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800w",{"shop":942,"leads":942},[943,947,951,955],{"icon":944,"title":945,"body":946,"aside":-1,"bonus":266},"search-check","Five sources, side by side.","GA4, Google Ads, Meta Ads, your shop and your lead list or CRM in one table, so you can see how each one counts a conversion before you compare them.",{"icon":948,"title":949,"body":950,"aside":-1,"bonus":266},"activity","Seven columns that explain gaps.","For each source: default attribution and window, whether views count, which date a conversion is reported on, modelled conversions, the time zone and the typical reasons for a gap.",{"icon":952,"title":953,"body":954,"aside":-1,"bonus":266},"settings-2","Three rules for using it.","Use your shop or lead list as the record for money and leads, line up dates, time zone, attribution and revenue definition, then track the ratio each month.",{"icon":956,"title":957,"body":958,"aside":-1,"bonus":261},"trending-up","Bonus: an AI skill for Claude, ChatGPT, Gemini or Copilot","that walks the ten reasons for two numbers that disagree and says how much of the gap each one explains in your own numbers.",{"forList":960,"notForList":964,"photoShop":967,"photoLeads":972},[961,962,963],"Shop owners and lead-gen teams who keep Meta, Google Ads and GA4 open next to their orders or lead list and want each one's counting rules side by side.","Agencies and freelancers who need a quick reference when a client asks why Google Ads, Meta and the shop or CRM show different numbers.","Anyone about to compare two numbers in a report or a meeting who wants to line up dates, time zones and attribution before drawing a conclusion.",[965,966],"Anyone who wants each reason explained in depth. The cheat sheet is a reference table; the ten reasons, the trust table and the monthly routine are in the full explainer.","Shops on platforms other than Shopify and WooCommerce looking for their exact defaults. Those cells say \"varies - check your settings\", and so do the ones for your CRM.",{"src":968,"alt":969,"width":933,"height":970,"srcset":971},"/media/06-photo-V1.b68c3db5.webp","A shop owner at a kitchen table on a Monday morning compares a printed order list with a laptop screen, pen in hand.",1067,"/media/06-photo-V1.b68c3db5-400x267.webp 400w, /media/06-photo-V1.b68c3db5-900x600.webp 900w, /media/06-photo-V1.b68c3db5-1600x1067.webp 1600w",{"src":973,"alt":974,"width":933,"height":970,"srcset":975},"/media/06-photo-V15.82bd7c00.webp","An owner and an agency account manager at a meeting table with four printed reports, the owner pointing to the lead list.","/media/06-photo-V15.82bd7c00-400x267.webp 400w, /media/06-photo-V15.82bd7c00-900x600.webp 900w, /media/06-photo-V15.82bd7c00-1600x1067.webp 1600w",{"intro":-1,"note":977,"pages":978},"The cheat sheet shows each platform's defaults as documented in October 2026, and your own settings may differ. Meta's attribution is set per ad set, so check yours in Ads Manager. Shop platforms other than Shopify and WooCommerce, and CRMs, read \"varies - check your settings\". A gap the table can't explain may be broken tracking, and that's a job for whoever implements your tracking.",[979,987],{"image":980,"page":5,"caption":986},{"src":981,"alt":982,"width":983,"height":984,"srcset":985},"/media/06-cheat-p01.bd0a48d1.webp","Page 1 of The Cheat Sheet",900,636,"/media/06-cheat-p01.bd0a48d1-400x283.webp 400w, /media/06-cheat-p01.bd0a48d1-900x636.webp 900w","How GA4 