The AI Traffic You Can't SeeLead-gen editionLead-gen edition

Your Hidden ChatGPT Leads Guide plus a hidden-field script that stamps the real source, including AI, onto every lead.

only after consent

What you get (+1 bonus)

What GA4's AI channel misses.
Since May 2026 GA4 has an AI Assistant channel, but it only counts visits with a clear label. You'll see where the rest land: Direct, Referral, Unassigned or Organic Search.
An honest estimate of the gap.
Five ways to estimate the AI visits no channel can see, including a correction factor from the "How did you hear about us?" answers on your own lead form.
Your own AI channel, paste-ready.
Step-by-step setup for an "AI assistants (all)" channel group in about 30 minutes, with a pattern tested against 18 assistant addresses and 36 look-alikes and other sources.
The source written onto every lead.
Hidden form fields that a short script fills with the source, medium, campaign, referrer and landing page, plus an "AI: yes/no" flag, so a lead stops arriving as just "Website form".
First touch, with consent.
The script keeps a visitor's first source for up to 90 days, and only after they accept the marketing category in your consent banner. Without consent, it captures nothing.
Tests before you trust it.
A step-by-step test for the hidden fields, plus a click-through test that shows what ChatGPT, Gemini, Claude, Perplexity and Copilot actually send you, about 10 minutes per assistant.
+1 bonus
An AI skill for Claude, ChatGPT, Gemini or Copilot
that helps set up the hidden form fields, reads your lead export and labels every AI number as a floor, an estimate or a hint, with the script in the same download.

Free · about 15 seconds

Who it's for, and who it's not for

A person on a sofa reads an AI assistant's answer on a phone and is about to tap a link in it.

Who it's for

Lead-gen businesses whose enquiries reach the inbox or CRM as "Website form", and who want to know which of them started in ChatGPT or another assistant.
Teams that can get about an hour with whoever runs their website, since the hidden fields need a script added to the site or through Google Tag Manager.
Agencies and freelancers who run GA4 for lead-gen clients. The setup at the back is written so you can hand it to whoever implements it.

Who it's not for

Anyone looking to get mentioned more often by AI assistants. This guide measures the visits and leads you already get.
Analysts who already classify AI referrers from server logs - you'll know most of this. If you run an online shop, the shop edition is written for you.

What's inside

PDF · About 15 min read

Honest note

You won't get an exact count of AI-started leads. Many people read an AI answer and never click, and a hidden field can only record what the browser saw, after consent. A form plug-in update can strip the fields without warning, so re-test after site changes. Which consent category the script belongs to is a question for whoever advises you on privacy. The guide isn't legal advice.

Free · about 15 seconds