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sheet","PDF","2 pages, front and back","quick",[913,914,915],"gads","ga4","meta",[],"second-opinion-check","questions","edition","gated","check","The Second-Opinion Check","Get the sheet",[925],{"variant":926,"sub":927,"hook":-1,"lead":928},"default","The 12 questions, on one sheet","The questions on one printable front-and-back sheet, marked for shops and lead-gen, ready to send before your next review.",{"src":930,"alt":931,"width":932,"height":932,"srcset":933},"/media/25-questions-hero-art.67512394.webp","Illustration for The Second-Opinion Check",1600,"/media/25-questions-hero-art.67512394-400x400.webp 400w, /media/25-questions-hero-art.67512394-900x900.webp 900w, /media/25-questions-hero-art.67512394-1600x1600.webp 1600w",{"src":935,"alt":936,"width":937,"height":938,"srcset":939},"/media/25-flat-cover.91a7a853.webp","Cover of The Second-Opinion Check",800,1200,"/media/25-flat-cover.91a7a853-400x600.webp 400w, /media/25-flat-cover.91a7a853.webp 800w",{"shop":941,"leads":941},[942,946,950,954,958],{"icon":943,"title":944,"body":945,"aside":-1,"bonus":266},"search-check","The twelve questions, printable.","Every question from the full guide in plain words, grouped under four headings: counting the right thing, still working, learning from the right signal and seeing it all.",{"icon":947,"title":948,"body":949,"aside":-1,"bonus":266},"activity","Marked for shops and lead-gen.","Each question carries a tag for shops, lead-gen or both. Shops ask about refunds and cancellations, and lead-gen businesses ask about spam leads and whether Google Ads hears which leads became customers.",{"icon":951,"title":952,"body":953,"aside":-1,"bonus":266},"settings-2","A good sign for each.","Under every question, one line on what a good answer sounds like, such as one primary purchase action for shops or one \"form sent\" action for lead-gen.",{"icon":955,"title":956,"body":957,"aside":-1,"bonus":266},"shield-check","Ready to send before a review.","Print it, pick three or four questions and send them ahead of your next review. The full guide, included here, shows how to check each answer yourself in five minutes.",{"icon":959,"title":960,"body":961,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that marks each of the twelve questions answered, open or to verify against your monthly report, and drafts friendly follow-ups.",{"forList":963,"notForList":967,"photoShop":970,"photoLeads":975},[964,965,966],"Owners of shops and lead-gen businesses with a marketing review coming up, who want a short list of good questions to send in advance.","Anyone working with an agency, a freelancer or their own team who wants to know what a good answer sounds like before they ask.","Agencies and freelancers who want to answer these questions before a client asks, and show how their reports are put together.",[968,969],"Anyone hoping to catch a partner out. 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It can't tell you whether the answer you get is true. For that, the full guide shows how to check each one yourself in five minutes, and how to ask ChatGPT or Claude to compare your monthly report with the raw exports. Some answers, like whether consent works, need someone to test the website.",[982],{"image":983,"page":5,"caption":989},{"src":984,"alt":985,"width":986,"height":987,"srcset":988},"/media/25-questions-p01.7cdb6710.webp","Page 1 of The 12 questions, printable",900,1274,"/media/25-questions-p01.7cdb6710-400x566.webp 400w, /media/25-questions-p01.7cdb6710-900x1274.webp 900w","The 12 questions on one sheet, marked for shops, lead-gen or both",[991,994,997,1000,1003],{"question":992,"answer":993},"Is this really free?","Yes. The sheet and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":995,"answer":996},"Why do you ask these questions?","Your answers tell us which parts of the sheet matter most for your site, so the next step we suggest fits you. We use your email to send you the sheet and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":998,"answer":999},"Does it cover my platform?","It works with Google Ads, GA4 and Meta Ads. 