+3GA4, Google Ads, Meta Ads+3GA4, Google Ads, Meta Ads+3GA4, Google Ads, Meta AdsThe orders your ads can't see, in one sheet. Line up 30 days of GA4, Google Ads and Meta purchases with your shop's real orders. The sheet shows how many orders your tracking missed or counted twice, what that's worth at your own average order value, and which pattern to check first.
The orders your ads can't see, in one sheet. Line up 30 days of GA4, Google Ads and Meta purchases with your shop's real orders. The sheet shows how many orders your tracking missed or counted twice, what that's worth at your own average order value, and which pattern to check first.
The orders your ads can't see, in one sheet. Line up 30 days of GA4, Google Ads and Meta purchases with your shop's real orders. The sheet shows how many orders your tracking missed or counted twice, what that's worth at your own average order value, and which pattern to check first.
Gap starts on a specific dateGap starts on a specific dateGap starts on a specific date30 days, day by day. A verdict (within normal range, worth checking, serious gap), the orders GA4 missed or counted twice, and the revenue your analytics and ads didn't see at your own average order value (an estimate, with the arithmetic shown).
12 weeks, week by week. Google Ads and GA4 against the leads you actually received, spam counted as leads, the ad spend optimised toward leads that don't exist, and the value of leads your ads never got credit for.
that say what to check first: a gap that starts on one date, weekend gaps, forms firing twice, zero-purchase days, platforms claiming more than you sold. Each one says "check this", never "this is the cause".
, so you can see what a broken setup looks like before you type your own numbers.
GA4, Shopify, WooCommerce, Magento, PrestaShop, OpenCart, Google Ads, Meta and form tools.
, filled in with your own result, plus a "What this can't tell you" tab that is honest about the limits.
that applies this to your own numbers.
About 30 minutes
Honest note
The sheet is a snapshot of the period you enter, not a nightly check. It shows how big the gap is and when it started, not which tag broke: finding the cause still means looking at the site, the tags, the consent banner and the checkout or forms. Some gap is normal (declined cookies, ad blockers, payment pages), and every money figure is an estimate built from your own averages.
Shortlisted · 2025
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