and Google Ads each count a conversion, side by side",{"image":988,"page":253,"caption":992},{"src":989,"alt":990,"width":983,"height":984,"srcset":991},"/media/06-cheat-p02.690395d8.webp","Page 2 of The Cheat Sheet","/media/06-cheat-p02.690395d8-400x283.webp 400w, /media/06-cheat-p02.690395d8-900x636.webp 900w","How Meta, your shop and your lead list count, and how to use the table",[994,997,1000,1003,1006],{"question":995,"answer":996},"Is this really free?","Yes. The cheat sheet and the AI skill are free to download, and there's nothing to pay later. You answer a few questions and the download starts straight away.",{"question":998,"answer":999},"Why do you ask these questions?","Your answers tell us which parts of the cheat sheet matter most for your site, so the next step we suggest fits you. We use your email to send you the cheat sheet and to follow up about it. Tracking tips and Trackian news only if you ask for them after the download.\n\n[Privacy policy](https:\u002F\u002Ftrackian.com\u002Fprivacy-center\u002Fprivacy-policy\u002F)",{"question":1001,"answer":1002},"Does it cover my platform?","It works with Meta Ads, Google Ads, GA4 and Shopify. It's written for online shops and lead-gen sites alike.",{"question":1004,"answer":1005},"Do I need to be technical?","No. It's written in plain English.",{"question":1007,"answer":1008},"Why check it now?","Every comparison keeps mixing dates, time zones and attribution rules, so a gap that is only definitions looks like lost sales or missing leads.",[],4,{"startHeading":-1,"whereToStartShop":1012,"whereToStartLeads":1012,"step2":1013,"related":1023},"Read \"The ten reasons, in one list\", then jump to the chapter for the gap you see most. 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1200w",{"x0":1049,"y0":1050,"x1":1051,"y1":1052,"chip_right":1053,"chip_top":1054,"note":1055,"loop":1060,"y2":1065,"outline":1066,"person":1111,"tone":1112},0.056640625,0.14208984375,0.92,0.308984375,0.0390625,0.04443359375,[1056,1057,1058,1059],0.8359375,0.48828125,0.92578125,0.537109375,[1061,1062,1063,1064],0.5625,0.4609375,0.830078125,0.53125,0.3520898437500002,[1067,1070,1072,1074,1076,1078,1080,1082,1084,1086,1088,1090,1092,1094,1096,1098,1100,1102,1104,1106,1108],[1068,1069],0.1421,0.93,[1071,1069],0.1521,[1073,1069],0.1621,[1075,1069],0.1721,[1077,1069],0.1821,[1079,1069],0.1921,[1081,1069],0.2021,[1083,1069],0.2121,[1085,1069],0.2221,[1087,1069],0.2321,[1089,1069],0.2421,[1091,1069],0.2521,[1093,1069],0.2621,[1095,1069],0.2721,[1097,1069],0.2821,[1099,1069],0.2921,[1101,1069],0.3021,[1103,1069],0.3121,[1105,1069],0.3221,[1107,1069],0.3321,[1109,1110],0.3421,0.5547,"L","dark",{"kind":1114},"scene",[916,1032,1033,1034,1035,915],{"path":1117,"href":1118,"itemNumber":1119,"track":907,"typeLabel":1120,"format":909,"length":1121,"effort":1030,"hasSkill":261,"platforms":1122,"cards":1126},"ga4-settings-audit-with-ai","\u002Fresources\u002Fga4-settings-audit-with-ai\u002F","35","Guide + prompts + template","About 25 min read",[915,1123,1124,1125],"claude","chatgpt","bq",[1127],{"cardId":1119,"track":907,"title":1128,"sub":1129,"description":1130,"punchline":1131,"sortOrder":1132,"featured":266,"featuredOrder":-1,"coverArt":1133,"cover":1137,"stage":1200,"platforms":1208},"Audit Your GA4 Settings With Claude or ChatGPT","20 settings, 30 minutes","Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.","correct settings, wrong