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FreeOctober 2026ShopsShopsShops
Works withGA4Google AdsMeta AdsGA4, Google Ads, Meta Ads
Works withGA4Google AdsMeta AdsGA4, Google Ads, Meta Ads
Works withGA4Google AdsMeta AdsGA4, Google Ads, Meta Ads

Missing Orders CheckA free 24-hour check for online shopsA free 24-hour check for online shopsA free 24-hour check for online shops

Your shop recorded the sale. Did your tracking? A Trackian specialist compares what your tracking recorded with your real orders, and tells you within 24 hours what's missing, why, and what to fix first. It's free; we ask a few short questions first to make sure it's a fit.

Your shop recorded the sale. Did your tracking? A Trackian specialist compares what your tracking recorded with your real orders, and tells you within 24 hours what's missing, why, and what to fix first. It's free; we ask a few short questions first to make sure it's a fit.

Your shop recorded the sale. Did your tracking? A Trackian specialist compares what your tracking recorded with your real orders, and tells you within 24 hours what's missing, why, and what to fix first. It's free; we ask a few short questions first to make sure it's a fit.

Example findings for the Missing Orders Check: what the tracking recorded against the real orders, why some are missing and what to fix first (illustrative numbers, not a real customer)

What we compare

  • Your real orders

    The orders your shop recorded over the last 30 days. Everything else is compared with them.

  • What GA4 recorded

    The purchases Google Analytics recorded for the same days.

  • What Google Ads and Meta claim

    The purchases each platform credits to its own ads. Added together they can claim more sales than you had - that's normal, and it's why we compare each one with your real orders.

  • What's missing

    How many of your orders your tracking didn't record - or that nothing is missing.

  • Why

    The reason behind the gap, in plain words.

  • What to fix first

    The first fix, for you or whoever runs your tracking.

Who it's for, and who it's not for

In the packing room of a small online homeware shop, the marketing lead holds a printed report next to his laptop and checks its lines against the shop's order list.

Who it's for

  • Online shops that advertise on Google Ads or Meta and have GA4 on the site, on Shopify, WooCommerce, Magento, PrestaShop, OpenCart or another platform.
  • Owners and marketing leads who are about to move budget, or who suspect GA4 and the ad platforms don't match the shop admin.
  • Agencies and freelancers who want a second opinion on a client's numbers (whoever runs it).

Who it's not for

  • Shops that don't advertise on Google Ads or Meta, or don't have GA4 on the site. If you apply anyway, we'll reply and point you to the free sheet below.
  • Anyone after a tracking rebuild or a pixel audit: the check finds and explains the gap; fixing it is up to you, whoever runs your tracking, or our Fix Sprint (delivered by people, priced separately).
  • Anyone who'd rather do it by hand: Find Your Missing Orders, the free sheet, walks you through the same comparison yourself.

How it works

Honest note

Delivered by people, not scripts. A Trackian specialist does the comparison and tells you what they find. It isn't an automated scan, and it isn't an audit of your Meta, Google Ads or TikTok pixels: it compares what your tracking recorded with your real orders. Some gap is normal - people decline cookies, ad blockers stop tags, and some payment pages sit on another site - so the check tells you what's missing and why, and if nothing needs fixing, it says so. It doesn't fix anything for you: that's up to you, whoever runs your tracking, or the Fix Sprint.

  1. Apply

    Answer a few short questions so we can make sure the check is a fit. Within 1 hour, during working hours, a Trackian specialist emails you personally to confirm your email address and that you still want the check.

  2. A specialist compares

    You add our specialist's email address as a view-only user in GA4, Google Ads and Meta, and send your orders for the last 30 days, exported from your shop admin with customer names, emails and phone numbers removed. The specialist compares what your tracking recorded with your real orders.

  3. Within 24 hours, you hear back

    The 24 hours start when you reply to the specialist's email. You get a short written summary by email - what's missing, why, and what to fix first - with a link to book an optional 15-minute walk-through.

Shortlisted · 2025

Shortlisted at the 2025 European Search Awards

European Search Awards
Best Software InnovationShortlisted
Best Search Software ToolShortlisted

Featured in

SEOFOMO
40+integrations130+built-in AI tools~90 secsetup14-dayfree trial

Trusted by

  • Fibank
  • BAUHAUS
  • DSK Bank
  • myPOS
  • Orange
  • Remix
  • Serpact
  • Tavex
  • Videnov

Frequently asked questions

Example findings for the Missing Orders Check: what the tracking recorded against the real orders, why some are missing and what to fix first (illustrative numbers, not a real customer)

A free 24-hour check for online shops

What happens when you apply

  1. 1A few short questions. The button takes you to our application page, where we ask a few short questions to make sure the check is a fit.
  2. 2A personal email within 1 hour. During working hours, a Trackian specialist emails you within 1 hour to confirm your email address and that you still want the check.
  3. 3Reply, and the 24 hours start. Within 24 hours of your reply, you get a short written summary by email: what's missing, why, and what to fix first.

Collecting leads rather than orders? The Missing Leads Check is the same check for lead-gen businesses.

Before Black Friday? Apply by Friday 6 November 2026, three weeks before Black Friday, so there's time to fix what it finds.