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Audit Your Google Ads Conversions With Claude or ChatGPT20 settings that decide what Google Ads bids on20 settings that decide what Google Ads bids on

Template and prompts to check the 20 Google Ads conversion settings that decide what Google Ads bids on, with Claude or ChatGPT.

Template and prompts to check the 20 Google Ads conversion settings that decide what Google Ads bids on, with Claude or ChatGPT.

Template and prompts to check the 20 Google Ads conversion settings that decide what Google Ads bids on, with Claude or ChatGPT.

the wrong signal
the wrong signal
the wrong signal

What you get (+1 bonus)

  • 20 settings that steer bidding.

    What Google Ads bids on, where conversions come from, how they're counted, what each one is worth, lead quality and housekeeping, each with what good looks like for a shop and for a lead-gen business.

  • A prompt for every setting.

    Paste-ready prompts for Claude or ChatGPT, each with a trust label - SAFE, VERIFY or WON'T WORK WITHOUT JOINED DATA - that tells you when to check before you act.

  • Connect it or download it.

    Google's own Google Ads MCP server, which Google describes as strictly read-only, reads 12 of the 20 settings. Or download the conversions table, fill in the template and use any AI assistant.

  • The template for the rest.

    What no connection reads - tracking status, consent mode, new customer acquisition, recent changes and the orders or leads you actually received - collected in one place, also on this page.

  • Double counting, found.

    Which actions are primary, whether the Google tag and a GA4 import count the same sale or lead, and whether every lead is counted more than once.

  • Fix list, then reality check.

    A summary prompt marks each setting OK, Fix or Can't tell, in fix order, then a one-week comparison of what Google Ads reports with your real orders or leads.

  • +1 bonus

    An AI skill for Claude, ChatGPT, Gemini or Copilot

    that audits your conversion settings - what Google Ads counts and bids on - from a connection, your filled-in template or screenshots, and marks each setting OK, Fix or Can't tell.

Free · about 15 seconds

Who it's for, and who it's not for

Two people test a website in a small office: one submits a test enquiry on a phone while the other watches a debugging view on a laptop.

Who it's for

  • Owners and marketers of online shops and lead-gen businesses who advertise on Google Ads and want to know what the account bids on, without learning the API.
  • Anyone whose cost per sale or cost per lead in Google Ads doesn't match what the business actually received.
  • Agencies and freelancers who take over Google Ads accounts and want a repeatable conversion check that ends in a written fix list.

Who it's not for

  • Specialists who already audit conversion settings through the Google Ads API or their own scripts - you'll know most of this.
  • Anyone without at least read access to the Google Ads account. Ask whoever owns it to add you first.

What's inside

PDF · About 30 min read

Honest note

Right settings can still carry the wrong signal. A purchase tag that fires twice, a form that counts failed submissions, or junk leads counted as real all pass a settings check, which is why the guide ends with a week of comparing Google Ads with your own orders or leads. The read-only connection doesn't cover tracking status, consent mode, new customer acquisition or recent changes, so those come from the template. The audit is a snapshot of one day, and pasting settings into an AI assistant shares business data: check your plan's data settings first.

Free · about 15 seconds
Page 1 of Audit Your Google Ads Conversions With Claude or ChatGPT
1 / 8The cover - October 2026 edition
Page 7 of Audit Your Google Ads Conversions With Claude or ChatGPT
2 / 8Route B: the conversions table and the screens to collect, for any AI assistant
Page 10 of Audit Your Google Ads Conversions With Claude or ChatGPT
3 / 8The 20 checks: what Google Ads bids on
Page 12 of Audit Your Google Ads Conversions With Claude or ChatGPT
4 / 8Where conversions come from: the source of every action
Page 14 of Audit Your Google Ads Conversions With Claude or ChatGPT
5 / 8Consent signals, and how conversions are counted
Page 16 of Audit Your Google Ads Conversions With Claude or ChatGPT
6 / 8Conversion windows: how long after a click a conversion still counts
Page 18 of Audit Your Google Ads Conversions With Claude or ChatGPT
7 / 8Customer acquisition, and lead quality for lead-gen
Page 23 of Audit Your Google Ads Conversions With Claude or ChatGPT
8 / 8Where it breaks: right settings, wrong signal

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Shortlisted at the 2025 European Search Awards

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Frequently asked questions

Free download

Audit Your Google Ads Conversions With Claude or ChatGPT

PDF, about 30 min read

  • 20 settings that steer bidding
  • A prompt for every setting
  • Connect it or download it
  • The template for the rest
  • +1 bonus: An AI skill for Claude, ChatGPT, Gemini or Copilot
Free · about 15 seconds