Microsoft Ads

What Microsoft Ads adds to Trackian

Connecting Microsoft Advertising gives your AI agent live access to your ad account through Trackian's MCP. It can read performance, keywords and change history next to your Google Ads, Meta and store numbers, so Bing traffic stops being the channel nobody checks.

What you get

• Performance on demand

  Spend, clicks, conversions and cost per conversion by campaign, ad group or ad, for any date range.

• Keyword housekeeping

  Your agent finds keywords that spend without converting and suggests negatives.

• Change history

  What changed in the account and when, to explain a sudden shift in results.

• Changes you approve

  Your agent can pause or enable campaigns, adjust budgets, add keywords and negatives, and draft new campaigns, ad groups and ads. It previews every change and applies it only after you confirm.

Good to know

Microsoft Ads is read live, not synced. Its spend is not added to Total Ad Costs yet and Sentinel does not watch it. Changes need the Manage ads permission on your Trackian connection, which is off by default.

Before you connect

Sign in with a work, school or personal Microsoft account that can open Microsoft Advertising, then pick the ad account this project should use. Changes made by your agent need a user role that can edit campaigns.