Guides, quizzes, sheets and prompt packs for online shops and lead-gen businesses - to check your tracking, your reports and your AI's answers against what really happened.
Tracking readiness scorecard, shop edition
3-minute scorecard that rates how ready your shop's tracking is for your biggest sales week.
12 questions to ask whoever runs your tracking
The questions to ask whoever runs your tracking, plus prompts to check your monthly report with AI and a transparency score.
+1
A 2-minute quiz
2-minute quiz: warning signs you may already have noticed, scored into a trust score for your numbers.
59 resources
Shop edition
2027 budget planner spreadsheet that discounts each channel's ROAS by how far you trust it, then plans by month.
+1
Lead-gen edition
Guide plus a hidden-field script that stamps the real source, including AI, onto every lead.
+1
GA4, Google Ads, Meta and your lead list
In-depth guide to building your own AI analyst in Claude that combines GA4, Google Ads, Meta and your lead list - and where it breaks.
A 2-minute quiz
2-minute quiz: warning signs you may already have noticed, scored into a trust score for your numbers.
20 checks, a prompt for each, about 45 minutes
Guide, checklist and prompts to audit your Google Tag Manager container with Claude or ChatGPT in 20 checks, for shop and lead tags.
and check it before you trust it
Step-by-step guide to connecting GA4 to ChatGPT, with 15 ready prompts and a 10-minute test to check the answers.
The missing leads sheet
Spreadsheet: paste 12 weeks of ad and lead numbers and see what leads that were reported but never arrived cost you.
Shop edition
Plain-English GA4 setup handbook for online stores, about 60 pages (Autumn 2026 Edition), with a scored self-check.
+5
and check it before you trust it
Guides to connecting Shopify to Claude or ChatGPT, with prompts and a 10-minute trust test.
Lead-gen edition
3-minute scorecard that rates whether your tracking counts real enquiries or just form fills.
and which answers to trust
36 prompts for lead-gen owners on real leads, spam, speed and the campaigns that bring buyers, each trust-labelled.
+1
What it really takes, in hours
Guide and hours calculator showing every hour it takes to build and run your own AI analyst.
+1
and check it before you trust it
Guide to connecting Meta Ads to Claude or ChatGPT safely, with prompts and a 10-minute check on the answers.
12 questions to ask whoever runs your tracking
The questions to ask whoever runs your tracking, plus prompts to check your monthly report with AI and a transparency score.
+1
and check it before you trust it
Guide to connecting TikTok Ads to Claude or ChatGPT, with prompts and a 10-minute check against your real orders or leads.
What ROAS is your shop really getting?
Online calculator: enter spend and revenue to compare the ROAS platforms report with what your store actually took in.
GTM container, lead-gen edition
Ready-made GTM container with Consent Mode v2, lead events and enhanced conversions from your dataLayer.
and check it before you trust it
The same guide with a check on whether you pay for brand clicks you'd get for free.
Two settings, 10 minutes
Short guide to the two GA4 settings (data retention and BigQuery export) that protect your history, in about 10 minutes.
Front and back, 15 checks
Front-and-back checklist of 15 checks covering Google's 2026 lead-tracking changes.
Lead-gen edition
3-minute scorecard that checks whether you could tell real leads from junk in a ChatGPT ads test.
and check it before you trust it
Step-by-step guide to connecting GA4 to Claude, with 15 ready prompts and a 10-minute test to check the answers.
Lead-gen edition, with the lead tracking update
The same GA4 handbook plus a two-page 2026 lead tracking update for businesses that live on enquiries.
Lead-gen edition
One-page Monday sheet: seven lead numbers in 10 minutes, each with an "is this real?" question.
GA4, Google Ads and Meta Ads
All three packs in one: 130 prompts for GA4, Google Ads and Meta in Claude or ChatGPT, each with a trust label.
+1
Meta, Google Ads, GA4 and your shop
Plain-language explainer on why Meta, Google Ads, GA4 and your own records never match, plus a one-page cheat sheet.
20 settings that decide what Google Ads bids on
Template and prompts to check the 20 Google Ads conversion settings that decide what Google Ads bids on, with Claude or ChatGPT.
WooCommerce, Magento, PrestaShop or OpenCart
Guides to connecting WooCommerce, Magento, PrestaShop or OpenCart to Claude or ChatGPT, with a 10-minute answer check.
+2
GTM container, shop edition
Ready-made GTM container with Consent Mode v2, GA4 ecommerce and a Google Ads purchase conversion.
