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Our mission is to eliminate the guesswork from marketing.

Trackian was born from the need to bring a single source of truth to chaotic data. Meet the team building marketing intelligence.

Trackian anomaly detection: a metric tracked daily, with the anomalies it flagged marked in red

The problem

Businesses are overwhelmed by fragmented data. Information is scattered across a dozen different platforms, from ad networks to e-commerce stores, and that makes it nearly impossible to know what’s truly working. The result is wasted ad spend, missed growth opportunities, and constant guesswork that keeps confident, strategic decisions out of reach.

Our mission

Our mission is to eliminate that guesswork. We exist to turn fragmented data into a single source of truth, so businesses can navigate complexity with clarity. By unifying and analyzing marketing data, Trackian provides the actionable intelligence needed for smarter, faster, and more profitable decisions, and gives every company data it can finally trust.

How Trackian Started

The short version of what got us here.

The Frustration

Working closely with e-commerce brands and marketing agencies, our founders saw hard-working entrepreneurs forced into guesswork, surrounded by data from a dozen platforms that never connected into one clear story.

The Name

Inspired by the decisive spirit of the ancient Thracian tribes, we blended tracking with Thracian, naming the platform after the modern digital warriors who need clarity to win.

Achievements in Numbers

With a single source of truth, this is what it has meant for the businesses that use it.

2023

Growing since

+30%

Average increase in marketing ROI

-85%

Reduction in time spent on manual reporting

Meet the Trackians.

We know that on the other end of the line are well-meaning, talented marketers and founders doing their best with a tangled web of spreadsheets and disconnected data.

Our team is dedicated to giving them back their time and confidence, with the clarity and technology they need to build a performance-driven environment.

Get in touch
Evgeni YordanovCEO
Yanko IvanovChief Technology Officer
Zlatan IvanovData Science & Product / Co-Founder
Vencislava TotevaBusiness Development Representative
Nikola MinkovPartnerships Director / Co-Founder
Lyubomir PopovPaid Marketing Strategist
Georgi IvanovSenior Full-stack Engineer
Dimitar GrozevSenior Full-stack Engineer
Ivan MarkovSenior Analytics Expert
Gergana UyurovaSenior Operations Expert
Kalina GeorgievaAnalytics Expert
Kristiyan IvanovSenior Backend Engineer
“I saw too many founders guessing, overwhelmed by data they couldn't possibly use. We built Trackian to turn that data into their decisive advantage.”
Nikola MinkovFounder of Trackian

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Want to join the team?

We are always looking for exceptional talent. If you care about our mission and want to help us grow, we want to hear from you.