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+ cheat sheet","PDF","About 30 min read","moderate",[913,914,915,916],"meta","gads","ga4","shopify",[918],{"cardId":906,"track":907,"title":919,"sub":920,"description":921,"punchline":922,"sortOrder":923,"featured":266,"featuredOrder":-1,"coverArt":924,"cover":929,"stage":1004,"platforms":1012},"Why Your Numbers Never Agree","Meta, Google Ads, GA4 and your shop","Plain-language explainer on why Meta, Google Ads, GA4 and your own records never match, plus a one-page cheat sheet.","not an error",26,{"src":925,"alt":926,"width":927,"height":927,"srcset":928},"/media/06-cover-art.47f6012e.webp","Cover art for Why Your Numbers Never Agree",1200,"/media/06-cover-art.47f6012e-400x400.webp 400w, /media/06-cover-art.47f6012e-900x900.webp 900w, /media/06-cover-art.47f6012e.webp 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2026 edition",[913,914,915,916],"item","gated","trial","Download the PDF",[1018],{"variant":1019,"sub":920,"hook":1020,"lead":921},"default","Four Tools. Four Numbers.",{"src":1022,"alt":1023,"width":1024,"height":1025,"srcset":1026},"/media/book-06-hero-art.a85fb826.webp","Book cover art for Why Your Numbers Never Agree",1600,2400,"/media/book-06-hero-art.a85fb826-400x600.webp 400w, /media/book-06-hero-art.a85fb826-900x1350.webp 900w, /media/book-06-hero-art.a85fb826-1600x2400.webp 1600w",{"src":1028,"alt":1029,"width":1030,"height":927,"srcset":1031},"/media/06-flat-cover.79af29bf.webp","Cover of Why Your Numbers Never Agree",800,"/media/06-flat-cover.79af29bf-400x600.webp 400w, /media/06-flat-cover.79af29bf.webp 800w",{"shop":1033,"leads":1033},[1034,1038,1042,1046,1050,1054],{"icon":1035,"title":1036,"body":1037,"aside":-1,"bonus":266},"search-check","The ten reasons, one by one.","From attribution windows and report dates to double counting and lead-gen spam: what is happening, what it means for your orders or leads, and which gaps point to broken tracking.",{"icon":1039,"title":1040,"body":1041,"aside":-1,"bonus":266},"activity","Which number to trust for what.","A table that names the record for each question: your shop for orders and money, your lead list or CRM for real leads, each ad platform for comparing its own campaigns.",{"icon":1043,"title":1044,"body":1045,"aside":-1,"bonus":266},"settings-2","Two ways to check.","A five-rule like-for-like score for any comparison, and a monthly routine of 30 to 60 minutes with five numbers, three ratios, a change log and a table of likely suspects.",{"icon":1047,"title":1048,"body":1049,"aside":-1,"bonus":266},"shield-check","Where AI gets it wrong.","Why an assistant connected to Meta, Google Ads, GA4 and your shop adds the platforms together and sounds certain, plus four habits for using AI safely with marketing data.",{"icon":1051,"title":1052,"body":1053,"aside":-1,"bonus":266},"git-branch","The printable cheat sheet.","GA4, Google Ads, Meta, your shop and your lead list or CRM side by side, showing how each one counts a conversion, from attribution window to report date and time zone.",{"icon":1055,"title":1056,"body":1057,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that walks the ten reasons for two numbers that disagree and says how much of the gap each one explains in your own numbers.",{"forList":1059,"notForList":1063,"photoShop":1066,"photoLeads":1071},[1060,1061,1062],"Owners and decision makers who run Google and Meta ads and keep getting different answers to \"how many sales or leads did we get?