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1200w",{"x0":1046,"y0":1047,"x1":1048,"y1":1049,"chip_right":1050,"chip_top":1051,"note":1052,"loop":1057,"y2":1062,"outline":1063,"person":1108,"tone":1109},0.056640625,0.14208984375,0.92,0.308984375,0.0390625,0.04443359375,[1053,1054,1055,1056],0.8359375,0.48828125,0.92578125,0.537109375,[1058,1059,1060,1061],0.5625,0.4609375,0.830078125,0.53125,0.3520898437500002,[1064,1067,1069,1071,1073,1075,1077,1079,1081,1083,1085,1087,1089,1091,1093,1095,1097,1099,1101,1103,1105],[1065,1066],0.1421,0.93,[1068,1066],0.1521,[1070,1066],0.1621,[1072,1066],0.1721,[1074,1066],0.1821,[1076,1066],0.1921,[1078,1066],0.2021,[1080,1066],0.2121,[1082,1066],0.2221,[1084,1066],0.2321,[1086,1066],0.2421,[1088,1066],0.2521,[1090,1066],0.2621,[1092,1066],0.2721,[1094,1066],0.2821,[1096,1066],0.2921,[1098,1066],0.3021,[1100,1066],0.3121,[1102,1066],0.3221,[1104,1066],0.3321,[1106,1107],0.3421,0.5547,"L","dark",{"kind":1111},"scene",[1028,1029,1030,1031,1032,914],{"path":1114,"href":1115,"itemNumber":1116,"track":907,"typeLabel":1117,"format":909,"length":1118,"effort":1026,"hasSkill":261,"platforms":1119,"cards":1123},"ga4-settings-audit-with-ai","\u002Fresources\u002Fga4-settings-audit-with-ai\u002F","35","Guide 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1200w",{"x0":1135,"y0":1136,"x1":1048,"y1":1137,"chip_right":1050,"chip_top":1138,"note":1139,"loop":1144,"y2":1149,"outline":1150,"person":260,"tone":1109},0.068359375,0.13037109375,0.33095703125,0.037109375,[1140,1141,1142,1143],0.64453125,0.69921875,0.802734375,0.755859375,[1145,1146,1147,1148],0.529296875,0.46875,0.818359375,0.685546875,0.3603710937500002,[1151,1153,1155,1157,1159,1161,1163,1165,1167,1169,1171,1173,1175,1177,1179,1181,1183,1185,1187,1189,1191,1193,1195],[1152,1066],0.1304,[1154,1066],0.1404,[1156,1066],0.1504,[1158,1066],0.1604,[1160,1066],0.1704,[1162,1066],0.1804,[1164,1066],0.1904,[1166,1066],0.2004,[1168,1066],0.2104,[1170,1066],0.2204,[1172,1066],0.2304,[1174,1066],0.2404,[1176,1066],0.2504,[1178,1066],0.2604,[1180,1066],0.2704,[1182,1066],0.2804,[1184,1066],0.2904,[1186,1066],0.3004,[1188,1066],0.3104,[1190,1066],0.3204,[1192,1066],0.3304,[1194,1066],0.3404,[1196,1066],0.3504,{"kind":1198,"stage":1199,"book":1200},"books","#E3B23C",{"hex":1201,"dark":1202,"light":266,"block":1203,"foot":1204,"title":1125,"sub":1126},"#1F4D3A","#163829",25,"October 2026 edition",[914,1120,1121,1122],{"path":1207,"href":1208,"itemNumber":1209,"track":907,"typeLabel":1210,"format":909,"length":1211,"effort":1026,"hasSkill":261,"platforms":1212,"cards":1213},"ga4-history-insurance","\u002Fresources\u002Fga4-history-insurance\u002F","11","Short guide","About 10 min read",[914,1122],[1214],{"cardId":1209,"track":907,"title":1215,"sub":1216,"description":1217,"punchline":1218,"sortOrder":1219,"featured":266,"featuredOrder":-1,"coverArt":1220,"cover":1224,"stage":1295,"platforms":1298},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":1221,"alt":1222,"width":938,"height":938,"srcset":1223},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 