2026 Google Lead Conversion ChecklistFront and back, 15 checksFront and back, 15 checks

Google Changed. Did You? Front-and-back checklist of 15 checks covering Google's 2026 lead-tracking changes.

never on the Submit click

What you get

Enhanced conversions is one switch.
"For web" and "for leads" are now a single on/off setting: Google Ads > Goals > Settings > Customer data use. Accounts that had accepted the customer data terms moved over automatically.
Offline uploads have a new main route.
Since 15 June 2026 Google's Data Manager API is the main way to import offline conversions. The Google Ads API no longer accepts new adopters; existing connections can keep running while they move.
Your consent banner decides Ads data.
Since 15 June 2026 Consent Mode (the ad_storage signal) is the single control for Google Ads data collected through GA4. The Google Signals toggle now only affects GA4 reporting. Google has announced further changes, with no date yet.
15 checks to run now.
From the test lead to the click ID in your CRM.

Free · about 15 seconds

Who it's for, and who it's not for

Who it's for

Lead-gen businesses that run Google Ads and count form leads in GA4, and want to check their setup against Google's 2026 changes.
Marketers who send leads from their CRM back to Google Ads as offline conversions and need to know about the new upload route.
Agencies and freelancers who run Google Ads for lead-gen clients and want a one-page check to run on every account.

Who it's not for

Shops whose sales go through a checkout. The shop edition has one page for each store platform.
Anyone after a step-by-step setup guide. Each box says what to check; the GA4 Setup Handbook covers how to set it up.

What's inside

PDF · 2 pages, front and back

Google changed three things about lead tracking in 2026. Enhanced conversions became one switch. Offline conversion uploads moved to a new route. And your cookie banner now decides what Google Ads data GA4 can pass on. This printable page lists what changed and the 15 checks to run now, from the test lead to the click ID in your CRM.

Free · about 15 seconds