Which Number Would You Report to Your CEO?

A 4-minute scenario quiz

One Number. Four Answers. 4-minute scenario quiz: everyday situations where the tools disagree, and the sentence to say in your next meeting.

definitions still catch you out

Which number would you report to your CEO?

Meta says one thing, Google Ads another, Google Analytics (GA4) a third, and your shop or lead list something else. Six short scenarios. Pick the number you'd report, see the best answer and why, and take away one sentence you can say in your next meeting.

About 4 minutes · Answers explained as you go · No email needed to see your result

All numbers in the scenarios are illustrative, not data from any real business. Platform behaviour as documented in October 2026; your own settings may differ. Right = 2 points, partly right = 1, wrong = 0.