What must fire.
The purchase event, begin_checkout, add_to_cart and refund - and when each must fire.
Every Sale Counted? One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.
Every Sale Counted? One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.
Every Sale Counted? One-page purchase-tracking checklists for Shopify, WooCommerce, Magento, PrestaShop and OpenCart.

The purchase event, begin_checkout, add_to_cart and refund - and when each must fire.
Scripts lost in the checkout upgrade. Two senders, one event. No refunds. Upsell apps. Orders with no browser.
Place a test order, confirm the events in GA4, then refund it and check GA4 shows the refund.
Shop orders, GA4 purchases and ad platform purchases - order counts, not revenue.
PDF · 1 page per platform
Is your shop counting every sale? Not just Shopify: one printable page each for Shopify, WooCommerce, Magento (Adobe Commerce), PrestaShop and OpenCart. Each page shows what must fire when someone buys, where tracking usually breaks on that platform, a 10-minute test you can run today, and the three numbers to compare every month (order counts, not revenue: platforms define order value differently). Print the page for your shop. Tick the boxes.






Shortlisted · 2025

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