A 2-minute quiz
2-minute quiz on the habits behind your numbers - who checks, how often, what happens when they look odd - with your 3 riskiest habits.
Checklist, flowchart and watch sheet
Campaign launch kit: a pre-launch checklist, a "leads spiked or vanished" flowchart and a 14-day watch sheet.
GA4, Google Ads, Meta and your store
In-depth guide to building your own AI analyst in ChatGPT that combines GA4, Google Ads, Meta and your store - and where it breaks.
+2
What you connect, what it can change, and how to use the trial
Short guide to what you connect when you start Trackian, what it can change (only with your confirmation), and a plan for the 14-day trial.
ChatGPT ads and Google AI Mode
Q4 2026 briefing on ChatGPT ads and Google AI Mode in Europe: what's live, how to measure it, test now or wait.
Tracking readiness scorecard, shop edition
3-minute scorecard that rates how ready your shop's tracking is for your biggest sales week.
The missing orders sheet
Spreadsheet: paste 30 days of store, GA4 and ad numbers and see the order gap, valued at your own average order value.
+4
and check it before you trust it
Guide to connecting Google Ads to Claude or ChatGPT to find wasted spend, with prompts and a 10-minute trust test.
when you connect your ad accounts
Guide, front-and-back checklist and register template: 15 checks on what access you give AI when you connect your ad accounts.
+1
A 4-minute scenario quiz
4-minute scenario quiz: everyday situations where the tools disagree, and the sentence to say in your next meeting.
A 3-minute scorecard
3-minute scorecard on how far you can trust your AI's answers about ads, sales and leads.
+2
Lead-gen edition
The same guide and calculator, switched to lead-gen (including the weekly lead-list work).
+1
GA4, Google Ads, Meta and your store
In-depth guide to building your own AI analyst in Claude that combines GA4, Google Ads, Meta and your store - and where it breaks.
+2
Shopify, WooCommerce, Magento, PrestaShop, OpenCart
One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.
+2
and check it before you trust it
Guide to putting your lead list in front of Claude or ChatGPT without names and phone numbers, with 15 prompts and a 10-minute trust test.
Lead-gen edition
2027 budget planner that turns cost per lead into cost per real lead, then plans by month.
+1
20 settings, 30 minutes
Audit template and prompts to check 20 GA4 settings with Claude or ChatGPT and get a fix list.
what Google's assistants can and can't tell you
Fair guide to Google's own AI (Ask Advisor, Gemini): what it can tell you, what it can't see, and a 15-minute check.
One workspace in Claude, ChatGPT, Gemini or Copilot for every skill you've downloaded
Kit to set up one AI workspace in Claude, ChatGPT, Gemini or Copilot: house rules, your business facts, a skill picker and a 10-minute test.
and why AI gets them wrong
The questions CEOs ask most about marketing, why AI gets them wrong, and what to tell your CEO in the meantime.
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A 2-minute quiz
2-minute quiz that tells you honestly whether you should build your own AI analyst.
+1
What junk leads really cost you
Online calculator: enter spend and reported vs real leads to see what junk leads cost you, in your own currency.
GA4, Google Ads, Meta and your lead list
In-depth guide to building your own AI analyst in ChatGPT that combines GA4, Google Ads, Meta and your lead list - and where it breaks.
Shop edition
Guide and GA4 channel-group setup to count AI-referred visits and sales hiding in "Direct".
Black Friday: checklist, flowchart and watch sheet
Peak-week tracking kit: a 14-check checklist, a "sales just dropped" flowchart and a daily watch sheet.
and which answers to trust
36 prompts for shop owners, each labelled: safe, verify, or won't work without joined data.
+2
and check it before you trust it
Guide to connecting Search Console to Claude or ChatGPT to see which searches bring customers, and what it can't show.
Shop edition
One-page Monday sheet: seven numbers in 10 minutes, each with an "is this real?" question.
Shop edition
3-minute scorecard that checks whether you could tell if a ChatGPT ads test sold anything, before you spend.
with a 30-second check for each
Explainer on the nine predictable mistakes AI makes with marketing numbers, with a 30-second check for each.
Pick a free tool or guide above and check one number against what really happened.
A Trackian specialist compares what your tracking recorded with what really happened, and tells you within 24 hours what's missing and what to fix first.
Trackian joins your ads, analytics and store or lead data, checks every number every night, and flags whether a move is real or broken tracking.
Start the 14-day free trial Setup takes about 90 seconds.