\"","Online shops on Shopify, WooCommerce, Magento, PrestaShop, OpenCart, Shopware and others, and lead-gen businesses that count forms, calls and bookings. Both get equal space.","Agencies and freelancers who report these numbers to clients and want a plain-language way to explain why the platforms and the shop or lead list disagree.",[1064,1065],"Analysts who already reconcile every platform against the store or CRM in a data warehouse. You'll know most of what's in it.","Anyone who wants one number that settles every question. The explainer shows which source answers which question, because no single tool, your shop included, answers them all.",{"src":1067,"alt":1068,"width":1024,"height":1069,"srcset":1070},"/media/06-photo-V1.b68c3db5.webp","A shop owner at a kitchen table on a Monday morning compares a printed order list with a laptop screen, pen in hand.",1067,"/media/06-photo-V1.b68c3db5-400x267.webp 400w, /media/06-photo-V1.b68c3db5-900x600.webp 900w, /media/06-photo-V1.b68c3db5-1600x1067.webp 1600w",{"src":1072,"alt":1073,"width":1024,"height":1069,"srcset":1074},"/media/06-photo-V15.82bd7c00.webp","An owner and an agency account manager at a meeting table with four printed reports, the owner pointing to the lead list.","/media/06-photo-V15.82bd7c00-400x267.webp 400w, /media/06-photo-V15.82bd7c00-900x600.webp 900w, /media/06-photo-V15.82bd7c00-1600x1067.webp 1600w",{"intro":-1,"note":1076,"pages":1077},"The explainer can't see your accounts or give you a target gap. Your normal comes from your own history, month by month. Every example in it is illustrative, not data from a real business, and platform facts were checked on 7 October 2026, so check the settings in your own accounts. If a ratio jumps and your change log doesn't explain it, hand it to whoever implements your tracking.",[1078,1086,1093,1100,1107,1114,1121,1128],{"image":1079,"page":5,"caption":1085},{"src":1080,"alt":1081,"width":1082,"height":1083,"srcset":1084},"/media/06-explainer-p01.86097301.webp","Page 1 of Why Your Numbers Never Agree",900,1274,"/media/06-explainer-p01.86097301-400x566.webp 400w, /media/06-explainer-p01.86097301-900x1274.webp 900w","The cover - October 2026 edition",{"image":1087,"page":1091,"caption":1092},{"src":1088,"alt":1089,"width":1082,"height":1083,"srcset":1090},"/media/06-explainer-p05.e23ecd81.webp","Page 5 of Why Your Numbers Never Agree","/media/06-explainer-p05.e23ecd81-400x566.webp 400w, /media/06-explainer-p05.e23ecd81-900x1274.webp 900w",5,"One week, four tabs, four answers - for a shop and a lead-gen business",{"image":1094,"page":1098,"caption":1099},{"src":1095,"alt":1096,"width":1082,"height":1083,"srcset":1097},"/media/06-explainer-p08.4f8e3531.webp","Page 8 of Why Your Numbers Never Agree","/media/06-explainer-p08.4f8e3531-400x566.webp 400w, /media/06-explainer-p08.4f8e3531-900x1274.webp 900w",8,"The ten reasons your numbers differ, in one list",{"image":1101,"page":1105,"caption":1106},{"src":1102,"alt":1103,"width":1082,"height":1083,"srcset":1104},"/media/06-explainer-p09.957e084a.webp","Page 9 of Why Your Numbers Never Agree","/media/06-explainer-p09.957e084a-400x566.webp 400w, /media/06-explainer-p09.957e084a-900x1274.webp 900w",9,"Reason 1: attribution windows and view-through, platform by platform",{"image":1108,"page":1112,"caption":1113},{"src":1109,"alt":1110,"width":1082,"height":1083,"srcset":1111},"/media/06-explainer-p27.05e302b8.webp","Page 