.1618,[1461,946],0.1718,[1463,946],0.1818,[1465,946],0.1918,[1467,946],0.2018,[1469,946],0.2118,[1471,946],0.2218,[1473,946],0.2318,[1475,946],0.2418,[1477,946],0.2518,[1479,946],0.2618,[1481,946],0.2718,[1483,946],0.2818,[1485,946],0.2918,[1487,946],0.3018,[1489,946],0.3118,[1491,946],0.3218,[1493,946],0.3318,[1495,946],0.3418,[1497,946],0.3518,"light",{"kind":1236},[1422,913,914],{"cardId":1502,"track":1143,"title":1426,"sub":1503,"description":1504,"punchline":1505,"sortOrder":1506,"featured":266,"featuredOrder":-1,"coverArt":1507,"cover":1510,"stage":1579,"platforms":1580},"37-shop","GTM container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1508,"alt":1432,"width":928,"height":928,"srcset":1509},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 1200w",{"x0":1511,"y0":1512,"x1":933,"y1":1513,"chip_right":1514,"chip_top":1439,"note":1515,"loop":1520,"y2":1523,"outline":1524,"person":260,"tone":1498},0.05859375,0.13623046875,0.37783203125,0.03515625,[1516,1517,1518,1519],0.703125,0.6328125,0.916015625,0.671875,[1511,1521,1270,1522],0.59765625,0.69140625,0.40623046875000024,[1525,1527,1529,1531,1533,1535,1537,1539,1541,1543,1545,1547,1549,1551,1553,1555,1557,1559,1561,1563,1565,1567,1569,1571,1573,1575,1577],[1526,946],0.1362,[1528,946],0.1462,[1530,946],0.1562,[1532,946],0.1662,[1534,946],0.1762,[1536,946],0.1862,[1538,946],0.1962,[1540,946],0.2062,[1542,946],0.2162,[1544,946],0.2262,[1546,946],0.2362,[1548,946],0.2462,[1550,946],0.2562,[1552,946],0.2662,[1554,946],0.2762,[1556,946],0.2862,[1558,946],0.2962,[1560,946],0.3062,[1562,946],0.3162,[1564,946],0.3262,[1566,946],0.3362,[1568,946],0.3462,[1570,946],0.3562,[1572,946],0.3662,[1574,946],0.3762,[1576,946],0.3862,[1578,946],0.3962,{"kind":1236},[1422,913,914],{"title":-1,"description":-1,"image":-1},[],1792069950836]