data",46,{"src":1134,"alt":1135,"width":939,"height":939,"srcset":1136},"/media/35-cover-art.f93c28a9.webp","Cover art for Audit Your GA4 Settings With Claude or ChatGPT","/media/35-cover-art.f93c28a9-400x400.webp 400w, /media/35-cover-art.f93c28a9-900x900.webp 900w, /media/35-cover-art.f93c28a9.webp 1200w",{"x0":1138,"y0":1139,"x1":1051,"y1":1140,"chip_right":1053,"chip_top":1141,"note":1142,"loop":1147,"y2":1152,"outline":1153,"person":260,"tone":1112},0.068359375,0.13037109375,0.33095703125,0.037109375,[1143,1144,1145,1146],0.64453125,0.69921875,0.802734375,0.755859375,[1148,1149,1150,1151],0.529296875,0.46875,0.818359375,0.685546875,0.3603710937500002,[1154,1156,1158,1160,1162,1164,1166,1168,1170,1172,1174,1176,1178,1180,1182,1184,1186,1188,1190,1192,1194,1196,1198],[1155,1069],0.1304,[1157,1069],0.1404,[1159,1069],0.1504,[1161,1069],0.1604,[1163,1069],0.1704,[1165,1069],0.1804,[1167,1069],0.1904,[1169,1069],0.2004,[1171,1069],0.2104,[1173,1069],0.2204,[1175,1069],0.2304,[1177,1069],0.2404,[1179,1069],0.2504,[1181,1069],0.2604,[1183,1069],0.2704,[1185,1069],0.2804,[1187,1069],0.2904,[1189,1069],0.3004,[1191,1069],0.3104,[1193,1069],0.3204,[1195,1069],0.3304,[1197,1069],0.3404,[1199,1069],0.3504,{"kind":1201,"stage":1202,"book":1203},"books","#E3B23C",{"hex":1204,"dark":1205,"light":266,"block":1206,"foot":1207,"title":1128,"sub":1129},"#1F4D3A","#163829",25,"October 2026 edition",[915,1123,1124,1125],{"path":1210,"href":1211,"itemNumber":1212,"track":907,"typeLabel":1213,"format":909,"length":1214,"effort":1030,"hasSkill":261,"platforms":1215,"cards":1216},"ga4-history-insurance","\u002Fresources\u002Fga4-history-insurance\u002F","11","Short guide","About 10 min read",[915,1125],[1217],{"cardId":1212,"track":907,"title":1218,"sub":1219,"description":1220,"punchline":1221,"sortOrder":1222,"featured":266,"featuredOrder":-1,"coverArt":1223,"cover":1227,"stage":1298,"platforms":1301},"Protect Your GA4 History","Two settings, 10 minutes","Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.","history you can't get back",19,{"src":1224,"alt":1225,"width":939,"height":939,"srcset":1226},"/media/11-cover-art.5552bc57.webp","Cover art for Protect Your GA4 History","/media/11-cover-art.5552bc57-400x400.webp 400w, /media/11-cover-art.5552bc57-900x900.webp 900w, /media/11-cover-art.5552bc57.webp 1200w",{"x0":1138,"y0":1228,"x1":1051,"y1":1229,"chip_right":1053,"chip_top":1230,"note":260,"loop":1231,"y2":1236,"outline":1237,"person":260,"tone":1112},0.14794921875,0.32802734375,0.04150390625,[1232,1233,1234,1235],0.625,0.482421875,0.921875,0.642578125,0.41794921875000024,[1238,1240,1242,1244,1246,1248,1250,1252,1254,1256,1258,1260,1262,1264,1266,1268,1270,1272,1274,1276,1278,1280,1283,1286,1289,1292,1295],[1239,1069],0.1479,[1241,1069],0.1579,[1243,1069],0.1679,[1245,1069],0.1779,[1247,1069],0.1879,[1249,1069],0.1979,[1251,1069],0.2079,[1253,1069],0.2179,[1255,1069],0.2279,[1257,1069],0.2379,[1259,1069],0.2479,[1261,1069],0.2579,[1263,1069],0.2679,[1265,1069],0.2779,[1267,1069],0.2879,[1269,1069],0.2979,[1271,1069],0.3079,[1273,1069],0.3179,[1275,1069],0.3279,[1277,1069],0.3379,[1279,1069],0.3479,[1281,1282],0.3579,0.8228,[1284,1285],0.3679,0.7617,[1287,1288],0.3779,0.6934,[1290,1291],0.3879,0.6323,[1293,1294],0.3979,0.5273,[1296,1297],0.4079,0.4785,{"kind":1201,"stage":1202,"book":1299},{"hex":1204,"dark":1205,"light":266,"block":1300,"foot":1207,"title":1218,"sub":1219},17,[915,1125],{"path":1303,"href":1304,"itemNumber":1305,"track":907,"typeLabel":1306,"format":-1,"length":1307,"effort":1308,"hasSkill":261,"platforms":1309,"cards":1311},"gtm-consent-container","\u002Fresources\u002Fgtm-consent-container\u002F","37","Template (GTM container)","10-minute test","deep",[1310,914,915],"gtm",[1312,1389],{"cardId":1313,"track":1020,"title":1314,"sub":1315,"description":1316,"punchline":1317,"sortOrder":1300,"featured":266,"featuredOrder":-1,"coverArt":1318,"cover":1322,"stage":1387,"platforms":1388},"37-leads","Consent Mode Starter Container","GTM container, lead-gen edition","Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.","Include user-provided data",{"src":1319,"alt":1320,"width":939,"height":939,"srcset":1321},"/media/37-leads-cover-art.191915a2.webp","Cover art for Consent Mode Starter Container","/media/37-leads-cover-art.191915a2-400x400.webp 400w, /media/37-leads-cover-art.191915a2-900x900.webp 900w, /media/37-leads-cover-art.191915a2.webp 1200w",{"x0":1323,"y0":1324,"x1":1051,"y1":1325,"chip_right":1326,"chip_top":1327,"note":1328,"loop":1333,"y2":1338,"outline":1339,"person":260,"tone":1386},0.072265625,0.1318359375,0.33388671875,0.02734375,0.03564453125,[1329,1330,1331,1332],0.583984375,0.833984375,0.888671875,0.875,[1334,1335,1336,1337],0.076171875,0.73828125,0.76171875,0.83984375,0.3618359375000002,[1340,1342,1344,1346,1348,1350,1352,1354,1356,1358,1360,1362,1364,1366,1368,1370,1372,1374,1376,1378,1380,1382,1384],[1341,1069],0.1318,[1343,1069],0.1418,[1345,1069],0.1518,[1347,1069],0.1618,[1349,1069],0.1718,[1351,1069],0.1818,[1353,1069],0.1918,[1355,1069],0.2018,[1357,1069],0.2118,[1359,1069],0.2218,[1361,1069],0.2318,[1363,1069],0.2418,[1365,1069],0.2518,[1367,1069],0.2618,[1369,1069],0.2718,[1371,1069],0.2818,[1373,1069],0.2918,[1375,1069],0.3018,[1377,1069],0.3118,[1379,1069],0.3218,[1381,1069],0.3318,[1383,1069],0.3418,[1385,1069],0.3518,"light",{"kind":1114},[1310,914,915],{"cardId":1390,"track":1015,"title":1314,"sub":1391,"description":1392,"punchline":1393,"sortOrder":1394,"featured":266,"featuredOrder":-1,"coverArt":1395,"cover":1398,"stage":1467,"platforms":1468},"37-shop","GTM container, shop edition","Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.","Shipped as denied",29,{"src":1396,"alt":1320,"width":939,"height":939,"srcset":1397},"/media/37-shop-cover-art.bca9d43a.webp","/media/37-shop-cover-art.bca9d43a-400x400.webp 400w, /media/37-shop-cover-art.bca9d43a-900x900.webp 900w, /media/37-shop-cover-art.bca9d43a.webp 1200w",{"x0":1399,"y0":1400,"x1":1051,"y1":1401,"chip_right":1402,"chip_top":1327,"note":1403,"loop":1408,"y2":1411,"outline":1412,"person":260,"tone":1386},0.05859375,0.13623046875,0.37783203125,0.03515625,[1404,1405,1406,1407],0.703125,0.6328125,0.916015625,0.671875,[1399,1409,1151,1410],0.59765625,0.69140625,0.40623046875000024,[1413,1415,1417,1419,1421,1423,1425,1427,1429,1431,1433,1435,1437,1439,1441,1443,1445,1447,1449,1451,1453,1455,1457,1459,1461,1463,1465],[1414,1069],0.1362,[1416,1069],0.1462,[1418,1069],0.1562,[1420,1069],0.1662,[1422,1069],0.1762,[1424,1069],0.1862,[1426,1069],0.1962,[1428,1069],0.2062,[1430,1069],0.2162,[1432,1069],0.2262,[1434,1069],0.2362,[1436,1069],0.2462,[1438,1069],0.2562,[1440,1069],0.2662,[1442,1069],0.2762,[1444,1069],0.2862,[1446,1069],0.2962,[1448,1069],0.3062,[1450,1069],0.3162,[1452,1069],0.3262,[1454,1069],0.3362,[1456,1069],0.3462,[1458,1069],0.3562,[1460,1069],0.3662,[1462,1069],0.3762,[1464,1069],0.3862,[1466,1069],0.3962,{"kind":1114},[1310,914,915],{"title":-1,"description":-1,"image":-1},[],1792069939102]