GA4, Meta Ads, Google AdsGA4, Meta Ads, Google AdsGA4, Meta Ads, Google AdsThe First 72 Hours. The first 72 hours of a new campaign decide what your ads learn a lead is. A pre-launch tracking checklist, a "leads spiked or vanished" flowchart and a 14-day watch sheet that compares what Google and Meta report with the leads you actually received, so spam and double-counted forms don't become the target.
The First 72 Hours. The first 72 hours of a new campaign decide what your ads learn a lead is. A pre-launch tracking checklist, a "leads spiked or vanished" flowchart and a 14-day watch sheet that compares what Google and Meta report with the leads you actually received, so spam and double-counted forms don't become the target.
The First 72 Hours. The first 72 hours of a new campaign decide what your ads learn a lead is. A pre-launch tracking checklist, a "leads spiked or vanished" flowchart and a 14-day watch sheet that compares what Google and Meta report with the leads you actually received, so spam and double-counted forms don't become the target.
inflates your resultsinflates your resultsinflates your results14 checks in three blocks - two weeks before (target Friday 13 November 2026), one week before (Friday 20 November) and the day before (Thursday 26 November): GA4 vs store orders, the purchase event, refunds, payment redirects, Google Ads and Meta conversion setup, consent banner, change freeze, who checks what each morning.
10 pre-launch checks - the form counts once, the thank-you page, spam, click IDs saved with every lead, primary conversions and "One" vs "Every", the 2026 enhanced conversions setting, consent on the landing page, phone calls - then launch-day, first-72-hours and days 4 to 14 routines.
that separates a real change from a tracking problem in 11 or 12 numbered steps, for whoever is on duty.
(Excel, inside the AI skill download): what you expected against what happened, with flags against limits you set yourself.
, so the owner can forward the technical part to their developer or agency.
that applies this to your own numbers.
PDF · Checklist, flowchart, watch sheet
Honest note
Both kits are the do-it-yourself version and a manual snapshot: they only check what you check, when you check it. A watch sheet tells you that something is off, not which tag broke, and the thresholds are your own starting points. If you'd rather not fix what you find yourself, our specialists can: the Fix Sprint covers GA4, Google Tag Manager, and Google Ads and Meta conversion settings. It's delivered by people and priced separately.
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