27 of Why Your Numbers Never Agree","/media/06-explainer-p27.05e302b8-400x566.webp 400w, /media/06-explainer-p27.05e302b8-900x1274.webp 900w",27,"Lead-gen specifics: spam leads, calls and one person converting twice",{"image":1115,"page":1119,"caption":1120},{"src":1116,"alt":1117,"width":1082,"height":1083,"srcset":1118},"/media/06-explainer-p29.a26137a5.webp","Page 29 of Why Your Numbers Never Agree","/media/06-explainer-p29.a26137a5-400x566.webp 400w, /media/06-explainer-p29.a26137a5-900x1274.webp 900w",29,"Which number to trust, for which decision",{"image":1122,"page":1126,"caption":1127},{"src":1123,"alt":1124,"width":1082,"height":1083,"srcset":1125},"/media/06-explainer-p30.704cf3aa.webp","Page 30 of Why Your Numbers Never Agree","/media/06-explainer-p30.704cf3aa-400x566.webp 400w, /media/06-explainer-p30.704cf3aa-900x1274.webp 900w",30,"How to compare like with like, and a monthly reconciliation routine",{"image":1129,"page":1133,"caption":1134},{"src":1130,"alt":1131,"width":1082,"height":1083,"srcset":1132},"/media/06-explainer-p33.4ed92468.webp","Page 33 of Why Your Numbers Never Agree","/media/06-explainer-p33.4ed92468-400x566.webp 400w, /media/06-explainer-p33.4ed92468-900x1274.webp 900w",33,"What AI can and can't do with numbers that disagree",[1136,1139,1142,1145,1148],{"question":1137,"answer":1138},"Is this really free?","Yes. The explainer, the cheat sheet and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":1140,"answer":1141},"Why do you ask these questions?","Your answers tell us which parts of the explainer and cheat sheet matter most for your site, so the next step we suggest fits you. We use your email to send you the explainer and cheat sheet and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1143,"answer":1144},"Does it cover my platform?","It works with Meta Ads, Google Ads, GA4 and Shopify. It's written for online shops and lead-gen sites alike.",{"question":1146,"answer":1147},"Do I need to be technical?","No. It's written in plain English.",{"question":1149,"answer":1150},"Why check it now?","A gap you used to understand can change without anyone noticing. A broken tag, a doubled purchase event, a consent banner update or a spam wave looks, in the reports, exactly like a good or bad week.",[],4,{"startHeading":-1,"whereToStartShop":1154,"whereToStartLeads":1154,"step2":1155,"related":1165},"Read \"The ten reasons, in one list\", then jump to the chapter for the gap you see most. Keep the cheat sheet open whenever you compare two numbers.",[1156,1161],{"track":1157,"label":1158,"href":1159,"body":1160,"comingSoon":266},"shop","Find Your Missing Orders","\u002Fresources\u002Fmissing-orders-leads-sheet\u002Forders","put a number on your own gap.",{"track":1162,"label":1163,"href":1164,"body":1160,"comingSoon":266},"leadgen","Find Your Missing Leads","\u002Fresources\u002Fmissing-orders-leads-sheet\u002Fleads",[1166,1253,1339,1432],{"path":1167,"href":1168,"itemNumber":1169,"track":1157,"typeLabel":1170,"format":909,"length":1171,"effort":911,"hasSkill":261,"platforms":1172,"cards":1177},"one-page-checklists\u002Fshop","\u002Fresources\u002Fone-page-checklists\u002Fshop\u002F","32","Checklist","1 page per platform",[916,1173,1174,1175,1176,915],"woo","magento","presta","opencart",[1178],{"cardId":1179,"track":1157,"title":1180,"sub":1181,"description":1182,"punchline":1183,"sortOrder":1184,"featured":266,"featuredOrder":-1,"coverArt":1185,"cover":1189,"stage":1250,"platforms":1252},"32-shop","Purchase