1200w",{"x0":1135,"y0":1225,"x1":1048,"y1":1226,"chip_right":1050,"chip_top":1227,"note":260,"loop":1228,"y2":1233,"outline":1234,"person":260,"tone":1109},0.14794921875,0.32802734375,0.04150390625,[1229,1230,1231,1232],0.625,0.482421875,0.921875,0.642578125,0.41794921875000024,[1235,1237,1239,1241,1243,1245,1247,1249,1251,1253,1255,1257,1259,1261,1263,1265,1267,1269,1271,1273,1275,1277,1280,1283,1286,1289,1292],[1236,1066],0.1479,[1238,1066],0.1579,[1240,1066],0.1679,[1242,1066],0.1779,[1244,1066],0.1879,[1246,1066],0.1979,[1248,1066],0.2079,[1250,1066],0.2179,[1252,1066],0.2279,[1254,1066],0.2379,[1256,1066],0.2479,[1258,1066],0.2579,[1260,1066],0.2679,[1262,1066],0.2779,[1264,1066],0.2879,[1266,1066],0.2979,[1268,1066],0.3079,[1270,1066],0.3179,[1272,1066],0.3279,[1274,1066],0.3379,[1276,1066],0.3479,[1278,1279],0.3579,0.8228,[1281,1282],0.3679,0.7617,[1284,1285],0.3779,0.6934,[1287,1288],0.3879,0.6323,[1290,1291],0.3979,0.5273,[1293,1294],0.4079,0.4785,{"kind":1198,"stage":1199,"book":1296},{"hex":1201,"dark":1202,"light":266,"block":1297,"foot":1204,"title":1215,"sub":1216},17,[914,1122],{"path":1300,"href":1301,"itemNumber":1302,"track":907,"typeLabel":1303,"format":-1,"length":1304,"effort":1305,"hasSkill":261,"platforms":1306,"cards":1308},"gtm-consent-container","\u002Fresources\u002Fgtm-consent-container\u002F","37","Template (GTM container)","10-minute test","deep",[1307,913,914],"gtm",[1309,1386],{"cardId":1310,"track":1017,"title":1311,"sub":1312,"description":1313,"punchline":1314,"sortOrder":1297,"featured":266,"featuredOrder":-1,"coverArt":1315,"cover":1319,"stage":1384,"platforms":1385},"37-leads","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1316,"alt":1317,"width":938,"height":938,"srcset":1318},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 1200w",{"x0":1320,"y0":1321,"x1":1048,"y1":1322,"chip_right":1323,"chip_top":1324,"note":1325,"loop":1330,"y2":1335,"outline":1336,"person":260,"tone":1383},0.072265625,0.1318359375,0.33388671875,0.02734375,0.03564453125,[1326,1327,1328,1329],0.583984375,0.833984375,0.888671875,0.875,[1331,1332,1333,1334],0.076171875,0.73828125,0.76171875,0.83984375,0.3618359375000002,[1337,1339,1341,1343,1345,1347,1349,1351,1353,1355,1357,1359,1361,1363,1365,1367,1369,1371,1373,1375,1377,1379,1381],[1338,1066],0.1318,[1340,1066],0.1418,[1342,1066],0.1518,[1344,1066],0.1618,[1346,1066],0.1718,[1348,1066],0.1818,[1350,1066],0.1918,[1352,1066],0.2018,[1354,1066],0.2118,[1356,1066],0.2218,[1358,1066],0.2318,[1360,1066],0.2418,[1362,1066],0.2518,[1364,1066],0.2618,[1366,1066],0.2718,[1368,1066],0.2818,[1370,1066],0.2918,[1372,1066],0.3018,[1374,1066],0.3118,[1376,1066],0.3218,[1378,1066],0.3318,[1380,1066],0.3418,[1382,1066],0.3518,"light",{"kind":1111},[1307,913,914],{"cardId":1387,"track":1012,"title":1311,"sub":1388,"description":1389,"punchline":1390,"sortOrder":1391,"featured":266,"featuredOrder":-1,"coverArt":1392,"cover":1395,"stage":1464,"platforms":1465},"37-shop","GTM container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1393,"alt":1317,"width":938,"height":938,"srcset":1394},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 1200w",{"x0":1396,"y0":1397,"x1":1048,"y1":1398,"chip_right":1399,"chip_top":1324,"note":1400,"loop":1405,"y2":1408,"outline":1409,"person":260,"tone":1383},0.05859375,0.13623046875,0.37783203125,0.03515625,[1401,1402,1403,1404],0.703125,0.6328125,0.916015625,0.671875,[1396,1406,1148,1407],0.59765625,0.69140625,0.40623046875000024,[1410,1412,1414,1416,1418,1420,1422,1424,1426,1428,1430,1432,1434,1436,1438,1440,1442,1444,1446,1448,1450,1452,1454,1456,1458,1460,1462],[1411,1066],0.1362,[1413,1066],0.1462,[1415,1066],0.1562,[1417,1066],0.1662,[1419,1066],0.1762,[1421,1066],0.1862,[1423,1066],0.1962,[1425,1066],0.2062,[1427,1066],0.2162,[1429,1066],0.2262,[1431,1066],0.2362,[1433,1066],0.2462,[1435,1066],0.2562,[1437,1066],0.2662,[1439,1066],0.2762,[1441,1066],0.2862,[1443,1066],0.2962,[1445,1066],0.3062,[1447,1066],0.3162,[1449,1066],0.3262,[1451,1066],0.3362,[1453,1066],0.3462,[1455,1066],0.3562,[1457,1066],0.3662,[1459,1066],0.3762,[1461,1066],0.3862,[1463,1066],0.3962,{"kind":1111},[1307,913,914],{"title":-1,"description":-1,"image":-1},[],1792069950782]