GA4, Google Ads, Meta AdsGA4, Google Ads, Meta AdsGA4, Google Ads, Meta AdsReal Growth or Broken Tracking? Seven numbers every Monday, one question each: is it real? Type last week's revenue, orders, spend and GA4 purchases into one row. The sheet compares each number with the four weeks before, flags any move bigger than your limit, and asks you to label it: real change, tracking issue, seasonal or promotion.
Real Growth or Broken Tracking? Seven numbers every Monday, one question each: is it real? Type last week's revenue, orders, spend and GA4 purchases into one row. The sheet compares each number with the four weeks before, flags any move bigger than your limit, and asks you to label it: real change, tracking issue, seasonal or promotion.
Real Growth or Broken Tracking? Seven numbers every Monday, one question each: is it real? Type last week's revenue, orders, spend and GA4 purchases into one row. The sheet compares each number with the four weeks before, flags any move bigger than your limit, and asks you to label it: real change, tracking issue, seasonal or promotion.
Tracking issueTracking issueTracking issueseven numbers against last week and the four weeks before. Shops: revenue, orders, new-customer share, blended ROAS on store revenue, ad spend, conversion rate, tracking health. Lead-gen: reported leads, real leads, cost per real lead, lead-to-sale rate, ad spend, form health, top source.
on every number: Real change, Tracking issue, Seasonal, Promotion or Don't know yet - and a Reason log that turns it into a record.
GA4 purchases against store orders (shops) or reported against real leads (lead-gen), judged on the change, not the level.
, and room for 52 weeks of input.
where to find every number in Shopify, WooCommerce, GA4, Google Ads and Meta, and five questions to ask when a flag fires.
, filled in from the page, and a filled-in example tab.
that applies this to your own numbers.
About 10 minutes a week
Honest note
The sheet only knows what you type into it, once a week. A flag says a number moved more than the limit you chose, not why; it can't see slow drifts, and tracking health only compares GA4 with your store (or reported with real leads), not each ad platform. The default limits are starting points, not benchmarks. The week after a tracking fix can flag too, because the 4-week average still holds the broken weeks - the sheet explains this rather than hiding it.
Shortlisted · 2025
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