Tracking Checklist, by Platform","Shopify, WooCommerce, Magento, PrestaShop, OpenCart","One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.","One sender per event",43,{"src":1186,"alt":1187,"width":927,"height":927,"srcset":1188},"/media/32-shop-cover-art.22b2ce38.webp","Cover art for Purchase Tracking Checklist, by Platform","/media/32-shop-cover-art.22b2ce38-400x400.webp 400w, /media/32-shop-cover-art.22b2ce38-900x900.webp 900w, /media/32-shop-cover-art.22b2ce38.webp 1200w",{"x0":1190,"y0":1191,"x1":932,"y1":1192,"chip_right":1193,"chip_top":935,"note":1194,"loop":1199,"y2":1204,"outline":1205,"person":1249,"tone":1003},0.056640625,0.14208984375,0.308984375,0.0390625,[1195,1196,1197,1198],0.8359375,0.48828125,0.92578125,0.537109375,[1200,1201,1202,1203],0.5625,0.4609375,0.830078125,0.53125,0.3520898437500002,[1206,1208,1210,1212,1214,1216,1218,1220,1222,1224,1226,1228,1230,1232,1234,1236,1238,1240,1242,1244,1246],[1207,950],0.1421,[1209,950],0.1521,[1211,950],0.1621,[1213,950],0.1721,[1215,950],0.1821,[1217,950],0.1921,[1219,950],0.2021,[1221,950],0.2121,[1223,950],0.2221,[1225,950],0.2321,[1227,950],0.2421,[1229,950],0.2521,[1231,950],0.2621,[1233,950],0.2721,[1235,950],0.2821,[1237,950],0.2921,[1239,950],0.3021,[1241,950],0.3121,[1243,950],0.3221,[1245,950],0.3321,[1247,1248],0.3421,0.5547,"L",{"kind":1251},"scene",[916,1173,1174,1175,1176,915],{"path":1254,"href":1255,"itemNumber":1256,"track":907,"typeLabel":1257,"format":909,"length":1258,"effort":911,"hasSkill":261,"platforms":1259,"cards":1263},"ga4-settings-audit-with-ai","\u002Fresources\u002Fga4-settings-audit-with-ai\u002F","35","Guide + prompts + template","About 25 min read",[915,1260,1261,1262],"claude","chatgpt","bq",[1264],{"cardId":1256,"track":907,"title":1265,"sub":1266,"description":1267,"punchline":1268,"sortOrder":1269,"featured":266,"featuredOrder":-1,"coverArt":1270,"cover":1274,"stage":1335,"platforms":1338},"Audit Your GA4 Settings With Claude or ChatGPT","20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct settings, wrong data",46,{"src":1271,"alt":1272,"width":927,"height":927,"srcset":1273},"/media/35-cover-art.f93c28a9.webp","Cover art for Audit Your GA4 Settings With Claude or ChatGPT","/media/35-cover-art.f93c28a9-400x400.webp 400w, /media/35-cover-art.f93c28a9-900x900.webp 900w, /media/35-cover-art.f93c28a9.webp 1200w",{"x0":930,"y0":1275,"x1":932,"y1":1276,"chip_right":1193,"chip_top":934,"note":1277,"loop":1282,"y2":1287,"outline":1288,"person":260,"tone":1003},0.13037109375,0.33095703125,[1278,1279,1280,1281],0.64453125,0.69921875,0.802734375,0.755859375,[1283,1284,1285,1286],0.529296875,0.46875,0.818359375,0.685546875,0.3603710937500002,[1289,1291,1293,1295,1297,1299,1301,1303,1305,1307,1309,1311,1313,1315,1317,1319,1321,1323,1325,1327,1329,1331,1333],[1290,950],0.1304,[1292,950],0.1404,[1294,950],0.1504,[1296,950],0.1604,[1298,950],0.1704,[1300,950],0.1804,[1302,950],0.1904,[1304,950],0.2004,[1306,950],0.2104,[1308,950],0.2204,[1310,950],0.2304,[1312,950],0.2404,[1314,950],0.2504,[1316,950],0.2604,[1318,950],0.2704,[1320,950],0.2804,[1322,950],0.2904,[1324,950],0.3004,[1326,950],0.3104,[1328,950],0.3204,[1330,950],0.3304,[1332,950],0.3404,[1334,950],0.3504,{"kind":1005,"stage":1006,"book":1336},{"hex":1008,"dark":1009,"light":266,"block":1337,"foot":1011,"title":1265,"sub":1266},25,[915,1260,1261,1262],{"path":1340,"href":1341,"itemNumber":1342,"track":907,"typeLabel":1343,"format":909,"length":1344,"effort":911,"hasSkill":261,"platforms":1345,"cards":1346},"ga4-history-insurance","\u002Fresources\u002Fga4-history-insurance\u002F","11","Short