ROAS Truth CalculatorWhat ROAS is your shop really getting?What ROAS is your shop really getting?

What's Your Real ROAS? One month of numbers, answer in about 2 minutes. See the ROAS your ad platforms claim next to what your store actually took in.

at least 16% higher

1. What you spent on ads

Currency

For labels only. Nothing is converted, so enter every amount in the same currency.

How do you want to enter ad spend?

One total for all platforms Split by platform (adds ROAS per platform)

Ad spend for the period, all platforms

€

Everything you spent on ads in these dates: Google Ads, Meta, TikTok and any others. Ad spend only, not agency or software fees.

2. What your ad platforms say they earned

Enter what each platform says its ads earned in the same dates. Leave a platform blank if you don't advertise there. 0 is a valid answer.

Revenue Google Ads reports

€

The Conv. value column for the same dates. Use Conv. value, not All conv. value: that one adds view-through and secondary conversions.

Revenue Meta reports

€

Ads Manager: Purchases conversion value for the same dates, with the attribution setting you normally use.

Revenue TikTok reports

€

TikTok Ads Manager: the purchase value column for the same dates.

Revenue other platforms report

€

What any other platforms say their ads earned, added together. Leave blank if none.

3. What your store actually took in

Store revenue for the same dates

€

From your shop admin, not from GA4 or an ad platform. We suggest net sales: sales after discounts and returns, before tax and shipping (Shopify calls this Net sales). Whatever you pick, use the same definition every time you check.

4. How much of that you think came from ads

Share of store revenue you think comes from paid ads (optional)

Your own estimate, as a percentage. Picture switching every ad off: what would still come in from returning customers, email, organic search and direct visits? The rest is your paid share. If you have no idea, leave it blank.