guide","About 10 min read",[915,1262],[1347],{"cardId":1342,"track":907,"title":1348,"sub":1349,"description":1350,"punchline":1351,"sortOrder":1352,"featured":266,"featuredOrder":-1,"coverArt":1353,"cover":1357,"stage":1428,"platforms":1431},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":1354,"alt":1355,"width":927,"height":927,"srcset":1356},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 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(GTM container)","10-minute test","deep",[1440,914,915],"gtm",[1442,1519],{"cardId":1443,"track":1162,"title":1444,"sub":1445,"description":1446,"punchline":1447,"sortOrder":1430,"featured":266,"featuredOrder":-1,"coverArt":1448,"cover":1452,"stage":1517,"platforms":1518},"37-leads","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1449,"alt":1450,"width":927,"height":927,"srcset":1451},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 1200w",{"x0":1453,"y0":1454,"x1":932,"y1":1455,"chip_right":1456,"chip_top":1457,"note":1458,"loop":1463,"y2":1468,"outline":1469,"person":260,"tone":1516},0.072265625,0.1318359375,0.33388671875,0.02734375,0.03564453125,[1459,1460,1461,1462],0.583984375,0.833984375,0.888671875,0.875,[1464,1465,1466,1467],0.076171875,0.73828125,0.76171875,0.83984375,0.3618359375000002,[1470,1472,1474,1476,1478,1480,1482,1484,1486,1488,1490,1492,1494,1496,1498,1500,1502,1504,1506,1508,1510,1512,1514],[1471,950],0.1318,[1473,950],0.1418,[1475,950],0.1518,[1477,950],0.1618,[1479,950],0.1718,[1481,950],0.1818,[1483,950],0.1918,[1485,950],0.2018,[1487,950],0.2118,[1489,950],0.2218,[1491,950],0.2318,[1493,950],0.2418,[1495,950],0.2518,[1497,950],0.2618,[1499,950],0.2718,[1501,950],0.2818,[1503,950],0.2918,[1505,950],0.3018,[1507,950],0.3118,[1509,950],0.3218,[1511,950],0.3318,[1513,950],0.3418,[1515,950],0.3518,"light",{"kind":1251},[1440,914,915],{"cardId":1520,"track":1157,"title":1444,"sub":1521,"description":1522,"punchline":1523,"sortOrder":1119,"featured":266,"featuredOrder":-1,"coverArt":1524,"cover":1527,"stage":1596,"platforms":1597},"37-shop","GTM container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",{"src":1525,"alt":1450,"width":927,"height":927,"srcset":1526},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 1200w",{"x0":1528,"y0":1529,"x1":932,"y1":1530,"chip_right":1531,"chip_top":1457,"note":1532,"loop":1537,"y2":1540,"outline":1541,"person":260,"tone":1516},0.05859375,0.13623046875,0.37783203125,0.03515625,[1533,1534,1535,1536],0.703125,0.6328125,0.916015625,0.671875,[1528,1538,1286,1539],0.59765625,0.69140625,0.40623046875000024,[1542,1544,1546,1548,1550,1552,1554,1556,1558,1560,1562,1564,1566,1568,1570,1572,1574,1576,1578,1580,1582,1584,1586,1588,1590,1592,1594],[1543,950],0.1362,[1545,950],0.1462,[1547,950],0.1562,[1549,950],0.1662,[1551,950],0.1762,[1553,950],0.1862,[1555,950],0.1962,[1557,950],0.2062,[1559,950],0.2162,[1561,950],0.2262,[1563,950],0.2362,[1565,950],0.2462,[1567,950],0.2562,[1569,950],0.2662,[1571,950],0.2762,[1573,950],0.2862,[1575,950],0.2962,[1577,950],0.3062,[1579,950],0.3162,[1581,950],0.3262,[1583,950],0.3362,[1585,950],0.3462,[1587,950],0.3562,[1589,950],0.3662,[1591,950],0.3762,[1593,950],0.3862,[1595,950],0.3962,{"kind":1251},[1440,914,915],{"title":-1,"description":-1,"image":-1},[],1792069939104]